Posted by Ashley Hedlund, Total Quality Account Manager
Intuit was recently the first Marketer to purchase the ad units sold by Google to direct traffic to their TurboTax Twitter page. When a user clicks on a google ad it does not direct them to TurboTax.com but to Twitter.com/turbotax.
Twitter had about 7 million unique visitors in the month of February and the number is still growing, but what is the value of a Twitter follower from a marketing standpoint?
Read the Advertising Age article written by Abbey Klaassen: Click Here
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