The nation's gloomy economy continues to claim victims, and newspapers are no exception. Retail and HR advertisers alike are considering new ways to drive more traffic while spending less and saving more.
David T. Clark, senior research analyst for publishing and advertising at Deutsche Bank Securities, talks to Media Life about what newspapers must do over the next year and a half to secure a turnaround.
An interesting discussion about the disruptive power of the internet, the various newspaper models, and the winners and losers among the chains.
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