Strong Brands Thrive in Spite of the Economy

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 29, 2009 –NAS Recruitment Communications announced today the launch of Children’s Hospital Boston’s Case Study Microsite, spotlighting the power and success of a breakthrough Employment Brand.

Since its inception two years ago, the award-winning “Do Big Things” Employment Brand has showcased Children’s worldwide position in the healthcare industry. Viewers to the NAS interactive microsite will experience for themselves how building a distinctive Employment Brand can capture not only candidates’ attention, but also become a key differentiator for the entire organization.

“We are proud of what we have accomplished for our partners at Children’s,” said Emily Hargrave, NAS Senior Account Manager. “The multimedia campaign has achieved its goals because the brand ensures consistency of message. Even when our budgets are challenging, having a powerful brand helps create tremendous efficiencies and the best possible ROI.”

“Employment Brand equity built today is equity here to stay,” stated Charles Davis, Senior Creative Strategist and leader of the Children’s brand development team. “Deploying robust Employment Brands gives our clients a long-term position in the marketplace.”

You can visit the NAS Children’s Hospital Boston Microsite at http://nasrecruitment.com/CaseStudies/MicroSites/ChildrensHospitalBoston/default.asp. Connect with NAS at http://www.nasrecruitment.com/Contact/ for an Employment Brand that can do big things for you.

Children's Hospital Boston to raise $1.6 million in this year's Boston Marathon

Posted by Kristen Doescher, Total Quality Account Manager

NAS is proud to announce that client, Children's Hospital Boston- Miles for Miracles program brought together over 200 runners yesterday in the 113th running of the Boston Marathon. The runners were slotted to raise at record $1.6 million this year. Since the program's inception 12 years ago, runners have raised over $9 million for the Miles to Miracles program.

Read the touching story here about two sisters that ran with Miles to Miracles for their daughter/niece who has been treated on and off again for the past four years at Children's with an aggressive, malignant brain tumor.

If you'd like to support the Miles for Miracles team next year visit: www.childrenshospital.org/bostonmarathon

NAS 2008 Creative Video

Posted by Kristen Doescher, Account Manager

NAS is pleased to bring you the agency wide 2008 Creative Video which showcases some of our best work throughout the year! This video was unveiled at our 2009 Leadership and Development conference, giving credit to our fabulous Art Directors and Creative Strategists.



Look closely and you might see some of the creative work we did for NAS Boston clients, Children's Hospital Boston and TJX Companies. Enjoy!