Thursday, April 30, 2009

NAS Executive to Lead Texas Innovation Initiative

Posted by Kristen Doescher, Total Quality Account Manager

Texas is poised to lead in the new recovery

Cleveland, OH (PRWEB) April 30, 2009 – NAS Recruitment Communications announced today that Dallas-based talent acquisition strategy veteran Kristine Rhodes will be heading up the company’s recruitment marketing Innovation Initiative in Texas. Rhodes feels strongly that NAS has the cutting-edge tools that will enable this region’s growing businesses to build the strongest talent base and secure the state a leading spot in the national recovery.

According to recent data, Texas cities such as Houston, Austin and Dallas are enjoying the top three spots in the latest employment rankings of the nation’s top 100 metropolitan markets. Rhodes views the landscape as a real opportunity for Texas-based businesses to forge ahead of their competition and become innovators in their respective industries.

"Texas is a tech-savvy state," says Rhodes, "and NAS has the Web 2.0 strategies necessary to successfully target the next wave of candidates with effective brand messaging. Among our arsenal are Search Engine Marketing (SEM), Source Tracking, Customer Relationship Management (CRM), Talent Communities and a myriad of other solutions. These are highly aggressive tools that will reach talent where they live and give clients the best possible ROI."

With over seventeen years in strategic management planning and consultation for global enterprise-wide organizations, Rhodes has partnered with Fortune 1000 companies in such diverse industries as retail, telecommunications, technology, financial, hospitality and healthcare.

"This market is ripe for leading the country to the next plateau of our economy," says Rhodes. "I want to be there in the thick of it, taking companies right to the top."

To be involved in NAS' exciting initiative, please contact Kristine Rhodes at krhodes@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

American Idol Update

Posted by Emily Hargrave, Total Quality Account Manager

After Matt Giraud was sent home last night, we're now down to the final four. Which Idol contestant will win the final prize for their NAS backer?

The following NAS team members are paired up with the following contestants in the fantasy American Idol draft:

Emily: Danny
Jillian: Kris
Laura: Allison
Tara: Adam

Keep watching Idol to follow along!

Wednesday, April 29, 2009

Motivational Quote of the Week

Posted by Ashley Hedlund, Total Quality Account Manager


"Enjoy when you can, and endure when you must."

- Johann Wolfgang von Goethe

NAS Insights for Health Care Recruiting

Posted by Jillian Malenfant, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Has the Recession Solved the Nursing Shortage? Experts Say No

The recession may have given some hospitals a temporary reprieve from chronic nursing shortages, but it isn't curing the longer-term problem and it may even be making it worse, according to one expert.

Click on the link below to read article...

http://www.rwjf.org/newsroom/product.jsp?id=41728


Virginia Hospitals Leverage Recruitment, Retention Tools to Ease Nurse Shortage

Amid a regional nursing shortage, Northern Virginia hospitals have been launching initiatives, often relying on resources from local and state governments, aimed at training, hiring and retaining R.N.s.

Click on the link below to read article...

http://www.rwjf.org/humancapital/digest.jsp?id=10404


U.S. Faces Growing Doctor Shortages

The United States is facing a shortage of primary care physicians just as they're needed most to treat people who gain new benefits, lawmakers say.
Click on the link below to read article...

http://www.upi.com/Top_News/2009/04/27/US-faces-growing-doctor-shortages/UPI-50441240832817/


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Tuesday, April 28, 2009

Four steps to launching a diversity-positive image

Posted by Laura McPeck, Director of Total Quality, Business Development

Recruiting a diverse workforce is one of the great challenges facing organizations today. Recruitment requires vision… creativity… strategy… and, most importantly, commitment. Because diversity recruiting involves so much more than being seen by a wider audience, many organizations are dissatisfied with their results.

So how do you go about creating a diversity-positive employment brand? The process can be broken down into four steps. To learn more, please visit:

http://nasrecruitment.com/MicroSites/diversity/articles/archiveD5.html

Monday, April 27, 2009

American Idol Update

Posted by Emily Hargrave, Total Quality Account Manager

"Disco Week" marked the end of the road for TWO Idol contestants last week. Lil and Anoop were both sent home. Now we're really getting down to the wire!

Congratulations to these NAS team members who still have contestants in the Top 5 of the fantasy American Idol draft:

Emily: Matt and Danny
Jillian: Kris
Laura: Allison
Tara: Adam

NAS, LinkedIn to share Social Networking secrets.

Webinar will help organizations position themselves to reach broader audiences

Cleveland, OH (PRWEB) April 27, 2009 – NAS Interactive, a division of NAS Recruitment Communications, announced that it will team up with LinkedIn to present “Using Social Networking as Part of Your Talent Sourcing Strategy,” a special webinar to be hosted May 5th at 2:00 p.m. EST.

Kevin Hawkins, National Internet Strategist for NAS, and Brandon Salom, Partner Relationship Sales Manager for LinkedIn, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully using these powerful Web 2.0 environments to reach candidates, as well as how to use LinkedIn’s platforms and solutions.

