Thursday, August 27, 2009

NAS Leaders to speak at Garden State Council SHRM 18th Annual State Conference & Expo

Posted by Laura McPeck, Director of Total Quality, Business Development

Will emphasize maximizing interactive recruitment marketing.

Cleveland, OH (PRWEB) August 27, 2009 – NAS Recruitment Communications is pleased to announce that Vice President Tara Repucci, along with Laura McPeck, Director, Business Development, will be speaking at the upcoming Garden State Council – SHRM 18th Annual State Conference & Expo on October 26, 2009. The Conference, being held in Long Branch, NJ, will focus on the “Blueprint for a Changing Reality” and will provide insight into positioning organizations for growth and prosperity.

According to Laura McPeck, “We will be presenting an educational session on October 26th that concentrates on ‘Interactive Recruitment Marketing: Navigating the Internet & Web 2.0 Technology to Attract A-Level Talent.’ Participants will gain a clear picture of the current online recruiting landscape,” she said, “including a thorough understanding of interactive strategy development from website design and social networking to Web 2.0 execution.”

The session, beginning at 11:15 a.m., will show how complicated online recruiting has become, while demonstrating techniques to cut through the clutter and develop the most effective online strategy to reach potential candidates.

For further information on Repucci and McPeck’s upcoming speaking engagement at the Garden State Council SHRM Conference, please contact lmcpeck@nasrecruitment.com. You can also check the NAS website to learn about all upcoming NAS speaking engagements at http://nasrecruitment.com/talenttips/speakersbureau.html.

Tuesday, August 25, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Recession Easing for U.S. Hospitals

The median profit margin of U.S. hospitals rose from 0.17 percent in the third quarter of 2008 to 3.1 percent in the first quarter of 2009, an analysis from Thomson Reuters found.

Click on the link below to read article...

http://news.yahoo.com/s/nm/20090819/us_nm/us_hospitals_usa/print

Doctor Shortage Looms as Primary Care Loses Its Pull

The AAFP is predicting a shortage of 40,000 family physicians in 2020, when the demand is expected to spike.

Click on the link below to read article...

http://www.usatoday.com/news/health/2009-08-17-doctor-gp-shortage_N.htm

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Monday, August 24, 2009

Motivational Quote of the Week

Posted by Laura McPeck, Director of Total Quality, Business Development

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."
- Jack Welch

Wednesday, August 19, 2009

Thursday Webinar to Uncover Website Best Practices to Attract Talent

Posted by Laura McPeck, Director of Total Quality, Business Development

Still time to sign up and learn strategies from an industry leader.

Cleveland, OH (PRWEB) August 19, 2009 – Companies seeking to maximize their corporate websites as powerful recruiting tools are just a few mouse-clicks away from an informative webinar presented by Matthew Adam, Executive Vice President and Chief Talent Strategist at NAS Recruitment Communications, and a recognized authority on innovative interactive solutions.

On Thursday, August 20, 2009, from 2:00 PM to 3:00 PM EDT, Adam will show how leading-edge organizations are developing sites that are intuitive, experiential and capable of filtering the right candidates in and the wrong candidates out. This engaging webinar will provide new ideas that can immediately impact participants’ organizations, including a thorough understanding of interactive strategy development, from website design and execution. Other key takeaways include website best practices and a sneak peek into the next generation of website development.

Spots are still available for this free webinar. To register, visit http://webinars.monster.com/forms/August20.

Matthew Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events, as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for A-level talent and recruiting in a virtual world, and he is a featured speaker at various SHRM, CUPA and SMA events. Recently promoted to the position of Executive Vice President, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.

Tuesday, August 18, 2009

ERE article: Why Recruiting Has to Go Video

Posted by Laura McPeck, Director of Total Quality, Business Development

Insightful article on the benefits of recruitment videos. According to Kevin Wheeler "The percentage of people watching videos and movies on the Internet has nearly doubled since 2006 and is now over 60% of all Internet users."

To read the full article, please visit:
http://tinyurl.com/kw8nmq

Video allows you to showcase your organization as an employer of choice and is an excellent way to provide potential applicants with a true picture of a "day in the life".

