Friday, January 30, 2009

NAS PRIDE Update:February

Posted by Laura McPeck, Director, Business Development

NAS PRIDE (Premium Recognition Incentive Division for Employees) specializes in providing quality custom gifts, awards, and promotional merchandise to support your organization’s corporate identity, recruitment efforts, and employee incentive/retention/communication programs.

The PDF link below highlights several items available to our client partners.

http://www.nasrecruitment.com/PRIDE/NAS_PRIDE_February_2009.pdf

In addition, the following PDF link below showcases several items available to our healthcare client partners. We have also included information regarding upcoming 2009 Healthcare Calendar of Recognition Days & Special Events.

http://www.nasrecruitment.com/PRIDE/NAS_PRIDE_February_2009_HealthCare.pdf

For further information on the products available, reach out to your Account Manager.

Thursday, January 29, 2009

ERE Article: Showcasing Your Company and Careers with Video

Posted by Laura McPeck, Director, Business Development

Interested in learning more about career recruitment videos? Check out this great ERE article, “Showcasing Your Company and Careers with Video” by Kevin Wheeler, the President and Founder of Global Learning Resources, Inc..

http://www.ere.net/2009/01/29/showcasing-your-company-and-careers-with-video/

Video is an excellent recruiting tool to showcase a day-in-the-life at your organization and provides seekers with deeper insight into your company culture. For further insight into developing video, reach out to your Account Manager.

Wednesday, January 28, 2009

Jobs2Web Whitepaper

Posted by Laura McPeck, Director, Business Development

Jobs2Web helps employers maximize their interactive recruiting strategy using the Web 2.0 recruitment marketing platform. Visit the link below to receive the new Jobs2Web SEO for recruitment whitepaper!

http://www.jobs2web.com/resources/seo-white-paper/

Tuesday, January 27, 2009

2009 Recognition Days

Posted by Laura McPeck, Director, Business Development

To assist in your recruiting/planning efforts in 2009, check out the 2009 Business & Healthcare Calendar of Recognition Days & Special Events.

http://www.nasrecruitment.com/talenttips/NASinsights/2009_Recognition_Days_Calendar.pdf

Monday, January 26, 2009

PRESS RELEASE

NAS Recruitment Communications restructures, continues
to lead industry in client service and interactive innovation.

Cleveland, OH (PRWEB) January 27—NAS Recruitment Communications, the leader in human resources and talent acquisition solutions, has announced a strategic restructuring. The decision to streamline operations, effective February 1, 2009, stems from a desire to be proactive, rather than reactive, given the current economic situation across the nation and the changing environment in talent management.

NAS will execute a multi-pronged strategy, including a reduction in physical footprint and realignment in force. All clients can expect to be provided with the highest level of service from our hundreds of consultants redirected through this restructuring. “The NAS network of offices will be 23 strong – the largest in our market,” said John Stepien, NAS Chairman and Chief Revenue Officer. “Our competitive differentiator has been and always will be our Total Quality Customer Care. That will not change. Our new service model will be even more focused on each and every customer.”

Jim Miller, Chairman and Chief Financial Officer commented upon the agency’s focus moving forward. “We continue to reinvest in technology and the development of new, exciting Web products. Our clients benefit from our award-winning career site development and first-to-market online strategies. The recent release of NAS TotalSource Tracker, which allows HR professionals to track candidates from source to conversion without abandoning existing systems, is a good example.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

# # #

Internet Usage in the United States: White Paper

Posted by Laura McPeck, Director, Business Development

For further information on the latest Internet stats, please check out the new Internet Usage in the United States white paper -

http://www.nasrecruitment.com/talenttips/NASinsights/Internet_Usage_United_States.pdf

Friday, January 23, 2009

Cheezhead's Review of the Adidas Employment Brand Strategy

Posted by Kate Wardwell, Director, Business Development

Joel Cheesman, founder of Cheezhead.com, shares his fascinating conversation with Steve Fogarty, Recruiting Captain for Adidas, in a January 15th Cheezhead posting. According to Fogarty, "Employment branding is the single most important recruiting strategy, yet very few organizations have been able to harness its power." Click on the link below to learn more about the forward-thinking employment brand strategy executed by Adidas.

