Monday, June 29, 2009

Strong Brands Thrive in Spite of the Economy

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 29, 2009 –NAS Recruitment Communications announced today the launch of Children’s Hospital Boston’s Case Study Microsite, spotlighting the power and success of a breakthrough Employment Brand.

Since its inception two years ago, the award-winning “Do Big Things” Employment Brand has showcased Children’s worldwide position in the healthcare industry. Viewers to the NAS interactive microsite will experience for themselves how building a distinctive Employment Brand can capture not only candidates’ attention, but also become a key differentiator for the entire organization.

“We are proud of what we have accomplished for our partners at Children’s,” said Emily Hargrave, NAS Senior Account Manager. “The multimedia campaign has achieved its goals because the brand ensures consistency of message. Even when our budgets are challenging, having a powerful brand helps create tremendous efficiencies and the best possible ROI.”

“Employment Brand equity built today is equity here to stay,” stated Charles Davis, Senior Creative Strategist and leader of the Children’s brand development team. “Deploying robust Employment Brands gives our clients a long-term position in the marketplace.”

You can visit the NAS Children’s Hospital Boston Microsite at http://nasrecruitment.com/CaseStudies/MicroSites/ChildrensHospitalBoston/default.asp. Connect with NAS at http://www.nasrecruitment.com/Contact/ for an Employment Brand that can do big things for you.

Friday, June 26, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

No Relief: Shortage Keeps Older Docs on the Job

Across the country, more aging doctors are finding they can't retire. In fact, there are at least 4,500 primary care doctors older than 75.

Click on the link below to read article...

http://www.msnbc.msn.com/id/31507763/ns/health-health_care/

Healthcare Lures Students with the Promise of Jobs

In a labor market that needs a respirator, people are surging into school programs that offer training for healthcare professions.

Click on the link below to read article...

http://www.venturacountystar.com/news/2009/jun/23/healthy-career-outlook-healthcare-lures-students/?printer=1/

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Keep your Business on the Move with Compelling Transit Ads.

Posted by Laura McPeck, Director of Total Quality, Business Development

Big, splashy messages attract attention. And since transit advertising is less costly than any other media, it is quickly engaging the ad budget dollars of financially-savvy companies in every industry.

With transit ads, your message is most likely performing for a captive audience. Commuters sitting in rush-hour traffic are exposed to the same billboards five days a week. Retail customers stand and wait as messages trail along the bottom of the cash-register price-point readout. Public transportation riders read the same posters on the bus shelter and inside the bus over and over and over again.

To learn more about transit advertising and to view sample creative pieces, please visit:

http://tinyurl.com/ndeqn3

Wednesday, June 24, 2009

NAS Insights for Health Care Recruiting

Posted by Emily Hargrave, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:


Home Health Care Business Continues Growing
The latest numbers from the U.S. Bureau of Labor Statistics predict the personal and home-care aide industry is expected to grow by more than 50 percent between 2006 and 2016.

Click on the link below to read article...
http://www.bizjournals.com/milwaukee/stories/2009/06/22/story14.html?b=1245643200^1848380&s=industry


America to See Shortage of Health Care Professionals
A nationwide shortage of health care professionals, especially nurses, is beginning to surface and can be taken advantage of by those left in the wake of economic crisis.

Click on the link below to read article...
http://www.richmondregister.com/localnews/local_story_171225810.html


Immigration: More Foreign Nurses Needed?
The U.S. nurse shortage is getting worse, but are more visas the answer, or would improved training capacity, working conditions, and pay do the trick?

Click on the link below to read article...
http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090619_970033.htm

Motivational Quote of the Week

Posted by Emily Hargrave, Total Quality Account Manager



"Leave nothing for tomorrow which can be done today."
-- Abraham Lincoln

Tuesday, June 23, 2009

Recruitment Hotsheet – Chemical Engineering

Posted by Laura McPeck, Director of Total Quality, Business Development

In 2006, engineers held about 1.5 million jobs. Chemical engineers made up 30,000 of these professionals; 29% of chemical engineers were employed in chemical manufacturing. Chemical engineers are seeing an increased diversity in professional opportunities, including biotechnological industries, as well as outside the world of engineering. Other employers, particularly in the finance sector, appreciate the logical analysis and problem-solving skills of chemical engineers, coupled with their high numerical abilities, teamwork and communication skills. The sectors in which chemical engineers find themselves working is extremely broad, ranging through food and drink, oil and gas, water, energy, pharmaceuticals and cosmetics to the more traditional areas of chemicals and petro-chemicals.

