Posted by Laura McPeck, Director of Total Quality, Business Development
From cities to casinos, more employers are utilizing SEM for visibility and results
Cincinnati, OH (PRWEB) September 24, 2009 – In today’s tough economy, restrictions on recruitment budgets mean more organizations are looking to strategies that really perform. According to NAS Recruitment Communications, it’s why such a wide variety of organizations have turned to search engine marketing strategies as a means of maximizing their recruitment budgets.
“Our clients are quickly finding success in strategies like Pay-Per-Click (PPC) campaigns,” says Amy Walsman, Director of Business Development in Cincinnati, Ohio. “Clients such as Frisch’s, Belterra Resort & Casino, and even the City of Cincinnati are among the latest companies that are diving into this kind of medium to find the quality candidates they need. Clients like the fact that PPC campaigns are flexible and can work within any budget.”
“Plus, search engine marketing strategies like PPC campaigns are among the most measurable forms of marketing. Belterra Casino & Resorts, for example, has an SEM campaign that continues to see positive growth month after month. Their number of impressions continues to decrease, while the number of clicks continues to improve – thus Belterra is spending less money to generate the same number, or more, of responses than they had in the previous months.”
NAS manages Google Adwords, Yahoo! Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. Its dedicated SmartClicks Center for search engine marketing is manned by certified specialists who handle all aspects of the campaign. This allows NAS SmartClicks to provide the highest possible quality scores at the lowest cost-per-click.
“Search engine marketing strategies not only keep opportunities visible, but also drive top-of-mind brand awareness and help position an organization as an employer of choice in their industry,” says Walsman.
Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts
Friday, September 25, 2009
Tuesday, May 26, 2009
HR finds SEM highly cost-effective in recruiting skilled trades
Posted by Laura McPeck, Director of Total Quality, Business Development
Todays Blue Collar job searches start at search engines
Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.
“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”
Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.
“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.
“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”
NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
Todays Blue Collar job searches start at search engines
Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.
“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”
Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.
“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.
“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”
NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
Thursday, May 21, 2009
NAS OnDemand May Newsletter
Posted by Laura McPeck, Director of Total Quality, Business Development
Check out our latest NAS OnDemand Newsletter by visiting click here.
In this issue you will learn more about:
· Rotten Apple White Paper
When you hire employees who produce good results independently, but have a negative influence working on a team, what can you do? Is it time to let them go? Not necessarily. You'll want to take these steps first.
· Small Business
Not sure if your company has time for an internship program? According to C.T. Trivella, NAS Recruitment Communications Director and Branch Manager, every company needs to make time. This article, originally published in the KC Small Business monthly newsletter, gives a detailed description of how to create an internship program that benefits everybody.
· SEM Campaign
With the help of NAS Search Engine Marketing Strategy, Taco Bell has incorporated a SEM campaign to drive potential candidates to their career site. Recent metrics indicate a click-through rate on Google of nearly 10%.
· MinuteClinic
Since the launch of their new brand, MinuteClinic has hired approximately 900 full-time Nurse Practitioners. And with our SEO implementation, 95% of their positions now rank on the first page in a Google search.
· Career Site Rankings Soar
Teamed with experts from NAS Interactive, clients get an in-depth critique of their career site and recommendations for improvement. The program is designed to increase site visibility and deliver the A-level talent companies need.
Check out our latest NAS OnDemand Newsletter by visiting click here.
In this issue you will learn more about:
· Rotten Apple White Paper
When you hire employees who produce good results independently, but have a negative influence working on a team, what can you do? Is it time to let them go? Not necessarily. You'll want to take these steps first.
· Small Business
Not sure if your company has time for an internship program? According to C.T. Trivella, NAS Recruitment Communications Director and Branch Manager, every company needs to make time. This article, originally published in the KC Small Business monthly newsletter, gives a detailed description of how to create an internship program that benefits everybody.
· SEM Campaign
With the help of NAS Search Engine Marketing Strategy, Taco Bell has incorporated a SEM campaign to drive potential candidates to their career site. Recent metrics indicate a click-through rate on Google of nearly 10%.