Check out some engaging recruitment videos by visiting -
http://tinyurl.com/pwyq69

Monday, August 17, 2009

NAS RECRUITMENT COMMUNICATIONS ANNOUNCES EXECUTIVE PROMOTIONS

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) August 17, 2009 – James M. Miller, Chairman of NAS Recruitment Communications, today announced the promotions of Matthew Adam and Patty Van Leer to the position of Executive Vice President. Assuming leadership roles in the organization following the retirement of long time NAS executive, John Stepien, each of these NAS veterans brings an impressive portfolio of accomplishments to their new roles.

Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for “A” level talent and recruiting in a virtual world. In his new role, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.

Van Leer is an established expert not only at NAS, but throughout the industry, in the rapidly emerging interactive, digital and online venues that have become synonymous with recruiting and retention strategies in recent years. An early adopter and innovator in this space, Van Leer is a proven leader assisting clients to establish and maintain a leading edge presence online In her new role, she will continue to serve clients by helping organizations integrate their brands into the ongoing digital space evolution as well as oversee all of NAS’ digital initiatives for clients. She will additionally retain her title as Chief Interactive Strategist for NAS.

Miller was quoted as saying “I could not be more excited about the possibilities for NAS with these two individuals as key members of the executive suite. Each brings a vision for the future and an unparalleled ability to think in ways that deliver optimal value for clients.”

Wednesday, August 12, 2009

NAS Insights for Health Care Recruiting

Posted by Emily Hargrave, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:


Study Names Top 10 U.S. Health Systems

The research and consulting firm Thomson Reuters has released a benchmarking study identifying the top 10 U.S. health systems based on their hospitals' clinical performance.

Click on the link below to read article...
http://www.healthcarefinancenews.com/news/study-names-top-10-us-health-systems


Nurses in Demand in Rural Areas

Location plays a role in nursing shortages. Rural areas are not as fortunate in finding new hires as the more urban areas.

Click on the link below to read article...
http://www.bismarcktribune.com/articles/2009/08/08/news/update/doc4a7dc0b692177479093954.txt


Center for Health Workforce Studies Releases New Physician Reports

The Center for Health Workforce Studies (CHWS) Annual New York Physician Workforce Profile points to a growing number of older physicians, and a continued decline in the number of physicians in several specialties.

Click on the link below to read article...
http://www.hanys.org/news/?date=2009-08-07#story_1131

Monday, August 10, 2009

New Career Site by NAS Helps Helzberg Diamonds Shine

Posted by Laura McPeck, Director of Total Quality, Business Development

Employment Culture Featured to Attract A-Level Talent.

Kansas City, MO (PRWEB) August 10, 2009 – Maximizing the impact of career site positioning and the intrinsic value it places on an organization as an employer of choice is something that Helzberg Diamonds embraces and endorses. To strategically position themselves apart from their competition, the Human Resources Department at Helzberg Diamonds made the decision to have NAS Recruitment Communications develop a career site that enhances the candidate experience.

“Helzberg wants job candidates to better understand their work culture, benefits and opportunities. With our creation of a new career site and accompanying employment video, they have successfully positioned themselves as a progressive, front-runner in talent acquisition,” said C.T. Trivella, Director, NAS Kansas City. “Helzberg Diamonds takes great pride in the messaging on their career site, and has worked closely with NAS to reinforce and communicate their employment value proposition.”

According to Daphne Means, Director of Recruiting and HR Field Operations for Helzberg Diamonds, “We’ve seen such positive results from our new employment site, thanks to the partnership we have with NAS. Now applicants can truly understand what it’s like to work at Helzberg Diamonds and know what our company stands for...which ultimately leads to a higher-quality applicant pool.”

“Because of the work we’ve done with NAS,” she continued, “more and more job seekers come directly to our website to get information on careers with Helzberg Diamonds. This is an investment that will continue to pay off as we reduce our reliance on other costly advertising methods, such as job boards, to get our employment brand recognized.”

Friday, August 7, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Healthcare Employment Continued to Grow in July

Employment in the U.S. healthcare sector increased by 20,000 jobs in July, according to recent data from the federal Bureau of Labor Statistics.

Click on the link below to read article...

http://www.healthcarefinancenews.com/news/healthcare-employment-continued-grow-july

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Thursday, August 6, 2009

Interactive Day Produces Positive Results

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Event Helps Entertainment Giant with Talent Search Techniques.

Cleveland, OH (PRWEB) August 6, 2009 – NAS Recruitment Communications recently hosted an Interactive Day with HMV, one of Canada’s largest retailers of music and games. The goal was to analyze HMV’s current online posting strategies and provide a fresh approach that would result in quality talent acquisition.