This webinar will also explore how proactive organizations use Social Networks to coordinate recruiter activities in order to find and engage quality talent. Participants will learn how job listings are virally promoted to reach “perfect fit” candidates; why personalized, network-driven connections increase quality lead generation; and how Social Networks allow candidates to learn about you as an employer without feeling like they’re being marketed to.

Social networking is a necessary component for today’s employee recruitment strategies,” said Kevin Hawkins, “particularly when you need to reach out to people with highly specialized skills. Professional and social communities like LinkedIn are where HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space.”

In fact, social networking sites, such as LinkedIn, Facebook, MySpace, Twitter and Tagged, have become a cultural phenomenon that transcends age or computer proficiency. Today, college students, working parents, seniors, executives, professionals...57% of all active online users—over 130 million people—are members of at least one social network. And that makes these sites fertile ground for recruiters.

To learn how NAS and LinkedIn can help you develop a social network strategy and engage talent in a uniquely effective manner, or to register for the May 5th webinar presentation, please contact your Account Manager.

Focus Groups: 7 steps to defining your unique employment brand

Posted by Laura McPeck, Director of Total Quality, Business Development

To determine the parameters of a distinctive employment brand, it’s necessary to undergo a comprehensive evaluation process. This will include analyzing previous results, setting goals, defining a possible employment brand, substantiating the employment brand proposition, and, possibly, conducting a focus group.

Focus groups, a popular way to learn about the opinions of a targeted segment of the population, can best be described as qualitative interviews with a controlled number of respondents brought together to discuss a topic of interest. This type of qualitative research is useful in investigating subjects/behaviors too sensitive to survey quantitatively.

To learn more about best practices/how to set up a focus group, please visit:

http://nasrecruitment.com/MicroSites/employmentbranding/articles/archiveEB2.html

Friday, April 24, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

U.S. Faces Nursing Instructor Shortage

While the demand for well-educated nurses is higher than ever, just as compelling is the need for nursing faculty.

Click on the link below to read article...

http://www.masslive.com/business/republican/index.ssf?/base/business-4/1240302323188160.xml&coll=1

National Organizations Release Position Statements on the Nursing Shortage

Several national associations recognize the need for long-term solutions, as the nursing shortage is predicted to grow even more drastic than what we are currently experiencing.

Click on the link below to read article...

http://lpn.advanceweb.com/editorial/content/editorial.aspx?cc=19128&CP=3

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Entrepreneur.com Article: 8 Sites to Help You Network

Posted by Laura McPeck, Director of Total Quality, Business Development

Check out this recent post on Entrepreneur.com regarding 8 niche social networks that deliver the introductions business owners need.

http://www.entrepreneur.com/magazine/entrepreneur/2009/march/200142.html

Thursday, April 23, 2009

Increasing Traffic at Your Next Exhibition using Giveaways


Posted by Jillian Malenfant, Total Quality Account Manager


Want to increase traffic at your trade show booth? Offering a giveaway to hand out to candidates helps to create traffic. Promotional products for trade shows range from pens, water bottles, bags, to usable gifts. Try to select an attention getter!


Flip through this virtual book to get some ideas: http://www.tradeshow-catalog.com/.

NAS Sponsors Florida CUPA Event, Lends Creative Expertise

Posted by Ashley Hedlund, Total Quality Account Manager

NAS Recruitment Communications announced today that for the fifth consecutive year, it was a Gold Sponsor of “Experience the Magic,” the Florida College and University Professional Association for Human Resources (CUPA) conference in Orlando.

Held in March 2009, the Florida CUPA-HR Chapter’s event provided an informative networking and best-practices forum for higher education HR professionals from over 20 schools throughout the Sunshine State, including Florida State University, Miami Dade Community College and Jacksonville Community College.

A major contribution to the event was NAS’ development of a colorful conference brochure that encouraged conference attendance. The NAS office in Orlando again served as coordinator during the creative process, as well as the primary contact with the FL CUPA-HR Chapter.

In a warm note of appreciation to Mary Richards, Director of Business Development for NAS/Florida, the entire FL CUPA-HR Executive Board and conference team complimented NAS on its continuing support of the group’s mission and focus. Said FL CUPA President Karen Goodlett, SPHR, “We’d like to extend a heartfelt thank you to NAS Recruitment Communications for your generous sponsorship of the brochures and commitment to making this event a success.”

CUPA provides support to higher education professionals throughout the nation. Judy Wilson, NAS Vice President, Atlantic Region, remarked on the strong partnership NAS has with the College and University Professional Organization. “It’s important that human resources professionals collaborate with and support each other. NAS is proud to work with both state and national chapters of CUPA.”

Wednesday, April 22, 2009

Motivational Quote of the Week

Posted by Emily Hargrave, Total Quality Account Manager



"You must be the change you wish to see in the world."

-Mahatma Gandhi

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:


Understaffed Medical Clinics Face Growing Health Care Demands

As unemployment rises, many health and medical clinics are struggling with a different problem - finding enough qualified workers to fill job vacancies.