· MinuteClinic
Since the launch of their new brand, MinuteClinic has hired approximately 900 full-time Nurse Practitioners. And with our SEO implementation, 95% of their positions now rank on the first page in a Google search.
· Career Site Rankings Soar
Teamed with experts from NAS Interactive, clients get an in-depth critique of their career site and recommendations for improvement. The program is designed to increase site visibility and deliver the A-level talent companies need.
Monday, April 20, 2009
NAS Search Engine Marketing Strategy Heats Up Candidate Flow for Client Taco Bell. SEM campaign nearly triples results.
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Recruitment Communications today released its quarterly search engine marketing campaign results for Los Angeles client Taco Bell. Launched in January 2009, the Google AdWords pay-per-click campaign drove the click-through rate (CTR) to 9.85% in three months, up from 3.80% CTR at campaign launch. This means today, one in every ten candidates viewing Taco Bell’s career listing on Google is clicking through to apply.
According to Sandra Spivey, Director of Human Resources at Taco Bell, “Taco Bell made the switch from traditional job board employment marketing to search engine marketing. Pay-per-click is a major part of our 2009 employment marketing strategy and with NAS’ support, we've nearly tripled our click-through rate.”
The PPC campaign targets both restaurant management and hourly candidates. Working closely with Taco Bell’s Corporate Human Resources, the NAS Los Angeles Account Strategy Team keeps a constant eye on the daily traffic, bid monitoring and keyword selection. NAS Smart Clicks Center’s team of Google AdWords Certified strategists monitor the daily user activity for better search engine marketing results for candidate sourcing.
“Search Engine Marketing has been a part of our clients’ recruitment strategy for several years,” said Greg Rousseau, NAS Vice President-Southwestern Region. “In 2008, NAS increased its commitment to support SEM campaigns, having our strategists complete Google Certification to ensure our clients achieve maximum results. It’s been a worthy investment.”
NAS Recruitment Communications today released its quarterly search engine marketing campaign results for Los Angeles client Taco Bell. Launched in January 2009, the Google AdWords pay-per-click campaign drove the click-through rate (CTR) to 9.85% in three months, up from 3.80% CTR at campaign launch. This means today, one in every ten candidates viewing Taco Bell’s career listing on Google is clicking through to apply.
According to Sandra Spivey, Director of Human Resources at Taco Bell, “Taco Bell made the switch from traditional job board employment marketing to search engine marketing. Pay-per-click is a major part of our 2009 employment marketing strategy and with NAS’ support, we've nearly tripled our click-through rate.”
The PPC campaign targets both restaurant management and hourly candidates. Working closely with Taco Bell’s Corporate Human Resources, the NAS Los Angeles Account Strategy Team keeps a constant eye on the daily traffic, bid monitoring and keyword selection. NAS Smart Clicks Center’s team of Google AdWords Certified strategists monitor the daily user activity for better search engine marketing results for candidate sourcing.
“Search Engine Marketing has been a part of our clients’ recruitment strategy for several years,” said Greg Rousseau, NAS Vice President-Southwestern Region. “In 2008, NAS increased its commitment to support SEM campaigns, having our strategists complete Google Certification to ensure our clients achieve maximum results. It’s been a worthy investment.”
Monday, April 13, 2009
Search Engine Marketing Offers HR Best Value in Tough Economy
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Interactive, a division of NAS Recruitment Communications, has seen an increase in the number of companies adopting search engine marketing strategies to maximize their recruitment investment in today’s tight economy.
“Restrictions on recruitment budgets place an emphasis on performance,” said Caroline Slomski, Interactive Strategist for NAS. “As a result, we’re seeing more organizations, in industries from healthcare and energy to food service, implement search engine marketing strategies as a means to maximize their recruitment budget.”
Search engine marketing strategies, like Pay-Per-Click (PPC) campaigns, are among the most measurable forms of marketing. They not only keep opportunities visible, but are also a great branding vehicle, driving top-of-mind awareness and helping position organizations as employers of choice in their industry.
“These early adopters in the recruitment space understand that the right search strategy can provide both short-term ROI, and ensure the investment they have made in building their brand and reputation among candidates will still be strong when the economy rebounds,” said Patty Van Leer, SVP of NAS Interactive.