http://www.cheezhead.com/2009/01/15/ved-adidas-branding-one-sole-at-a-time/

Cheezhead article: txt ‘now’ 4 recruiting pwr

Posted by Laura McPeck, Director, Business Development

Check out this insightful blog post from Cheezhead: txt ‘now’ 4 recruiting pwr regarding mobile marketing. Mobile marketing is a unique advertising channel which allows you the opportunity to reach a mass audience through targeted messaging. To learn more about best practices for mobile marketing, reach out to your Account Manager!

http://www.cheezhead.com/2009/01/21/ved-txt-now-for-recruiting-power/

Thursday, January 22, 2009

Meet Face-to-Face with the Region's Top Healthcare Talent

Posted by Kristen Doescher, Account Manager

The Boston Globe is hosting a Nursing and Allied Health Career Fair on Tuesday, January 27th from 10am - 3pm at the Sheraton Braintree in Braintree, Massachusetts.

Connect with hundreds of qualified nurses and healthcare professionals at the FREE Nursing & Allied Health Career Fair. Plus, reach over 98,000 health professionals when your ad runs in the Careers section of The Boston Globe!

Click here for more information on special packages.

Contact your NAS Representative by Friday, January 23rd to take advantage of this great event!

Using LinkedIn as a Sourcing Tool


Posted by Emily Hargrave, Senior Account Manager

Kate Wardwell, Tara Repucci and I had the wonderful opportunity last week to meet with our client, Emerson Hospital... over pizza- of course! The meeting allowed us the opportunity to discuss the clients’ 2009 recruitment strategy as well as other areas of interest - one, in particular, being LinkedIn. LinkedIn offers several avenues for professional networking- many of them at no charge. For those of you who may also be interested in using LinkedIn as a sourcing tool, check out this article for some extremely helpful tips to be sure you're making the most efficient use of your account: http://www.ere.net/2009/01/13/linkedin-sourcing-with-a-free-account/

Wednesday, January 21, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Nursing Professionals Releases its 2009 Top 100 Hospitals to Work For List

The spring issue of Nursing Professionals, a magazine for nursing students, names the top hospitals to work for based on a survey of hospital nurses across the country.

Click on the link below to read article...

http://www.nursingpromag.com/Nursing%20Professionals%202009%20Top%20100%20Hospitals%20to%20Work%20For%20PR.pdf


Nursing: Hot Job, High Pay -- So Where Are the Takers?

As the recession continues, layoffs batter industry after industry, from banking to auto manufacturing to construction to retail, nurses are still sought after candidates.

Click on the link below to read article...

http://abcnews.go.com/Business/Economy/story?id=6639834&page=1


Nurses in High Demand

These days, nurses -- like other health care professionals -- are in such high demand that hospitals are competing for them by offering sign-on bonuses, scholarships and career-advancement incentives in return for work commitments.

Click on the link below to read article...

http://www.fayobserver.com/article_archive?id=1239014&q=nurses


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Tuesday, January 20, 2009

Entrepreneur.com Article: How to Advertise Now - Recession Advertising

Posted by Ashley Hedlund, Account Manager

Many companies choose to cut their advertising budgets in hopes to stay afloat during these tough economic conditions. This can be a dangerous move. Advertising is a tool to help companies succeed during this recession. The trick is that you have to be smart about how you advertise.

Please check out this insightful article from Entrepreneur.com by Kim T. Gordon to learn how to advertise to achieve a return on your investment.

http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article199484.html

Nursing Recruitment Hotsheet: January 2009

Posted by Laura McPeck, Director, Business Development

NAS Insights is pleased to introduce our new Recruitment Hotsheet. This month we feature the field of Nursing.

Click here to check out nursing employment trends, blogs, newsletters, and events:
Nursing Recruitment Hotsheet January 2009

NAS Insights provides customized market, media, demographic and other recruitment communications information to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Monday, January 19, 2009

Ready to figure out which media is really working for you?

Posted by Kristen Doescher, Account Manager

NAS has introduced an exciting new HR metrics tool that will give you information you may never have had access to before. The NAS Total Source Tracker, an end-to-end recruitment solution that allows better media planning regardless of the ATS currently in use, tracks, measures and analyzes the paths of applicants throughout the entire conversion process.

This includes both online and off-line media.

