Focus Groups: 7 steps to defining your unique employment brand

Posted by Laura McPeck, Director of Total Quality, Business Development

To determine the parameters of a distinctive employment brand, it’s necessary to undergo a comprehensive evaluation process. This will include analyzing previous results, setting goals, defining a possible employment brand, substantiating the employment brand proposition, and, possibly, conducting a focus group.

Focus groups, a popular way to learn about the opinions of a targeted segment of the population, can best be described as qualitative interviews with a controlled number of respondents brought together to discuss a topic of interest. This type of qualitative research is useful in investigating subjects/behaviors too sensitive to survey quantitatively.

To learn more about best practices/how to set up a focus group, please visit:

http://nasrecruitment.com/MicroSites/employmentbranding/articles/archiveEB2.html