Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Poor Economy Makes Physicians Less Inclined to Leave a Practice
The nation's economic situation means physicians are staying at their current jobs and retirement is moving further into the future.
Click on the link below to read article...
http://www.ama-assn.org/amednews/2009/05/25/bisa0525.htm
Health Care Lags Aging Boom
Efforts are under way to address existing shortages of doctors, nurses, pharmacy technicians and others, but little is being done to ramp up services to care for the 554,000 seniors projected to live in the four-county Sacramento region by 2030.
Click on the link below to read article...
http://sacramento.bizjournals.com/sacramento/stories/2009/05/25/story1.html?b=1243224000%5E1832946
Initiative Aims to Reverse New Jersey's Nurse Faculty Shortage, Avert Health Care Crisis
The Robert Wood Johnson Foundation and the New Jersey Chamber of Commerce Foundation announced a major new initiative designed to ensure that New Jersey will have the nursing workforce it needs to meet its future health care demands.
Click on the link below to read article...
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/05-28-2009/0005033959&EDATE
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
Friday, May 29, 2009
Thursday, May 28, 2009
“Work with Giants” Employment Brand Campaign proves effective as a long-term solution to finding talent.
Posted by Laura McPeck, Director of Total Quality, Business Development
Cleveland, OH (PRWEB) May 28, 2009 – NAS Recruitment Communications partnered with P&H MinePro Services Canada to develop an employment brand campaign that would effectively position P&H MinePro Services as a “Giant” in its field. The campaign’s original visual direction and messaging, combined with innovative marketing methods, created a highly viral and successful program for P&H MinePro Services Canada. The marketing campaign, which offered many out-of-the-box components, paid off in many ways.
“The great team at P&H was open to every creative idea we put in front of them and had many great ideas themselves. Together, we created some of the most interesting marketing programs and campaigns I‘ve ever worked on or seen, ” stated Maureen Laventure, NAS Senior Account Strategist, Canada.
Most importantly, the campaigns delivered results! The campaign and opportunities were heavily promoted throughout 2008 and they’ve seen the long-term effects through a steady flow of top talent in their application pipeline in 2009.
Patricia Bowling, Manager of Human Resources at P&H MinePro Services said, “By executing such a strong campaign, we have experienced an abundance of top talent applying directly to us, without solicitation. We got on their radar through our employment brand marketing. We have an abundance of qualified candidates and our existing employees enjoy the fruits of such a dynamic campaign. Now, talent comes directly to us. Plus, internally, our talent is extremely proud of the campaign – a place they are proud to say that they work. We‘ve experienced first-hand that a well defined and executed employment brand campaign offers long-term solutions to engaging candidates. Partnering with NAS has exceeded our expectations. The NAS team is creative, market savvy and customer service-oriented with the management of our account.”
Barb Agostini, NAS VP of Business Development, Canada, added, “More organizations across all industries are taking advantage of the slower economic time to clearly define their employment value proposition and ensure their employment brand is promoted across all recruitment communications channels – internally and externally. As the market turns, these organizations will be positioned to stand out from the companies they compete with for talent by delivering a more engaging proposition and keeping a steady flow of the right talent interested and applying.”
Cleveland, OH (PRWEB) May 28, 2009 – NAS Recruitment Communications partnered with P&H MinePro Services Canada to develop an employment brand campaign that would effectively position P&H MinePro Services as a “Giant” in its field. The campaign’s original visual direction and messaging, combined with innovative marketing methods, created a highly viral and successful program for P&H MinePro Services Canada. The marketing campaign, which offered many out-of-the-box components, paid off in many ways.
“The great team at P&H was open to every creative idea we put in front of them and had many great ideas themselves. Together, we created some of the most interesting marketing programs and campaigns I‘ve ever worked on or seen, ” stated Maureen Laventure, NAS Senior Account Strategist, Canada.
Most importantly, the campaigns delivered results! The campaign and opportunities were heavily promoted throughout 2008 and they’ve seen the long-term effects through a steady flow of top talent in their application pipeline in 2009.
Patricia Bowling, Manager of Human Resources at P&H MinePro Services said, “By executing such a strong campaign, we have experienced an abundance of top talent applying directly to us, without solicitation. We got on their radar through our employment brand marketing. We have an abundance of qualified candidates and our existing employees enjoy the fruits of such a dynamic campaign. Now, talent comes directly to us. Plus, internally, our talent is extremely proud of the campaign – a place they are proud to say that they work. We‘ve experienced first-hand that a well defined and executed employment brand campaign offers long-term solutions to engaging candidates. Partnering with NAS has exceeded our expectations. The NAS team is creative, market savvy and customer service-oriented with the management of our account.”
Barb Agostini, NAS VP of Business Development, Canada, added, “More organizations across all industries are taking advantage of the slower economic time to clearly define their employment value proposition and ensure their employment brand is promoted across all recruitment communications channels – internally and externally. As the market turns, these organizations will be positioned to stand out from the companies they compete with for talent by delivering a more engaging proposition and keeping a steady flow of the right talent interested and applying.”
Wednesday, May 27, 2009
Recognition Days for June 2009
Posted by Ashley Hedlund, Total Quality Account Manager
In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the June Recognition Days below.
All month Professional Wellness Month
Increase your worth in the marketplace. Add value to your company and your customers. Be accessible, reliable and fair. Update your resume, increase your skills and learn your business completely. Become a source of reference: be visible, attend meetings and company or community socials.
http://www.WordsofWellness.com
All month National Safety Month
Increases the public’s awareness of the critical role safety and health professionals play inpreventing industrial accidents, eliminating hazards, reducing insurance costs and savinglives.
http://www.nsc.org/nsm/
All month Vision Research Month
Observance promotes vision research success and the urgent need for future studies.
http://www.preventblindness.org
Jun 1-6 National Headache Awareness Week
Focuses on educating the public about the reality and severity of headache pain as a legitimatebiological disease. Encourages sufferers to meet with a healthcare provider.
http://www.headaches.org
Jun 2 National Healthcare Recruiters Recognition Day
Recognizes healthcare recruiters, serving as nurses, allied health and physician recruiters;
human resources professionals; and working in hospitals, home care, long-term care, rehab
facilities, HMOs, schools of nursing and the military.
http://www.nahcr.com
Jun 3 National Tailors Day
Honors tailors across the U.S. Annually, the first Wednesday in June.
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionals
involved in the care of people with vascular disease.
http://www.svnnet.org
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionalsinvolved in the care of people with vascular disease.
http://www.svnnet.org
Jun 8-14 Automotive Service Professionals Week
To recognize automotive service industry employees, especially those who are certified.
http://www.ase.com
Jun 11-18 National Nurse Assistants’ Week
Recognizes and validates the work of the nurse assistant who provides direct care to residents
in nursing homes, in-home care, hospices and other long-term care settings.
http://www.cna-network.org
Jun 11-18 National Nursing Assistants & Direct Care Workers Week
Recognizes nursing assistants and others who provide daily for our frail and long-term carecitizens in nursing homes, home care, hospitals, hospice and long-term care settings.
http://www.cna-network.org
Jun 15-19 National Healthcare Risk Management Week
Raises the visibility of the critical role that risk managers play in healthcare. Instills occupational
pride in risk managers and raises awareness of the issues at the heart of risk management.
http://www.ashrm.org
Jun 15 National Career Nursing Assistants Day
Recognizes the longevity of service and dedication of nursing assistants who have made caringtheir life career.
http://www.cna-network.org
Jun 15-21 National Men’s Health Week
Designed to promote the benefits of preventive healthcare among men.
http://www.menshealthweek.org
Jun 19 Work at Home Father’s Day
To celebrate those fathers who have elected to work from home—either as a home-based
entrepreneur or a tele-worker.
http://www.chiefhomeofficer.com
Jun 21-28 Appreciate Your Plumbing/Heating/Cooling Professionals Week
A chance to acknowledge the great service these professionals provide in keeping us
comfortable and safe.
Jun 23 National Columnists Day
Dedicated to increasing awareness, value and the importance of contributions made by
columnists and journalists.
http://www.columnists.com/
Jun 23 United Nations Public Service Day
Highlights the contributions of public service in the development process.
http://www.un.org
In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the June Recognition Days below.