To learn more about top trends, markets & upcoming events, please visit -

http://tinyurl.com/lgwjex

Monday, June 22, 2009

Time Management Tip of the Week

Posted by Ashley Hedlund, Total Quality Account Manager

ASSIGN NEXT STEPS:

It’s critical that you understand each task's very next step. If you know your next step ahead of time you can quickly work towards completing each project. The added benefit is your monumental meal becomes manageable bites.

source: GTD-style

NAS and SimplyHired to Offer Tips for Maximizing Draw from Job Aggregators

Posted by Laura McPeck, Director of Total Quality, Business Development

Webinar will teach strategies that help you compete for talent on today’s hot job sites.

Cleveland, OH (PRWEB) June 22, 2009 –NAS Interactive, a division of NAS Recruitment Communications, announced that it will team up with SimplyHired to present “Maximize Your Candidate Engagement through Job Aggregators,” a special webinar to be hosted Tuesday, July 7th at 2:00 p.m. EST.

Caroline Slomski, National Internet Strategist for NAS, and Felicia Jamin, Manager of Agency Relations for SimplyHired, will co-host the hour-long presentation. Attendees will learn how HR organizations can maximize the power of job-centric search engines and the strategies that can put their jobs in front of candidates more efficiently and economically.

“Online activity trends among job seekers are rapidly changing. More and more, they’re turning to job aggregators like SimplyHired because of its ability to streamline the job search process,” said Slomski. “Knowing how to position your jobs to be seen on these sites through strategies like pay-per-click is imperative for organizations today.”

Aggregators collect job postings from databases across the Web, including employer websites, traditional job boards like Monster and CareerBuilder, and others. For candidates, aggregators offer seekers the chance to see positions from multiple organizations and sources served up at a single site. NAS has found that job aggregators provide significant traffic to client career sites and can be an essential component to companies’ recruitment marketing strategy. Webinar participants will learn strategies that can help them improve their rankings and provide cost-effective results.

“Organizations are searching for innovative advertising options that are measurable and extremely cost-effective,” Slomski remarked, “and they’ll find it in search engine strategies like the ones we will present. These are strategies that will be recruitment staples in years to come, and organizations that want to be competitive when the economy rebounds need to get on board now.”

To register for the July 7th webinar presentation, please visit http://nasinteractive.com/survey/nas/SimplyHired.aspx

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Five Factors Can Keep Nurses on the Job

Factors such as satisfaction and organizational commitment can help stop new nurses from leaving their jobs and, in turn, save money for health systems.
Click on the link below to read article...

http://www.oncologynursingnews.com/Five-Factors-Can-Keep-Nurses-On-The-Job/article/137324/

Best Children's Hospitals Rankings

Find out which hospitals made the honor roll this year with U.S.News & World Report's annual rankings of the best pediatric facilities in the United States.

Click on the link below to read article...

http://health.usnews.com/sections/health/best-childrens-hospitals/index.html

Physician Salaries Up From '08

While primary care physician salaries are still out of whack, salaries for both specialist and primary-care doctors coming out of residencies increased last year, according to a new survey by the Medical Group Management Association.
Click on the link below to read article...

http://www.fiercehealthcare.com/story/mgma-physician-salaries-08/2009-06-18

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Friday, June 19, 2009

July Recognition Days

Posted by Jillian Malenfant, Total Quality Account Manager

In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the July Recognition Days below:

Jul 1 Canada Day
Celebrates Canada’s birthday. Commemorates the confederation of Upper and Lower Canada and some of the Maritime Provinces into the Dominion of Canada.
http://www.pch.gc.ca/progs/cpsc-ccsp/jfa-ha/canada_e.cfm

