Direct Mail takes center stage as a successful recruitment tool.

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 11, 2009 – Even in today’s world of electronic communications, the tried and true method of direct mail can be an advantageous strategy in recruiting talent. This was the case when NAS Recruitment Communications, a leader in human resources solutions, provided client Franklin Square Hospital − MedStar with a successful direct mail campaign resulting in the hiring of an exceptional candidate for a hard-to-fill position.

“Franklin Square Hospital was looking for a Nuclear Medicine Supervisor, a position that required both technical expertise and a strong leadership background,” said Tara Twomley, Account Manager at NAS Atlanta. “We suggested using a direct mail postcard that could be personalized to each recipient, a technique that has been shown to dramatically improve response. Variable data mailings are just one of many print and interactive techniques NAS utilizes to help clients achieve positive results.”

The mailing was sent to 2,000 prospective candidates. The results were immediate and, according to the client, “incredible.” Bonnie Cohen-Finch, Recruitment Specialist for Franklin Square Hospital – MedStar, said, “We received five wonderful candidates to interview and hired one of them for the position. We would definitely use this option again. The responses from the direct mailers came in very quickly and all of the candidates were qualified.”