All month Professional Wellness Month
Increase your worth in the marketplace. Add value to your company and your customers. Be accessible, reliable and fair. Update your resume, increase your skills and learn your business completely. Become a source of reference: be visible, attend meetings and company or community socials.
http://www.WordsofWellness.com
All month National Safety Month
Increases the public’s awareness of the critical role safety and health professionals play inpreventing industrial accidents, eliminating hazards, reducing insurance costs and savinglives.
http://www.nsc.org/nsm/
All month Vision Research Month
Observance promotes vision research success and the urgent need for future studies.
http://www.preventblindness.org
Jun 1-6 National Headache Awareness Week
Focuses on educating the public about the reality and severity of headache pain as a legitimatebiological disease. Encourages sufferers to meet with a healthcare provider.
http://www.headaches.org
Jun 2 National Healthcare Recruiters Recognition Day
Recognizes healthcare recruiters, serving as nurses, allied health and physician recruiters;
human resources professionals; and working in hospitals, home care, long-term care, rehab
facilities, HMOs, schools of nursing and the military.
http://www.nahcr.com
Jun 3 National Tailors Day
Honors tailors across the U.S. Annually, the first Wednesday in June.
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionals
involved in the care of people with vascular disease.
http://www.svnnet.org
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionalsinvolved in the care of people with vascular disease.
http://www.svnnet.org
Jun 8-14 Automotive Service Professionals Week
To recognize automotive service industry employees, especially those who are certified.
http://www.ase.com
Jun 11-18 National Nurse Assistants’ Week
Recognizes and validates the work of the nurse assistant who provides direct care to residents
in nursing homes, in-home care, hospices and other long-term care settings.
http://www.cna-network.org
Jun 11-18 National Nursing Assistants & Direct Care Workers Week
Recognizes nursing assistants and others who provide daily for our frail and long-term carecitizens in nursing homes, home care, hospitals, hospice and long-term care settings.
http://www.cna-network.org
Jun 15-19 National Healthcare Risk Management Week
Raises the visibility of the critical role that risk managers play in healthcare. Instills occupational
pride in risk managers and raises awareness of the issues at the heart of risk management.
http://www.ashrm.org
Jun 15 National Career Nursing Assistants Day
Recognizes the longevity of service and dedication of nursing assistants who have made caringtheir life career.
http://www.cna-network.org
Jun 15-21 National Men’s Health Week
Designed to promote the benefits of preventive healthcare among men.
http://www.menshealthweek.org
Jun 19 Work at Home Father’s Day
To celebrate those fathers who have elected to work from home—either as a home-based
entrepreneur or a tele-worker.
http://www.chiefhomeofficer.com
Jun 21-28 Appreciate Your Plumbing/Heating/Cooling Professionals Week
A chance to acknowledge the great service these professionals provide in keeping us
comfortable and safe.
Jun 23 National Columnists Day
Dedicated to increasing awareness, value and the importance of contributions made by
columnists and journalists.
http://www.columnists.com/
Jun 23 United Nations Public Service Day
Highlights the contributions of public service in the development process.
http://www.un.org
Motivational Quote of the Week
Posted by Emily Hargrave, Total Quality Account Manager
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.
~Winston Churchill
Tuesday, May 26, 2009
Enhance your Yahoo! Hot Jobs
Posted by Jillian Malenfant, Total Quality Account Manager
Yahoo! HotJobs Smart Ads turn the Yahoo! Network into your job board providing employment brand and more applies for your positions. Yahoo! HotJobs Smart Ads transform your job listings into highly relevant display ads that are tailored to active and passive job seekers across the Yahoo! Network. Smart Ads target users by leveraging their unique insights about job seekers' online career related behavior including search terms and career related articles viewed.
Benefits include:
- Target passive and active users based on location and career behavior categories
- Dynamically display relevant job postings in a graphical ad unit across the Yahoo! network
- Choose from two proven creative designs
- Pre-select jobs to be displayed for hard-to-fill positions
- Campaigns can be targeted for a specific location or nationwide
NAS Insights for Health Care Recruiting
Posted by Ashley Hedlund, Total Quality Account Manager
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Five Findings That Will Help Recruit and Retain Physicians
Findings reveal areas where focused effort and investment can produce a positive impact on recruitment and retention programs.
Click on the link below to read article...
http://www.nejmjobs.org/rpt/recruit-and-retain-physicians.aspx
Aging Population, Health Worker Shortage Creating Perfect Storm, Advocates Say
Population and health industry trends are bringing about an acute shortage of workers to care for the elderly, members of a task force said recently.
Click on the link below to read article...
http://www.norwichbulletin.com/lifestyles/health/x12065882/Aging-population-health-worker-shortage-creating-perfect-storm-advocates-say
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Five Findings That Will Help Recruit and Retain Physicians
Findings reveal areas where focused effort and investment can produce a positive impact on recruitment and retention programs.
Click on the link below to read article...
http://www.nejmjobs.org/rpt/recruit-and-retain-physicians.aspx
Aging Population, Health Worker Shortage Creating Perfect Storm, Advocates Say
Population and health industry trends are bringing about an acute shortage of workers to care for the elderly, members of a task force said recently.
Click on the link below to read article...
http://www.norwichbulletin.com/lifestyles/health/x12065882/Aging-population-health-worker-shortage-creating-perfect-storm-advocates-say
HR finds SEM highly cost-effective in recruiting skilled trades
Posted by Laura McPeck, Director of Total Quality, Business Development
Todays Blue Collar job searches start at search engines
Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.
“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”
Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.
“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.
“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”
NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
Todays Blue Collar job searches start at search engines
Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.
“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”
Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.
“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.
“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”
NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
Friday, May 22, 2009
Drive More Candidates To Your Website - Search Engine Optimization (SEO) Career Site Assessment
Posted by Laura McPeck, Director of Total Quality, Business Development
Today, over 70% of Internet users begin their job search on search engines like Google, MSN and Yahoo!—more than Monster and CareerBuilder combined. And it takes more than standard SEO techniques to make sure your career opportunities are highly ranked in the searches your candidates will use most. It takes SEO that’s geared to your recruitment strategy. And that takes NAS Interactive.
NAS Interactive can help you align your site’s performance with your recruitment goals, with SEO techniques that will increase your visibility, boost traffic, and make your career search results more relevant than your competitions’. Our SEO Career Site Assessment can help you identify areas of opportunity and recommend the practices that will drive more job searchers to your site. We’ll get to know your hiring needs, your strategic recruitment goals—and even the organizations you compete with for talent. Then, we’ll thoroughly assess your site, from its technical structure to its content and keyword density—so we can recommend the SEO strategies and solutions that can help you meet your goals.
Your assessment will include:
Today, over 70% of Internet users begin their job search on search engines like Google, MSN and Yahoo!—more than Monster and CareerBuilder combined. And it takes more than standard SEO techniques to make sure your career opportunities are highly ranked in the searches your candidates will use most. It takes SEO that’s geared to your recruitment strategy. And that takes NAS Interactive.
NAS Interactive can help you align your site’s performance with your recruitment goals, with SEO techniques that will increase your visibility, boost traffic, and make your career search results more relevant than your competitions’. Our SEO Career Site Assessment can help you identify areas of opportunity and recommend the practices that will drive more job searchers to your site. We’ll get to know your hiring needs, your strategic recruitment goals—and even the organizations you compete with for talent. Then, we’ll thoroughly assess your site, from its technical structure to its content and keyword density—so we can recommend the SEO strategies and solutions that can help you meet your goals.
Your assessment will include:
* Goals Consultation
* Thorough Technical and Content Review of Your Career Site
* Competitive Assessment
* Keyword Research and Analysis
* Strategic Link Analysis Report
* Recommended Strategies and Solutions
Thursday, May 21, 2009
NAS OnDemand May Newsletter
Posted by Laura McPeck, Director of Total Quality, Business Development
Check out our latest NAS OnDemand Newsletter by visiting click here.
In this issue you will learn more about:
· Rotten Apple White Paper
When you hire employees who produce good results independently, but have a negative influence working on a team, what can you do? Is it time to let them go? Not necessarily. You'll want to take these steps first.
· Small Business
Not sure if your company has time for an internship program? According to C.T. Trivella, NAS Recruitment Communications Director and Branch Manager, every company needs to make time. This article, originally published in the KC Small Business monthly newsletter, gives a detailed description of how to create an internship program that benefits everybody.