Click on the link below to read article...

http://www.contracostatimes.com/california/ci_12176183?nclick_check=1

Nurse Magnets Crucial for Recruitment and Retention

Magnet recognition can help improve a hospitals bottom line by helping to attract top nursing graduates who want to grow professionally and feel empowered to advocate for patients.

Click on the link below to read article...

http://www.ajc.com/services/content/hotjobs/careercenter/pulse/2009/04/19/nurse_magnets.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Tuesday, April 21, 2009

Children's Hospital Boston to raise $1.6 million in this year's Boston Marathon

Posted by Kristen Doescher, Total Quality Account Manager

NAS is proud to announce that client, Children's Hospital Boston- Miles for Miracles program brought together over 200 runners yesterday in the 113th running of the Boston Marathon. The runners were slotted to raise at record $1.6 million this year. Since the program's inception 12 years ago, runners have raised over $9 million for the Miles to Miracles program.

Read the touching story here about two sisters that ran with Miles to Miracles for their daughter/niece who has been treated on and off again for the past four years at Children's with an aggressive, malignant brain tumor.

If you'd like to support the Miles for Miracles team next year visit: www.childrenshospital.org/bostonmarathon

ERE Article: Tripling Traffic to Your Careers Site With a Facebook Account?

Posted by Laura McPeck, Director of Total Quality, Business Development

Interested in learning more about the benefits of social media to drive traffic to your career site?

Check out this ERE article by Jim Durbin, owner of Durbin Media Group regarding Sodexo and how they utilized social media to increase traffic flow to their site.

http://www.ere.net/2009/04/21/tripling-traffic-to-your-careers-site-with-a-facebook-account/

Monday, April 20, 2009

NAS Search Engine Marketing Strategy Heats Up Candidate Flow for Client Taco Bell. SEM campaign nearly triples results.

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Recruitment Communications today released its quarterly search engine marketing campaign results for Los Angeles client Taco Bell. Launched in January 2009, the Google AdWords pay-per-click campaign drove the click-through rate (CTR) to 9.85% in three months, up from 3.80% CTR at campaign launch. This means today, one in every ten candidates viewing Taco Bell’s career listing on Google is clicking through to apply.

According to Sandra Spivey, Director of Human Resources at Taco Bell, “Taco Bell made the switch from traditional job board employment marketing to search engine marketing. Pay-per-click is a major part of our 2009 employment marketing strategy and with NAS’ support, we've nearly tripled our click-through rate.”

The PPC campaign targets both restaurant management and hourly candidates. Working closely with Taco Bell’s Corporate Human Resources, the NAS Los Angeles Account Strategy Team keeps a constant eye on the daily traffic, bid monitoring and keyword selection. NAS Smart Clicks Center’s team of Google AdWords Certified strategists monitor the daily user activity for better search engine marketing results for candidate sourcing.

“Search Engine Marketing has been a part of our clients’ recruitment strategy for several years,” said Greg Rousseau, NAS Vice President-Southwestern Region. “In 2008, NAS increased its commitment to support SEM campaigns, having our strategists complete Google Certification to ensure our clients achieve maximum results. It’s been a worthy investment.”

Friday, April 17, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Top Issues of the Next Century

It will come as no surprise that nurses believe the nursing shortage is the No. 1 issue facing the profession and health care in this new century.

Click on the link below to read article...

http://lpn.advanceweb.com/editorial/content/editorial.aspx?CC=19127

Nationwide Nursing Shortage Spotlights Need for Retention Programs

The recent health care summit at the White House spotlighted the nursing shortage, which threatens the quality of patient care throughout the nation's hospitals.

Click on the link below to read article...

http://sev.prnewswire.com/health-care-hospitals/20090415/CG9710515042009-1.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Entrepreneur.com Article: Recruiting 2.0

Posted by Laura McPeck, Director of Total Quality, Business Development

Check out this recent article on Recruiting 2.0 to learn "how entrepreneurs are using social networking, blogging and other internet tools to hire the best employees".

http://www.entrepreneur.com/magazine/entrepreneur/2009/february/199672.html

Thursday, April 16, 2009

American Idol Update

Posted by Emily Hargrave, Total Quality Account Manager

The "American Idol" judges made history last night when they decided to "save" Matt Giraud from his bottom slot, and give him a chance to compete again next week.

Congratulations to these NAS team members who still have contestants in the Top 7 of the fantasy American Idol draft:

Emily: Anoop, Matt and Danny
Jillian: Kris and Lil
Laura: Allison
Tara: Adam

Looking forward to "Disco Week" next week! Who will be "♪ Stayin' Aliiiivvveee ♪..."?

NAS Improves Online Job Board Return on Investment For Clients

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Recruitment Communications continues to improve online job board return on investment for client partners ranging from small organizations to Fortune 100 companies.

NAS’ solution encompasses a customized and highly tailored suite of services that can be applied to online contracts ranging in value from $5,000 up to multi-million-dollar investments. “These services become even more important given the current state of the business climate,” said Brianna Lamb, Director of Business Development for NAS. “We have seen clients realize up to a 400% increase in the number of qualified applications, and a significant decrease in wasted investment, with just a few simple adjustments to their strategy.”

