Posted by Tara Repucci, VP Northeastern Region
Okay, next time you fly, check out the ads ... on seat trays, air sickness bags, beverage cups and carts, napkins, seatback inserts and video screens.
According to a study released last month, the medium is quite effective. In fact, approximately 79 percent of consumers recalled tray table ads on an unaided basis. Just wait. In the near future, you'll be able to target airline passengers with your employment offer via WiFi online ads.
The challenge, of course, is fitting your unique message with the right venue and the right airline and the right passengers; but that's where NAS comes in.
Information courtesy of Diego Vasquez and Media Life Magazine.
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