Jul 6 Take Your Webmaster to Lunch Day
Provides opportunity to appreciate and recognize webmasters.
http://www.wellcat.com/july/take_your_webmaster_to_lunch_day.htm

Jul 10 Dental Awareness Day
Increases the awareness of dental health issues.
http://www.agd.org

Jul 12-18 National Therapeutic Recreation Week
Enhances public awareness of therapeutic recreation programs and services, and expands recreation and leisure opportunities for individuals with disabilities.
http://www.nrpa.org/ntrs

Jul 19-25 National Hospitality House Week
Celebrates volunteers and staff at more than 155 hospitality houses and other programs. Hospitality Houses provide family-centered lodging and support services to the patients and families of loved ones receiving treatment for serious illnesses, injuries or birth defects at hospitals and clinics far from home.
http://www.nahhh.org

Jul 31 System Administrator Appreciation Day
To honor and show appreciation for the work of system administrators and other IT workers. Last Friday of July.
http://www.sysadminday.com/

All month National Eye Injury Prevention Month
Raises the awareness of eye injury prevention and protective eyewear.
http://www.foh.dhhs.gov/Public/NYCU/eyeinjury.asp

Jul 12-18 National Therapeutic Recreation Week
Enhances public awareness of therapeutic recreation programs and services, and expands recreation and leisure opportunities for individuals with disabilities.
http://www.nrpa.org/ntrs

Jul 19-25 National Hospitality House Week
Volunteers and staff of many hospitality houses and other programs join together in communities around the nation to observe National Hospitality House Week. Hospitality houses provide family-centered lodging and support services to the patients and families of loved ones receiving treatment for serious illnesses, injuries or birth defects at hospitals or clinics far from home.
http://www.nahhh.org

Consider LinkedIn for your Recruitment Advertising/Communication Efforts

Posted by Laura McPeck, Director of Total Quality, Business Development

Are you looking to find, be introduced to, and collaborate with qualified professionals? More importantly, can qualified professionals find you? One way to ensure you’re company’s brand is recognized by a large number of professionals is by advertising on LinkedIn.

LinkedIn has a number of cost-effective solutions that will connect you with top-tier talent. Their direct ads deeply target candidates that fit the criteria you’re looking for and their display advertisements reach large groups of business decision-makers. The rich profile data LinkedIn can provide guarantees a maximum ROI out of your budget.

LinkedIn currently has over 41 million members and executives from all Fortune 500 companies. Essentially the site has a high volume of professional talent searching for business connections.

Thursday, June 18, 2009

Children's Hospital Boston ranks #1!

Posted by Emily Hargrave, Total Quality Account Manager

NAS Boston is proud to share that the U.S. News Media Group's rankings for "America's Best Children's Hospitals" for 2009 have placed our client, Children’s Hospital Boston, as FIRST in Heart & Heart Surgery, Neurology & Neurosurgery and Orthopedics. A full link to the article can be found here: http://tinyurl.com/lp5nkc

Congratulations, CHB! You deserve it!

We are very proud to have such an outstanding client partner.

NAS OnDemand June Newsletter

Posted by Laura McPeck, Director of Total Quality, Business Development

Visit our latest OnDemand June Newsletter by clicking here. In this issue you will learn more about the latest industry news including:

Meet Matt at SHRM
Need inspiration? Information on the latest recruiting trends? Open up to ideas that will impact your organization immediately at SHRM on June 29. Don’t miss Matt Adam, VP & Talent Strategist, as he explains “How Your Website Can Be Your #1 Recruiting Tool Workplace Application,” Monday, June 29, 2 pm–3:15 pm.

To Be or Not To Be Hispanic:
The melting pot of modern times has a lot more ingredients in the mix when it comes to ethnic classification. Find out the language of the market to hit your target.Read full article...

The "Hear" and Now of Office Politics
In dealing with complaints or suggestions from employees, you’ve got a perfect opportunity to improve your office attitude just by opening up your ears. The benefits will astound you.Read full article...

