ERE Article: Employment Branding 2.0 — The 8 C’s of My Web My Way

Posted by Laura McPeck, Director of Total Quality, Business Development

Building a coherent and compelling employment brand is the best way to maintain a steady pipeline of A-level talent and communicate your unique employment value proposition to the desired candidate community. In a competitive marketplace, a brand is a company’s only source of differentiation.

Check out this insightful ERE article “Employment Branding 2.0 — The 8 C’s of My Web My Way” from Ryan Estis, managing director of Ryan Estis & Associates regarding employment branding and building out unique communication strategies via the digital space.

http://www.ere.net/2009/04/13/employment-branding-20-the-8-c%e2%80%99s-of-my-web-my-way/#more-7478