Thursday, October 30, 2008

Campus newspapers continue to reach the youth market!

Posted by Laura McPeck, Director, Business Development

With campus recruiting season in full swing, there are so many ways to reach students. Through word of mouth, campus events, posters, flyers and also through….campus newspapers. According to the leading youth marketing company, Alloy Media + Marketing’s 2008 College Explorer Study, “92 % of college students with a daily newspaper have read it in the past 30 days”. These are extremely strong numbers.

According to a recent article by Tim Johnson, from the Burlington Free Press, “Declining readership of newsprint editions, which afflicts metro dailies around the country, does not seem to be a problem at local campuses. College students — the heart of the young demographic that regular newspapers worry about losing — seem to be avid readers of their campus papers. Never mind online editions, which are popular among parents and alumni. The students themselves are still reading the good old hard copies.”

Click here to read the full story

It’s important to keep campus newspapers top of mind when putting together your campus recruitment advertising strategy for fall and spring semester. Feel free to reach out to your NAS Representative to learn more about key campus newspapers you should be targeting in your market.

Information courtesy of Alloy Media + Marketing and the Burlington Free Press

Wednesday, October 29, 2008

Advertising ... high in the sky!

Posted by Tara Repucci, VP Northeastern Region

Okay, next time you fly, check out the ads ... on seat trays, air sickness bags, beverage cups and carts, napkins, seatback inserts and video screens.

According to a study released last month, the medium is quite effective. In fact, approximately 79 percent of consumers recalled tray table ads on an unaided basis. Just wait. In the near future, you'll be able to target airline passengers with your employment offer via WiFi online ads.

The challenge, of course, is fitting your unique message with the right venue and the right airline and the right passengers; but that's where NAS comes in.

Information courtesy of Diego Vasquez and Media Life Magazine.

Monday, October 27, 2008

Healthcare Workforce Outlook to 2016

Posted by Laura McPeck, Director, Business Development

This report provides an overview of the Bureau of Labor Statistics’ latest labor force projections from 2006 to 2016. The Bureau revises its labor force projections every two years and develops its projections using a complex series of economic models that relate economic theory and behavior to the labor market and other economic data. Specific assumptions are also incorporated concerning the level of unemployment, exports and imports, consumer spending, and other economic variables.

The Bureau’s projections cover trends in the economy, the demographic makeup of the labor force and employment growth in more than 820 occupations in over 1,100 industries. This report highlights some of the most significant projected changes in the healthcare field. It is divided into two sections. The first part is an overview of employment in the healthcare services industry. The second section describes occupational trends in health care.

Click here for the full article -

Friday, October 24, 2008

Workforce Diversity

Posted by Kate Wardwell, Director of Business Development

In today’s world, diversity is simply a business necessity. For HR professionals, it’s all about creating a workforce that represents the world, your specific community and your customers.

We’ll assist you in reaching your targeted candidates with meaningful creative that speaks to their goals and interests—and convincingly conveys your commitment to inclusion. Click on the links below to see what's worked for our clients:

Cincinnati Companies
Harris Teeter
Lowes Foods

Thursday, October 23, 2008

The Recession: A Silver Lining for Corporate Recruiters

Posted by Kate Wardwell, Director of Business Development

Everyone is worried about the economy right now. And, in our industry, everyone is worried about how the economy has and will continue to impact recruitment. The founder and former CEO of Careerbuilder, Rob McGovern, offers unique insight into the current situation, arguing that we will see more (not less) corporate recruiting in 2009. Check out the full story:

The Recession: A Silver Lining for Corporate Recruiters

Wednesday, October 22, 2008

NAS Insights: Healthcare

Posted by Kate Wardwell, Director of Business Development

APNs Meet a Primary Care Need in Florida
Florida faces significant shortages of healthcare clinicians-physicians as well as nurses. The president of the Florida Nurses Association says advanced practice nurses could fill the need for more primary care providers without adversely affecting the RN ranks.
Click on the link below to read article...

