ERE Article: 6 Questions About Your Web 2.0 Plans

Posted by Kristen Doescher, Total Quality Account Manager

Todd Raphael quotes Andrew McCartney, Sourcing Manager at the infrastructure/construction company Parsons in this article about finding your Web 2.0 company plans and says,

"To help craft their Web 2.0 strategies, McCarty says companies should ask themselves the following questions:

1. What are the best Web 2.0 options to use?
2. What is your goal? Is it branding? Is it sourcing? Is it conversion?
3. Who is your target audience? Is it internal? Is it external? Is it both?
4. How much content can you manage? In other words, you’ll get out of it what you put into it, but what time can you put in? Says McCarty: 'You can create a really great front page, but if it’s not maintained, it’s not marketed, and if you don’t drive people there, it’s not going do you any good.'
5. Are there other groups in your company that are currently leveraging Web 2.0 technology, that you can piggyback on? Can you share usage, tools, and techniques with these groups? Can you convince a non-HR entity to pay for costs?
6. Do you have the ability to move or reconfigure budget to accommodate costs?"

To read the full article, click here.