The struggle to court Hispanic voters

By Diego Vasquez
Sep 23, 2008

http://www.medialifemagazine.com/artman2/publish/Media_economy_57/The_struggle_to_court_Hispanic_voters.asp

Hispanic voters are expected to play a crucial role in the upcoming presidential election, much as Hispanic talent plays a crucial role in today's workforce. This article provides an interesting look at "the presidential candidates’ media plans, why they’re not as effective as they could be, and how they could improve" ... insights that bear relevance to our own employment branding efforts to this important demographic.