“Work with Giants” Employment Brand Campaign proves effective as a long-term solution to finding talent.

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) May 28, 2009 – NAS Recruitment Communications partnered with P&H MinePro Services Canada to develop an employment brand campaign that would effectively position P&H MinePro Services as a “Giant” in its field. The campaign’s original visual direction and messaging, combined with innovative marketing methods, created a highly viral and successful program for P&H MinePro Services Canada. The marketing campaign, which offered many out-of-the-box components, paid off in many ways.

“The great team at P&H was open to every creative idea we put in front of them and had many great ideas themselves. Together, we created some of the most interesting marketing programs and campaigns I‘ve ever worked on or seen, ” stated Maureen Laventure, NAS Senior Account Strategist, Canada.

Most importantly, the campaigns delivered results! The campaign and opportunities were heavily promoted throughout 2008 and they’ve seen the long-term effects through a steady flow of top talent in their application pipeline in 2009.

Patricia Bowling, Manager of Human Resources at P&H MinePro Services said, “By executing such a strong campaign, we have experienced an abundance of top talent applying directly to us, without solicitation. We got on their radar through our employment brand marketing. We have an abundance of qualified candidates and our existing employees enjoy the fruits of such a dynamic campaign. Now, talent comes directly to us. Plus, internally, our talent is extremely proud of the campaign – a place they are proud to say that they work. We‘ve experienced first-hand that a well defined and executed employment brand campaign offers long-term solutions to engaging candidates. Partnering with NAS has exceeded our expectations. The NAS team is creative, market savvy and customer service-oriented with the management of our account.”

Barb Agostini, NAS VP of Business Development, Canada, added, “More organizations across all industries are taking advantage of the slower economic time to clearly define their employment value proposition and ensure their employment brand is promoted across all recruitment communications channels – internally and externally. As the market turns, these organizations will be positioned to stand out from the companies they compete with for talent by delivering a more engaging proposition and keeping a steady flow of the right talent interested and applying.”