Brightened Branding
NAS helped Christus Santa Rosa in San Antonio with a multi media campaign that continues to enlighten the minds of job candidates. With brilliant results.Read full article...

Wednesday, June 17, 2009

Motivational Quote of the Week

Posted by Ashley Hedlund, Total Quality Account Manager

"Look at a day when you are supremely satisfied at the end. It's not a day when you lounge around doing nothing; its when you had everything to do, and you've done it." - Margaret Thatcher

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Improving Nurse Environment Improves Hospital Outcomes, Patient Satisfaction, Study Finds

A study published online in Health Affairs as part of a series on nursing workforce issues suggests that improving nurses' work environments may enhance patient experience and care quality, AHA News Now

Click on the link below to read article...

http://www.rwjf.org/pr/digest.jsp?id=11115&topicid=1318

Temporary Lull in Nursing Shortage Hurts Nursing Homes, New Analysis Suggests

Nursing homes aren't reaping the benefits of a temporary easing of the nursing shortage nationwide caused by generally improved economic conditions, a new analysis finds.

Click on the link below to read article...
http://www.mcknights.com/Temporary-lull-in-nursing-shortage-hurts-nursing-homes-new-analysis-suggests/article/138487/

Uncovering the Nursing Shortage Crisis

Local health care officials recently discussed possible solutions to the nursing shortage during the "Strengthening the Healthy Safety Net: Your Community's Nursing Workforce," sponsored by the Kinston-Lenoir County Chamber of Commerce and The Free Press.

Click on the link below to read article...

http://www.enctoday.com/news/nursing-56130-kfpress-students-shortage.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Tuesday, June 16, 2009

Industry Expert to Speak at 2009 SHRM Annual Conference

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 15, 2009 – NAS Recruitment Communications announced today that on Monday, June 29 at the SHRM Annual Conference in New Orleans, Matthew Adam, Vice President and Chief Talent Strategist, will conduct a seminar illustrating how leading organizations are developing intuitive, experiential websites that connect with quality candidates.

Today’s candidates are making assumptions about an organization and its employment opportunities based on what they find on the website. With that realization, Adam will offer “How Your Website Can Be Your #1 Recruiting Tool,” a road map to successfully designing and evolving a company’s site with the candidate experience in mind.

“Even in this economic downturn,” Adam said, “smart organizations are continuing to evolve their website experience to attract and connect with A-level talent. The reality is that a site designed a couple of years ago will most likely not meet the evolving and accelerated expectations of today’s candidate. This program is designed to shed light on how candidates interact with websites and what your site needs to lock them in.”

Adam is a recruitment strategy consultant with over 14 years of professional experience with both Fortune 500 companies and small start-ups. An author and experienced keynote speaker, he will continue to offer his insight at regional and national conferences throughout 2009.

Monday, June 15, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

New York Lawmaker Outlines Plan to Stem State's Nursing Shortage

A newly released report suggests that New York will need an additional 105,739 nurses by 2020.

Click on the link below to read article...

http://www.rwjf.org/pr/digest.jsp?id=11051&topicid=1318

Area Nursing Shortage to Be Addressed

A collaborative effort between area hospitals and colleges through Connect Southern Illinois has resulted in a new hybrid online nursing degree program that is designed to help alleviate a nursing shortage in Southern Illinois.

Click on the link below to read article...
http://www.register-news.com/local/local_story_160204813.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Thursday, June 11, 2009

Mobile Recruiting Marketing Webinar

Posted by Emily Hargrave, Total Quality Account Manager


Based on recent market trends, studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.

NAS has a number of solutions that can target these cell phone users from a recruitment perspective. Please join us at an upcoming complimentary webinar to learn more about how NAS can integrate mobile recruitment marketing into your current strategies.

Webinar: Mobile Recruiting Marketing Webinar
Date: Wednesday, July 15th from 3 – 4 pm

If interested in attending this informative session, please let your NAS Account Manager know, and they will follow up with dial in/weblink for the formal presentation.

We hope you can join us!

Direct Mail takes center stage as a successful recruitment tool.