NAS manages Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter search engine marketing campaigns. Its dedicated SmartClicks Center for search engine marketing is manned by certified specialists who handle all aspects of the campaign. This allows NAS SmartClicks to provide the highest possible quality scores at the lowest cost-per-click.
“The beauty of search engine marketing is that you pay only for traffic,” says Slomski. “Our campaigns provide candidate exposure and increase traffic for very little cost-per-visitor. It’s why the right strategy can be extremely effective and economical.”
When combined with Total Source Tracker, these campaigns can draw and track candidates from initial click to completed application.
To learn more about NAS’ digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Interactive, a division of NAS Recruitment Communications, has seen an increase in the number of companies adopting search engine marketing strategies to maximize their recruitment investment in today’s tight economy.
“Restrictions on recruitment budgets place an emphasis on performance,” said Caroline Slomski, Interactive Strategist for NAS. “As a result, we’re seeing more organizations, in industries from healthcare and energy to food service, implement search engine marketing strategies as a means to maximize their recruitment budget.”
Search engine marketing strategies, like Pay-Per-Click (PPC) campaigns, are among the most measurable forms of marketing. They not only keep opportunities visible, but are also a great branding vehicle, driving top-of-mind awareness and helping position organizations as employers of choice in their industry.
“These early adopters in the recruitment space understand that the right search strategy can provide both short-term ROI, and ensure the investment they have made in building their brand and reputation among candidates will still be strong when the economy rebounds,” said Patty Van Leer, SVP of NAS Interactive.
NAS manages Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter search engine marketing campaigns. Its dedicated SmartClicks Center for search engine marketing is manned by certified specialists who handle all aspects of the campaign. This allows NAS SmartClicks to provide the highest possible quality scores at the lowest cost-per-click.
“The beauty of search engine marketing is that you pay only for traffic,” says Slomski. “Our campaigns provide candidate exposure and increase traffic for very little cost-per-visitor. It’s why the right strategy can be extremely effective and economical.”
When combined with Total Source Tracker, these campaigns can draw and track candidates from initial click to completed application.
To learn more about NAS’ digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
Wednesday, April 8, 2009
ClickZ Article: At the Intersection of Search and Social
Posted by Kate Wardwell, Director of Total Quality, Business Development
Great ClickZ article on the importance of integrating your organic search, pay-per-click, and social media efforts: http://www.clickz.com/3633291
Great ClickZ article on the importance of integrating your organic search, pay-per-click, and social media efforts: http://www.clickz.com/3633291
Wednesday, March 18, 2009
Ad Age Article: Facebook May Be Traffic Driver, but Won't Reap Search Dollars
Posted by Laura McPeck, Director of Total Quality, Business Development
Check out this insighful article from Ad Age regarding “Why Social Media Is Complementary to SEM”.
According to Peter Hershberg, Managing Partner at Reprise Media “SEO may become a bigger factor in maximizing social media's impact in a search environment as the channel begins to mature and find a way to successful monetization through marketing.”
To check out this full article, visit http://bit.ly/m7pmT
Check out this insighful article from Ad Age regarding “Why Social Media Is Complementary to SEM”.
According to Peter Hershberg, Managing Partner at Reprise Media “SEO may become a bigger factor in maximizing social media's impact in a search environment as the channel begins to mature and find a way to successful monetization through marketing.”
To check out this full article, visit http://bit.ly/m7pmT
Monday, March 16, 2009
NAS Expands Search Engine Marketing Services
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”
“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”
The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.
NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.
To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”
“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”
The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.
NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.
To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
Thursday, March 12, 2009
Search Engine Marketing/Pay Per Click webinar 3/17/09
Posted by Laura McPeck, Director of Total Quality, Business Development
As budgets grow tighter, the need for highly targeted branding and sourcing online becomes more and more crucial. Discover how NAS SmartClicks can help you harness the power of Search Engine Marketing to create flexible, tracked campaigns on virtually any budget. This form of Internet marketing improves search engine visibility and identifies what candidates are searching for in order to improve results.
To learn more about our SmartClicks solution, join us on March 17th, 11:00 AM - 12:00 PM EST.