· SEM Campaign
With the help of NAS Search Engine Marketing Strategy, Taco Bell has incorporated a SEM campaign to drive potential candidates to their career site. Recent metrics indicate a click-through rate on Google of nearly 10%.
· MinuteClinic
Since the launch of their new brand, MinuteClinic has hired approximately 900 full-time Nurse Practitioners. And with our SEO implementation, 95% of their positions now rank on the first page in a Google search.
· Career Site Rankings Soar
Teamed with experts from NAS Interactive, clients get an in-depth critique of their career site and recommendations for improvement. The program is designed to increase site visibility and deliver the A-level talent companies need.
Check out our latest NAS OnDemand Newsletter by visiting click here.
In this issue you will learn more about:
· Rotten Apple White Paper
When you hire employees who produce good results independently, but have a negative influence working on a team, what can you do? Is it time to let them go? Not necessarily. You'll want to take these steps first.
· Small Business
Not sure if your company has time for an internship program? According to C.T. Trivella, NAS Recruitment Communications Director and Branch Manager, every company needs to make time. This article, originally published in the KC Small Business monthly newsletter, gives a detailed description of how to create an internship program that benefits everybody.
· SEM Campaign
With the help of NAS Search Engine Marketing Strategy, Taco Bell has incorporated a SEM campaign to drive potential candidates to their career site. Recent metrics indicate a click-through rate on Google of nearly 10%.
· MinuteClinic
Since the launch of their new brand, MinuteClinic has hired approximately 900 full-time Nurse Practitioners. And with our SEO implementation, 95% of their positions now rank on the first page in a Google search.
· Career Site Rankings Soar
Teamed with experts from NAS Interactive, clients get an in-depth critique of their career site and recommendations for improvement. The program is designed to increase site visibility and deliver the A-level talent companies need.
Cheezhead article: jobthread debuts enhanced site
Posted by Laura McPeck, Director of Total Quality, Business Development
Check out this article regarding jobthread’s enhanced site. According the article “JobThread delivers ads alongside relevant topical content, thereby creating an association between the visitor, the content and the job ad. When delivering the ad, JobThread’s system combines visitor profile information with data about the contextual environment to insure that the visitor meets the candidate criteria specified by the recruiter. JobThread reps say this approach virtually eliminates resume spam for recruiters.”
To learn more about jobthread, please visit:
http://www.cheezhead.com/2009/05/20/ved-jobthread-debuts-enhanced-site/
Check out this article regarding jobthread’s enhanced site. According the article “JobThread delivers ads alongside relevant topical content, thereby creating an association between the visitor, the content and the job ad. When delivering the ad, JobThread’s system combines visitor profile information with data about the contextual environment to insure that the visitor meets the candidate criteria specified by the recruiter. JobThread reps say this approach virtually eliminates resume spam for recruiters.”
To learn more about jobthread, please visit:
http://www.cheezhead.com/2009/05/20/ved-jobthread-debuts-enhanced-site/
American Idol Update
Posted by Emily Hargrave, Total Quality Account Manager
Well, the votes are in.... Congratulations to Jillian (and Kris Allen, of course), who won our first ever NAS Boston- American Idol Draft! Kris was dubbed the "underdog" but the fans don't lie. Great pick, Jillian!
Season 8 proved to be an excellent competition. I look forward to seeing what comes of all of our contestants!
Until next year…
Well, the votes are in.... Congratulations to Jillian (and Kris Allen, of course), who won our first ever NAS Boston- American Idol Draft! Kris was dubbed the "underdog" but the fans don't lie. Great pick, Jillian!
Season 8 proved to be an excellent competition. I look forward to seeing what comes of all of our contestants!
Until next year…
Wednesday, May 20, 2009
Time Management Tip of the Week
Posted by Emily Hargrave, Total Quality Account Manager
Battle Procrastination and Chip Away at Difficult Tasks!
We all know how easy it is to keep putting of a daunting task until it absolutely must be done. Get in the habit of setting time limits for tasks. Instead of waiting until the last minute and working on a project for hours on end, set a limit of 30 minutes a day for this project and stick to it until it is complete. Start early, and make the most of your time in the end! This can even be applied to tasks like responding to emails and sending out follow-up communications.
Motivational Quote of the Week
Posted by Ashley Hedlund, Total Quality Account Manager
"Every time you state what you want or believe, you're the first to hear it. It's a message to both you and others about what you think is possible. Don't put a ceiling on yourself."
-Oprah Winfrey
"Every time you state what you want or believe, you're the first to hear it. It's a message to both you and others about what you think is possible. Don't put a ceiling on yourself."
-Oprah Winfrey
NAS Insights for Health Care Recruiting
Posted by Ashley Hedlund, Total Quality Account Manager
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Also, click here to view our most recent Recruitment Hotsheet:
May 2009: Healthcare Information Technology Recruitment Hotsheet
Opportunities for LPNs Dry Up (at least for awhile)
The nursing industry overall has suffered a bit in the economic downturn, but LPNs may be the sole nursing segment where jobs are hard to find, according to educators, state officials and nurses.
Click on the link below to read article...
http://www.medcitynews.com/index.php/2009/05/boom-market-for-lpns-goes-bust-at-least-for-awhile/
Emergency Physicians Demand Outpacing Supply
The number of the nation's nearly 40,000 clinically active emergency physicians is not adequate to treat the growing number of people who visit emergency departments every year, according to the recently released National Study of the Emergency Physician Workforce.
Click on the link below to read article...
http://www.medicalnewsinc.com/news.php?viewStory=233
Doctor Shortage in Rural Minnesota Reaches Crisis
Rural Minnesota has 13 percent of the state's population, but only five percent of all Minnesota physicians practice there, according to the Minnesota Hospital Association.
Click on the link below to read article...
http://minnesota.publicradio.org/display/web/2009/05/13/ruraldoctors/
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Also, click here to view our most recent Recruitment Hotsheet:
May 2009: Healthcare Information Technology Recruitment Hotsheet
Opportunities for LPNs Dry Up (at least for awhile)
The nursing industry overall has suffered a bit in the economic downturn, but LPNs may be the sole nursing segment where jobs are hard to find, according to educators, state officials and nurses.
Click on the link below to read article...
http://www.medcitynews.com/index.php/2009/05/boom-market-for-lpns-goes-bust-at-least-for-awhile/
Emergency Physicians Demand Outpacing Supply
The number of the nation's nearly 40,000 clinically active emergency physicians is not adequate to treat the growing number of people who visit emergency departments every year, according to the recently released National Study of the Emergency Physician Workforce.
Click on the link below to read article...
http://www.medicalnewsinc.com/news.php?viewStory=233
Doctor Shortage in Rural Minnesota Reaches Crisis
Rural Minnesota has 13 percent of the state's population, but only five percent of all Minnesota physicians practice there, according to the Minnesota Hospital Association.
Click on the link below to read article...
http://minnesota.publicradio.org/display/web/2009/05/13/ruraldoctors/
Tuesday, May 19, 2009
ERE Article: 6 Steps to an Employer Brand Strategy
Posted by Laura McPeck, Director of Total Quality, Business Development
Interested in learning key areas to focus on when building out your employment brand? Check out this insightful ERE post by Brett Minchington and Ryan Estis “6 Steps to an Employer Brand Strategy”.
According to the ERE article “In the absence of a clearly defined strategy your employer brand strategy is likely to fall flat. Taking a strategic approach to your employer brand program is likely to result in CEO/senior management engagement and allocation of the resources required to effectively build competitive advantage like companies such as Google, PwC, and McKinsey & Co have consistently achieved over time and that regularly rank highly as ‘best places to work.’”
To read the full article, please visit: http://ping.fm/m7rXj
Interested in learning key areas to focus on when building out your employment brand? Check out this insightful ERE post by Brett Minchington and Ryan Estis “6 Steps to an Employer Brand Strategy”.
According to the ERE article “In the absence of a clearly defined strategy your employer brand strategy is likely to fall flat. Taking a strategic approach to your employer brand program is likely to result in CEO/senior management engagement and allocation of the resources required to effectively build competitive advantage like companies such as Google, PwC, and McKinsey & Co have consistently achieved over time and that regularly rank highly as ‘best places to work.’”
To read the full article, please visit: http://ping.fm/m7rXj
Monday, May 18, 2009
Goodrich Talent Hubs Flying High, Attracting Top Talent.
