Webinar will teach tools and techniques to guide sourcing decisions
Cleveland, OH (PRWEB) August 31, 2009 – NAS Interactive, a division of NAS Recruitment Communications, will present “Making Your Career Site Work for You: Let Metrics Guide Your Sourcing Strategy,” a special webinar to be hosted Wednesday, September 16th at 2:00 p.m. EST.
Caroline Slomski, Interactive Marketing Strategist, and Kevin Hawkins, National Internet Strategist for NAS, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully combining powerful new metric tools—tools that can map candidate activity through to application—with SEO techniques to increase their return on media investment and drive more qualified candidates to apply. All at a fraction of what most companies invest in print ads and online postings.
“Until recently, HR organizations relied heavily on media feedback and candidate self-sourcing tools to guide their sourcing decisions,” said Slomski. “However, most media metrics only report the number of clicks, impressions and other means of measuring initial engagement. And candidate self-sourcing—asking candidates to identify what source drove them to the application on a form within the ATS—offers organizations unreliable information at best. Our metrics can track through to the ATS, giving our clients a far more reliable method of source tracking than media feedback or an aided drop-down box.
“Tools like our Total Source Tracker help clients find out if the media sources they are paying for are converting the highest number of completed applications, or if there are other sources—like job aggregators or search engine traffic—that are giving them better results. If so, knowing how to optimize your site to take advantage of this traffic can help you maximize your ROI.”
To register for the September 16th webinar presentation, or to learn more about NAS’ comprehensive metrics tools, including Total Source Tracker, please contact Caroline Slomski at cslomski@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Tuesday, September 1, 2009
Monday, June 1, 2009
NAS takes Search Engine Optimization and Marketing for Recruitment Mobile - Job Search on Mobile Devices Increasing
Posted by Laura McPeck, Director of Total Quality, Business Development
Cleveland, OH (PRWEB) June 1, 2009 – Your next job applicant may find your employment opportunity by phone, say the Search Engine Marketing Specialists at NAS Interactive. Studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.
“The demographics for iPhone users are very compelling,” said Kevin Hawkins, NAS Interactive Strategist. “We see a marked increase in traffic from mobile devices in industries such as Banking, Technology and Healthcare, where nearly 22.4 million U.S. mobile users are using their devices to go on the Web.
Today, despite the global economic downturn, the demand for mobile broadband is on the rise. Mobile experts indicate that there will be more than 1 billion mobile broadband users by 2013 and our clients need to be ‘mobile ready.’”
Hawkins and members of NAS Smart Clicks Center, the firm’s Search Engine Marketing team, are already preparing for the next recruitment trend, studying and developing optimized mobile-ready websites and targeted campaigns designed to extend the reach of text and image campaigns to mobile devices with full HTML Internet browsers, such as the T-Mobile G1 and Apple iPhone.
“This new option will allow our clients to display their Web pages and search engine ads specifically on these devices; deliver mobile-specific calls to action and reach their audience when they're on the go; and get separate performance reporting so they can more effectively reach target audiences with the right message at the right time, ” said Hawkins.
When combined with a comprehensive measurement tool like Total Source Tracker, NAS can identify page traffic and search engine campaigns that successfully target mobile users by measuring how many individuals apply for jobs while using a mobile device.
Cleveland, OH (PRWEB) June 1, 2009 – Your next job applicant may find your employment opportunity by phone, say the Search Engine Marketing Specialists at NAS Interactive. Studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.
“The demographics for iPhone users are very compelling,” said Kevin Hawkins, NAS Interactive Strategist. “We see a marked increase in traffic from mobile devices in industries such as Banking, Technology and Healthcare, where nearly 22.4 million U.S. mobile users are using their devices to go on the Web.
Today, despite the global economic downturn, the demand for mobile broadband is on the rise. Mobile experts indicate that there will be more than 1 billion mobile broadband users by 2013 and our clients need to be ‘mobile ready.’”
Hawkins and members of NAS Smart Clicks Center, the firm’s Search Engine Marketing team, are already preparing for the next recruitment trend, studying and developing optimized mobile-ready websites and targeted campaigns designed to extend the reach of text and image campaigns to mobile devices with full HTML Internet browsers, such as the T-Mobile G1 and Apple iPhone.
“This new option will allow our clients to display their Web pages and search engine ads specifically on these devices; deliver mobile-specific calls to action and reach their audience when they're on the go; and get separate performance reporting so they can more effectively reach target audiences with the right message at the right time, ” said Hawkins.