With the HR metrics provided by this new tool, you’ll always know exactly how many candidates from each media actually apply. Once you determine the effectiveness of specific job boards, social networks, search engines, and career sites, you can validate where you invest your HR dollars. The next step is to analyze your current advertising strategy, and, finally, to identify process improvement. You are now on a direct path to improving your conversion ratios!

Remember, you can only improve on what you can accurately measure!

Learn more about the Total Source Tracker.

NAS OnDemand January Newsletter

Posted by Laura McPeck, Director, Business Development

Check out our latest OnDemand Newsletter by visiting click here.

In this issue we address –
  • Employment Branding White Paper
  • NAS Total Source Tracker
  • 2009 Events/Conferences
  • Applicant Management
  • Generation Focus Groups
  • Multimedia Case Study

Friday, January 16, 2009

Cheezhead.com’s Review: New Monster.com

Posted by Laura McPeck, Director, Business Development

Check out this insightful blog post from Joel Cheesman regarding his review of the “new monster.com”. Joel Cheesman is the founder of www.cheezhead.com, recipient of Recruiting.com’s Best Technology Recruitment Blog for 2005 and received Best Recruiting Blog in 2007.

http://www.cheezhead.com/2009/01/12/new-monster-review/

Thursday, January 15, 2009

Jobs2Web Webinar: Why You Must Start Building Proprietary Talent Communities Now

Posted by Laura McPeck, Director, Business Development

Jobs2Web Inc., the leading web 2.0 solution is sponsoring a complimentary webinar with Lou Adler of Adler Concepts on Thursday, January 22nd at 12:00PM CST.

Once the economy recovers, there will be a feeding frenzy as the rush to hire the best accelerates at warp speed. But if you have a talent community already in place there will be no need for you to join in the fray. Jobs2Web provides the Web 2.0 platform and tools you will need to build your workforce of tomorrow.

Here are some of the key topics you’ll learn in this action-packed session:

Why the best are different than the rest
The importance of targeted messaging
Talent Hubs vs. Talent Communities
The competitive advantage of the Jobs2Web platform


Space is limited. Reserve your webinar seat now at: http://elog.rttr3.com/eis-cgi-bin/elog2?s=7579&m=090114.1149.0001&e=lmcpeck@nasrecruitment.com&u=1

Wednesday, January 14, 2009

ERE article: 5 Reasons to Maintain a Strong Campus Recruiting Program During This Economic Downturn

Posted by Laura McPeck, Director, Business Development

Check out this interesting ERE post “5 Reasons to Maintain a Strong Campus Recruiting Program During This Economic Downturn” from John Flato, VP at Vault.com.

http://www.ere.net/2009/01/06/5-reasons-to-maintain-a-strong-campus-recruiting-program-during-this-economic-downturn/

With spring season upon us, there are many ways to reach your target audience today on campus including advertising in the university newspapers during March Madness and/or on-site campus advertising.

Reach out to your local Account Manager to learn about key advertising opportunities at your target schools.

Tuesday, January 13, 2009

2009 Healthcare and Computer & Engineering Convention Calendars

Posted by Laura McPeck, Director, Business Development

We are pleased to announce the 2009 Healthcare and Computer & Engineering Convention Calendars.

The 2009 Healthcare Convention calendar contains information about key conferences in the healthcare field.

http://www.nasrecruitment.com/talenttips/NASinsights/2009_Healthcare_Convention_Calendar_US.pdf

The 2009 Computer & Engineering Convention calendar contains information about key computing and engineering conventions and trade shows across the United States and Canada.

http://www.nasrecruitment.com/talenttips/NASinsights/2009_Computer_Engineering_Convention_Calendar.pdf

Publication of these calendars allows you the opportunity to begin scheduling your recruitment visits for the upcoming year. If you are unable to attend a conference, many associations accept recruitment advertising in their convention programs. A call to the local NAS office can get you the details.

Monday, January 12, 2009

Facebook Update

Posted by Laura McPeck, Director, Business Development

Check out the “A Great Start to 2009” blog post from Mark Zuckerberg regarding Facebook’s reach around the world. Facebook is a widely popular social networking site where users can add friends to their network, send messages and update their own personal profile with status updates. For further information regarding Facebook, reach out to your Account Manager today!

http://blog.facebook.com/blog.php?post=46881667130

Friday, January 9, 2009

Career Site Best Practices Webinar

Posted by Laura McPeck, Director, Business Development

Please join us for our next Career Site Best Practices complimentary webinar which will be held next Wednesday, January 14th, at 2:30pm EST. During this webcast, you will discover the role your career site plays in your recruitment efforts and how to best communicate your Employment Value Proposition online.