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 11, 2009 – Even in today’s world of electronic communications, the tried and true method of direct mail can be an advantageous strategy in recruiting talent. This was the case when NAS Recruitment Communications, a leader in human resources solutions, provided client Franklin Square Hospital − MedStar with a successful direct mail campaign resulting in the hiring of an exceptional candidate for a hard-to-fill position.

“Franklin Square Hospital was looking for a Nuclear Medicine Supervisor, a position that required both technical expertise and a strong leadership background,” said Tara Twomley, Account Manager at NAS Atlanta. “We suggested using a direct mail postcard that could be personalized to each recipient, a technique that has been shown to dramatically improve response. Variable data mailings are just one of many print and interactive techniques NAS utilizes to help clients achieve positive results.”

The mailing was sent to 2,000 prospective candidates. The results were immediate and, according to the client, “incredible.” Bonnie Cohen-Finch, Recruitment Specialist for Franklin Square Hospital – MedStar, said, “We received five wonderful candidates to interview and hired one of them for the position. We would definitely use this option again. The responses from the direct mailers came in very quickly and all of the candidates were qualified.”

Wednesday, June 10, 2009

Motivational Quote of the Week

Posted by Jillian Malenfant, Total Quality Account Manager

"Your passion is waiting for your courage to catch up." - Marilyn Greist, Career Consultant

NAS Insights for Health Care Recruiting

Posted by Ashley Hedlund, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

High Demand in DFW Means New Nurses Are Getting Jobs, But Not Always the Ones They Want

With the economy in Texas holding up better than across the country, nursing graduates continue to find a better job market there also.

Click on the link below to read article...
http://www.star-telegram.com/business/story/1418063.html


Diagnosis: A Shortage of Doctors

The relative dearth of doctors nationwide has drawn the attention of Obama administration officials, who say they are particularly concerned about a shortage of primary care providers, the main source of health care for most Americans.

Click on the link below to read article...
http://articles.lancasteronline.com/local/4/238514


Budget Initiatives Bode Well For Expanding Nurse Workforce, Improving Health Care

The Wisconsin Legislature's budget-writing committee has approved three measures that will help alleviate Wisconsin's nursing shortage: a nurse workforce survey; a home for the UW School of Nursing to expand capacity; and support for a bachelor's degree nursing program in Rock County.

Click on the link below to read article...
http://gazettextra.com/news/2009/jun/08/budget-initiatives-bode-well-expanding-nurse-workf/

Tuesday, June 9, 2009

Online banners yield high click-through rate for NAS Texas healthcare client

Posted by Jillian Malenfant, Total Quality Account Manager

NAS Recruitment Communications today released the online banner campaign results for Austin client St. David’s HealthCare. Launched in fall 2008, the strategically placed statesmanjobs.com online banner has consistently driven over 3,000 clicks each month to the St. David’s HealthCare career portal and yielded above average click-through rate (CTR) results.

“We’ve been partners with NAS for over four years,” says Randy Stone, Vice President of Human Resources for St. David’s HealthCare. “This online banner campaign has not only accounted for 4% of our total career portal traffic, but it’s also been a great sounding board for accolades and facility enhancements, such as our newly debuted state-of-the-art Women’s Center of Texas.”

The online banner campaign on statesmanjobs.com has been a foundational local recruitment strategy for several years. “St. David’s HealthCare has been named the #1 Best Large Employer in Austin for the past three years, and their recruitment needs are diverse and specialized,” says NAS Business Development Director, Anne Lynnette Gallas. “We’ve thoroughly enjoyed our partnership with St. David’s HealthCare and have launched countless cutting-edge recruitment campaigns along with an incredible employment brand that accurately reflects their Employment Value Proposition and helps them stand out in a very competitive marketplace.”

Monday, June 8, 2009

Time Management Tip of the Week

Posted by Jillian Malenfant, Total Quality Account Manager

KNOW WHEN YOU WORK BEST

Some folks are morning people, while others take a while to wake up and get in the groove. Know your most productive hours of the day and schedule your challenging work during those hours.

