Saturday, February 28, 2009

NAS Insights for Healthcare Recruiting

Posted by Kate Wardwell, Director, Business Development

Despite Surge of Interest in Nursing Careers, New AACN Data Confirm That Too Few Nurses Are Entering the Healthcare Workforce

According to new survey data released by the American Association of Colleges of Nursing (AACN), less than half of all qualified applicants to entry-level baccalaureate nursing programs were enrolled last year despite calls to increase the number of well-educated registered nurses in the U.S. workforce.

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090226006266&newsLang=en


Job Seekers Look to Expanding Field of Nursing

As many companies roll out cuts in the wake of the faltering economy, some job seekers are looking to an industry that has a real need for workers: nursing.

http://www.theindychannel.com/news/18796509/detail.html

Friday, February 27, 2009

Cheezhead Article - ten best social networks for job searches

Posted by Laura McPeck, Director, Business Development

Interested in learning more about utilizing social networks for job searches? Check out this insightful article from Cheezheadten best social networks for job searches”.

http://www.cheezhead.com/2009/02/26/the-best-social-networks-for-job-searching/

These leading social networking sites yield multiple benefits including building out your profile and networking in order to fill your pipeline with qualified applicants.

For further information on building out a strategy with the leading social networking sites, reach out to your Account Manager.

Marketwire Article: Web Traffic to Career Development Sites Increases 20 Percent Year-Over-Year in January, According to Nielsen Online

Posted by Kristen Doescher, Account Manager

Nielsen Online, a service of The Nielsen Company, today reported a 20 percent year-over-year increase in visitors to job sites, which grew from 41.5 million unique visitors in January 2008 to 49.7 million in January 2009....

Click here to read more!

Media Life Article: No surprise, job sites are just booming

Posted by Laura McPeck, Director, Business Development

The Job Boards continue to thrive despite these tough economic conditions. Check out the latest article from Media LifeNo surprise, job sites are just booming” noting growth with Indeed, LinkedIn, & Simply Hired. CareerBuilder continues to hold the #1 spot.

http://tinyurl.com/b4cn46

American Idol Draft: update

Congratulations to Jillian, Tara and Laura for their Top 12 contestants!

Laura McPeck honored in client testimonial.

Posted by Tara Repucci, VP of Total Quality and Customer Loyalty for the Northeastern Region

Nancy DiDia, Chief Diversity & Inclusion Officer at Bohringer Ingleheim, posted the following review of Laura McPeck's work on LinkedIn:

“Laura is truly a leader in understanding the importance of diversity recruiting and having a strong understanding of the pharmaceutical industry. I have worked with Laura for the past two years and her work and our relationship with NAS Recruitment Communications continues to deepen as she has become a trusted advisor, consultant and partner in our talent acquisition strategy. I can always count on Laura for prompt attention and swift follow-up to our requests. Mostly, I know I can trust her recommendations and insights--given her knowledge of the industry and her outstanding network. Laura is the consummate professional and business leader. I highly recommend Laura to design your recruitment strategies.” February 25, 2009
Top qualities: Great Results, Personable, Creative

Congratulations, Laura! We couldn't agree more.

Thursday, February 26, 2009

Use Stories to Add Oomph to Your Brand

Posted by Ashley Hedlund, Account Manager

Looking for a competitive edge? Use the customers’ stories to market your company. When a customer reads about how your business helped another customer in need, it can stick in people’s minds and can be more effective than a thousand logos.

Read more about how stories can add oomph to your brand by clicking on the link below to read the Entrepreneur.com article by John Williams.


http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article199920.html

Press Release:The Future of Online Recruitment has Arrived. NASinteractive.com is Leading the Revolution.

Posted by Laura McPeck, Director, Business Development

NAS Interactive, a division of NAS Recruitment Communications, is proud to announce the launch of its new marketing Website, http://www.nasinteractive.com/, featuring the company's signature line of Digital Recruitment Solutions.

Check out the recent press release by visiting -

http://www.prweb.com/releases/2009/02/prweb2111334.htm

Wednesday, February 25, 2009

New York Times - Women in the Workplace Issue

Posted by Jillian Malenfant, Account Manager

Celebrate women in the workplace in the New York Times on March 29th. This special section will highlight today's most successful women executives from a broad spectrum of industries and will reach nearly 4.2 million readers. The issue will cover topics such as pay and workplace equity, leadership development and transitioning back into the workforce after military, pregnancy, or leave of absence.

Advertising deadlines are quickly approaching:
Edit Mention: February 27th. Advertising Reservation: March 6th.

Please contact your NAS Account Manager for further information.