When combined with a comprehensive measurement tool like Total Source Tracker, NAS can identify page traffic and search engine campaigns that successfully target mobile users by measuring how many individuals apply for jobs while using a mobile device.
Thursday, May 21, 2009
NAS OnDemand May Newsletter
Posted by Laura McPeck, Director of Total Quality, Business Development
Check out our latest NAS OnDemand Newsletter by visiting click here.
In this issue you will learn more about:
· Rotten Apple White Paper
When you hire employees who produce good results independently, but have a negative influence working on a team, what can you do? Is it time to let them go? Not necessarily. You'll want to take these steps first.
· Small Business
Not sure if your company has time for an internship program? According to C.T. Trivella, NAS Recruitment Communications Director and Branch Manager, every company needs to make time. This article, originally published in the KC Small Business monthly newsletter, gives a detailed description of how to create an internship program that benefits everybody.
· SEM Campaign
With the help of NAS Search Engine Marketing Strategy, Taco Bell has incorporated a SEM campaign to drive potential candidates to their career site. Recent metrics indicate a click-through rate on Google of nearly 10%.
· MinuteClinic
Since the launch of their new brand, MinuteClinic has hired approximately 900 full-time Nurse Practitioners. And with our SEO implementation, 95% of their positions now rank on the first page in a Google search.
· Career Site Rankings Soar
Teamed with experts from NAS Interactive, clients get an in-depth critique of their career site and recommendations for improvement. The program is designed to increase site visibility and deliver the A-level talent companies need.
Check out our latest NAS OnDemand Newsletter by visiting click here.
In this issue you will learn more about:
· Rotten Apple White Paper
When you hire employees who produce good results independently, but have a negative influence working on a team, what can you do? Is it time to let them go? Not necessarily. You'll want to take these steps first.
· Small Business
Not sure if your company has time for an internship program? According to C.T. Trivella, NAS Recruitment Communications Director and Branch Manager, every company needs to make time. This article, originally published in the KC Small Business monthly newsletter, gives a detailed description of how to create an internship program that benefits everybody.
· SEM Campaign
With the help of NAS Search Engine Marketing Strategy, Taco Bell has incorporated a SEM campaign to drive potential candidates to their career site. Recent metrics indicate a click-through rate on Google of nearly 10%.
· MinuteClinic
Since the launch of their new brand, MinuteClinic has hired approximately 900 full-time Nurse Practitioners. And with our SEO implementation, 95% of their positions now rank on the first page in a Google search.
· Career Site Rankings Soar
Teamed with experts from NAS Interactive, clients get an in-depth critique of their career site and recommendations for improvement. The program is designed to increase site visibility and deliver the A-level talent companies need.
Monday, March 30, 2009
New Search Engine Optimization Service Now Part of NAS Interactive
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Interactive, a division of NAS Recruitment Communications, today announced the launch of a new Search Engine Optimization (SEO) service that will help clients optimize their career site for better search engine results.
NAS Interactive’s SEO website review helps organizations improve their website visibility on the major search engines, including Google, Yahoo! and MSN Live Search. NAS Interactive’s certified search engine specialists will provide a comprehensive, page-by-page review of the technical design aspects of the site that can impact the site’s marketing success. The SEO review also provides a detailed report of the company’s viability with search engines, a competitive assessment and specific recommendations on how to improve the website’s ranking on Google, Yahoo! and MSN Live Search. This report is used to set a baseline for how the website is currently designed and marketed.
“The SEO review is the first step in creating a comprehensive Internet marketing plan,” said Dave Goebel, Sr. Interactive Marketing Analyst. “The competitive assessment and actionable recommendations we include will assist any organization in exceeding their website goals and drive more talent to their career site.”
Patty Van Leer, SVP of Interactive, noted that “Search engines behave like people. They like websites which contain substantive information about a certain topic, and for HR, that topic is career content. The best sites usually appear first in search engines because people like them and because search engines ‘like them,’ too. Search Engine Optimization does not only generate traffic - it helps to maintain that traffic.”
To find out more about this SEO offering, please contact NAS Interactive Sr. Vice President Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Interactive, a division of NAS Recruitment Communications, today announced the launch of a new Search Engine Optimization (SEO) service that will help clients optimize their career site for better search engine results.
NAS Interactive’s SEO website review helps organizations improve their website visibility on the major search engines, including Google, Yahoo! and MSN Live Search. NAS Interactive’s certified search engine specialists will provide a comprehensive, page-by-page review of the technical design aspects of the site that can impact the site’s marketing success. The SEO review also provides a detailed report of the company’s viability with search engines, a competitive assessment and specific recommendations on how to improve the website’s ranking on Google, Yahoo! and MSN Live Search. This report is used to set a baseline for how the website is currently designed and marketed.