Catch NAS at Booth #604/606 and Matthew Adam at the 2009 SHRM Annual Conference & Exposition!

Posted by Laura McPeck, Director of Total Quality, Business Development

June 28 - July 1, 2009, New Orleans Convention Center

Matthew V. Adam, Vice President & Talent Strategist
NAS Recruitment Communications
Monday, June 29, 2:00 p.m. – 3:15 p.m.
How Your Web Site Can Be Your #1 Recruiting Tool

Workplace Application: This program will illustrate how leading organizations are developing sites that are intuitive, experiential and help filter the right candidates in and the wrong candidates out.

Nowadays, every ‘A’ level candidate carefully managing their career is visiting your Web site and making assumptions about your organization based on what they find. Unfortunately, many Web sites are not designed with the candidate experience in mind and fail to engage talent. This program will illustrate how leading organizations are developing sites that are intuitive, experiential and, most importantly, help filter the right candidates in and the wrong candidates out.

Friday, June 5, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Second-Degree Nurses Report Higher Pay, More Work-Family Conflict

Registered nurses whose first bachelor's degree is in a field other than nursing report higher levels of work-family conflict, more job certainty and greater pay than first-degree nurses.

Click on the link below to read article...

http://www.mcknights.com/Report-Second-degree-nurses-report-higher-pay-more-work-family-conflict/article/137971/

Where the Jobs Are: Physical Therapist

The demand for physical therapists is expected to grow 27% between 2006 and 2016, according to the Bureau of Labor Statistics. That's much faster than most occupations.

Click on the link below to read article...

http://www.forbes.com/2009/06/04/jobs-physical-therapy-leadership-careers-employment.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Indeed.com, The #1 Search Engine for Jobs

Posted by Ashley Hedlund, Total Quality Account Manager

Indeed.com is currently the number one search engine in the US for jobs. The site has over 12 million unique users per month with job listings from over 500 Web sites including major job boards, the top 200 newspapers, hundreds of associations and company career pages. They also have a large partnership network & provide detailed analytics with every campaign!

Indeed.com currently offers customizable pay per click solutions that you can purchase in order to optimize your job postings on the site. The sponsored jobs not only appear on Indeed.com but across the Indeed network which includes sites such as About.com, Info.com & Job.com. This is a great opportunity to target the passive job seekers too!

Happy NAS Anniversary, Laura McPeck!

Posted by The Boston Office, A Total Quality Team

Laura, we truly appreciate all of your hard work and many successful endeavors. You always go above and beyond for the team, despite long road trips and numerous phone calls.

Just wanted to let you know you're appreciated. Your leadership and ability to get things done are an inspiration to us all, and really help make this place the success that it is.
Thank you for all that you do. We couldn't do it without you!

We are lucky to have you as our leader and look forward to your NAS anniversary celebration!

Thursday, June 4, 2009

Time Management Tip of the Week

Posted by Ashley Hedlund, Total Quality Account Manager

DO THE RIGHT THING RIGHT!
Take time to do things right the first time. This will save you time in the end. Doing the right thing is effectiveness; doing things right is efficiency. Focus first on effectiveness (identifying what is the right thing to do), then concentrate on efficiency (doing it right). If you rush through something you may have to spend time redoing it later. So spend time doing things right!

NAS Enhances Market Profiling Capabilities

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 4, 2009 – NAS Insights, the centralized research operation at NAS Recruitment Communications, continues to improve its ability to assist clients in understanding and evaluating local labor markets by enhancing its market profiling capabilities.

In addition to its already rich library of demographic resources, NAS Insights has added the ability to provide business establishment, employment and in-depth industry information on a variety of geographic levels.

“Demographics help provide foundation information for building strategic recruiting and workforce planning initiatives,” said Tracy Wharton, Director of NAS Insights. “Understanding the local employment dynamics within a recruitment market also gives clients an edge over their competition and helps them make more informed decisions.”

A market profile from NAS Insights encompasses a wide range of demographic variables, such as population figures, age, race, educational attainment, means of transportation to work and commute time, as well as industry employment analysis for states, counties and both large and small metro areas.