Hospitals Improve Working Conditions to Battle Nursing Shortage
Hospitals nationwide are grappling with a nursing shortage that is projected to worsen in the next two decades. As a result, hospitals are increasingly responding with a new recruitment and retention strategy, giving nurses much more say in their patients' care.
Click on the link below to read article...,0,1895083.story

St. John's Offering Big Bonus to Attract Nurses

Health care agencies across the U.S. are reporting a decline in the number of registered nurses. The statistic has one local hospital working to stay immune from the unfortunate national job trend.
Click on the link below to read article...

Tuesday, October 21, 2008

Business News Network TV Interview with Ryan Estis, Chief Talent Strategist

Posted by Kate Wardwell, Director of Business Development

Watch this employer branding techniques interview to see what our Chief Talent Strategist has to say about marketing techniques that HR professionals are reapplying from the packaged goods industry to "sell" the jobs they are trying to fill.

Monday, October 20, 2008

NAS Insights: Healthcare

Posted by Laura McPeck, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Hospitals Use Facebook, Gas Cards To Draw Workers

St. Joseph Hospital in Milwaukee recently found its newest operating room nurse on Facebook, the social networking Web site typically reserved for teens.

Click on the link below to read article...

Report Reveals Registered Nurses Least Satisfied in Hospital Setting, Offers Solutions to Improve Satisfaction

Among health care professionals, nurses are the least satisfied with their jobs according to a new Press Ganey Associates, Inc. report, which examines the perspectives of more than 200,000 employees and 45,000 nurses nationwide.

Click on the link below to read article...

Pennsylvania Bans Mandatory OT for Nurses

A bill banning hospitals and other health care facilities from imposing mandatory overtime on nurses and employees who work directly with patients could help ease the nursing shortage by encouraging former nurses to re-enter the profession, one nurse believes.

Click on the link below to read article...

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at

Wednesday, October 15, 2008

.jobs Quickly Becoming Industry Standard

Posted by Laura McPeck, Director, Business Development

Today, it's easier than ever for job seekers to search online. The new Internet domain name, . jobs, lets web surfers take a one-click route to a company's most pertinent job information. SHRM-approved, . jobs has already been adopted by many of the world's biggest employers and candidates are quickly learning they can just type in a company name followed by . jobs to get where they want to go immediately. Once a company secures its new recruitment domain name, they can use it with every communication, in any medium anywhere in the world. They can also measure success by tracking the hits to this new address.

For more information about how to register your company's .jobs domain name and what type of online recruitment campaign is best for your organization, contact your NAS representative today.

Tuesday, October 14, 2008

U.S. Downsizing & Economic Trends report

The #19 U.S. Downsizing & Economic Trends report has been posted on the NAS website.

Go to, double-click on or paste the following URL:, click on RESOURCE CORNER on the red bar, then click on NAS Insights for a drop-down list of reports.

Monday, October 13, 2008

'Tis the Season: Holiday Gifts We Love for Healthcare

We recently told you about holiday gifts we love for candidates and employees, such as customized candy canes, ornaments, brownies and cookies. Now we are back to tell you about holiday gifts we love for healthcare candidates and employees such as:
  • Heart Secure-a-Badges
  • Three-in-one kits (mirror, hair brush and lint brush)
  • Stress relievers with sound chips
  • Commuter mugs
  • Tea caboodles
For more information and additional ideas, go to:

So there you have it - no more excuses! Call your NAS representative today and put a smile on your employees' faces in December.

Thursday, October 9, 2008

Recommended Reading

Posted by Tara Repucci, Vice President, Northeastern Region

If you're on the lookout for tools to help you make clear and informed decisions regarding Employment Branding for your organization, here is some recommended reading.

