Monday, June 29, 2009

Strong Brands Thrive in Spite of the Economy

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 29, 2009 –NAS Recruitment Communications announced today the launch of Children’s Hospital Boston’s Case Study Microsite, spotlighting the power and success of a breakthrough Employment Brand.

Since its inception two years ago, the award-winning “Do Big Things” Employment Brand has showcased Children’s worldwide position in the healthcare industry. Viewers to the NAS interactive microsite will experience for themselves how building a distinctive Employment Brand can capture not only candidates’ attention, but also become a key differentiator for the entire organization.

“We are proud of what we have accomplished for our partners at Children’s,” said Emily Hargrave, NAS Senior Account Manager. “The multimedia campaign has achieved its goals because the brand ensures consistency of message. Even when our budgets are challenging, having a powerful brand helps create tremendous efficiencies and the best possible ROI.”

“Employment Brand equity built today is equity here to stay,” stated Charles Davis, Senior Creative Strategist and leader of the Children’s brand development team. “Deploying robust Employment Brands gives our clients a long-term position in the marketplace.”

You can visit the NAS Children’s Hospital Boston Microsite at http://nasrecruitment.com/CaseStudies/MicroSites/ChildrensHospitalBoston/default.asp. Connect with NAS at http://www.nasrecruitment.com/Contact/ for an Employment Brand that can do big things for you.

Friday, June 26, 2009

NAS Insights for Health Care Recruiting

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

No Relief: Shortage Keeps Older Docs on the Job

Across the country, more aging doctors are finding they can't retire. In fact, there are at least 4,500 primary care doctors older than 75.

Click on the link below to read article...

http://www.msnbc.msn.com/id/31507763/ns/health-health_care/

Healthcare Lures Students with the Promise of Jobs

In a labor market that needs a respirator, people are surging into school programs that offer training for healthcare professions.

Click on the link below to read article...

http://www.venturacountystar.com/news/2009/jun/23/healthy-career-outlook-healthcare-lures-students/?printer=1/

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Keep your Business on the Move with Compelling Transit Ads.

Posted by Laura McPeck, Director of Total Quality, Business Development

Big, splashy messages attract attention. And since transit advertising is less costly than any other media, it is quickly engaging the ad budget dollars of financially-savvy companies in every industry.

With transit ads, your message is most likely performing for a captive audience. Commuters sitting in rush-hour traffic are exposed to the same billboards five days a week. Retail customers stand and wait as messages trail along the bottom of the cash-register price-point readout. Public transportation riders read the same posters on the bus shelter and inside the bus over and over and over again.

To learn more about transit advertising and to view sample creative pieces, please visit:

http://tinyurl.com/ndeqn3

Wednesday, June 24, 2009

NAS Insights for Health Care Recruiting

Posted by Emily Hargrave, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:


Home Health Care Business Continues Growing
The latest numbers from the U.S. Bureau of Labor Statistics predict the personal and home-care aide industry is expected to grow by more than 50 percent between 2006 and 2016.

Click on the link below to read article...
http://www.bizjournals.com/milwaukee/stories/2009/06/22/story14.html?b=1245643200^1848380&s=industry


America to See Shortage of Health Care Professionals
A nationwide shortage of health care professionals, especially nurses, is beginning to surface and can be taken advantage of by those left in the wake of economic crisis.

Click on the link below to read article...
http://www.richmondregister.com/localnews/local_story_171225810.html


Immigration: More Foreign Nurses Needed?
The U.S. nurse shortage is getting worse, but are more visas the answer, or would improved training capacity, working conditions, and pay do the trick?

Click on the link below to read article...
http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090619_970033.htm

Motivational Quote of the Week

Posted by Emily Hargrave, Total Quality Account Manager



"Leave nothing for tomorrow which can be done today."
-- Abraham Lincoln

Tuesday, June 23, 2009

Recruitment Hotsheet – Chemical Engineering

Posted by Laura McPeck, Director of Total Quality, Business Development

In 2006, engineers held about 1.5 million jobs. Chemical engineers made up 30,000 of these professionals; 29% of chemical engineers were employed in chemical manufacturing. Chemical engineers are seeing an increased diversity in professional opportunities, including biotechnological industries, as well as outside the world of engineering. Other employers, particularly in the finance sector, appreciate the logical analysis and problem-solving skills of chemical engineers, coupled with their high numerical abilities, teamwork and communication skills. The sectors in which chemical engineers find themselves working is extremely broad, ranging through food and drink, oil and gas, water, energy, pharmaceuticals and cosmetics to the more traditional areas of chemicals and petro-chemicals.

To learn more about top trends, markets & upcoming events, please visit -

http://tinyurl.com/lgwjex

Monday, June 22, 2009

Time Management Tip of the Week

Posted by Ashley Hedlund, Total Quality Account Manager

ASSIGN NEXT STEPS:

It’s critical that you understand each task's very next step. If you know your next step ahead of time you can quickly work towards completing each project. The added benefit is your monumental meal becomes manageable bites.

source: GTD-style