Wednesday, April 8, 2009

NAS Creates Compelling Branding Campaign for Mt. Washington Pediatric Hospital

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Recruitment Communications’ Baltimore office is proud to announce the creation of an exciting new employment brand and career site (www.mwph.jobs) for Mt. Washington Pediatric Hospital.

Focusing on bright, bold close-up photos of infants and children, NAS developed the new brand with the headline, “Every child deserves our very best,” and tagline for the logo, “Careers in Caring.”

The career site received outstanding feedback from Mt. Washington’s Nurse Recruiter, Monica Atkinson. “We love it!” Atkinson said. “This truly has been a positive experience. I’m so pleased with the way the site introduces prospective job seekers to our facility. I know the site is truly going to make an impact on our recruitment efforts.”

Jennifer Henley, director of the Baltimore office of NAS, led the creative effort. “We’re honored,” Henley said, “to be a partner with a leading hospital with such a great history of caring. We’re proud to be a big part in telling their wonderful story in such a graphic and dynamic representation of their heritage.”

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