ASHHRA Conference: NAS Presence

Come meet NAS at the 44th Annual ASHHRA Conference & Exposition!

Austin Convention Center
October 11-14, 2008

Visit us at Booth #302

NAS healthcare recruitment experts can introduce you to strategic programs that build leadership, increase employee commitment and ensure your company’s overall financial success. Come see us, pick up valuable take-aways and learn how you can get started.

Online Job Brand Templates

Since you all are always on the lookout for quick and affordable ways to maximize online investments, we knew you’d be interested in this. Check out our clients' latest online job brand templates:

http://www.studio-server.com/demosite/NAS/NASinteractiveupdate/pages/jobtemplate.html

Inspired by engaging images, concise text and candidate-friendly content--online job brand templates celebrate the very best employment branding principles. So get your team together and look at your online postings versus those of your competitors. If you don't like what you find, call us.

Recent career site launches!

We are pleased to announce that several new career sites have launched, spanning a variety of industries. Happy surfing!

Heraeus - http://www.heraeus.jobs
University of Maryland Physicians - http://www.ummsphysician.jobs/
Wendy’s - http://www.wendys.com/careers/
Wendy's (en espanol) - http://www.wendys.com/es-us/careers/
United Airlines - http://unitedmba.fivefortyone.com/
Weyerhaeuser - http://www.weyerhaeuser.com/Company/Careers
Freddie Mac (campus and diversity sections) - http://freddiemac.com/careers/
Pizza Hut (Canada) - http://www.pizzahutcareers.ca/en/
Pizza Hut (Canada, in French) - http://www.pizzahutcareers.ca/fr/

NAS Insights: Healthcare

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

University of Massachusetts Recruiting Minority Nurses

When Ramona Nunez became a nurse 12 years ago, she remembers, she was one of just a handful of Latino nurses at her hospital. And at some area hospitals today, Nunez says, Latino nurses are still rare. The nursing program at the University of Massachusetts in Lowell hopes to change that.

http://www.boston.com/news/local/articles/2008/09/14/umass_lowell_recruiting_minority_nurses/

The Nursing Shortage

Health-care professionals and educators have known for more than a decade that an already acute nursing shortage will grow much worse, and in many cases they seemed powerless to do anything about it.

http://www.presstelegram.com/opinions/ci_10481376

Hospital Turns Recruiting Corner

Recruiting nurses to Merced in the past has been a tough job for the administration at Mercy Medical Center Merced. But during the past year, that's changing.

http://www.mercedsunstar.com/167/story/460854.html

First Aid for New Hampshire: Hire Nursing Instructors

For years, folks have been warning that a continuing shortage of nurses will become critical as aging baby boomers require more medical care. But experts here say the underlying problem is a shortage of educators to teach the next generation of nurses.

http://www.unionleader.com/article.aspx?headline=First+aid+for+New+Hampshire%3A+Hire+nursing+instructors&articleId=676eeddf-0e01-4b68-ace5-108d36751923


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

The struggle to court Hispanic voters

By Diego Vasquez
Sep 23, 2008

http://www.medialifemagazine.com/artman2/publish/Media_economy_57/The_struggle_to_court_Hispanic_voters.asp

Hispanic voters are expected to play a crucial role in the upcoming presidential election, much as Hispanic talent plays a crucial role in today's workforce. This article provides an interesting look at "the presidential candidates’ media plans, why they’re not as effective as they could be, and how they could improve" ... insights that bear relevance to our own employment branding efforts to this important demographic.

U.S. Downsizing & Economic Trends reports

The #18 U.S. Downsizing & Economic Trends report has been posted on the NAS website.

Go to, double-click on or paste the following URL: http://www.nasrecruitment.com/
Then, click on RESOURCE CORNER on the red bar, then click on NAS Insights for a drop-down list of reports.

Coke Still No. 1 in Brand Value

By Jean Halliday
Published: September 18, 2008
DETROIT (AdAge.com)

Coca-Cola is again the world's most valuable brand, according to Interbrand's just-released annual list of the Best 100 Global Brands. While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Vista-burdened Microsoft to third, said Andy Bateman, CEO of Interbrand New York. GE was fourth, boosted by its "Ecomagination" communications program, and Nokia fifth. The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up 19%; retailer Zara, up 15%; and Nintendo, up 13%. Only one brand in the top 20, Citi, saw its brand value fall.

Read more at: http://adage.com/article?article_id=131117

NAS Insights: Healthcare

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

What Nurses Want; Recruitment Plans Focus on Working Conditions Over Financial Rewards

Many nurses want better working conditions more than they do extra money. Hospitals now are responding by introducing technology to dramatically reduce paperwork, offering more flexible hours, reducing caseloads, paying for advanced training and giving them more authority.

http://www.washingtonpost.com/wp-dyn/content/article/2008/09/12/AR2008091203367.html

Nurses Find New Life in Nursing

High patient-to-nurse staffing ratios, burdensome paperwork and growing management responsibilities have many nurses looking for work outside traditional nursing posts in hospitals and doctors' offices.

http://www.stltoday.com/stltoday/business/stories.nsf/healthcare/story/EE0B49999827827A862574C0000BDAE5?OpenDocument

Triad Hospitals Try Different Methods to Recruit Nurses

As the need for nurses continues unabated across the Triad and the nation, some of the area's health systems have rolled out new initiatives this summer to find innovative ways to fill critical positions.

http://triad.bizjournals.com/triad/stories/2008/09/15/story3.html?b=1221451200%5E1698299


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Campus Recruiting: Targeting Gen Y

With summer coming to a close, back to school season is here and it’s important to plan ahead for your campus recruiting efforts. Companies can not afford not to stay top of mind to this market with Gen Y being the future of corporate America. By building relationships with your core target schools and maintaining a presence on campus, you will showcase your organization as an employer of choice to this market.

