Wednesday, December 31, 2008

Setting S.M.A.R.T. Goals in 2009

Posted by Laura McPeck, Director, Business Development

Wikipedia defines goals as “A goal or objective consists of a projected state of affairs which a person or a system plans or intends to achieve or bring about — a personal or organizational desired end-point in some sort of assumed development.”

I received a communication from, Healthworks Fitness - Back Bay on setting S.M.A.R.T. goals which offers guidance on setting intelligent goals to achieve your desired outcome. As we forge ahead into a New Year, it’s important to set S.M.A.R.T. goals in order to achieve a positive end result and attain your objectives set forth. Thought I would share:

Specific: A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal, answer the five "W" questions:
Who: Who is involved?
What: What do I want to accomplish?
Where: Where will I accomplish the goal?
When: When will I work on my goal and what is a realistic time frame for reaching my goal?
Why: What are the reasons, purpose or benefits of accomplishing the goal?

Measurable: Choose goals that have results you can measure. When you measure your progress, you stay on track, reach your target dates and experience the exhilaration of achievement.

Achievable: Think about what you can honestly achieve. Goal setting is a good way to push yourself beyond your current limits. So pick a goal that requires some effort, but choose a goal that is within reach.

Rewarding: It feels great to reach a goal, but find extra ways to reward yourself along the way. Plan rewards ahead of time so you have something to look forward to.

Timely/Trackable/Tangible: A goal should be grounded within a time frame. With no time frame tied to it there's no sense of urgency. Keeping track of your progress will help you stay motivated. A goal is tangible when you can experience it with one of your senses; taste, touch, smell, sight or hearing.

Source: Healthworks Fitness Centers For Women - Back Bay,, Wikipedia

New Career Site Launches from NAS Interactive

Posted by Laura McPeck, Director, Business Development

Your company career site is often the first interaction that candidates may have with your organization. When properly constructed, a career site can provide incredible return-on-investment and offer a positive experience for recruiting and retaining A-level talent.

NAS Interactive is pleased to announce that several new career sites have launched throughout this past quarter. Projects launched late Q3 and Q4 span a variety of industries including the following:

Career Sites & Related Projects
Freddie Mac Careers:
Freddie Mac Campus:
Be sure to check out the Events Management Calendar:
And the Quick Apply:
Freddie Mac Diversity:
Illumina (site copy & Flash pieces):
MinuteClinic (site copy):
Shipley Group:
Taco John’s (franchisee pages):
UMMS Physicians (Chester River Health System page):
U.S. Cellular (military pages):

NAS Interactive capabilities include interface design, usability, search engine optimization, multimedia integration and content management. A strong career site is the medium best suited to inform and communicate with candidates your employment value proposition. For further information regarding career site best practices, please reach out to your Account Manager!

Monday, December 29, 2008

Check out…

Posted by Laura McPeck, Director, Business Development is one of the world’s largest search engine for jobs (6 million+) and recruitment advertising network. The site aggregates jobs from thousands of sources, from major job boards to niche vertical sites and blogs. Some reputable sites that make up the Simply Hired network include, linkedin and vault.

Simply Hired can help with your Web 2.0 strategy, leveraging the social networks, blogs and SEO in order to increase your online brand and awareness. For further details, contact your NAS Account Manager!

Tuesday, December 23, 2008

Happy Holidays!

Posted by NAS Team

Wishing you a happy holiday season!

Please click on the link below for a special holiday message from the NAS team!

Monday, December 22, 2008

The Boston Globe 2008 Top 100 Massachusetts Companies

Posted by Kristen Doescher, Account Manager

The Boston Globe’s annual Top 100 Massachusetts Companies list has recently hit newsstands!

We are pleased to announce that our client partner Children’s Hospital Boston was ranked #16 this year! Congratulations to Inez Stuart, Michelle Gordon-Seemore, Florence Chan & team for making Children’s what it is today. It is a pleasure to partner with you on so many projects and NAS is honored to work with you each and every day.

We would also like to recognize our friends at Shawmut Design & Construction, BBN Technologies, Clarks Co., Staples and VistaPrint for their hard work at attaining coveted positions on The Globe’s Top 100 list.

For a complete listing of all 100 companies, please visit the link below.

Friday, December 19, 2008

NAS Insights: Health Care Recruiting

Posted by Kate Wardwell, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Hospital Jobs Healthy; 2,500 Openings Go Unfilled Because of Shortage of Nurses, Technical WorkersHospitals throughout Northern Kentucky and Greater Cincinnati increased total employment 12 percent from 2002 to 2007, to 51,802 workers.

Nursing Homes Facing High Turnover Rates

Facilities are adopting new strategies, philosophies to help combat staff shortages.

Report: Hospitals Pump $18 Billion into N.J. Economy

New Jersey hospitals are a key economic engine for the state, providing more than 113,000 full-time jobs, $7 billion in employee salaries and more than $18 billion in total spending, according to the New Jersey Hospitals 2008 Economic Impact Report.

Thursday, December 18, 2008

Women For Hire: Spring 2009 Career Expos

Posted by Laura McPeck, Director, Business Development

As discussed on Good Morning America (GMA) by Tory Johnson; workplace contributor at GMA and CEO of Women For Hire, we are pleased to announce the dates of the Spring ’09 career expos. These expos remain the most cost-effective and time-efficient way to meet one-on-one with top talent in a wide range of industries.

Washington DC: February 19 (Almas Temple/Hamilton Crowne Hotel)
New York: February 24 (Manhattan Center)
Dallas: March 5 (Sheraton Dallas Hotel)
Boston: March 19 (Sheraton Boston Hotel)
Atlanta: March 31 (Cobb Galleria Centre)
Chicago: April 2 (Navy Pier)
Los Angeles: April 14 (Radisson Hotel at LAX)

Demographics and other FAQ’s can be found here:

For further information, please reach out to your NAS Representative today!

