Elements of Effective Recruitment Ads

Posted by Laura McPeck, Director, Business Development

There are numerous details to consider when evaluating the effectiveness of a recruitment ad message. Ad size, color, amount of illustrations, and other factors all work together to create the impression an ad makes on the reader. What makes readers take notice of an ad? Do position, color and size of an ad make a difference and affect print ad success? Answers to these questions, and many others, are important for creating effective recruitment advertising. Check out the following article which answers some of these questions and summarizes key statistical findings of advertising effectiveness studies for both print and internet advertising.

http://onthebus.nasrecruitment.com/TalentTips/NASinsights/ElementsofEffectiveRecruitmentAds.pdf