Tuesday, November 25, 2008

New Out-of-Home Advertising Venues

Posted by Laura McPeck, Director, Business Development

With the holiday season upon us, there are so many unique ways to reach candidates and market your organization as an employer of choice. Check out this great article from Media Life by Diego Vasquez regarding key insights into mall advertising; how it works, how it’s measured as well as the key demographic audience.


Sunday, November 23, 2008

NAS Insights for Health Care Recruiting

Posted by Kate Wardwell, Director of Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

New AHCA Study Underscores Need to Stabilize, Bolster U.S. Nursing Homes' Direct Care Workforce

The American Health Care Association (AHCA), which released an extensive new analysis of America's nursing home workforce, said that a significant national effort must be mounted to strengthen and stabilize a direct care workforce already battered by chronic Medicaid underfunding, and further threatened by state budget cuts due to the current economic downturn.


NY Facing Nursing Shortage

New York is projected to face a shortage of registered nurses by the year 2020, according to a new report by Center for Health Workforce Studies at the state University at Albany.


Project RN Aims to Prepare D.C. Region's Next Wave of Nurse Educators
Recognizing the critical role qualified nursing faculty play in graduating new nurses, CareFirst BlueCross BlueShield created Project RN, offering nurses willing to commit to teaching for three years the funds to complete a graduate degree.


Thursday, November 20, 2008

NAS SVP to Share Employment Branding Insights at SHRM

Posted by Laura McPeck, Director, Business Development

Ryan Estis, Senior Vice President and Chief Talent Strategist at NAS Recruitment Communications, will present a leadership workshop at the November 20-22, 2008 Society of Human Resource Managers (SHRM) conference in Arlington, VA.

Addressing a subject that is very topical in today's competitive employment marketplace, Estis will discuss "Branding to Attract A-Level Talent" and provide insights into the importance of developing a unique employment brand to draw highly qualified candidates. His seminar, an important first step for organizations seeking to create a unique identity and optimize online and offline marketing opportunities, will be held on Friday, November 21 at the Crystal Gateway Marriott in Arlington.

A speaker as much in demand for his high-energy and engaging presentations as for his human capital expertise, Estis has spent the last 15 years with NAS as an HR Consultant and Master Brand Strategist supporting a diverse clientele by delivering customized solutions to a range of talent management business challenges. He is a member of the National Speakers Association, serves as a Senior Associate with the Employer Brand Institute and is a recognized speaker and writer whose work has been featured in Electronic Recruiting Exchange, Workforce Management magazine, HR Professional magazine, Staffing Management Magazine, Crain's Business, Business News Network and the books Your Employer Brand, Employer of Choice and University Means Business.

Wednesday, November 19, 2008

NAS Insights for Health Care Recruiting

Posted by Kate Wardwell, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Regents Blame Hurricane Ike for UTMB Layoffs; 3,800 Workers Will Lose their Jobs at Galveston's Largest Employer

One month after receiving a temporary reprieve, employees at the University of Texas Medical Branch in Galveston learned Wednesday that 3,800 people there will lose their jobs.


Oklahoma is Facing a Shortage of Medical Staff

By 2012, Oklahoma will face a shortage of 3,000 nurses, or about 12 percent of the current work force, along with hundreds of lab technicians, physical therapists and other medical professionals, according to Oklahoma Healthcare Workforce Center.


Hands-on Training

Germanna Community College students are applying their emerging nursing skills hands-on at Culpeper Regional Hospital. In addition to lightening the load on the regular full-time staff, the new nurses will help to reverse a nationwide shortage of nurses.


Monday, November 17, 2008

NAS Intuition: Increase your success through knowledge based metrics.

Posted by Laura McPeck, Director, Business Development

Need to know the factors that set you apart as an employer? Ready for a reality check from your current employees?

It's time for NAS Intuition, our web-based survey tool. Intuition generates online surveys, then accumulates, aggregates and analyzes the results. Any function that can be improved through analysis can benefit from Intuition.

Intuition can be used to solicit employee opinions on a variety of subjects, from your compensation and benefits packages to perceptions of your company as an employer of choice. It can assist in retention as a tool for exit interviews. Intuition can serve as a virtual focus group with representative candidates, allowing you to survey them and discover where you stand among your competitors, and in the marketplace in general. Or, it can exist on your hosted employment site for quick response from your unique visitors.

To learn more about NAS Intuition, reach out to your local NAS Representative today!