NAS’ online contract management activities include historical performance reviews, monthly quality and brand audits, custom reporting, job board performance comparisons, product fit assessments, realistic job previews, online branding, and media analytics complete with tracking from source to application. These services provide NAS customers with a true picture of success and performance with each of the job boards. Investment levels and product mixes are then adjusted based on the success metrics, ultimately delivering the organization a better applicant at a lower cost per hire. Monthly reports and audits also provide best practices tips to deploy and strengthen the candidate experience, particularly when NAS identifies brand inconsistencies, broken links, tedious application processes, unsearchable titles, poorly written postings and formatting errors.

To receive a copy of NAS’ article “Ten Tips To Improve Your Online Job Postings,” which includes posting best practices and strategy tips, or to learn more about how NAS can assist you with your online media investment, please email info@nasrecruitment.com.

Wednesday, April 15, 2009

People Power: Internships Speak to the Future

Posted by Laura McPeck, Director of Total Quality, Business Development

Interested in learning more about the benefits of a well managed internship program?

Check out this article from the KC Small Business monthly newsletter by C.T. Trivella, Director for NAS Recruitment Communications in Kansas City.

http://www.nasrecruitment.com/HomeArticles/People_Power_Internships.html

Motivational Quote of the Week

Posted by Kate Wardwell, Director of Total Quality, Business Development

"I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed."

- Michael Jordan

Tuesday, April 14, 2009

ERE Article: Employment Branding 2.0 — The 8 C’s of My Web My Way

Posted by Laura McPeck, Director of Total Quality, Business Development

Building a coherent and compelling employment brand is the best way to maintain a steady pipeline of A-level talent and communicate your unique employment value proposition to the desired candidate community. In a competitive marketplace, a brand is a company’s only source of differentiation.

Check out this insightful ERE article “Employment Branding 2.0 — The 8 C’s of My Web My Way” from Ryan Estis, managing director of Ryan Estis & Associates regarding employment branding and building out unique communication strategies via the digital space.

http://www.ere.net/2009/04/13/employment-branding-20-the-8-c%e2%80%99s-of-my-web-my-way/#more-7478

NAS OnDemand April Newsletter

Posted by Laura McPeck, Director of Total Quality, Business Development

Check out our latest NAS OnDemand Newsletter by visiting click here.

In this issue you will learn more about:

· Web 2.0 Recruiting White Paper
· Talent Strategy on the Net
· Event Management
· David Goebel
· Career Site Architecture
· Toyota Case Study

Monday, April 13, 2009

Time Management Tip of the Week!

Posted by Kristen Doescher, Total Quality Account Manager

Timelogs- Evaluate how You are Spending your Time

Keep a diary of how you are spending your time for a few days. See what tasks you could spend less time on and what tasks need more attention. You may not realize how much time you are spending doing tasks that aren't that important and how crunched you are for time on tasks that require more attention.

You can easily track your time with the "tasks" feature in Microsoft Outlook.

Search Engine Marketing Offers HR Best Value in Tough Economy

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Interactive, a division of NAS Recruitment Communications, has seen an increase in the number of companies adopting search engine marketing strategies to maximize their recruitment investment in today’s tight economy.

“Restrictions on recruitment budgets place an emphasis on performance,” said Caroline Slomski, Interactive Strategist for NAS. “As a result, we’re seeing more organizations, in industries from healthcare and energy to food service, implement search engine marketing strategies as a means to maximize their recruitment budget.”

Search engine marketing strategies, like Pay-Per-Click (PPC) campaigns, are among the most measurable forms of marketing. They not only keep opportunities visible, but are also a great branding vehicle, driving top-of-mind awareness and helping position organizations as employers of choice in their industry.

“These early adopters in the recruitment space understand that the right search strategy can provide both short-term ROI, and ensure the investment they have made in building their brand and reputation among candidates will still be strong when the economy rebounds,” said Patty Van Leer, SVP of NAS Interactive.

NAS manages Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter search engine marketing campaigns. Its dedicated SmartClicks Center for search engine marketing is manned by certified specialists who handle all aspects of the campaign. This allows NAS SmartClicks to provide the highest possible quality scores at the lowest cost-per-click.

“The beauty of search engine marketing is that you pay only for traffic,” says Slomski. “Our campaigns provide candidate exposure and increase traffic for very little cost-per-visitor. It’s why the right strategy can be extremely effective and economical.”

When combined with Total Source Tracker, these campaigns can draw and track candidates from initial click to completed application.

To learn more about NAS’ digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Economic Crisis Eases Nursing Shortage--But Relief Seen as Temporary

Although the current economic crisis may have temporarily alleviated the nationwide nursing shortage, nurse levels are expected to drop significantly once the recession begins to ease.

Click on the link below to read article...
http://www.mcknights.com/Economic-crisis-eases-nursing-shortage-but-relief-seen-as-temporary/article/130323/

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Friday, April 10, 2009

NAS Introduces New Whitepaper: Web 2.0 Recruiting

Posted by Emily Hargrave, Total Quality Account Manager

Cleveland, OH (PRWEB) April 10, 2009 – NAS Insights, the centralized research operation at NAS Recruitment Communications, is proud to announce the newest installment to their collection of whitepapers: Web 2.0 Recruiting.