Happy NAS Anniversary, Jillian Malenfant!

Posted by Laura McPeck, Director of Total Quality, Business Development

I’d like to personally wish Jillian Malenfant, lead Account Manager, a Happy NAS Anniversary!

Wikipedia defines a “professional” as – “A high standard of professional ethics, behavior and work activities while carrying out one's profession” and “High quality work in (examples): creations, products, services, presentations, consultancy, primary/other research”.

Jillian exemplifies all these qualities and more. We thank you so much for all of your hard work and dedication to client service!

Wednesday, June 3, 2009

Accredo finds great success with Beyond.com!


Posted by Jillian Malenfant, Total Quality Account Manager


Beyond.com is an unparalleled and uniquely effective outlet for recruitment advertising. They power more than 15,000 general, industry, and local search websites and offer integrated products to target a highly relevant, otherwise hard-to-reach audience for our clients.


Beyond.com has proven to work for Accredo Health Group, a Medco company. Recently, Accredo was looking to hire a number of Pharmacy Technicians in the Memphis, TN area. By pairing a 30-day job posting with a branded, targeted email blast to 218 Certified Pharm Techs in the area, Accredo saw an outstanding 90% open rate!


Clients can target their audience by location, profession, level of income, educational background, and a variety of demographic factors. Beyond's versatile process requires very little lead time and provides follow-up reporting to monitor the success of all your campaigns.

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Award Recognizes Top 10 Percent of Hospitals for Patient Satisfaction

An independent healthcare ratings company has identified the top 340 hospitals in the nation for patient satisfaction.

Click on the link below to read article...

http://www.healthcarefinancenews.com/news/award-recognizes-top-10-percent-hospitals-patient-satisfaction

Long Appointment Waits May Signal Doctor Shortage

A survey of five medical specialties in 15 large metropolitan areas found that new patients can wait weeks for an appointment, suggesting the need for more physicians.

Click on the link below to read article...

http://www.ama-assn.org/amednews/2009/06/01/prse0601.htm

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Motivational Quote of the Week

Posted by Laura McPeck, Director of Total Quality, Business Development

"You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do."

- Eleanor Roosevelt

Tuesday, June 2, 2009

Media Spotlight- June 2009

Posted by Emily Hargrave, Total Quality Account Manager

Hello and Happy June!

Below is a list of Media Specials for the month of June in the Northeast Region, as well as a list of upcoming Career Fairs. We hope our Montly Media Spotlight has helped to uncover opportunities of interest for you!

If you have any questions, or would like to take advantage of anything you see listed below, please let us know.

Thank you!

Media Spotlight- Upcoming Media Specials

Here is a list of upcoming Media Specials in the Northeast Region for the Month of June.


Minority Nurse Magazine
If you missed the deadline for the Summer Issue of Minority Nurse Magazine, but still wish to reach a targeted NURSING audience, this is for YOU! ALL nurses attending the National Association of Hispanic Nurses and the National Black Nurses Association conference will see your recruitment message! These events take place on July 21-24 (NAHN), and August 2-6 (NBNA). Copies of the Minority Nurse Summer Issue with the SPECIAL CONFERENCE SUPPLEMENT will be distributed to EVERY attendee. Deadline for Materials: June 15th


Diversity Career Fair at Fenway Park
Career Fair: Monday, June 15 at Fenway Park from 10am to 3pm. The DiversityBoston Magazine deadline has passed, but there is still an opportunity to reserve a booth at the fair. Employers have until Wednesday, June 10 to reserve a booth.