Also, you can complete this global employer brand survey and the results will be sent to you upon publication:

Wednesday, October 8, 2008

NAS Insights: Healthcare

Posted by Laura McPeck, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Facing Shortage, Hospitals Offer Perks to Attract Nurses

With two new hospitals opening their doors and demand for medical services exploding in Metro Detroit, competition is heating up among area health care businesses to fill hundreds of newly created nursing positions.

State Short on Health Care Workers as Meriter Grows

Just shortly after Meriter Hospital announced plans for expansion, the Wisconsin Hospitals Association released data indicating a shortage in health care workers. According to WHA Vice President Judy Warmuth, hospitals continue dealing with a slow growth in the health care workforce and a more demanding customer base with the aging population.

New Pima Medical Institute Program Targets Nursing Deficit

The Pima Medical Institute has launched a nursing program to help relieve a nurse shortage in the Pima County, AZ area.

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at

Tuesday, October 7, 2008

What newspapers must do to survive.

The nation's gloomy economy continues to claim victims, and newspapers are no exception. Retail and HR advertisers alike are considering new ways to drive more traffic while spending less and saving more.

David T. Clark, senior research analyst for publishing and advertising at Deutsche Bank Securities, talks to Media Life about what newspapers must do over the next year and a half to secure a turnaround.

An interesting discussion about the disruptive power of the internet, the various newspaper models, and the winners and losers among the chains.

Monday, October 6, 2008

Corporate success depends on diversity.

In Diversity Programs Essential for Corporate Success, we gain insight into how companies are dealing with the ups and downs of our increasingly global workforce. From launching (or evolving) a diversity strategy to understanding ROI, the article provides lots of interesting statistics. While short on practical tips and solutions, the information is great for those of us building business cases and negotiating budgets for our 2009 recruitment and retention initiative "wish list".

Friday, October 3, 2008

Learn to be the Ultimate GenY Employer-of-choice

For some great tips on how to hold a campus information session worth attending, check out this AdAge article:

Granted it's geared toward companies recruiting for advertising agencies, but the ideas are universal.

Just want the highlights? Here you go:

  1. Customize your Employment Value Proposition pitch to the specific school and/or program.
  2. Give your audience some credit. Sell career development, not parties and perks.
  3. Show real-life case studies that highlight your competitive differentiators.
  4. Be specific about your ideal candidate. Don't waste your time ... or theirs.
  5. Leave something behind. At the very least, provide a one-sheet with available job openings, deadlines, contact information, etc. Even better, distribute your case studies.

Thursday, October 2, 2008

Upcoming Webinar: Eleven Elements which Boost Career Site Performance

A key area that has a great impact on your recruiting strategy is your corporate website. Every aspect of your online strategy (job boards, banner ads, e-cards, blogs, SEO, social networking, etc.) has one goal in mind: to drive traffic to your site. Once you have driven your potential applicants there, you need to capture their undivided attention and position your organization as an employer of choice.

Kevin Hawkins, NAS Interactive Strategist and leading industry expert on the development and optimization of career websites, will be hosting a complimentary webinar on Wednesday, October 8th at 1 pm EST on Eleven Elements which Boost Career Site Performance.

Dial in/web access will be -

Dial-In: (888) 378-1550
Pass-Code: 2164688335

To join the meeting:

Please join us to discover the role your career site plays in your recruitment efforts and how to best communicate your Employment Value Proposition online!

Wednesday, October 1, 2008

'Tis the Season: Holiday Gifts We Love for Candidates and Employees

Candy Canes and Holiday Ornaments

These holiday staples can be customized with your company logo. Great for employee appreciation, candidate giveaways, holiday parties and more!

Gourmet Cookie and Brownie Assortments

One dozen, thick and chewy, home-style cookies and brownies, made from scratch! Two of each flavor (Chocolate Chunk, Apple Cinnamon, Snicker-doodle, and White Chocolate Macadamia) cookies along with two flavors (Double Chocolate and Blueberry) of brownies. Your logo is foil-stamped in gold on the rich navy blue gift box.

For more information and additional ideas, go to:

To place your oder, contact us today!