The latest addition to the NAS whitepaper library discusses the basics of Web 2.0 in an easy-to-read format, with in-depth explanations and up-to-date demographic information for the major Web 2.0 technologies. Included are summaries and charts for blogs, online networks, online videos and podcasts. Web 2.0 Recruiting provides a deeper understanding of recruitment and branding implications, as well as best practices for integrating Web 2.0 technologies into a company’s online recruiting strategy.

“This whitepaper is meant to introduce the fundamentals of Web 2.0 while showing how these emerging technologies can help a recruitment and branding strategy soar,” said Kelly White, Research Analyst and whitepaper author. “Web 2.0 is here and has captured the mainstream audience. This paper is a quick guide on how and why employers should put these technologies into place to attract top talent.”

Check out Web 2.0 Recruiting and NAS Insights’ other standard and specialized reports at: http://www.nasrecruitment.com/talenttips/nasInsights.html.

To find out more about how NAS Insights can assist you with customized research for your talent acquisition needs, please contact your nearest NAS office.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Thursday, April 9, 2009

ERE Article: 6 Questions About Your Web 2.0 Plans

Posted by Kristen Doescher, Total Quality Account Manager

Todd Raphael quotes Andrew McCartney, Sourcing Manager at the infrastructure/construction company Parsons in this article about finding your Web 2.0 company plans and says,

"To help craft their Web 2.0 strategies, McCarty says companies should ask themselves the following questions:
  1. What are the best Web 2.0 options to use?
  2. What is your goal? Is it branding? Is it sourcing? Is it conversion?
  3. Who is your target audience? Is it internal? Is it external? Is it both?
  4. How much content can you manage? In other words, you’ll get out of it what you put into it, but what time can you put in? Says McCarty: 'You can create a really great front page, but if it’s not maintained, it’s not marketed, and if you don’t drive people there, it’s not going do you any good.'
  5. Are there other groups in your company that are currently leveraging Web 2.0 technology, that you can piggyback on? Can you share usage, tools, and techniques with these groups? Can you convince a non-HR entity to pay for costs?
  6. Do you have the ability to move or reconfigure budget to accommodate costs?"

To read the full article, click here.

American Idol Update

Posted by Emily Hargrave, Total Quality Account Manager

While many of us were sad to see him go, American Idol sent Scott packing last night.

Congratulations to these NAS team members who still have contestants in the Top 7 of the fantasy American Idol draft:

Emily: Anoop, Matt and Danny
Jillian: Kris and Lil
Laura: Allison
Tara: Adam

Wednesday, April 8, 2009

ClickZ Article: At the Intersection of Search and Social

Posted by Kate Wardwell, Director of Total Quality, Business Development

Great ClickZ article on the importance of integrating your organic search, pay-per-click, and social media efforts: http://www.clickz.com/3633291

And the March Madness Winner is...

Posted by Kristen Doescher, Total Quality Account Manager

...KATE WARDWELL!

Kate Wardwell, Director of Total Quality, Business Development picked University of North Carolina to win it all and win it all they did on Monday, April 6, 2009 in Detroit!

Coming in Second Place was Ashley Hedlund, Total Quality Account Manager who had chosen the rivaled Michigan State who lost in the final round to UNC.

Third Place was Kristen Doescher with University of Connecticut in her top spot who lost in the Final Four to Michigan State in Detroit on Saturday, April 4, 2009.

Congratulations Kate!

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Hospitals Seek Young Talent

Administrators at northern New York hospitals are worried that with an aging nursing population set to retire within five or more years, many positions will go unfilled.

Click on the link below to read article...

http://www.watertowndailytimes.com/article/20090405/NEWS03/304059940

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

NAS Creates Compelling Branding Campaign for Mt. Washington Pediatric Hospital

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Recruitment Communications’ Baltimore office is proud to announce the creation of an exciting new employment brand and career site (www.mwph.jobs) for Mt. Washington Pediatric Hospital.

Focusing on bright, bold close-up photos of infants and children, NAS developed the new brand with the headline, “Every child deserves our very best,” and tagline for the logo, “Careers in Caring.”

The career site received outstanding feedback from Mt. Washington’s Nurse Recruiter, Monica Atkinson. “We love it!” Atkinson said. “This truly has been a positive experience. I’m so pleased with the way the site introduces prospective job seekers to our facility. I know the site is truly going to make an impact on our recruitment efforts.”

Jennifer Henley, director of the Baltimore office of NAS, led the creative effort. “We’re honored,” Henley said, “to be a partner with a leading hospital with such a great history of caring. We’re proud to be a big part in telling their wonderful story in such a graphic and dynamic representation of their heritage.”

Tuesday, April 7, 2009

Time Management Tip of the Week!

Posted by Emily Hargrave, Total Quality Account Manager

Get in-sync with your biological clock.

What time of day are you at your prime? “Morning person”? “Night Owl”? Use this to your advantage when prioritizing your day. Try to schedule your important daily tasks during the times that you are most “effective”. In the end, this will lead to the most efficient time management.