Posted by Ashley Hedlund, Total Quality Account Manager
NAS designs award-winning campaign for industry leader.
Cleveland, OH (PRWEB) May 18, 2009 – Using employee testimonials and eye-catching graphics, NAS Recruitment Communications has developed highly successful Talent Hubs (landing pages) for aerospace and defense-industry leader Goodrich. Designed specifically to attract candidates to two hard-to-fill positions - SAP and Engineering - the interactive presentations (www.goodrichengineeringcareers.com and www.goodrichsapcareers.com) provide information about the company’s culture and opportunities by using links to current career openings and an informative video about Goodrich.
“The SAP and Engineering splash pages are instrumental in communicating our engineering and SAP employment opportunities to our desired audience,” said Larry Green, Staffing Specialist for Goodrich. “They also provide our organization with a forum to communicate the award of several important aerospace contract awards and Goodrich’s global SAP implementation strategy.” Commenting on the sites’ positive results, he continued, “The template and images were created by NAS based upon the strategy and objectives we wished to accomplish during our initial planning sessions. The landing pages greatly added to the hiring success we have achieved since its creation.”
NAS garnered several prestigious awards for its Goodrich campaign, including two CEA first-place recognitions and gold and silver medals in the SIAA competition. Matt Kaiser, NAS Vice President and Talent Strategist, remarked on the synergy between Goodrich and NAS that made such positive results possible. “Larry and his team at Goodrich have always been open to new ideas and have allowed us to lead the way in developing new recruitment solutions in this tough field. We are proud to be partnered with Goodrich and excited about future opportunities to attract talent in new ways.”
NAS designs award-winning campaign for industry leader.
Cleveland, OH (PRWEB) May 18, 2009 – Using employee testimonials and eye-catching graphics, NAS Recruitment Communications has developed highly successful Talent Hubs (landing pages) for aerospace and defense-industry leader Goodrich. Designed specifically to attract candidates to two hard-to-fill positions - SAP and Engineering - the interactive presentations (www.goodrichengineeringcareers.com and www.goodrichsapcareers.com) provide information about the company’s culture and opportunities by using links to current career openings and an informative video about Goodrich.
“The SAP and Engineering splash pages are instrumental in communicating our engineering and SAP employment opportunities to our desired audience,” said Larry Green, Staffing Specialist for Goodrich. “They also provide our organization with a forum to communicate the award of several important aerospace contract awards and Goodrich’s global SAP implementation strategy.” Commenting on the sites’ positive results, he continued, “The template and images were created by NAS based upon the strategy and objectives we wished to accomplish during our initial planning sessions. The landing pages greatly added to the hiring success we have achieved since its creation.”
NAS garnered several prestigious awards for its Goodrich campaign, including two CEA first-place recognitions and gold and silver medals in the SIAA competition. Matt Kaiser, NAS Vice President and Talent Strategist, remarked on the synergy between Goodrich and NAS that made such positive results possible. “Larry and his team at Goodrich have always been open to new ideas and have allowed us to lead the way in developing new recruitment solutions in this tough field. We are proud to be partnered with Goodrich and excited about future opportunities to attract talent in new ways.”
NAS Insights for Health Care Recruiting
Posted by Ashley Hedlund, Total Quality Account Manager
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Nursing Jobs Still to Be Found
It is probably not the best time to try to break into real estate or car sales, but new nursing graduates are still finding jobs, even in a wonky economy.
Click on the link below to read article...
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090513/NEWS01/905140301/
Pharmacy Jobs in Florida Projected to Grow 23 Percent
There is a continuing shortage of pharmacists nationwide, and Florida, with its above-average number of senior citizens, ranks among the states most in need of professionals who dispense medications and, increasingly, provide medication management.
Click on the link below to read article...
http://tampabay.bizjournals.com/tampabay/stories/2009/05/18/focus1.html?b=1242619200%5E1828776
Nurse Shortage Eased; Other Health Jobs Needed
California's skilled-labor shortage has been temporarily masked by the recession, but remains a critical long-term concern.
Click on the link below to read article...
http://www.venturacountystar.com/news/2009/may/13/nurse-shortage-eased-other-health-jobs-needed/
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Nursing Jobs Still to Be Found
It is probably not the best time to try to break into real estate or car sales, but new nursing graduates are still finding jobs, even in a wonky economy.
Click on the link below to read article...
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090513/NEWS01/905140301/
Pharmacy Jobs in Florida Projected to Grow 23 Percent
There is a continuing shortage of pharmacists nationwide, and Florida, with its above-average number of senior citizens, ranks among the states most in need of professionals who dispense medications and, increasingly, provide medication management.
Click on the link below to read article...
http://tampabay.bizjournals.com/tampabay/stories/2009/05/18/focus1.html?b=1242619200%5E1828776
Nurse Shortage Eased; Other Health Jobs Needed
California's skilled-labor shortage has been temporarily masked by the recession, but remains a critical long-term concern.
Click on the link below to read article...
http://www.venturacountystar.com/news/2009/may/13/nurse-shortage-eased-other-health-jobs-needed/
Friday, May 15, 2009
Change Perspective to Acquire Top Talent, Says Recruitment Expert
Posted by Laura McPeck, Director of Total Quality, Business Development
Cleveland, OH (PRWEB) May 14, 2009 –NAS Recruitment Communications announced today that Matt Kaiser, Vice President and Talent Strategist, will offer a seminar on understanding the recruitment process from the candidate’s point of view. This presentation will be at the Kennedy Information Recruiting 2009 Conference and Expo (www.therecruitingconference.com) at the Mirage Hotel & Casino in Las Vegas, Nevada on Tuesday, May 19, 2009.
Kaiser will speak on “Improving the Candidate Experience: Can You Put Yourself in Their Shoes?,” an informative view of how an organization may be perceived by the people it hopes to attract and eventually hire. The program will address the meaning behind the candidate experience, how to measure it and how to effectively improve the experience to attract, engage and retain the best talent. Attendees will be given tools to help measure the candidate experience and identify strategies to enhance candidate “touch points.”
“The economy, new technology and changing demographics are among the factors affecting an A-level candidate’s decision on which organization to choose,” said Kaiser. “It’s important to look at the candidate experience and see your organization through their eyes. Understanding the thought processes of your talent target is no easy matter, but it is a critical component of successful recruiting efforts.”
Kaiser is a recruitment strategy consultant with over 12 years’ professional experience with Fortune 100 and 500 clients in a variety of industries. An author and experienced keynote speaker, he will continue to offer insight on best practices in talent management at regional and national conferences in 2009.
Cleveland, OH (PRWEB) May 14, 2009 –NAS Recruitment Communications announced today that Matt Kaiser, Vice President and Talent Strategist, will offer a seminar on understanding the recruitment process from the candidate’s point of view. This presentation will be at the Kennedy Information Recruiting 2009 Conference and Expo (www.therecruitingconference.com) at the Mirage Hotel & Casino in Las Vegas, Nevada on Tuesday, May 19, 2009.
Kaiser will speak on “Improving the Candidate Experience: Can You Put Yourself in Their Shoes?,” an informative view of how an organization may be perceived by the people it hopes to attract and eventually hire. The program will address the meaning behind the candidate experience, how to measure it and how to effectively improve the experience to attract, engage and retain the best talent. Attendees will be given tools to help measure the candidate experience and identify strategies to enhance candidate “touch points.”
“The economy, new technology and changing demographics are among the factors affecting an A-level candidate’s decision on which organization to choose,” said Kaiser. “It’s important to look at the candidate experience and see your organization through their eyes. Understanding the thought processes of your talent target is no easy matter, but it is a critical component of successful recruiting efforts.”
Kaiser is a recruitment strategy consultant with over 12 years’ professional experience with Fortune 100 and 500 clients in a variety of industries. An author and experienced keynote speaker, he will continue to offer insight on best practices in talent management at regional and national conferences in 2009.
Engage Gen Y: Great Expectations Move Into A Bleak House
Posted by Jillian Malenfant, Total Quality Account Manager
Entering the toughest job market in the past 25 years, Gen Y finds the future's not so bright, resulting in the kind of anxiety that even Eli Lilly can't tame. Surveys of current college students conducted this spring provide increasing evidence that, as we transition away from plenty, members of Gen Y feel ill-equipped to deal with scarcity.
