NAS to Reveal Metric and SEO Secrets that can Boost Recruiting ROI

Webinar will teach tools and techniques to guide sourcing decisions

Cleveland, OH (PRWEB) August 31, 2009 – NAS Interactive, a division of NAS Recruitment Communications, will present “Making Your Career Site Work for You: Let Metrics Guide Your Sourcing Strategy,” a special webinar to be hosted Wednesday, September 16th at 2:00 p.m. EST.

Caroline Slomski, Interactive Marketing Strategist, and Kevin Hawkins, National Internet Strategist for NAS, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully combining powerful new metric tools—tools that can map candidate activity through to application—with SEO techniques to increase their return on media investment and drive more qualified candidates to apply. All at a fraction of what most companies invest in print ads and online postings.

“Until recently, HR organizations relied heavily on media feedback and candidate self-sourcing tools to guide their sourcing decisions,” said Slomski. “However, most media metrics only report the number of clicks, impressions and other means of measuring initial engagement. And candidate self-sourcing—asking candidates to identify what source drove them to the application on a form within the ATS—offers organizations unreliable information at best. Our metrics can track through to the ATS, giving our clients a far more reliable method of source tracking than media feedback or an aided drop-down box.

“Tools like our Total Source Tracker help clients find out if the media sources they are paying for are converting the highest number of completed applications, or if there are other sources—like job aggregators or search engine traffic—that are giving them better results. If so, knowing how to optimize your site to take advantage of this traffic can help you maximize your ROI.”
To register for the September 16th webinar presentation, or to learn more about NAS’ comprehensive metrics tools, including Total Source Tracker, please contact Caroline Slomski at cslomski@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

NAS Adds Online Healthcare HR Metrics Tool to its Library of Sources

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights, the centralized research operation at NAS Recruitment Communications, is pleased to announce that it has added a powerful new online metrics tool to its comprehensive library of sources. This will provide NAS Insights unparalleled knowledge in the field of hospital and medical recruitment communications.

The online tool captures data on key HR metrics from healthcare organizations throughout the country on a continual basis. Customized reports include metrics such as vacancy rates, separation rates, time-to-fill, retention rates, organization revenues and more.

“Metrics is a hot topic for our healthcare clients, particularly since the healthcare industry is burdened with ongoing workforce shortages,” said Tracy Wharton, Director of NAS Insights. “The most obvious advantage of this new online metrics tool is that it gives NAS an additional set of critical data to assist clients in benchmarking their performance against competitors anywhere in the United States.”