Tuesday, September 16, 2008

Campus Recruiting: Targeting Gen Y

With summer coming to a close, back to school season is here and it’s important to plan ahead for your campus recruiting efforts. Companies can not afford not to stay top of mind to this market with Gen Y being the future of corporate America. By building relationships with your core target schools and maintaining a presence on campus, you will showcase your organization as an employer of choice to this market.

Check out this informative white paper regarding best practices for recruiting/retaining Gen Y written by thought leader & Chief Talent Strategist of NAS Ryan Estis.

http://onthebus.nasrecruitment.com/MicroSites/employmentbranding/articles/pdf/Ryan_EREnet.pdf

Also, please take a look at the unique strategy NAS customized for client partner Hyatt, one of the largest hospitality companies. To brand Hyatt as an employer of choice, we developed key marketing pieces including posters, brochures as well as flash ecards to generate buzz and drive attendance to events.

http://www.nasrecruitment.com/CaseStudies/Microsites/Hyatt/index.html

This best of class case study includes key metrics such as 420 successful placements in Hyatt properties across the country!

Feel free to reach out to your local NAS Representative to find out unique ways to target this market.

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