Posted by Laura McPeck, Director of Total Quality, Business Development
Big, splashy messages attract attention. And since transit advertising is less costly than any other media, it is quickly engaging the ad budget dollars of financially-savvy companies in every industry.
With transit ads, your message is most likely performing for a captive audience. Commuters sitting in rush-hour traffic are exposed to the same billboards five days a week. Retail customers stand and wait as messages trail along the bottom of the cash-register price-point readout. Public transportation riders read the same posters on the bus shelter and inside the bus over and over and over again.
To learn more about transit advertising and to view sample creative pieces, please visit:
http://tinyurl.com/ndeqn3
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