Friday, November 14, 2008

NAS Insights: Health Care Recruiting

Posted by Kate Wardwell, Director of Business Development

Beyond.com Reports Healthcare Jobs on the Rise Despite Economy

Beyond.com, Inc., the world's largest network of niche career communities, released its Third Quarter 2008 Career Trend Analysis and Industry Outlook Reports, which analyze and report employment trends across more than 25 industries. Despite the failing economy, Healthcare & Medical jobs are on the rise and experienced a 2.66 percent increase over the past 12 months.


AMA Works to Reverse Primary Care Physician Shortage; New AMA Policy Addresses Barriers to Primary Care Physician RecruitmentThe nation is experiencing the beginning of a physician shortage - with primary care being especially hard hit. As the U.S. population grows and millions of baby boomers age, this shortage promises to get worse with major repercussions for the health of the nation.


University of St. Thomas Houston to Reopen Nursing School; University Cites Nursing Shortage and High Demand for Nursing School Graduates with Bachelor's Degrees

The Board of Directors at the University of St. Thomas in Houston recently voted to reopen the Nursing School to help ease the shortage of nurses.


Thursday, November 13, 2008

Upcoming NAS/HCI Webcast Dec 15th: Understanding Media Choices in Recruitment Advertising

Posted by Laura McPeck, Director, Business Development

Not yet on the web 2.0 wagon? Having difficulty deciding where to focus your brand efforts in the world of social media? Perhaps you're still struggling to understand what Web 2.0 is or how it relates to your talent acquisition process. You're not alone. Employers globally are wrestling with the dynamic advances in what candidates do online, where they do it, and how to leverage those activities and destinations into improved candidate flow.

In our year-end webcast with HCI, you will hear from nationally recognized Internet Strategist, Kevin Hawkins on understanding these new media choices, and the role they can play in your employment brand activities. We'll also discuss how to align your choices with your overall talent brand strategies.

This webcast will take place on December 15th from 1 - 2 pm EST.

If you are interested in attending, please log on and register at -


Tuesday, November 11, 2008

NAS Creative New Media Update

Posted by Laura McPeck, Director, Business Development

The following link highlights some of the latest & greatest new media work developed by the NAS creative department. Look for “New” under each piece for the most current artwork. Check out our work by simply visiting:


Sunday, November 9, 2008

Posted by Kate Wardwell, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Health Care Holds Steady in Tough Economic Times; Industry Seems Well-Suited to Endure Downturns, Even Hiring People.
When people make sacrifices in a tough economy, they usually don't start with their health. That's one reason the health care industry, if not exactly recession-proof, seems one of the best able to endure the economic downturn.

Click on the link below to read article...


WOU Nursing Program Shapes Skills

According to the Oregon Center for Nursing, a steady growth in the demand for registered nurses indicates that the state will see an additional 15,700 RN job openings during the next decade and a half.

Click on the link below to read article...


Students Flood Nursing Programs

Programs at both the University of West Florida and Pensacola Junior College remain immensely popular with students. Judy Bense, interim UWF president, said during a recent presidential address that the school turned has away about 360 nursing applicants over the past two years.

Click on the link below to read article...


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Monday, November 3, 2008

“Escaping the Budget Squeeze - Job Board Vice” webinar on Nov 13th with Jobs2Web CEO Ken Holec

Posted by Laura McPeck, Director, Business Development

Join Jobs2Web for a Webinar on Thursday, November 13th moderated by Ken Holec, President and CEO, Jobs2Web Inc.

Jobs2Web Inc., a leading provider of interactive recruiting solutions will facilitate a free webinar with guests Ric Klinger, Manager, Talent Acquisition, at BearingPoint and Julie Leith-Ross, Program Manager, Talent Acquisition, at Providence Health & Services on Thursday, November 13th, at 12:00 p.m. CST.

Titled, "Escaping the Budget Squeeze - Job Board Vice", the one-hour event will cover how two Jobs2Web clients significantly reduced their job board dependency, stretched their recruiting budget and delivered great results to their hiring managers. This event will be a great opportunity to learn from these innovative recruitment leaders and apply their ideas to meeting your 2009 recruiting challenges head on.

Title: Escaping the Budget Squeeze - Job Board Vice
Date: Thursday, November 13th, 2008
Time: 12:00PM - 1:00PM CST
Space is limited.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/198924410

Sunday, November 2, 2008

Monster's promise to job seekers, employers and recruiters.

Posted by Tara Repucci, VP Northeastern Region

In the spirit of Election Day ...

Monster promises to revolutionize online recruiting on 1-10-09. Will Monster deliver on its promise? Read more and vote now.