To read the full article on Media Post blog, click here: http://tinyurl.com/ood5xe
Entering the toughest job market in the past 25 years, Gen Y finds the future's not so bright, resulting in the kind of anxiety that even Eli Lilly can't tame. Surveys of current college students conducted this spring provide increasing evidence that, as we transition away from plenty, members of Gen Y feel ill-equipped to deal with scarcity.
To read the full article on Media Post blog, click here: http://tinyurl.com/ood5xe
The EnticeLabs Blog: Why Smart Companies are Still Recruiting
Posted by Laura McPeck, Director of Total Quality, Business Development
Check out this insightful blog post regarding why smart companies are still recruiting.
According to the post, “[This downturn is] such an amazing opportunity to do talent upgrades”
“Smart, savvy companies–especially the underdogs in their industries–will be watching closely for an opportunity to provide themselves with major upgrades in talent–hiring people they would otherwise not be able to afford if the economy wasn’t in turmoil.”
To read the full blog post, please visit: http://ow.ly/6WSb
Check out this insightful blog post regarding why smart companies are still recruiting.
According to the post, “[This downturn is] such an amazing opportunity to do talent upgrades”
“Smart, savvy companies–especially the underdogs in their industries–will be watching closely for an opportunity to provide themselves with major upgrades in talent–hiring people they would otherwise not be able to afford if the economy wasn’t in turmoil.”
To read the full blog post, please visit: http://ow.ly/6WSb
Thursday, May 14, 2009
American Idol Update
Posted by Emily Hargrave, Total Quality Account Manager
GOKEY GOES!!
I watched my final draft pick fade away last night as Danny Gokey was eliminated from our favorite reality show competition.
Congrats to Tara and Jillian who have made it to the finals with their picks, Adam Lambert and Kris Allen!
Looking forward to the finale next week. In the words of Simon Cowell, "This could be what we call a big ding-dong."
GOKEY GOES!!
I watched my final draft pick fade away last night as Danny Gokey was eliminated from our favorite reality show competition.
Congrats to Tara and Jillian who have made it to the finals with their picks, Adam Lambert and Kris Allen!
Looking forward to the finale next week. In the words of Simon Cowell, "This could be what we call a big ding-dong."
HR Tools: Human Resources (HR) Reigns Supreme: Jack Welch, Keynote Speaker at National HR Convention
Posted by Laura McPeck, Director of Total Quality, Business Development
The national SHRM conference has named Jack Welch, thought leader and former Chairman and CEO of General Electric Company (GE) as their keynote speaker. He is scheduled to speak on Sunday, June 28th at 2:30.
To learn more about Jack Welch and the benefits of attending this session, please visit:
http://ping.fm/9leqx
The national SHRM conference has named Jack Welch, thought leader and former Chairman and CEO of General Electric Company (GE) as their keynote speaker. He is scheduled to speak on Sunday, June 28th at 2:30.
To learn more about Jack Welch and the benefits of attending this session, please visit:
http://ping.fm/9leqx
HR World: The Summer Job Forecast Revealed
Posted by Laura McPeck, Director of Total Quality, Business Development
According to HR World “Will summer employment be negatively impacted by the recession? To some extent. But 23 percent of employers will be looking to hire seasonal employees, which is similar to last year. However this year will come with more competition, according to CareerBuilder’s Annual Summer Job Forecast.”
To learn more, please visit: http://www.hrworld.com/blog/20090512/the-summer-job-forecast-revealed/
According to HR World “Will summer employment be negatively impacted by the recession? To some extent. But 23 percent of employers will be looking to hire seasonal employees, which is similar to last year. However this year will come with more competition, according to CareerBuilder’s Annual Summer Job Forecast.”
To learn more, please visit: http://www.hrworld.com/blog/20090512/the-summer-job-forecast-revealed/
Wednesday, May 13, 2009
Motivational Quote of the Week
Posted by Jillian Malenfant, Total Quality Account Manager
The secret of health for both mind and body is not to mourn for the past worry about the future, or anticipate troubles, but to live in the present moment wisely and earnestly. -buddha.
NAS Insights for Health Care Recruiting
Posted by Ashley Hedlund, Total Quality Account Manager
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Health Care Sector Continues Job Growth
During a time of rising layoffs, company closings and cut hours, some local companies continue to hire.
Click on the link below to read article...
http://www.citizensvoice.com/articles/2009/05/11/news/wb_voice.20090511.t.pg5.cv11cdjobs_s1.2514124_top4.txt
With Shortages Abounding, Nurses Training Needs Some TLC
Nursing is one of the few professions that has not been affected by the recession. Colleges report more students are interested in it; pay and benefits are up; and health care facilities report more jobs than they can fill.
Click on the link below to read article...
http://www.buffalonews.com/home/story/665969.html?imw=Y
Filling the Gaps With Midlevel Health Providers
The Tennessee Department of Labor and Workforce Development labels the PA profession high demand, projecting the number of PA jobs will increase between 2006-2016.
Click on the link below to read article...
http://www.knoxnews.com/news/2009/may/12/filling-gaps-midlevel-health-providers/
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Health Care Sector Continues Job Growth
During a time of rising layoffs, company closings and cut hours, some local companies continue to hire.
Click on the link below to read article...
http://www.citizensvoice.com/articles/2009/05/11/news/wb_voice.20090511.t.pg5.cv11cdjobs_s1.2514124_top4.txt
With Shortages Abounding, Nurses Training Needs Some TLC
Nursing is one of the few professions that has not been affected by the recession. Colleges report more students are interested in it; pay and benefits are up; and health care facilities report more jobs than they can fill.
Click on the link below to read article...
http://www.buffalonews.com/home/story/665969.html?imw=Y
Filling the Gaps With Midlevel Health Providers
The Tennessee Department of Labor and Workforce Development labels the PA profession high demand, projecting the number of PA jobs will increase between 2006-2016.
Click on the link below to read article...
http://www.knoxnews.com/news/2009/may/12/filling-gaps-midlevel-health-providers/
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
Tuesday, May 12, 2009
NAS Launches Social Network Training Initiative
Posted by Ashley Hedlund, Total Quality Account Manager
Webinar helps organizations position themselves to reach broader audiences
Cleveland, OH (PRWEB) May 11, 2009 –NAS Interactive, a division of NAS Recruitment Communications, announced today the launch of a new training offering for recruitment professionals: Recruiter’s Social Networking Boot Camp. The announcement came on the heels of a successful webinar NAS Interactive co-hosted with popular social network LinkedIn, “Using Social Media as Part of your Talent Sourcing Strategy.”
“Even before the presentation ended, we had received dozens of requests from participants for training on how to get a viable social networking strategy up and running,” said Kevin Hawkins, National Internet Strategist for NAS. “We recognize it can be daunting to determine where to begin engaging for recruitment. Our training will help organizations supercharge their online recruitment team with a comprehensive knowledge base of social media, access to the top time-saving tools and the blueprint for a comprehensive social media campaign—from launch through measurement.”
Recruiter’s Social Networking Boot Camp will guide organizations and recruiting staff through the maze of social media sites and develop a strategy for brand extension, outreach and engagement. And, as conversations that affect your brand as an employer are happening every day—in environments you may not know about— Recruiter’s Social Networking Boot Camp will include tools and techniques for online Brand Reputation Management. That means not only will you be able to identify where conversations about your brand are taking place online, but you’ll also be able to quickly respond to and engage in those conversations. To learn more about NAS’ digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
Webinar helps organizations position themselves to reach broader audiences
Cleveland, OH (PRWEB) May 11, 2009 –NAS Interactive, a division of NAS Recruitment Communications, announced today the launch of a new training offering for recruitment professionals: Recruiter’s Social Networking Boot Camp. The announcement came on the heels of a successful webinar NAS Interactive co-hosted with popular social network LinkedIn, “Using Social Media as Part of your Talent Sourcing Strategy.”
“Even before the presentation ended, we had received dozens of requests from participants for training on how to get a viable social networking strategy up and running,” said Kevin Hawkins, National Internet Strategist for NAS. “We recognize it can be daunting to determine where to begin engaging for recruitment. Our training will help organizations supercharge their online recruitment team with a comprehensive knowledge base of social media, access to the top time-saving tools and the blueprint for a comprehensive social media campaign—from launch through measurement.”