To join webinar: http://www.nasuniversity.com/elevenelements/
Dial-In: (888) 378-1550
Passcode: 2164688335

Participants will be eligible to receive a free 22-point site reviewvalued at more than $2,000.

Thursday, January 8, 2009

NAS PRIDE Update

Posted by Laura McPeck, Director, Business Development

NAS PRIDE (Premium Recognition Incentive Division for Employees) specializes in providing quality custom gifts, awards, and promotional merchandise to support your organization’s corporate identity, recruitment efforts, and employee incentive/retention/communication programs.

The PDF link below highlights several items available to our client partners.

http://nasrecruitment.com/pride/NAS_PRIDE_January_2009.pdf

In addition, the following PDF link below showcases several items available to our healthcare client partners. We have also included information regarding upcoming 2009 Healthcare Calendar of Recognition Days & Special Events.

http://nasrecruitment.com/pride/NAS_PRIDE_January_2009_HealthCare.pdf

For further information on the products available, reach out to your Account Manager.

Wednesday, January 7, 2009

Good Morning America's Great American Job Fair

Posted by Kristen Doescher, Account Manager

Good Morning America's Great American Job Fair in conjunction with Women For Hire is coming to Boston Wednesday, January 14th at the Sheraton Boston Hotel.

Women For Hire CEO Tory Johnson will be speaking and answering questions from 6am - 10am.

If you and your company would like to reserve space at this event, please let your NAS Representative know ASAP as space is limited. Employers are given one 6' table and two chairs. You are allowed to bring as many recruiters as desired to talk to candidates.

The event is open to the public.

Upcoming Newspaper Media Specials

Posted by Laura McPeck, Director, Business Development

As we forge ahead into fiscal year 09, there are several unique media opportunities available with the leading newspapers in this market including:

The Boston Globe
Big Help section on January 11th
Largest recruitment section (reach over 2.9 million potential employees)

The New York Times
SuperJobs section on January 18th
Largest recruitment section of the season (reach 6 million readers)


Every SuperJobs package includes ads on two consecutive Sundays in Week in Review or Sunday Business, plus 30 days online on nytimes.com/monster.

For further information on these upcoming specials, please reach out to your Account Manager today!

Tuesday, January 6, 2009

ERE article: Recruitment Marketing is the New Black

Posted by Laura McPeck, Director, Business Development

Check out this insightful ERE post from Jim Durbon, owner of Durbon Media Group regarding “Recruitment Marketing is the New Black”. Interesting insight on the importance of recruitment marketing in order to brand your organization as an employer of choice and fill your pipeline with qualified applicants.

http://www.ere.net/2008/12/30/recruitment-marketing-is-the-new-black/

Source: ERE

Sunday, January 4, 2009

NAS Insights: Health Care

Posted by Kate Wardwell, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Demand for Health Care Help Booming

Michigan's health care industry, the state's largest employer, desperately needs thousands of workers to fill jobs with critical shortages.

http://www.freep.com/article/20081228/BUSINESS06/812280359/1003


Hospital Recognized Nationally for Recruitment

In the midst of a nation-wide health care worker shortage, one Nebraska hospital is being nationally recognized for its recruiting efforts.

http://www.kolnkgin.com/home/headlines/36665764.html


WMC Goes Outside Wyoming to Recruit Nurses

Wyoming Medical Center lost more than 70 registered nurses and 60 certified nursing assistants during the past year.

http://www.jacksonholestartrib.com/articles/2008/12/22/news/casper/99a25cdac774f95f8725752600267be5.txt

Friday, January 2, 2009

In Trying Times, HR Vital to Strategic Planning

Posted by Kate Wardwell, Director, Business Development

China Miner Gorman, COO of SHRM, believes HR will play a vital role helping companies navigate through year two of this recession. Read how HR departments at SAIC, AOL and Sodexo operate as strategic business partners within their organizations:

http://www.interbiznet.com/ern/archives/081230.html