Tuesday, February 24, 2009

NAS 2008 Creative Video

Posted by Kristen Doescher, Account Manager

NAS is pleased to bring you the agency wide 2008 Creative Video which showcases some of our best work throughout the year! This video was unveiled at our 2009 Leadership and Development conference, giving credit to our fabulous Art Directors and Creative Strategists.

video

Look closely and you might see some of the creative work we did for NAS Boston clients, Children's Hospital Boston and TJX Companies. Enjoy!

Boston Globe Magazine Annual Careers Issue is QUICKLY Approaching!

Posted by Kristen Doescher, Account Manager

The Boston Globe Magazine annual Careers Issue is anticipated by both new graduates and long-time workers who want to find that perfect job. The issue will highlight the industries that are hiring and will share the best job-hunting strategies.

Ensure that your employment ad is seen by the most desirable passive audience!

Reservation deadlines this Friday, February 27, 2009. The issue will run on March 29, 2009.

Contact your NAS Account Manager to take advantage of this opportunity!

ERE Article: Workforce Planning Is Hot; Are You Lagging Behind?

Posted by Laura McPeck, Director, Business Development

Workforce Planning ensures that your organization has suitable access to talent to safeguard future business success.

Interested in learning more about the goals and benefits of Workforce Planning? Check out this insightful ERE Article: “Workforce Planning Is Hot; Are You Lagging Behind?” from thought leader, Dr. John Sullivan

http://www.ere.net/2009/02/23/workforce-planning-is-hot-are-you-lagging-behind/#more-6488

Monday, February 23, 2009

NAS PRIDE - 17 Occupations to Choose From!

Posted by Jillian Malenfant, Acccount Manager






Looking for fun giveaways for your internal associates?

These flexible, rubber photo frames allow you to insert a personal photograph while branding your company or program.

With 17 occupations to choose from, you're bound to find one that fits your needs!




Please contact your NAS Account Manager for further information.












NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Survey: New Jersey Hospitals are Hurting

With all the talk of budget cuts in New Jersey, the state's hospitals are making their case that they're suffering in the economic downturn just like other businesses. To bolster their argument, the New Jersey Hospital Association released results of a new survey today that revealed multiple signs of financial strain.

Click on the link below to read article...

http://www.philly.com/inquirer/business/20090219_Survey__New_Jersey_hospitals_are_hurting.html


Hospital Hosts Career Day for Students

Craven Regional Medical Centers Career Day drew more than 400 high school students from Craven, Carteret, Jones and Onslow counties to the New Bern Riverfront Convention Center to learn about careers in the medical field.

Click on the link below to read article...

http://www.individual.com/story.php?story=96704362


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Friday, February 20, 2009

Business Week Article: Are You a Good Leader?

Posted by Ashley Hedlund, Account Manager

We are pleased to announce that our client partner United Rentals was recognized in a recent Business Week article as having exemplary leadership. We would like to congratulate Michael Kneeland, CEO of United Rentals for his hard work and commendable act of leadership.

Are you interested in learning more about how to be a good leader?

Thursday, February 19, 2009

American Idol Draft: update

Congratulations to Emily, Ashley and Kristen for their Top 12 contestants!










NAS Search Engine Marketing Solution Webinar

Posted by Laura McPeck, Director, Business Development

How can you get exposure on the most popular job search environment online?

SEM is one of the only growing advertising channels in today’s economy, experiencing double digit growth. Some unique benefits to SEM include:

- cost effectiveness
- flexibility
- keyword targeting
- keyword relevancy
- measurability


Join NAS on Wednesday, 2/25 from 2 pm – 3 pm EST and discover how we can improve your search engine visibility and identify what candidates are searching for in order to improve results.

Reach out to your Account Manager for dial in/weblink access.

Wednesday, February 18, 2009

Recruitment Marketing Metrics Survey

Posted by Laura McPeck, Director, Business Development

NAS Recruitment Communications is utilizing a survey to evaluate how organizations are taking on the challenge of improving their recruitment marketing effectiveness and measurements. Your experience and insights will be helpful to allow us to assess what capabilities organizations have in terms of people, process, tools and data/metric collection. Ultimately our goal is to develop a benchmark of current capabilities and a roadmap to improve recruitment marketing metrics.

The survey contains fourteen questions and should take approximately 10 minutes to complete. Below is a link to the online survey. Your responses will be kept completely confidential. The survey is web-based and user-friendly.

Please participate in this survey by clicking on the web link shown.
http://nasinteractive.com/surveytest/NAS/InteractiveSurvey.aspx

Thank you in advance for participating.

Tuesday, February 17, 2009

New Interactive Career Site & Project Launches

Posted by Laura McPeck, Director, Business Development

NAS Interactive would like to announce the first career site projects to launch in Q1 2009. These sites represent the most recent of our clients to partner with our Interactive Division to extend their employment brand presence into the digital space.