If you are interested in attending, please reach out to your Account Manager to receive dial in/weblink.
As budgets grow tighter, the need for highly targeted branding and sourcing online becomes more and more crucial. Discover how NAS SmartClicks can help you harness the power of Search Engine Marketing to create flexible, tracked campaigns on virtually any budget. This form of Internet marketing improves search engine visibility and identifies what candidates are searching for in order to improve results.
To learn more about our SmartClicks solution, join us on March 17th, 11:00 AM - 12:00 PM EST.
If you are interested in attending, please reach out to your Account Manager to receive dial in/weblink.
Wednesday, March 4, 2009
SEM vs. SEO
Posted by Kate Wardwell, Director, Business Development
Click on this link for Joel Cheesman's helpful overview of search engine marketing vs. search engine optimization: http://www.talentzoo.com/news.php?articleID=1805. Both solutions are extremely effective for recruitment marketing, and they complement each other nicely. Contact your NAS representative to learn more!
Click on this link for Joel Cheesman's helpful overview of search engine marketing vs. search engine optimization: http://www.talentzoo.com/news.php?articleID=1805. Both solutions are extremely effective for recruitment marketing, and they complement each other nicely. Contact your NAS representative to learn more!
Search Expert Joins NAS Recruitment
Posted by Tara Repucci, VP of Total Quality and Customer Loyalty for the Northeastern Region
NAS Interactive, a division of NAS Recruitment Communications, announces the hiring of David Goebel as the new Senior Interactive Marketing Analyst to support NAS Interactive's leadership in Online HR Recruitment.
David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.
Patty Van Leer, Senior Vice President – Interactive, said, "David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it's really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David's extensive industry knowledge with NAS' SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing."
To find out more, please contact Patty Van Leer at pvanleer@nasrecruitment.com or visit www.nasinteractive.com.
NAS Interactive, a division of NAS Recruitment Communications, announces the hiring of David Goebel as the new Senior Interactive Marketing Analyst to support NAS Interactive's leadership in Online HR Recruitment.
David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.
Patty Van Leer, Senior Vice President – Interactive, said, "David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it's really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David's extensive industry knowledge with NAS' SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing."
To find out more, please contact Patty Van Leer at pvanleer@nasrecruitment.com or visit www.nasinteractive.com.
Monday, March 2, 2009
NAS Search Engine Marketing Solution Webinar
Posted by Laura McPeck, Director, Business Development
Interested in learning how to improve search engine visibility and identify what candidates are searching for in order to improve results?
Please join NAS Interactive on Wednesday, 3/4 from 2 – 3 pm EST as we introduce our new search engine center, NAS SmartClicks Center.
Please reach out to your Account Manager today for dial in/weblink.
Interested in learning how to improve search engine visibility and identify what candidates are searching for in order to improve results?
Please join NAS Interactive on Wednesday, 3/4 from 2 – 3 pm EST as we introduce our new search engine center, NAS SmartClicks Center.
Please reach out to your Account Manager today for dial in/weblink.
Thursday, February 19, 2009
NAS Search Engine Marketing Solution Webinar
Posted by Laura McPeck, Director, Business Development
How can you get exposure on the most popular job search environment online?
SEM is one of the only growing advertising channels in today’s economy, experiencing double digit growth. Some unique benefits to SEM include:
- cost effectiveness
- flexibility
- keyword targeting
- keyword relevancy
- measurability
Join NAS on Wednesday, 2/25 from 2 pm – 3 pm EST and discover how we can improve your search engine visibility and identify what candidates are searching for in order to improve results.
Reach out to your Account Manager for dial in/weblink access.
How can you get exposure on the most popular job search environment online?
SEM is one of the only growing advertising channels in today’s economy, experiencing double digit growth. Some unique benefits to SEM include:
- cost effectiveness
- flexibility
- keyword targeting
- keyword relevancy
- measurability
Join NAS on Wednesday, 2/25 from 2 pm – 3 pm EST and discover how we can improve your search engine visibility and identify what candidates are searching for in order to improve results.
Reach out to your Account Manager for dial in/weblink access.
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