Check out this informative white paper regarding best practices for recruiting/retaining Gen Y written by thought leader & Chief Talent Strategist of NAS Ryan Estis.

http://onthebus.nasrecruitment.com/MicroSites/employmentbranding/articles/pdf/Ryan_EREnet.pdf

Also, please take a look at the unique strategy NAS customized for client partner Hyatt, one of the largest hospitality companies. To brand Hyatt as an employer of choice, we developed key marketing pieces including posters, brochures as well as flash ecards to generate buzz and drive attendance to events.

http://www.nasrecruitment.com/CaseStudies/Microsites/Hyatt/index.html

This best of class case study includes key metrics such as 420 successful placements in Hyatt properties across the country!

Feel free to reach out to your local NAS Representative to find out unique ways to target this market.

U.S. Downsizing & Economic Trends report

The #17 U.S. Downsizing & Economic Trends report has been posted on the NAS website.

Go to, double-click on or paste the following URL: http://www.nasrecruitment.com/
Then, click on RESOURCE CORNER on the red bar, then click on NAS Insights for a drop-down list of reports.

Taleo WORLD 2008

Taleo WORLD 2008 will take place on September 15-18, 2008 at The Boston Park Plaza Hotel. For more information on this premier HR event, visit www.taleoworld.com.

Once registered, please visit NAS at our booth in the Partner Fair or join our moderated discusson on Wednesday at 1:15 pm regarding Effective Employment Branding: A Look at Strategic and Best-in-Class Career Websites.

Upcoming Webinar: Career Website Transformation

Monday, Oct 6, 2008, 1:00 PM – 2:00 PM ET

In this webcast, led by Trudy Knoepke-Campbell, Director of National Recruitment, MinuteClinic and Doug Berg, Founder & Chief Innovation Officer, Jobs2Web, Inc., you’ll hear how they partnered to transform the MinuteClinic’s career site into an online recruiting engine. The steps include: search engine optimization—how to make sure jobs come up in candidates’ searches, job broadcasting—an automatic distribution of job postings to aggregators like SimplyHired and landing pages for specific types of candidates. And the best part of all? They did this all without redesigning their career site or changing their ATS.

This live event is FREE, and available on a first-come, first-seated basis.

To Register Online: go to Humancapitalinstitute.com. If you would like to register by phone, please call 1-866-538-1909 . Please contact NAS if you have questions about this exciting webcast.

Want to check out some of our client work?

Poke around and let us know what you think!

Manufacturing:
Toyota
John Deere

Healthcare:
UMMC
St. Davids
Blake Medical Center
Christus Santa Rosa
Vanderbilt Medical Center

Financial:
TCF Bank
Fair Isaac

Hospitality:
Hyatt

NAS Insights: Healthcare

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Best Places to Work in Healthcare Announced

Modern Healthcare magazine will reveal the ranking of the 100 Best Places to Work in Healthcare, from 1 to 100, in a special supplement to be published in October.

http://www.modernhealthcare.com/apps/pbcs.dll/article?AID=/20080908/VIDEO/809059976/0/mostreadmonth

Fewer US Med Students Choosing Primary Care

Only 2 percent of graduating medical students say they plan to work in primary care internal medicine, raising worries about a looming shortage of the first-stop doctors who used to be the backbone of the American medical system.

http://news.yahoo.com/s/ap/20080909/ap_on_he_me/med_fewer_docs

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Going Green

Environmentally-conscious individuals have been doing their part to protect the environment for years, whether by recycling or by conserving water or, more recently, by driving hybrid cars. And finally, advertisers are starting to catch on.

This year, ad agency Mullen created the first carbon-neutral media plan to market Timberland’s new Earthkeepers boot made from recycled materials. Not only is the product itself green, but Timberland also wanted the marketing strategy to be green.

Recognized as a MediaWeek Media Plan of the Year in 2008, Timberland’s strategy included the use of soy-based inks for the print portion of the campaign, not to mention recycling all printed materials at the end of the campaign (for example, turning billboards into waterproof totes). The out-of-home strategy included subway ads running on the green line in Boston to promote the use of public transportation, and – for ambient media – large glass cubes filled with plastic bottles and other post-consumer waste used in the creation of the Earthkeepers. The end result? Mother Nature was as happy with the eco-friendly campaign as Timberland was with the overwhelming consumer response and spike in sales.

Personally inspired by Timberland’s efforts, I started thinking about what we can do in the recruitment marketing world. Let’s face it – Timberland’s $10 million campaign may not be realistic for most HR marketing budgets, but my research did uncover some more cost-effective ways to make a big difference.

Rather than printing thousands of flyers for your next recruitment event, consider branding environmentally-friendly giveaways such as organic apparel, recycled tote bags, or flash drives made out of 100% recycled plastic. At NAS, we work with giveaway partner CSE to provide our clients with green options.

And don’t forget about virtual career fairs. NAS client Metavante hosted a virtual event to cater to the busy schedules of their prospective candidates and – as an added benefit – Metavante helped reduce carbon emissions by eliminating the need for hundreds of candidates to travel to the event via car. In addition to virtual job fairs, many employers are using sites such as www.futureresume.com and www.greenjobinterview.com to conduct virtual interviews.

Just some food for thought – and I would love to hear additional ideas!