ERE Article: 6 Steps to an Employer Brand Strategy

Posted by Laura McPeck, Director of Total Quality, Business Development

Interested in learning key areas to focus on when building out your employment brand? Check out this insightful ERE post by Brett Minchington and Ryan Estis “6 Steps to an Employer Brand Strategy”.

According to the ERE article “In the absence of a clearly defined strategy your employer brand strategy is likely to fall flat. Taking a strategic approach to your employer brand program is likely to result in CEO/senior management engagement and allocation of the resources required to effectively build competitive advantage like companies such as Google, PwC, and McKinsey & Co have consistently achieved over time and that regularly rank highly as ‘best places to work.’”

To read the full article, please visit: http://ping.fm/m7rXj