Online banners yield high click-through rate for NAS Texas healthcare client

Posted by Jillian Malenfant, Total Quality Account Manager

NAS Recruitment Communications today released the online banner campaign results for Austin client St. David’s HealthCare. Launched in fall 2008, the strategically placed statesmanjobs.com online banner has consistently driven over 3,000 clicks each month to the St. David’s HealthCare career portal and yielded above average click-through rate (CTR) results.

“We’ve been partners with NAS for over four years,” says Randy Stone, Vice President of Human Resources for St. David’s HealthCare. “This online banner campaign has not only accounted for 4% of our total career portal traffic, but it’s also been a great sounding board for accolades and facility enhancements, such as our newly debuted state-of-the-art Women’s Center of Texas.”

The online banner campaign on statesmanjobs.com has been a foundational local recruitment strategy for several years. “St. David’s HealthCare has been named the #1 Best Large Employer in Austin for the past three years, and their recruitment needs are diverse and specialized,” says NAS Business Development Director, Anne Lynnette Gallas. “We’ve thoroughly enjoyed our partnership with St. David’s HealthCare and have launched countless cutting-edge recruitment campaigns along with an incredible employment brand that accurately reflects their Employment Value Proposition and helps them stand out in a very competitive marketplace.”