Posted by Laura McPeck, Director, Business Development
With campus recruiting season in full swing, there are so many ways to reach students. Through word of mouth, campus events, posters, flyers and also through….campus newspapers. According to the leading youth marketing company, Alloy Media + Marketing’s 2008 College Explorer Study, “92 % of college students with a daily newspaper have read it in the past 30 days”. These are extremely strong numbers.
According to a recent article by Tim Johnson, from the Burlington Free Press, “Declining readership of newsprint editions, which afflicts metro dailies around the country, does not seem to be a problem at local campuses. College students — the heart of the young demographic that regular newspapers worry about losing — seem to be avid readers of their campus papers. Never mind online editions, which are popular among parents and alumni. The students themselves are still reading the good old hard copies.”
Click here to read the full story
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/20081021/NEWS02/81020013/1009/NEWS01
It’s important to keep campus newspapers top of mind when putting together your campus recruitment advertising strategy for fall and spring semester. Feel free to reach out to your NAS Representative to learn more about key campus newspapers you should be targeting in your market.
Information courtesy of Alloy Media + Marketing and the Burlington Free Press
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