Wednesday, December 17, 2008

NAS Creative: New Media Update

Posted by Laura McPeck, Director, Business Development

The link below highlights some of the latest new media work from the NAS creative department. Look for “New” under each piece for the most current artwork.

Monday, December 15, 2008

NAS Insights: Health Care Recruitment

Posted by Kate Wardwell, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Medical Employment in Fine Health

Despite the dismal outlook for the American economy, job opportunities are expected to boom over the next 10 years in the medical profession.

No Job Shortage Here

Florida will add more than 6,400 nurses this year, with the number of unfilled positions expected to jump from 10,437 in 2007, to 18,400 in 2010, and about 52,000 in 2020.

Study: ER Boarding, Staff Shortages Common

An ER doctor surveyed ER nurses and doctors from across the country to see what they thought of conditions in their departments.

Text messaging…its smart recruitment advertising!

Posted by Laura McPeck, Director, Business Development

With the growing use of text messaging as a form of daily communications, it is a strategic move to incorporate a text messaging feature into your recruitment advertising efforts.

• Use Qtags Service, a text-based connection program that allows advertisers to interact with and connect/direct customers to specific offline and online information.
• It can be used with any advertising campaign (radio, print, tv & online) so that viewers or listeners can use a wireless phone to get additional information regarding job opportunities or an
open house by texting a specific word to QTAGS.
• When you send the text message to Qtags, you get a text reply that will include important information about the advertisement.

Qtags makes advertising messages unforgettable and long lasting. Learn more by visiting and contact your account manager to learn how to include Qtags in your recruitment campaigns.

Friday, December 12, 2008

ROP Highlight!

Posted by Laura McPeck, Director, Business Development

Want your print ad to get in front of more passive candidates? Think outside the “classified box” and take advantage of Run of Paper (ROP) Sections. Passive candidates are reading the news, entertainment and sports sections of their local papers. You’ll draw from a new pool of candidates and increase your response metrics. Reach out to your NAS Representative for further information.

Tuesday, December 9, 2008

Elements of Effective Recruitment Ads

Posted by Laura McPeck, Director, Business Development

There are numerous details to consider when evaluating the effectiveness of a recruitment ad message. Ad size, color, amount of illustrations, and other factors all work together to create the impression an ad makes on the reader. What makes readers take notice of an ad? Do position, color and size of an ad make a difference and affect print ad success? Answers to these questions, and many others, are important for creating effective recruitment advertising. Check out the following article which answers some of these questions and summarizes key statistical findings of advertising effectiveness studies for both print and internet advertising.

Monday, December 8, 2008

NAS Insights: Health Care Recruiting

Posted by Kate Wardwell, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Why They Leave: Raw Responses from a Wyoming Nursing Study

View comments from a three-part nurses study conducted by the Research and Planning Section, Wyoming Department of Employment, published 2008.

Worker Demand a Worry for Kansas Hospitals

Kansas hospitals seem to be holding their own. But looking ahead, the state faces a growing demand for health care workers -- not just nurses but also physician assistants, dental hygienists, speech therapists and others.

Laid-Off UTMB Professionals Find They are in High Demand at Job Fair; Nurses Have Hospitals Competing to Hire Them
Hospitals hired health professionals, especially nurses, on the spot Monday during the first day of a two-day job fair for the 3,000 employees laid off by the University of Texas Medical Branch at Galveston.

Thursday, December 4, 2008

Unique advertising opportunity with taxi cabs

Posted by Laura McPeck, Director, Business Development

Check out this great article from Media Life’s Diego Vasquez regarding unique ways to advertise on taxi cabs.

According to Vasquez “What makes taxis attractive to advertisers is their ability to circulate ad messages on a near-constant basis on city streets that during the day reach both shoppers already in a mood to spend and typically hard-to-reach office workers out for lunch or on their way to business appointments. And at night they reach folks out on the town.”

This is an excellent opportunity to reach those passive seekers. For further information, please feel free to reach out to your local NAS Representative.

Tuesday, December 2, 2008

NAS PRIDE Health Care Corner

Posted by Laura McPeck, Director, Business Development

NAS PRIDE (Premium Recognition Incentive Division for Employees) specializes in providing quality custom gifts, awards, and promotional merchandise to support your organization’s corporate identity, recruitment efforts, and employee incentive/retention/communication programs.

The PDF link below highlights several items available to our healthcare client partners. In addition, we have also included information regarding upcoming 2009 Healthcare Calendar of Recognition Days & Special Events.

To view the link, please visit –

Monday, December 1, 2008

NAS Insights: Healthcare Recruiting

Posted by Kate Wardwell, Director of Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Nursing Shortages Stretch South Carolina Hospitals

The overall number of nurses graduating from accredited nursing schools in the area-such as the two-year program at Orangeburg-Calhoun Technical College and the four-year program at South Carolina State University-are proving their quality. The problem lies in the fact there just aren't enough of them to meet the demand.

AAMC Reports Growing Physician Shortage

A new report from the Association of American Medical Colleges says the United States is likely to face a shortfall of 124,000 physicians by 2025.

Students Watch How Hospital Nurses Work

Five students from Everglades High School's allied health science program, taught by registered nurse Sheron Favata, followed five nurses through daily work duties that changed second by second in a literal heartbeat.

Win the War for Talent through your Employment Brand

Posted by Laura McPeck, Director, Business Development

These days, your company’s job openings have to be marketed as creatively as your products and services. This article offers tips on how to develop a long-term employment branding strategy that will help you find and keep the best staff.

Read the full article by visiting…..