Recruiter’s Social Networking Boot Camp will guide organizations and recruiting staff through the maze of social media sites and develop a strategy for brand extension, outreach and engagement. And, as conversations that affect your brand as an employer are happening every day—in environments you may not know about— Recruiter’s Social Networking Boot Camp will include tools and techniques for online Brand Reputation Management. That means not only will you be able to identify where conversations about your brand are taking place online, but you’ll also be able to quickly respond to and engage in those conversations. To learn more about NAS’ digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
Monday, May 11, 2009
Time Management Tip of the Week
Posted by Jillian Malenfant, Total Quality Account Manager
Delegation
When you delegate something to someone else you need to decide what it is, who is best qualified to undertake it, and what information you need to provide; but mainly you have to take on the responsibility together and accept the fact that it might not be executed exactly as you would have done it.
When you delegate something to someone else you need to decide what it is, who is best qualified to undertake it, and what information you need to provide; but mainly you have to take on the responsibility together and accept the fact that it might not be executed exactly as you would have done it.
Web 2.0 Recruiting
Posted by Laura McPeck, Director of Total Quality, Business Development
Web 2.0 is a collection of technologies that allows users to interact with online content. This means Web surfers are no longer bound by the static experience of Web 1.0. These tools engage users by letting them participate in, control and guide their online visit. Some of the most popular Web 2.0 applications include: social networks, blogs, podcasts, and online video.
To learn more about web 2.0 and how to use for recruiting, please visit:
http://nasrecruitment.com/talenttips/NASinsights/NAS_Web_2.0_Recruiting.pdf
Web 2.0 is a collection of technologies that allows users to interact with online content. This means Web surfers are no longer bound by the static experience of Web 1.0. These tools engage users by letting them participate in, control and guide their online visit. Some of the most popular Web 2.0 applications include: social networks, blogs, podcasts, and online video.
To learn more about web 2.0 and how to use for recruiting, please visit:
http://nasrecruitment.com/talenttips/NASinsights/NAS_Web_2.0_Recruiting.pdf
Friday, May 8, 2009
NAS Insights for Health Care Recruiting
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
More Men in Nursing: Is Trend Enough to Solve Shortage?
Higher wages and job security are prompting more men to enter the field of nursing.
Click on the link below to read article...
http://www.app.com/apps/pbcs.dll/article?AID=2009905060304
Bright Spot: Health Care Still a Growing Field
Layoffs, business closings and dismal financial forecasts dominate the news. Many once-strong economic sectors are in critical condition, yet the prognosis for the nursing job market is not only healthy, its bright.
Click on the link below to read article...
http://www.ajc.com/services/content/hotjobs/nurses/articles/2009/05/03/nursing_career_future.html
Pharmacy Faces Diversity Issues
Pharmacy school administrators and practicing pharmacists around the United States have commented recently upon a noticeable imbalance in racial diversity in the field. The discrepancy has become so apparent that it is driving several organizations to do something about it.
Click on the link below to read article...
http://www.modernmedicine.com/modernmedicine/Associations/Pharmacy-faces-diversity-issues/ArticleStandard/Article/detail/596895?contextCategoryId=40159
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
More Men in Nursing: Is Trend Enough to Solve Shortage?
Higher wages and job security are prompting more men to enter the field of nursing.
Click on the link below to read article...
http://www.app.com/apps/pbcs.dll/article?AID=2009905060304
Bright Spot: Health Care Still a Growing Field
Layoffs, business closings and dismal financial forecasts dominate the news. Many once-strong economic sectors are in critical condition, yet the prognosis for the nursing job market is not only healthy, its bright.
Click on the link below to read article...
http://www.ajc.com/services/content/hotjobs/nurses/articles/2009/05/03/nursing_career_future.html
Pharmacy Faces Diversity Issues
Pharmacy school administrators and practicing pharmacists around the United States have commented recently upon a noticeable imbalance in racial diversity in the field. The discrepancy has become so apparent that it is driving several organizations to do something about it.
Click on the link below to read article...
http://www.modernmedicine.com/modernmedicine/Associations/Pharmacy-faces-diversity-issues/ArticleStandard/Article/detail/596895?contextCategoryId=40159
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
NAS Adds Online Healthcare HR Metrics Tool to its Library of Sources
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Insights, the centralized research operation at NAS Recruitment Communications, is pleased to announce that it has added a powerful new online metrics tool to its comprehensive library of sources. This will provide NAS Insights unparalleled knowledge in the field of hospital and medical recruitment communications.
The online tool captures data on key HR metrics from healthcare organizations throughout the country on a continual basis. Customized reports include metrics such as vacancy rates, separation rates, time-to-fill, retention rates, organization revenues and more.
“Metrics is a hot topic for our healthcare clients, particularly since the healthcare industry is burdened with ongoing workforce shortages,” said Tracy Wharton, Director of NAS Insights. “The most obvious advantage of this new online metrics tool is that it gives NAS an additional set of critical data to assist clients in benchmarking their performance against competitors anywhere in the United States.”
NAS Insights, the centralized research operation at NAS Recruitment Communications, is pleased to announce that it has added a powerful new online metrics tool to its comprehensive library of sources. This will provide NAS Insights unparalleled knowledge in the field of hospital and medical recruitment communications.
The online tool captures data on key HR metrics from healthcare organizations throughout the country on a continual basis. Customized reports include metrics such as vacancy rates, separation rates, time-to-fill, retention rates, organization revenues and more.
“Metrics is a hot topic for our healthcare clients, particularly since the healthcare industry is burdened with ongoing workforce shortages,” said Tracy Wharton, Director of NAS Insights. “The most obvious advantage of this new online metrics tool is that it gives NAS an additional set of critical data to assist clients in benchmarking their performance against competitors anywhere in the United States.”
Thursday, May 7, 2009
Welcome to the Media Spotlight
Posted by Emily Hargrave, Total Quality Account Manager
Hope you are having a great week and have been tuning into the NAS Northeastern Blog this past month.
Please find the May media specials and recruiting events in the below posts. As always, we appreciate your feedback on the Media Spotlight.
Thank you!
Hope you are having a great week and have been tuning into the NAS Northeastern Blog this past month.
Please find the May media specials and recruiting events in the below posts. As always, we appreciate your feedback on the Media Spotlight.
Thank you!
Media Spotlight: Upcoming Media Specials
Posted by Emily Hargrave, Total Quality Account Manager
Below is a list of upcoming Media Specials in the Northeast Region.
Worcester Telegram and Gazette: Spotlight on Education
Our 2009 Spotlight on Education special section is designed to bring out a wealth of information and answers on and about the Worcester area and its colleges. The audience will be thousands of prospective students and their parents looking to attend our local colleges as well as the 250,000 readers of the Telegram & Gazette. We will also offer a special Education Recruitment area of the section to highlight job opportunities in the field. Print and Online Specials Available! Publication Date: Wednesday, May 13th. Materials Deadline: Friday, May 8th
Diversity Boston Magazine
Even in a time when many employers are cutting back on hiring, a healthy diversity strategy is still essential to the well-being of our clients. This year, we will publish two DiversityBoston magazines (June and December), and produce one career fair at Fenway Park. Once again, a booth at the Fenway fair is free with the purchase of an ad in either magazine. Publication Date: Sunday, June 14th. Career Fair: Monday, June 15th at Fenway Park. Materials Deadline: Friday, May 15th
Boston Globe: Careers in Nursing and Allied Health
PLEASE NOTE: The Careers in Nursing & Allied Health section that was set to run on Sunday, May 31 HAS BEEN CANCELLED.
Boston.com/Yahoo!
The recent partnership with Yahoo! creates a great opportunity for employers looking to reach passive job seekers online. You can now behaviorally target local readers on both Boston.com as well as Yahoo.com - that combined reach equates to 73% of the Boston DMA (source: Media Metrix December 2008)! We will have a formal presentation with these opportunities shortly.
Boston Globe- Top Places to Work Information Session
Come and learn how you can be considered for The Boston Globe's Top Places to Work award. Hear from the research group and members of the Globe editorial team to review how companies are evaluated and how the list is compiled. Thursday, May 28th, 8:30 - 9:30am, The Boston Globe, 135 Morrissey Boulevard, Boston, MA. RSVP to Francine Butler at 617-929-2972
American Nurse Today- June Issue (East Coast/Infusion Nursing focus)
American Nurse Today offers you a money-saving opportunity to reach up to 220,000 nurses (175,000 nurses receive the print edition and 220,000 nurses have access to our cutting-edge technology e-Edition) to tell them about your hard-to-fill Infusion Nursing positions! June CAREER HIGHLIGHTS will discuss infusion nursing as our nursing specialty. The demographic highlight will be on facilities on the East Coast. These sections offer great exposure to healthcare facilities recruiting nurses. Materials Deadline May 15th.