Projects launched during the first half of Q1 2009 include:

Career Sites & Related Projects

Helzberg Diamonds: http://www.helzberg.jobs/
Swedish Medical Center: http://www.swedishmedicalcenter.jobs/
United Airlines (new Internships page): http://unitedmba.fivefortyone.com/internships.html

Projects launched late Q3 and Q4 2008 include:

Career Sites & Related Projects
Freddie Mac Careers: http://freddiemac.com/careers/
Freddie Mac Campus: http://www.freddiemac.com/careers/campus/
Be sure to check out the Events Management Calendar: http://www.freddiemac.com/careers/campus/events.html
And the Quick Apply: http://www.freddiemac.com/careers/campus/form.html
Freddie Mac Diversity: http://www.freddiemac.com/careers/diversity.html
Illumina (site copy & Flash pieces): http://www.illumina.com/careers/
MinuteClinic (site copy): http://minuteclinic.jobs2web.com/careers/
Shipley Group: http://www.shipley.jobs/
Taco John’s (franchisee pages): http://www.tacojohnsfranchise.com/
UMMS Physicians (Chester River Health System page): http://www.ummsphysician.jobs/system_overview/chester.html
U.S. Cellular (military pages): http://uscellular.jobs/military.aspx

Offline Ad Trackers
National City: http://joinnationalcity.jobs/
U.S. Cellular: http://joinuscellular.jobs/

Reach out to your Account Manager for further information on how our Interactive Division can assist in making your career site a unique and engaging experience.

Monday, February 16, 2009

American Idol Draft

The Boston office held its 1st Annual American Idol Draft today. See below for teams!

The prize? A half-day off to the team member who successfully drafted the next American Idol.

We'll be sure to provide weekly updates as you cheer on your favorite NAS Boston team member to victory.

Laura's American Idol Team







Kate's American Idol Team









Jillian's American Idol Team






Emily's American Idol Team






Tara's American Idol Team






Ashley's American Idol Team






Kristen's American Idol Team






10 Best Practices for Career Event Strategies

Posted by Laura McPeck, Director, Business Development

Interested in learning more about best practices for those 2009 recruiting events you are scheduled to attend?

Read our 10 Best Practices for Career Event Strategies -

http://onthebus.nasrecruitment.com/talenttips/CareerEventStrategies.html

This article will help you evaluate criteria prior to committing to the event, as well as provide insight for engaging candidates at your booth.

For further insight into how the NAS Account Team can assist in implementing these practices, reach out to your Account Manager today!

Sunday, February 15, 2009

NAS Insights: Healthcare Recruitment

Posted by Kate Wardwell, Director, Business Development

Click here to check out physical therapy employment trends, blogs, newsletters, and events:
Physical Therapy Recruitment Hotsheet January 2009

Recruiting Care

In Oregon, the median age of physicians is 52 years old. In Douglas County, if all of the physicians who are near retirement age choose that option in the next five years, 54 positions would be left vacant, according to Mercy Medical Center officials.

http://www.nrtoday.com/article/20090208/NEWS/902069916/1063/NEWS&ParentProfile=1055&title=Recruiting%20care

Eye Care Employment Among Fastest-Growing U.S. Jobs

The Joint Commission on Allied Health Personnel in Ophthalmology (JCAHPO) announced that employment of ophthalmic assistants and technicians remains one of the leading industries for job growth.

http://www.recruitingtrends.com/online/news/1342-1.html?CMP=OTC-RSS

Friday, February 13, 2009

Experience.com Article: Generation Y to Significantly Impact the Workforce

Posted by Kristen Doescher, Account Manager

Check out Experience.com's press release on the top 5 trends to help companies succeed in managing Gen Y here.

The trends include:

  1. Support social networking

  2. Leverage Web 2.0

  3. Provide agile feedback

  4. Build loyalty

  5. Recognize evolving job requirements

To complement the release, Experience.com has also created a landing page –http://genytrends.experience.com/ – with some great information on the impact of Gen Y in the workforce and the importance of engagement in 2009 and beyond.

Thursday, February 12, 2009

The Boston Globe Magazine's Career Issue

Posted by Jillian Malenfant, Account Manager

The Boston Globe Magazine's annual Careers Issue is publishing on Sunday, March 29th.

Ensure that your Employment ad is seen by job seekers who want to find that perfect job! The issue will highlight the industries that are hiring in this tough economy and share best job-hunting strategies.

In order to secure your reservation, space deadline is Friday, February 27th.

Contact your local NAS representative for more information!

Wednesday, February 11, 2009

Physical Therapy Recruitment Hotsheet

Posted by: Emily Hargrave, Senior Account Manager

Are you recruiting for Physical Therapists? If so, our February 2009 Physical Therapy Recruitment Hotsheet features links to Online Networks, E-Newsletters, Top PT Programs across the country, and more!