“The SEO review is the first step in creating a comprehensive Internet marketing plan,” said Dave Goebel, Sr. Interactive Marketing Analyst. “The competitive assessment and actionable recommendations we include will assist any organization in exceeding their website goals and drive more talent to their career site.”
Patty Van Leer, SVP of Interactive, noted that “Search engines behave like people. They like websites which contain substantive information about a certain topic, and for HR, that topic is career content. The best sites usually appear first in search engines because people like them and because search engines ‘like them,’ too. Search Engine Optimization does not only generate traffic - it helps to maintain that traffic.”
To find out more about this SEO offering, please contact NAS Interactive Sr. Vice President Patty Van Leer at pvanleer@nasrecruitment.com.
Tuesday, March 24, 2009
Kennedy Information Recruiting Trends Bulletin: Are You Thinking About Your Recruiting Strategy?
Posted by Laura McPeck, Director of Total Quality, Business Development
Interesting article from Doug Berg, Founder of Jobs2Web regarding the importance of your recruiting strategy and how “Building talent communities now delivers a competitive advantage later”.
According to Berg, “An interactive recruiting strategy that includes search engine optimization (SEO) will lead passive and active job seekers directly to your online career site, producing better quality candidates and decreased dependency on online job boards.”
To read the full article, please visit http://www.recruitingtrends.com/online/thoughtleadership/1396-1.html
Interesting article from Doug Berg, Founder of Jobs2Web regarding the importance of your recruiting strategy and how “Building talent communities now delivers a competitive advantage later”.
According to Berg, “An interactive recruiting strategy that includes search engine optimization (SEO) will lead passive and active job seekers directly to your online career site, producing better quality candidates and decreased dependency on online job boards.”
To read the full article, please visit http://www.recruitingtrends.com/online/thoughtleadership/1396-1.html
Wednesday, March 18, 2009
Ad Age Article: Facebook May Be Traffic Driver, but Won't Reap Search Dollars
Posted by Laura McPeck, Director of Total Quality, Business Development
Check out this insighful article from Ad Age regarding “Why Social Media Is Complementary to SEM”.
According to Peter Hershberg, Managing Partner at Reprise Media “SEO may become a bigger factor in maximizing social media's impact in a search environment as the channel begins to mature and find a way to successful monetization through marketing.”
To check out this full article, visit http://bit.ly/m7pmT
Check out this insighful article from Ad Age regarding “Why Social Media Is Complementary to SEM”.
According to Peter Hershberg, Managing Partner at Reprise Media “SEO may become a bigger factor in maximizing social media's impact in a search environment as the channel begins to mature and find a way to successful monetization through marketing.”
To check out this full article, visit http://bit.ly/m7pmT
Wednesday, March 4, 2009
SEM vs. SEO
Posted by Kate Wardwell, Director, Business Development
Click on this link for Joel Cheesman's helpful overview of search engine marketing vs. search engine optimization: http://www.talentzoo.com/news.php?articleID=1805. Both solutions are extremely effective for recruitment marketing, and they complement each other nicely. Contact your NAS representative to learn more!
Click on this link for Joel Cheesman's helpful overview of search engine marketing vs. search engine optimization: http://www.talentzoo.com/news.php?articleID=1805. Both solutions are extremely effective for recruitment marketing, and they complement each other nicely. Contact your NAS representative to learn more!
Search Expert Joins NAS Recruitment
Posted by Tara Repucci, VP of Total Quality and Customer Loyalty for the Northeastern Region
NAS Interactive, a division of NAS Recruitment Communications, announces the hiring of David Goebel as the new Senior Interactive Marketing Analyst to support NAS Interactive's leadership in Online HR Recruitment.
David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.
Patty Van Leer, Senior Vice President – Interactive, said, "David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it's really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David's extensive industry knowledge with NAS' SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing."
To find out more, please contact Patty Van Leer at pvanleer@nasrecruitment.com or visit www.nasinteractive.com.
NAS Interactive, a division of NAS Recruitment Communications, announces the hiring of David Goebel as the new Senior Interactive Marketing Analyst to support NAS Interactive's leadership in Online HR Recruitment.
David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.
Patty Van Leer, Senior Vice President – Interactive, said, "David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it's really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David's extensive industry knowledge with NAS' SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing."
To find out more, please contact Patty Van Leer at pvanleer@nasrecruitment.com or visit www.nasinteractive.com.
Subscribe to:
Posts (Atom)
Posts
