Posted by Laura McPeck, Director of Total Quality, Business Development
Study reports boosting digital recruitment on many company’s “to-do” lists
Cleveland, OH (PRWEB) September 14, 2009 – Next year, your HR budget will likely include a major investment in digital recruitment enhancements—centered specifically on your company’s career site. According to NAS Interactive, a division of NAS Recruitment Communications, recent studies are pointing to the career site as the one recruitment investment with the biggest return in 2010.
“As the recent economic downturn wanes, we’re seeing more companies focus on recruitment investments that can maximize their ROI in the long term,” says Caroline Slomski, Interactive Marketing Strategist for NAS. “Next year’s budget will most likely include tools and metrics that can help HR organizations make smart decision on where they should advertise, and—more importantly—vehicles that can help them can market their opportunities more effectively. The career site is on the top of the list.”
According to Staffing.org’s Recruiting Metrics & Performance Benchmark Report 2009, job seekers consider information from the company’s career site—information that highlights the employee value proposition such as testimonials from current employees—as the most influential to their career decision.
The study also projects that the number of career sites will more than double from 2008 to 2012.
“It is the single most important place an organization can invest,” says Slomski. “But before you enter into the planning stage for your site expansion, you need to understand how candidates are interacting with your current site so that you know what your audience is consuming and what it is rejecting.
“The right performance metrics can help guide your expansion decisions, to get more success from online banner or search engine marketing campaigns, and validate search engine optimization investments.”
To learn more about career site analytics, as well as advanced analytics options available through NAS Total Source Tracker, register now to join a free webinar on Wednesday, September 16, 2009, at 2pm EST or contact Caroline Slomski at firstname.lastname@example.org.