I encourage you to check it out:
http://www.nasrecruitment.com/talenttips/NASinsights/Physical_Therapy_Recruitment_Hotsheet_Feb09.pdf

Tuesday, February 10, 2009

ERE Article: 4 Ways to Look at the Strength of Your Brand

Posted by Kristen Doescher, Account Manager

Even with our current economy at an all time low, your employement brand needs to remain at an all time high. This article will walk you through evaluating your organization’s employment brand strength as well as help you to focus on the two primary channels every category-leading "brand" benchmarks by: the attraction of new customers and continued loyalty of existing customers.

Check out the ERE Article HERE by Ryan Estis. Ryan is the Managing Director of Ryan Estis & Associates; he is also a former NAS Talent Strategist.

Monday, February 9, 2009

Entrepreneur.com Article: Transform your Website into a Sales Powerhouse

Posted by Ashley Hedlund, Account Manager

With the average rate of online consumers growing significantly, there’s no better time to optimize your website. Check out this article from entrepreneur.com, “Transform your Website into a Sales Powerhouse,” by Mitch Meyerson & Mary Eule Scarborough.

http://www.entrepreneur.com/websmarts/article191050.html

The Internet continues to be an opportune vehicle for businesses worldwide and there are some important things that separate the good sites from the great.

Friday, February 6, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Health Care Growing Nationwide: Aging Boomers Spark Expansion of Medical Fields

Demand for health-care professionals, from doctors and nurses to occupational therapy assistants, hasn't waned despite massive job losses in virtually all other major sectors of the economy.

Click on the link below to read article...

http://www.courant.com/business/hc-healthcarejobs0125.artjan25,0,3127610.story


Unlike Most Industries, Health Care Still Adding Jobs

Economists and staffing experts say that while other industries are cutting back and laying off employees, the health care industry is in dire need of workers.

Click on the link below to read article...

http://www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/DN-HealthCareers_25bus.ART0.State.Edition1.11575.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Wednesday, February 4, 2009

Welcome to the New Media Spotlight!

Posted by Kristen Doescher, Account Manager

In light of the new year, the NAS Northeastern Region has decided to post our monthly Media Spotlight directly on our blog! This will allow you to easily view recruiting tidbits, media specials, upcoming career fairs and monthly promotional products all in one place.

We look forward to your thoughts on the new format and hope you enjoy!

Media Spotlight - Upcoming Media Specials

Posted by Kristen Doescher, Account Manager

Below is a list of upcoming media specials in the Northeastern Region.

Home News Tribune (NJ) & Asbury Park Press: "Education Big Ad Rate" running until March 29, 2009. Only good for Education accounts, but ad does not need to run in the Education Sections.

Newark Star Ledger: “Hourly Wage” position advertising special. You receive up to 10 lines max for only $59.00! One position per ad, hourly wage must appear in the ad, Internet not included.

College Recruiter.com: Posting special, buy three 60-day local job slots, get three free!

Contact your NAS representative to place in these specials today!

Media Spotlight - Upcoming Career Fairs

Posted by Kristen Doescher, Account Manager

Below is a list of upcoming career fairs in the Northeastern Region.

Career Fair: February 12, 2009. Sponsored by Fairfield University. Fairfield, CT

Monster Career Fair: February 18, 2009. New York, NY

Career Fair: February 24-26, 2009. Sponsored by University of Vermont. Burlington, VT

Career & Internship Fair: March 4, 2009. Sponsored by University of Rhode Island. Kingston, RI

Job Expo Career Fair: March 12, 2009. Sponsored by Job Expo. Boston, MA

Contact your NAS representative today to sign up!

Media Spotlight - February Promotional Items

Posted by Kristen Doescher, Account Manager

NAS can develop and deliver customized promotional items for your next career fair or recruitment event, complete with your logo!

Check out the February Monthly Specials
HERE!

Dry-Erase Cork Combo Board






Cereal On The Go



Be sure to contact your NAS representative today to place your order!

Tuesday, February 3, 2009

Jobs2Web Press Release

Posted by Laura McPeck, Director, Business Development

Jobs2Web Experiences Dramatic Results During 2008

Leading Web 2.0 Recruitment Solutions Provider Experiences Triple-Digit Growth in Spite of Difficult Economy!

http://www.marketwatch.com/news/story/jobs2web-experiences-dramatic-results-during/story.aspx?guid=%7b9C101555-F663-4A1F-A445-8EF7F5E6CD1B%7d&dist=msr_2

Monday, February 2, 2009

ERE Article: Monster Holds Onto 2nd Place In Traffic Race But Can Hear The HotJobs Footsteps

Posted by Laura McPeck, Director, Business Development

Check out this recent ERE post by John Zappe, regarding the latest traffic results released from comScore, the global leader in measuring the digital world and preferred source of digital marketing intelligence.

http://www.ere.net/2009/01/30/monster-holds-onto-2nd-place-in-traffic-race-but-can-hear-the-hotjobs-footsteps/