Niche Site Creates Positive Outcome for St. John West Shore Hospital

Posted by Laura McPeck, Director of Total Quality, Business Development

Banners and radio prove to be effective support options.

Cleveland, OH (PRWEB) September 8, 2009 – In urgent need of hiring experienced RNs, St. John West Shore Hospital (SJWS) in Cleveland, Ohio, turned to NAS Recruitment Communications to develop an exciting new branding campaign to launch in coordination with an open house to meet its recruitment needs.

To attract the attention of practiced RNs, NAS created an employment brand for SJWS that used photos of employees in real-life scenarios of the daily work at the hospital. It also utilized a multi-pronged media advertising approach, which utilized online components. A rich-media corner-peel ad - where one corner of the Web page expands to cover the screen upon mouse-over - was created on the homepage of Cleveland.com, the area’s local website. When job seekers clicked on the ad, they were directed to a splash page that displayed pertinent information about the open house and SJWS’ Web address, where potential candidates could apply online if they were unable to attend. A banner was developed to run on a local news website called MomsLikeMe.com, targeting the targeted female demographic. In addition, NAS created a succinct ten-second radio commercial that aired two weeks prior to the open house event.

NAS successfully measured activity from the corner-peel ad on Cleveland.com, based on the number of click-throughs. Results showed that the ad produced high-volume traffic and was a crucial component to the strong campaign. Sixty-five RNs attended the event and 21 interviews were scheduled. SJWS has already hired six RNs from the open house and continue to interview.

According to Jeanne Gregg, Employment Coordinator for SJWS, the event “…was terrific! We had a huge turnout and lots of fun! NAS was a valuable partner in the process.”

NAS Creates Compelling Branding Campaign for Mt. Washington Pediatric Hospital

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Recruitment Communications’ Baltimore office is proud to announce the creation of an exciting new employment brand and career site (www.mwph.jobs) for Mt. Washington Pediatric Hospital.

Focusing on bright, bold close-up photos of infants and children, NAS developed the new brand with the headline, “Every child deserves our very best,” and tagline for the logo, “Careers in Caring.”

The career site received outstanding feedback from Mt. Washington’s Nurse Recruiter, Monica Atkinson. “We love it!” Atkinson said. “This truly has been a positive experience. I’m so pleased with the way the site introduces prospective job seekers to our facility. I know the site is truly going to make an impact on our recruitment efforts.”

Jennifer Henley, director of the Baltimore office of NAS, led the creative effort. “We’re honored,” Henley said, “to be a partner with a leading hospital with such a great history of caring. We’re proud to be a big part in telling their wonderful story in such a graphic and dynamic representation of their heritage.”

ERE Article: Are You Ready For Your Close Up? How Difficult Times Provide Both Challenges — And Opportunities

Posted by Laura McPeck, Director of Total Quality, Business Development

Interesting insight in this recent ERE article regarding candidate management/engagement during these challenging economic times. It’s imperative to keep these best practices such as employment branding and proper candidate follow-through top of mind to ensure you are in a positive position once the economy turns around.

http://www.ere.net/2009/03/04/how-difficult-times-provide-both-challenges-and-opportunities/