Google Uses Twitter to Sell Ads

Posted by Ashley Hedlund, Total Quality Account Manager

Intuit was recently the first Marketer to purchase the ad units sold by Google to direct traffic to their TurboTax Twitter page. When a user clicks on a google ad it does not direct them to TurboTax.com but to Twitter.com/turbotax.

Twitter had about 7 million unique visitors in the month of February and the number is still growing, but what is the value of a Twitter follower from a marketing standpoint?

Read the Advertising Age article written by Abbey Klaassen: Click Here

Monday, April 6, 2009

Media Spotlight- April 2009

Posted by Kristen Doescher, Total Quality Account Manager

Hope you are having a great week and have been tuning into the NAS Northeastern Blog this past month. Best of luck to Michigan State & UNC tonight in the final game. I'll post our office poll standings tomorrow after the game results are in!

Please find the April media specials and recruiting events in the below posts. As always, we appreciate your feedback on the Media Spotlight.

Happy Spring!

Media Spotlight - Upcoming Media Specials

Posted by Kristen Doescher, Total Quality Account Manager

Below is a list of upcoming media specials in the Northeastern Region.

The New York Times Super Jobs: Reach more than 6 million readers, including the area's top prospects. Recruit top candidates in SuperJobs, the biggest recruitment section of the season in The New York Times and on nytimes.com/monster. Great packages available! Your Ad will run April 19, 2009. Materials due April 13, 2009.

American Nurse Today: Introduced the "Profiles" section of the journal in 2009 as single topic sections addressing some of the hottest topics in nursing. Find your ad among these hot topics which are must reads in every issue! Great rates for May 2009 Issue available. Your ad will run in May, 2009. Materials due April 14, 2009.

The Patriot Ledger: along with The Enterprise and Yahoo!, is offering a special bannered section to showcase"green collar" jobs. It will be entitled, "Green Jobs - Sustainable Jobs for a New Economy." They are offering great rates on simple 2x2 ads. Your ad will run on April 18, 2009 in the Patriot Ledger, April 19, 2009 in The Enterprise, includes 7 days online. Materials due April 15, 2009.

The Boston Globe Top 100: For 20 years, the Globe 100 has existed as a comprehensive overview of the Greater Boston business scene. It is published as a glossy magazine and appears in the Boston Globe, it will also be distributed at the New England XPO for Business this year (10,000 attendees). For employers looking to brand themselves alongside the most successful companies in Massachusetts, it is a great opportunity. Premium spots available for a 20% discount. Your ad will run May 19, 2009. Materials due April 17, 2009.

DiversityBoston Magazine: Even in a time when many employers are cutting back on hiring, a healthy diversity strategy is still essential to the well-being of our clients.This year, The Globe will publish two DiversityBoston magazines (June and December), and produce one career fair at Fenway Park. Once again, a booth at the Fenway fair is free with the purchase of an ad in either magazine. Your ad will run June 14, 2009; Career Fair is June 15, 2009. Materials due May 15, 2009.

Contact your NAS representative to place in these specials today!

Media Spotlight - Upcoming Career Fairs

Posted by Kristen Doescher, Total Quality Account Manager

Below is a list of upcoming career fairs in the Northeastern Region.

Spring Career & Job Fair: April 8, 2009. University or Rhode Island-Kingston, RI

WMUR's Project Economy Statewide Job Fair and Career Expo: April 9, 2009. Sponsored by WMUR Channel 9, Southern New Hampshire University & the State of New Hampshire. Southern NH University-Manchester, NH

Warren County Annual Job Fair: April 9, 2009. Sponsored by the New Jersey Department of Labor & Workforce Development. Warren County Technical School-Washington, NJ

Southern Maine Career Fair: April 9, 2009. University of Southern Maine-Portland, ME

Monster Healthcare Career Fair: April 13, 2009. Sponsored by Monster/National Career Fairs. Boston, MA

Monster Career Fair: April 14, 2009. Sponsored by Monster/National Career Fairs. New York, NY

River Valley Job Fair and Transfer Day: April 14, 2009. River Valley Community College-Claremont, NH

Advance Healthcare Career Fair: April 16, 2009. Sponsored by Advance Newsmagazines. Woburn, MA

15th Annual RICE Education Career Fair: April 16, 2009. Sponsored by Rhode Island Consortium of Educators. Crowne Plaza Hotel-Warwick, RI

Urban League of Greater Hartford Career Fair: April 16, 2009. Sponsored by the Urban League. East Hartford, CT.

Nurse Guide Career Fair: April 16, 2009. Sponsored by Nurse Guide. Panicos Restaurant-New Brunswick, NJ

Job Expo: April 16, 2009. Sponsored by Job Expo. White Plains, NY

Monster Career Fair: April 24, 2009. Sponsored by Monster/National Career Fairs. Hartford, CT

Jobs for Maine Grads: April 29, 2009. Sponsored by the Employment Times. Auburn, ME

Contact your NAS representative today to sign up!