Boston Globe Top Places to Work 2009- Nominations
The deadline for your organization to be nominated for the 2009 Top Places To Work list is June 15th. This can be done through the following link: www.topworkplaces.com/boston


Gannett NJ Media Group- Sunday Education Special Rates
Special Education rates are available for Sunday advertising in the following papers: Asbury Park Press, Home News Tribune, Bridgewater Courier News, Morris County Daily Record. Deadline: Wednesday, June 3rd at 4 pm


Target Women’s Health, Obstetrics & Neonatal Nurses Coast to Coast!
Mailed to Women’s Health/OB/Neonatal RNs, this Nursing Spectrum Specialty Guide will cover the latest news, cutting edge CE, events calendars and directories -all focused on Women’s Health, Obstetrics & Neonatal nursing. Distributed: July 2009, Deadline: June 4th


Special Posting offer for June from Women@Work
Post your job on the #1 Job Board for mid- to senior-management level women and let the quality candidates come to you! This offer will save you over $200 off the normal price of a 60 day posting.


Yahoo! Smart Ads
Yahoo offers what is called their Smart Ads. Essentially Smart Ads transforms your job listings into highly relevant display ads that are tailored to active & passive job seekers across the Yahoo network. They target users by leveraging insight about the job seekers’ online career related behavior including search terms & career related articles viewed. Campaigns can be targeted for a specific location or nationwide and are great for hard to fill positions. We can build a custom campaign for your specific needs!


New NAACP Diversity Job Board!
The NAACP and Personnel Strategies Inc. (PSI) announced a partnership to produce a diversity job board to be featured at www.NAACP.org. The job board entitled "NAACP Job Finder" promotes career opportunities to NAACP members and visitors from across America. The site will showcase opportunities from a cross section of industries and locations.

Media Spotlight- Upcoming Career Fairs

Here is a list of upcoming Career Fairs in the Northeast Region for June and July:

Diversity Job Fair
06/11/2009, Boston, MA

NurseGuide Career Fair

06/11/2009, Toms River, NJ

Job Expo

06/11/2009, Boston, MA

Monster Career Fair
06/16/2009, Newark, NJ

Monster Career Fair
06/17/2009, New York, NY

Job Expo
06/18/2009, Melville, NY

Career Fair
06/23/2009, Cromwell, CT

Latinos for Hire Job Fair
06/24/2009, New York, NY

Job Expo

06/25/2009, New York, NY

School of Allied Health Career Expo
06/25/2009, Bronx, NY

CareerBuilder Career Fair
07/09/2009, New York, NY

Diversity Job Fair
07/14/2009, New York, NY

Northeast Area Benefits Conference
07/16/2009, Boston, MA

Northeast Area Benefits Conference
07/17/2009, New York, NY

Monster Career Fair
07/20/2009, Boston, MA,

Monster Military/Veterans Career Fair
07/22/2009, New York, NY

SalesTrax Career Fair
07/23/2009, New York, NY

Monster Career Fair
07/30/2009, Hartford, CT

Monday, June 1, 2009

NAS takes Search Engine Optimization and Marketing for Recruitment Mobile - Job Search on Mobile Devices Increasing

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 1, 2009 – Your next job applicant may find your employment opportunity by phone, say the Search Engine Marketing Specialists at NAS Interactive. Studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.

“The demographics for iPhone users are very compelling,” said Kevin Hawkins, NAS Interactive Strategist. “We see a marked increase in traffic from mobile devices in industries such as Banking, Technology and Healthcare, where nearly 22.4 million U.S. mobile users are using their devices to go on the Web.

Today, despite the global economic downturn, the demand for mobile broadband is on the rise. Mobile experts indicate that there will be more than 1 billion mobile broadband users by 2013 and our clients need to be ‘mobile ready.’”

Hawkins and members of NAS Smart Clicks Center, the firm’s Search Engine Marketing team, are already preparing for the next recruitment trend, studying and developing optimized mobile-ready websites and targeted campaigns designed to extend the reach of text and image campaigns to mobile devices with full HTML Internet browsers, such as the T-Mobile G1 and Apple iPhone.

“This new option will allow our clients to display their Web pages and search engine ads specifically on these devices; deliver mobile-specific calls to action and reach their audience when they're on the go; and get separate performance reporting so they can more effectively reach target audiences with the right message at the right time, ” said Hawkins.

When combined with a comprehensive measurement tool like Total Source Tracker, NAS can identify page traffic and search engine campaigns that successfully target mobile users by measuring how many individuals apply for jobs while using a mobile device.