Posted by Ashley Hedlund, Account Manager
Many companies choose to cut their advertising budgets in hopes to stay afloat during these tough economic conditions. This can be a dangerous move. Advertising is a tool to help companies succeed during this recession. The trick is that you have to be smart about how you advertise.
Please check out this insightful article from Entrepreneur.com by Kim T. Gordon to learn how to advertise to achieve a return on your investment.
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article199484.html
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