Monday, March 30, 2009

New Search Engine Optimization Service Now Part of NAS Interactive

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Interactive, a division of NAS Recruitment Communications, today announced the launch of a new Search Engine Optimization (SEO) service that will help clients optimize their career site for better search engine results.

NAS Interactive’s SEO website review helps organizations improve their website visibility on the major search engines, including Google, Yahoo! and MSN Live Search. NAS Interactive’s certified search engine specialists will provide a comprehensive, page-by-page review of the technical design aspects of the site that can impact the site’s marketing success. The SEO review also provides a detailed report of the company’s viability with search engines, a competitive assessment and specific recommendations on how to improve the website’s ranking on Google, Yahoo! and MSN Live Search. This report is used to set a baseline for how the website is currently designed and marketed.

“The SEO review is the first step in creating a comprehensive Internet marketing plan,” said Dave Goebel, Sr. Interactive Marketing Analyst. “The competitive assessment and actionable recommendations we include will assist any organization in exceeding their website goals and drive more talent to their career site.”

Patty Van Leer, SVP of Interactive, noted that “Search engines behave like people. They like websites which contain substantive information about a certain topic, and for HR, that topic is career content. The best sites usually appear first in search engines because people like them and because search engines ‘like them,’ too. Search Engine Optimization does not only generate traffic - it helps to maintain that traffic.”

To find out more about this SEO offering, please contact NAS Interactive Sr. Vice President Patty Van Leer at pvanleer@nasrecruitment.com.

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