Friday, April 3, 2009

New Interactive Career Site & Project Launches

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Interactive would like to announce the launch of several projects during Q1 2009. These sites comprise our most recent client partnerships, and exemplify the variety of clients and industries extending their employment brands into the interactive space.

Projects launched include:

Helzberg Diamonds: http://www.helzberg.jobs
Mt. Washington Pediatric Hospital: http://www.mwph.jobs
Sno-Isle Libraries: http://www.sno-isle.org/page/?ID=1211
Swedish Medical Center: http://www.swedishmedicalcenter.jobs
TRAX International (formerly EC III): http://www.traxtest.com/
United Airlines (new Internships page): http://unitedmba.fivefortyone.com/internships.html
U.S. Cellular Customer Service Operations portal: http://uscc.jobs/
Wendy’s (Professional Support & Restaurant Operations pages): http://www.wendys.com/careers/
E. & J. Gallo Winery survey
FutureCare survey
HCL International Quick Poll

Thursday, April 2, 2009

American Idol Draft: Update

Bye, bye... Megan!

Congratulations to these NAS team members who still have contestants in the Top 8 of the fantasy American Idol draft:

Emily: Anoop, Matt and Danny
Jillian: Kris, Lil and Scott
Laura: Allison
Tara: Adam

Industry Expert To Speak at National SHRM Staffing

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Recruitment Communications announced today that Matthew Adam, Vice President & Chief Talent Strategist, will conduct a seminar on the complexities of interactive recruitment marketing at the National SHRM Staffing Conference on Tuesday, April 28th at 1:15 p.m. in Las Vegas.

With the realization that today’s organizations must go beyond traditional media to reach the right talent, Adam will offer intriguing alternative online solutions in his presentation “Interactive Recruitment Marketing: Navigating the Internet to Attract A-Level Talent.”

“Even in this economic downturn,” Adam said, “smart organizations are keeping an eye on the evolving job-seeker behavior. When the economy rebounds, many organizations will be forced to change the way they communicate with potential candidates. This program is designed to shed some light on where online recruiting has evolved to today and where it is headed in the future.”

Adam is a recruitment strategy consultant with over 14 years of professional experience with both Fortune 500 companies and small start-ups. He is an author and experienced keynote speaker and will continue to offer his insights at regional and national conferences throughout 2009.

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Thomson Reuters Announces 100 Top Hospitals Award Winners

The Healthcare business of Thomson Reuters released its annual study identifying the 100 top U.S. hospitals based on their overall organizational performance.

Click on the link below to read article...

http://provider.thomsonhealthcare.com/News/view/?id=2165

New Study Shows Ways to Retain Nurses, Reduce Costs and Keep Patients Safe

A new research study, published in the March/April issue of the journal Nursing Economics, has determined what factors can help keep new nurses from leaving their jobs.

Click on the link below to read article...

http://www.eurekalert.org/pub_releases/2009-03/nyu-kno033009.php

Wound, Ostomy & Continence Nurses Society Focuses On Preparing the Next Generation of Leaders

With a majority of its nurses nearing retirement age, the Wound, Ostomy and Continence Nurses Society (WOCN) is urging its members to respond to a new calling this April.

Click on the link below to read article...

http://www.foxbusiness.com/story/wound-ostomy--continence-nurses-society-focuses-preparing-generation-leaders/

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Wednesday, April 1, 2009

Universum Interviews Ernst & Young

Posted by Kate Wardwell, Director of Total Quality, Business Development

ERE recently recognized Ernst & Young for the "Best College Recruiting Program" and the "Best Employer Brand." To get the inside scoop on EY's strategy, check out Universum's interview with Larry Nash, Recruiting Director/Market Leadership at Ernst & Young:

http://www.employerbrandingtoday.com/us/?p=110

Recognition Days for May

Posted by Emily Hargrave, Total Quality Account Manager

In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the May Recognition Days below.

All month International Business Image Improvement Month
Stresses the importance and awareness of business image and potential success. Work on
improving business image and first impressions.
http://www.debbieallen.com/

All month International Internal Audit Month
Promotes awareness of the internal audit process and its important role in organizational
effectiveness, efficiency, internal control, risk management and corporate governance.
http://www.theiia.org/

All month National Military Appreciation Month
Honors, remembers, recognizes and appreciates all military personnel.
http://www.nmam.org/

All month National Physical Fitness and Sports Month
Schools, park and recreation departments, employee associations, YMCAs, government and
other agencies are encouraged to conduct special events throughout the month to call attention
to local physical activity and sports programs and services.
http://www.fitness.gov/

All month Older Americans Month
Honors the many contributions of older Americans and examines their needs and concerns.
http://www.aoa.gov/

All month Oncology Nursing Month
Designed to recognize oncology nurses, educate the public about oncology nursing, and
provide an opportunity for special educational events to celebrate the accomplishments of
oncology nurses.
http://www.ons.org/

All month Strike Out Strokes/Stroke Awareness Month
Dedicated to the prevention of strokes and their causes.
http://www.stroke.org/

May 1 Executive Coaching Day
A day to applaud all organization leaders who take their profession seriously enough to
improve their skills through coaching.
http://www.exe-coach.com/