The one-day session, involving select job boards in Canada plus personnel from NAS and HMV, provided an opportunity to meet a wide range of interactive providers and learn more about their product offerings, effectiveness and geographical strengths. The invitation prompted interactive providers to think outside the box and offer solutions appropriate to HMV’s unique recruitment needs and challenges. This proactive and structured approach also allowed NAS to make recommendations based on recruitment best practices and lend its expertise with contract negotiations.

“In a tight economy and in an evolving recruitment landscape, it is necessary to help our clients identify online products and services that work around their budgets, while providing them with the best return on investment,” said Franz Yap, Director of Business Development for NAS Toronto. “With so many innovative online products and services out there, it is important for us to partner with our clients and help them understand which sites best address their recruitment needs and challenges. Hosting an Interactive Day with HMV allowed our client to make more informed decisions with regards to their online spend.

“In the end, the Interactive Day was very successful,” Yap continued, “in determining the best online solution for our client. It was a day of discovery, learning and innovation for everyone.”

Wednesday, August 5, 2009

NAS Insights for Health Care Recruiting

Posted by Emily Hargrave, Total Quality Account Manager


If A Health-Care Bill Passes, Nurse Practitioners Could Be Key

There is an existing group of providers that health reformers are hoping can help fill the potential gap in the ranks of primary-care physicians: nurse practitioners.

Click on the link below to read article...
http://www.time.com/time/nation/article/0,8599,1914222,00.html



Nursing Students Need to Adjust to Changing Job Market

Nursing remains a hot career across the country, especially in the medical mecca that is Massachusetts, but the job market isnt what it once was.

Click on the link below to read article...
http://www.enterprisenews.com/business/x1307071598/Nursing-students-need-to-adjust-to-changing-job-market

Tuesday, August 4, 2009

Smart HR Organizations Investing in More Comprehensive Tools for Measuring ROI

Posted by Laura McPeck, Director of Total Quality, Business Development

Media source tracking pinpoints effective channels for applicants.

Cleveland, OH (PRWEB) August 3, 2009 – To maximize recruitment budgets during the economic downturn, many HR organizations are investing in better media tracking methods to help pinpoint the most effective media channels for specific job families, according to NAS Interactive, a division of NAS Recruitment Communications.

“The word is getting around as HR organizations that use tools such as our Total Source Tracker are able to identify what sources drive the highest volume of applicants,” says Caroline Slomski, Interactive Marketing Strategist for NAS.

NAS’ Total Source Tracker allows HR organization to measure media effectiveness by position advertised or job title, “tracking” a candidate’s response to a given media through to completed application—drilling deeper than typical media measurement sources or methods that require applicants to select from a drop down list of media within the applicant tracking system.

Millions of job seekers use the Internet every day to look for jobs so, on the surface it would seem a job board would be the ideal place for job postings. Most HR organizations rely on job board reports to measure effectiveness. These reports provide a good snapshot of activity, but fail to measure real results—completed applications in the ATS.

“What Total Source Tracker gives organizations is the opportunity to make informed decisions based on the actual results of the media buys—the follow through—rather than basing decisions on the candidate’s initial response,” says Patty Van Leer, Senior Vice President of Interactive. “It helps HR make informed decisions on how to buy more effectively, shift dollars to channels that are outperforming others, use media sources that can help them reach their intended audience rather than post every job to the same sites.

“Choosing the right channel to attract the right candidates is essential, but next to impossible if you don't have the tracking in place to measure response on each channel —online AND offline,” adds Slomski.

“Media trends change quickly and social networking is playing more of a role in how HR sources candidates. Total Source Tracker enables organizations to react to changes in the landscape as they occur, and modify their media plans to reach specific positions and to validate their return on investment.”

“These are the organizations that will have a real advantage on the competition for talent when the economy turns around.”

Monday, August 3, 2009

Time Management Tip of the Week

Posted by Emily Hargrave, Total Quality Account Manager

Make the Most of "Waiting Time"
From delayed flights, to the doctor's office, to your morning commute on the train... Make the most of your "waiting time". Whether it's finally catching up on that article you've been waiting to read, brainstorming ideas for your next team meeting, or planning out your next work day, try to make most of those minutes and hours that could be lost otherwise. If you don't have a laptop or PDA, try to keep a pad of paper with you for unexpected opportunities!