NAS Develops Award-Winning Creative for Children’s Hospital Boston

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Recruitment Communications’ Boston office is proud to announce creative honors for client-partner Children’s Hospital Boston. These include the prestigious 2008 Aster Awards, Communicator Awards and HMR. Among the coveted wins are the Distinguished Gold category for Outdoor Transit by the Aster Awards, which recognizes excellence in healthcare marketing.

Led by Vice President Tara Repucci, NAS Boston conducted a deep discovery process to understand Children’s Hospital Boston’s employment value proposition. The objective was to develop key messaging to convey Children’s unique cultural attributes. The employment brand that was created, “Do Big Things,” reflects the synergy between the organization’s resources and its aspirational employment promise.

According to Michelle Gordon-Seemore, Director of Staffing & Recruitment at Children’s Hospital Boston, “NAS has been our recruitment advertising agency for the past two years. During the course of this time, they have been instrumental in helping us develop an advertising campaign that differentiated us from our colleague hospitals in the area. The campaign has helped communicate Children’s Hospital Boston as a Workplace of Choice. It also branded Children’s as being an organization that emphasizes teamwork and being able to ‘Do Big Things’ together.”

To find out more about NAS Boston’s portfolio of solutions, please visit our blog at http://nasnortheast.blogspot.com/.