May 1 School Principals’ Day
Recognizes all elementary, middle and high school principals for their leadership and
dedication to providing the best education possible or their students.
For information, call Janet Dellaria at 906-852-3539

May 3-9 Flexible Work Arrangements Week
Promotes experimentation with alternate work schedules and working at home.
http://www.worktimeoptions.com/

May 3-9 National PTA Teacher Appreciation Week
Attempts to strengthen the respect and support of teachers and the teaching profession.
http://www.pta.org/

May 3-9 Update Your References Week
Reminder to all job seekers to update their references annually. Also to remind former
supervisors, etc., of who you are.
http://www.careedirectors.com/

May 5 Cartoonist Appreciation Day
Creates a greater public awareness and appreciation for cartoon art and its creators. Celebrates
the contribution of cartoons to the artistic, social and historical fabric of Americana. Also
promotes literacy using cartoon art as an educational tool.

May 5 National Teacher Day
Honors those who influence and inspire the next generation through their work.
http://www.nea.org

May 6 National Nurses Day (see National Nurses Week)

May 6 National School Nurse Day
Recognizes school nurses. Develops a better understanding of nurses in the educational setting.
http://www.nasn.org/

May 6-12 National Nurses Week
Highlights the achievements of America’s nursing professionals.
http://www.nursingworld.org/

May 10-16 National Hospital Week
Focuses attention on the numerous contributions hospitals make to their communities and
provides hospitals with the opportunity to recognize staff and volunteers.
http://www.imprintmall.com/hospitalweek

May 10-16 National Nursing Home Week
Familiarizes the public with long-term care facilities and the services they provide.
http://www.nnhw.org/

May 10-16 National Police Week
Recognizes duties, responsibilities, hazards and sacrifices of law enforcement agencies, and
encourages members of our law enforcement agencies to recognize their duty to serve the
people by safeguarding life and property, by protecting them against violence and disorder,
and by protecting the innocent against deception and the weak against oppression.
http://www.aphf.org/

May 10-16 National Transportation Week
Provides an opportunity for the transportation community to join together for greater
awareness about the importance of transportation. Presidential proclamation.
http://www.ntweek.org/

May 13 National Nightshift/Third Shift Workers Day
Honors those often forgotten workers who toil through the night to keep businesses running.

May 13 National Receptionists Day
Recognizes front-line personnel who give the first impression of a business. Includes
receptionists, desk clerks, hosts/hostesses, operators, customer service representatives,
information desk personnel or anyone responsible for maintaining a favorable image by
greeting clients and guests.
http://www.nationalreceptionists.com/

May 15 National Critical Care Awareness and Recognition Day
Furthers the awareness of this demanding, life-saving practice.
http://www.sccm.org/

May 15 International Virtual Assistants Day
Acknowledges the dedication, experience and expertise of virtual professionals and exemplifies
their integrity and commitment to provide superior administrative and other business support
services, virtually.
http://www.oivac.com/

May 15 National Defense Transportation Day
To recognize and thank the men and women who work in the transportation industry and who
contribute to our Nation's well-being and defense, whose efforts ensure that our Nation's
infrastructure operates effectively and efficiently. Businesses can deliver goods and services,
first responders can provide help and relief, we can visit loved ones—and the Armed Forces
uses modern transportation to deploy troops, move supplies, and bring our troops home. By
Presidential Proclamation—issued each year the third Friday in May since 1957.
http://www.whitehouse.gov/news/releases/2008/05/20080509-4.html

May 17-23 National Emergency Medical Services Week
Educates the public about the EMS system and its appropriate use, and recognizes every
member of the EMS team.
http://www.acep.org/emsweek

May 17-23 National Medical Transcriptionist Week
Recognizes medical language specialists as important members of the healthcare team.
http://www.aamt.org/

May 18-24 Work at Home Moms Week
To applaud women who balance motherhood and working at home.
http://www.motherhoodlater.com/

May 20 National Employee Health and Fitness Day
Highlights the importance of a healthy workplace and aims to promote year-round health and
fitness programs to corporations, community organizations, schools, etc.
http://www.physicalfitness.org/

May 21 National Wait Staff Day
A day for restaurant managers and patrons to recognize and express appreciation to the many
fine and dedicated waitresses and waiters.

May 27 National Senior Health and Fitness Day
Promotes the importance of physical activity for seniors. http://www.fitnessday.com/

Links can be found here:
http://www.nasrecruitment.com/talenttips/NASinsights/2009_Recognition_Days_Calendar.pdf
http://www.nasrecruitment.com/talenttips/NASinsights/2009_Healthcare_Recognition_Calendar.pdf

High Expectations: Raising the Bar

Posted by Ashley Hedlund, Total Quality Account Manager

Check out the photo we recently submitted to the 2009 Zappos Culture Book!















Every year, Zappos puts out a book that publishes what their employees and partners think the Zappos culture means to them.

As an office, we admire the Zappos’ culture and best practices. We strive to deliver the best customer service in our industry and do so by setting high expectations. We are a team of determined women who set the bar “high” just like our “heels” to achieve our goals.