Posted by Ashley Hedlund, Total Quality Account Manager
Indeed.com is currently the number one search engine in the US for jobs. The site has over 12 million unique users per month with job listings from over 500 Web sites including major job boards, the top 200 newspapers, hundreds of associations and company career pages. They also have a large partnership network & provide detailed analytics with every campaign!
Indeed.com currently offers customizable pay per click solutions that you can purchase in order to optimize your job postings on the site. The sponsored jobs not only appear on Indeed.com but across the Indeed network which includes sites such as About.com, Info.com & Job.com. This is a great opportunity to target the passive job seekers too!
Showing posts with label Pay-Per-Click. Show all posts
Showing posts with label Pay-Per-Click. Show all posts
Friday, June 5, 2009
Monday, April 20, 2009
NAS Search Engine Marketing Strategy Heats Up Candidate Flow for Client Taco Bell. SEM campaign nearly triples results.
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Recruitment Communications today released its quarterly search engine marketing campaign results for Los Angeles client Taco Bell. Launched in January 2009, the Google AdWords pay-per-click campaign drove the click-through rate (CTR) to 9.85% in three months, up from 3.80% CTR at campaign launch. This means today, one in every ten candidates viewing Taco Bell’s career listing on Google is clicking through to apply.
According to Sandra Spivey, Director of Human Resources at Taco Bell, “Taco Bell made the switch from traditional job board employment marketing to search engine marketing. Pay-per-click is a major part of our 2009 employment marketing strategy and with NAS’ support, we've nearly tripled our click-through rate.”
The PPC campaign targets both restaurant management and hourly candidates. Working closely with Taco Bell’s Corporate Human Resources, the NAS Los Angeles Account Strategy Team keeps a constant eye on the daily traffic, bid monitoring and keyword selection. NAS Smart Clicks Center’s team of Google AdWords Certified strategists monitor the daily user activity for better search engine marketing results for candidate sourcing.
“Search Engine Marketing has been a part of our clients’ recruitment strategy for several years,” said Greg Rousseau, NAS Vice President-Southwestern Region. “In 2008, NAS increased its commitment to support SEM campaigns, having our strategists complete Google Certification to ensure our clients achieve maximum results. It’s been a worthy investment.”
NAS Recruitment Communications today released its quarterly search engine marketing campaign results for Los Angeles client Taco Bell. Launched in January 2009, the Google AdWords pay-per-click campaign drove the click-through rate (CTR) to 9.85% in three months, up from 3.80% CTR at campaign launch. This means today, one in every ten candidates viewing Taco Bell’s career listing on Google is clicking through to apply.
According to Sandra Spivey, Director of Human Resources at Taco Bell, “Taco Bell made the switch from traditional job board employment marketing to search engine marketing. Pay-per-click is a major part of our 2009 employment marketing strategy and with NAS’ support, we've nearly tripled our click-through rate.”
The PPC campaign targets both restaurant management and hourly candidates. Working closely with Taco Bell’s Corporate Human Resources, the NAS Los Angeles Account Strategy Team keeps a constant eye on the daily traffic, bid monitoring and keyword selection. NAS Smart Clicks Center’s team of Google AdWords Certified strategists monitor the daily user activity for better search engine marketing results for candidate sourcing.
“Search Engine Marketing has been a part of our clients’ recruitment strategy for several years,” said Greg Rousseau, NAS Vice President-Southwestern Region. “In 2008, NAS increased its commitment to support SEM campaigns, having our strategists complete Google Certification to ensure our clients achieve maximum results. It’s been a worthy investment.”
Wednesday, April 8, 2009
ClickZ Article: At the Intersection of Search and Social
Posted by Kate Wardwell, Director of Total Quality, Business Development
Great ClickZ article on the importance of integrating your organic search, pay-per-click, and social media efforts: http://www.clickz.com/3633291
Great ClickZ article on the importance of integrating your organic search, pay-per-click, and social media efforts: http://www.clickz.com/3633291
Monday, March 16, 2009
NAS Expands Search Engine Marketing Services
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”
“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”
The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.
NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.
To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”
“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”
The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.
NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.
To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
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