Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Recruitment Communications announced today the development of an attention-grabbing creative concept and employment branding graphics presentation that has effectively made the Carolinas Hospital System “top dog” at recruitment events.
Starting with the notion of how “cool” it is to be part of the Florence, South Carolina healthcare provider, NAS introduced a touch of humor in banner display designs used at career fairs. Using a photograph of a Dalmatian wearing sunglasses—a departure from the typical hospital scene or personnel photography—and tying in giveaways of sunglasses and Dalmatian-shaped pens, the displays attracted a higher rate of traffic than Carolinas Hospital System had experienced before.
According to Irene Putnam, RN, Employment Manager for Carolinas Hospital System, “We are always the most popular booth at career fairs. 90% of people walking by stop to see what it’s all about. And the pens are a big hit, too.”
The Dalmatian displays generated so much positive feedback, NAS designed a recruitment brochure around the same theme to attract qualified professionals to Carolinas Hospital System and its state-of-the-art medical center for “the coolest careers anywhere.”
Tina Davis, Director, Business Development for NAS Atlanta, said, “Our business is about differentiation and engaging a candidate in a memorable way. I love it when a client allows us to think out of the box and create something that stands out. We are very proud that this campaign was so successful for our client.”
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