Monday, May 18, 2009

Goodrich Talent Hubs Flying High, Attracting Top Talent.

Posted by Ashley Hedlund, Total Quality Account Manager

NAS designs award-winning campaign for industry leader.

Cleveland, OH (PRWEB) May 18, 2009 – Using employee testimonials and eye-catching graphics, NAS Recruitment Communications has developed highly successful Talent Hubs (landing pages) for aerospace and defense-industry leader Goodrich. Designed specifically to attract candidates to two hard-to-fill positions - SAP and Engineering - the interactive presentations (www.goodrichengineeringcareers.com and www.goodrichsapcareers.com) provide information about the company’s culture and opportunities by using links to current career openings and an informative video about Goodrich.

“The SAP and Engineering splash pages are instrumental in communicating our engineering and SAP employment opportunities to our desired audience,” said Larry Green, Staffing Specialist for Goodrich. “They also provide our organization with a forum to communicate the award of several important aerospace contract awards and Goodrich’s global SAP implementation strategy.” Commenting on the sites’ positive results, he continued, “The template and images were created by NAS based upon the strategy and objectives we wished to accomplish during our initial planning sessions. The landing pages greatly added to the hiring success we have achieved since its creation.”

NAS garnered several prestigious awards for its Goodrich campaign, including two CEA first-place recognitions and gold and silver medals in the SIAA competition. Matt Kaiser, NAS Vice President and Talent Strategist, remarked on the synergy between Goodrich and NAS that made such positive results possible. “Larry and his team at Goodrich have always been open to new ideas and have allowed us to lead the way in developing new recruitment solutions in this tough field. We are proud to be partnered with Goodrich and excited about future opportunities to attract talent in new ways.”

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