Gannett NJ Media Group- Sunday Education Special Rates
Special Education rates are available for Sunday advertising in the following papers: Asbury Park Press, Home News Tribune, Bridgewater Courier News, Morris County Daily Record
Newark Star Ledger- Special Rates Available!
The Newark Star Ledger is currently offering EXTREMELY discounted full page Sunday ads. Also, for clients who advertised in the past 60 days, you can receive 50% off of your second consecutive Sunday run (full page does not apply).
Upcoming sections include:
- 5/17- Retail, Restaurant & Hospitality- Deadline: 5/14
- 5/24- Account, Banking & Finance- Deadline: 5/21
- 5/31- Biotechnology, Pharmaceutical & Scientific Careers- Deadline 5/27
Below is a list of upcoming Media Specials in the Northeast Region.
Worcester Telegram and Gazette: Spotlight on Education
Our 2009 Spotlight on Education special section is designed to bring out a wealth of information and answers on and about the Worcester area and its colleges. The audience will be thousands of prospective students and their parents looking to attend our local colleges as well as the 250,000 readers of the Telegram & Gazette. We will also offer a special Education Recruitment area of the section to highlight job opportunities in the field. Print and Online Specials Available! Publication Date: Wednesday, May 13th. Materials Deadline: Friday, May 8th
Diversity Boston Magazine
Even in a time when many employers are cutting back on hiring, a healthy diversity strategy is still essential to the well-being of our clients. This year, we will publish two DiversityBoston magazines (June and December), and produce one career fair at Fenway Park. Once again, a booth at the Fenway fair is free with the purchase of an ad in either magazine. Publication Date: Sunday, June 14th. Career Fair: Monday, June 15th at Fenway Park. Materials Deadline: Friday, May 15th
Boston Globe: Careers in Nursing and Allied Health
PLEASE NOTE: The Careers in Nursing & Allied Health section that was set to run on Sunday, May 31 HAS BEEN CANCELLED.
Boston.com/Yahoo!
The recent partnership with Yahoo! creates a great opportunity for employers looking to reach passive job seekers online. You can now behaviorally target local readers on both Boston.com as well as Yahoo.com - that combined reach equates to 73% of the Boston DMA (source: Media Metrix December 2008)! We will have a formal presentation with these opportunities shortly.
Boston Globe- Top Places to Work Information Session
Come and learn how you can be considered for The Boston Globe's Top Places to Work award. Hear from the research group and members of the Globe editorial team to review how companies are evaluated and how the list is compiled. Thursday, May 28th, 8:30 - 9:30am, The Boston Globe, 135 Morrissey Boulevard, Boston, MA. RSVP to Francine Butler at 617-929-2972
American Nurse Today- June Issue (East Coast/Infusion Nursing focus)
American Nurse Today offers you a money-saving opportunity to reach up to 220,000 nurses (175,000 nurses receive the print edition and 220,000 nurses have access to our cutting-edge technology e-Edition) to tell them about your hard-to-fill Infusion Nursing positions! June CAREER HIGHLIGHTS will discuss infusion nursing as our nursing specialty. The demographic highlight will be on facilities on the East Coast. These sections offer great exposure to healthcare facilities recruiting nurses. Materials Deadline May 15th.
Gannett NJ Media Group- Sunday Education Special Rates
Special Education rates are available for Sunday advertising in the following papers: Asbury Park Press, Home News Tribune, Bridgewater Courier News, Morris County Daily Record
Newark Star Ledger- Special Rates Available!
The Newark Star Ledger is currently offering EXTREMELY discounted full page Sunday ads. Also, for clients who advertised in the past 60 days, you can receive 50% off of your second consecutive Sunday run (full page does not apply).
Upcoming sections include:
- 5/17- Retail, Restaurant & Hospitality- Deadline: 5/14
- 5/24- Account, Banking & Finance- Deadline: 5/21
- 5/31- Biotechnology, Pharmaceutical & Scientific Careers- Deadline 5/27
Media Spotlight- Upcoming Career Fairs
Posted by Emily Hargrave, Total Quality Account Manager
Below is a list of upcoming Career Fairs in the Northeast Region.
Diversity Employment Day: May 12, 2009. Boston, MA
Northern ME Community College Spring Job Fair: May 12, 2009. Presque Isle, ME
NurseGuide Career Fair: May 14, 2009. Cherry Hill, NJ
Construction Career Day/Expo: May 14, 2009. Barre Auditorium- Barre, VT
Monster Career Fair: May 18, 2009. Boston, MA
Expo Nashua: May 20, 2009. Nashua, NH
Orange County Job Fair: May 20, 2009. Middletown, NH
Annual VT Business & Industry Expo: May20-21, 2009. Burlington, VT
Career Connections Job Fair: May 27, 2009. Lawrenceville, NJ
Monster Career Fair: May 27, 2009. Voorhees, NJ
Monster Career Fair: May 28, 2009. Somerset, NJ
RecruitMilitary Career Fair: May 28, 2009. New York, NY
Diversity Job Fair: June 3, 2009. New York, NY
Diversity Job Fair: June 11, 2009. Boston, MA
Job Expo: June 11, 2009. Boston, MA
NurseGuide Career Fair: June 11, 2009. Pittsburgh, PA
NurseGuide Career Fair: June 11, 2009. Toms River, NJ
Monster Career Fair: June 16, 2009. Newark, NJ
Monster Career Fair: June 17, 2009. New York, NY
Career Fair: June 23, 2009. Cromwell, CT
Latinos for Hire Job Fair: June 24, 2009. New York, NY
JobExpo: June 25, 2009. New York, NY
Below is a list of upcoming Career Fairs in the Northeast Region.
Diversity Employment Day: May 12, 2009. Boston, MA
Northern ME Community College Spring Job Fair: May 12, 2009. Presque Isle, ME
NurseGuide Career Fair: May 14, 2009. Cherry Hill, NJ
Construction Career Day/Expo: May 14, 2009. Barre Auditorium- Barre, VT
Monster Career Fair: May 18, 2009. Boston, MA
Expo Nashua: May 20, 2009. Nashua, NH
Orange County Job Fair: May 20, 2009. Middletown, NH
Annual VT Business & Industry Expo: May20-21, 2009. Burlington, VT
Career Connections Job Fair: May 27, 2009. Lawrenceville, NJ
Monster Career Fair: May 27, 2009. Voorhees, NJ
Monster Career Fair: May 28, 2009. Somerset, NJ
RecruitMilitary Career Fair: May 28, 2009. New York, NY
Diversity Job Fair: June 3, 2009. New York, NY
Diversity Job Fair: June 11, 2009. Boston, MA
Job Expo: June 11, 2009. Boston, MA
NurseGuide Career Fair: June 11, 2009. Pittsburgh, PA
NurseGuide Career Fair: June 11, 2009. Toms River, NJ
Monster Career Fair: June 16, 2009. Newark, NJ
Monster Career Fair: June 17, 2009. New York, NY
Career Fair: June 23, 2009. Cromwell, CT
Latinos for Hire Job Fair: June 24, 2009. New York, NY
JobExpo: June 25, 2009. New York, NY
Wednesday, May 6, 2009
Motivational Quote inspired by National Nurses Week
Posted by Emily Hargrave, Total Quality Account Manager
National Nurses Week is celebrated annually from May 6, also known as National Nurses Day, through May 12, the birthday of Florence Nightingale, the founder of modern nursing.
In honor of today, National Nurses Day, we would like to leave you with two inspirational and motivational quotes from Florence Nightingale:
"How very little can be done under the spirit of fear."
NAS Boston would also like to recognize and thank the dedicated Nurses across the country who make a difference in peoples lives everyday.
National Nurses Week is celebrated annually from May 6, also known as National Nurses Day, through May 12, the birthday of Florence Nightingale, the founder of modern nursing.
In honor of today, National Nurses Day, we would like to leave you with two inspirational and motivational quotes from Florence Nightingale:
"How very little can be done under the spirit of fear."
"I attribute my success to this — I never gave or took any excuse."
NAS Boston would also like to recognize and thank the dedicated Nurses across the country who make a difference in peoples lives everyday.
NAS Insights for Health Care Recruiting
Posted by Emily Hargrave, Total Quality Account Manager
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Stepping Up to the Plate
Similar to most medical facilities across the country, Norwalk Hospital, a 366-bed nonprofit community hospital in Connecticut, is feeling the effects of the nationwide nursing shortage.
Click on the link below to read article...
http://lpn.advanceweb.com/editorial/content/editorial.aspx?CC=30900
Nursing Crisis Looms Over Iowa
Since there is already a shortage of qualified instructors for existing nursing programs, the reality that a large percentage of advance faculty will retire in the next five years makes creating new faculty members a priority.
Click on the link below to read article...
http://iowaindependent.com/14658/nursing-crisis-looms-over-iowa
Michigan Facing Growing Doctor Shortage
A new survey suggests Michigan faces a growing shortage of physicians.
Click on the link below to read article...
http://www.wlns.com/Global/story.asp?S=10299394&nav=menu25_2
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Stepping Up to the Plate
Similar to most medical facilities across the country, Norwalk Hospital, a 366-bed nonprofit community hospital in Connecticut, is feeling the effects of the nationwide nursing shortage.
Click on the link below to read article...
http://lpn.advanceweb.com/editorial/content/editorial.aspx?CC=30900
Nursing Crisis Looms Over Iowa
Since there is already a shortage of qualified instructors for existing nursing programs, the reality that a large percentage of advance faculty will retire in the next five years makes creating new faculty members a priority.
Click on the link below to read article...
http://iowaindependent.com/14658/nursing-crisis-looms-over-iowa
Michigan Facing Growing Doctor Shortage
A new survey suggests Michigan faces a growing shortage of physicians.
Click on the link below to read article...
http://www.wlns.com/Global/story.asp?S=10299394&nav=menu25_2
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
Tuesday, May 5, 2009
NAS Heats Up Carolinas Hospital System Employment Branding for Road Exhibitions
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Recruitment Communications announced today the development of an attention-grabbing creative concept and employment branding graphics presentation that has effectively made the Carolinas Hospital System “top dog” at recruitment events.
Starting with the notion of how “cool” it is to be part of the Florence, South Carolina healthcare provider, NAS introduced a touch of humor in banner display designs used at career fairs. Using a photograph of a Dalmatian wearing sunglasses—a departure from the typical hospital scene or personnel photography—and tying in giveaways of sunglasses and Dalmatian-shaped pens, the displays attracted a higher rate of traffic than Carolinas Hospital System had experienced before.
According to Irene Putnam, RN, Employment Manager for Carolinas Hospital System, “We are always the most popular booth at career fairs. 90% of people walking by stop to see what it’s all about. And the pens are a big hit, too.”
The Dalmatian displays generated so much positive feedback, NAS designed a recruitment brochure around the same theme to attract qualified professionals to Carolinas Hospital System and its state-of-the-art medical center for “the coolest careers anywhere.”
Tina Davis, Director, Business Development for NAS Atlanta, said, “Our business is about differentiation and engaging a candidate in a memorable way. I love it when a client allows us to think out of the box and create something that stands out. We are very proud that this campaign was so successful for our client.”
NAS Recruitment Communications announced today the development of an attention-grabbing creative concept and employment branding graphics presentation that has effectively made the Carolinas Hospital System “top dog” at recruitment events.
Starting with the notion of how “cool” it is to be part of the Florence, South Carolina healthcare provider, NAS introduced a touch of humor in banner display designs used at career fairs. Using a photograph of a Dalmatian wearing sunglasses—a departure from the typical hospital scene or personnel photography—and tying in giveaways of sunglasses and Dalmatian-shaped pens, the displays attracted a higher rate of traffic than Carolinas Hospital System had experienced before.
According to Irene Putnam, RN, Employment Manager for Carolinas Hospital System, “We are always the most popular booth at career fairs. 90% of people walking by stop to see what it’s all about. And the pens are a big hit, too.”
The Dalmatian displays generated so much positive feedback, NAS designed a recruitment brochure around the same theme to attract qualified professionals to Carolinas Hospital System and its state-of-the-art medical center for “the coolest careers anywhere.”
Tina Davis, Director, Business Development for NAS Atlanta, said, “Our business is about differentiation and engaging a candidate in a memorable way. I love it when a client allows us to think out of the box and create something that stands out. We are very proud that this campaign was so successful for our client.”
Monday, May 4, 2009
Premium Giveaways: May's Top Picks!
Posted by Jillian Malenfant, Total Quality Account Manager
NAS PRIDE (Premium Recognition Incentive Division for Employees) specializes in providing quality custom gifts, awards, and promotional merchandise to support your organization's corporate identity, recruitment efforts, and employee incentive/retention/communication programs.
Each month we offer select products for both general recruiting and health care specific.
This Month's NAS PRIDE Health care Products: http://www.nasrecruitment.com/pride/NAS_PRIDE_May_2009_HealthCare.pdf
NAS Intuition: Increase your success through knowledge-based metrics
Posted by Laura McPeck, Director of Total Quality, Business Development
Need to know the factors that set you apart as an employer? Ready for a reality check from your current employees?
It's time for NAS Intuition, our web-based survey tool. Intuition generates online surveys, then accumulates, aggregates and analyzes the results. Any function that can be improved through analysis can benefit from Intuition.
To learn more about the benefits of Intuition, please visit -
http://nasrecruitment.com/MicroSites/employmentbranding/articles/archiveEB1.html
Need to know the factors that set you apart as an employer? Ready for a reality check from your current employees?
It's time for NAS Intuition, our web-based survey tool. Intuition generates online surveys, then accumulates, aggregates and analyzes the results. Any function that can be improved through analysis can benefit from Intuition.
To learn more about the benefits of Intuition, please visit -
http://nasrecruitment.com/MicroSites/employmentbranding/articles/archiveEB1.html
Friday, May 1, 2009
NAS Insights for Health Care Recruiting
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Graduate Nursing Program Ranks Among Nation's Best
The graduate nursing program at Indiana State University is among the top 75 in the nation according to new numbers released by U.S. News & World Report.
Click on the link below to read article...
http://www.indstate.edu/news/news.php?newsid=1767
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Graduate Nursing Program Ranks Among Nation's Best
The graduate nursing program at Indiana State University is among the top 75 in the nation according to new numbers released by U.S. News & World Report.
Click on the link below to read article...
http://www.indstate.edu/news/news.php?newsid=1767
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
NAS/ LinkedIn to Share Social Networking Secrets: Register to attend the webinar!
Posted by Laura McPeck, Director of Total Quality, Business Development
Social Networking:
Learn the Secrets to Finding the Right Talent
NAS Interactive and LinkedIn present a special webinar:
“Using Social Networking as Part of
Your Talent Sourcing Strategy”
Tuesday, May 5, 2009
2:00 pm EST
Co-Hosted by Kevin Hawkins, National Internet Strategist for NAS and
Brandon Salom, Partner Programs Manager for LinkedIn
This information-rich webinar will tell you how:
• HR organizations use these powerful web 2.0 environments to reach candidates
• Job listings are virally promoted to reach “perfect fit” candidates
• Personalized, network-driven connections increase quality lead generation
• Social Networks allow candidates to learn about you as an employer without feeling like they’re being marketed to
To register for this invitation-only event, click the link below to reserve your spot!
https://linkedin.webex.com/linkedin/onstage/g.php?t=a&d=928001958
Learn the Secrets to Finding the Right Talent
NAS Interactive and LinkedIn present a special webinar:
“Using Social Networking as Part of
Your Talent Sourcing Strategy”
Tuesday, May 5, 2009
2:00 pm EST
Co-Hosted by Kevin Hawkins, National Internet Strategist for NAS and
Brandon Salom, Partner Programs Manager for LinkedIn
This information-rich webinar will tell you how:
• HR organizations use these powerful web 2.0 environments to reach candidates
• Job listings are virally promoted to reach “perfect fit” candidates
• Personalized, network-driven connections increase quality lead generation
• Social Networks allow candidates to learn about you as an employer without feeling like they’re being marketed to
To register for this invitation-only event, click the link below to reserve your spot!
https://linkedin.webex.com/linkedin/onstage/g.php?t=a&d=928001958
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