Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Poor Economy Makes Physicians Less Inclined to Leave a Practice
The nation's economic situation means physicians are staying at their current jobs and retirement is moving further into the future.
Click on the link below to read article...
http://www.ama-assn.org/amednews/2009/05/25/bisa0525.htm
Health Care Lags Aging Boom
Efforts are under way to address existing shortages of doctors, nurses, pharmacy technicians and others, but little is being done to ramp up services to care for the 554,000 seniors projected to live in the four-county Sacramento region by 2030.
Click on the link below to read article...
http://sacramento.bizjournals.com/sacramento/stories/2009/05/25/story1.html?b=1243224000%5E1832946
Initiative Aims to Reverse New Jersey's Nurse Faculty Shortage, Avert Health Care Crisis
The Robert Wood Johnson Foundation and the New Jersey Chamber of Commerce Foundation announced a major new initiative designed to ensure that New Jersey will have the nursing workforce it needs to meet its future health care demands.
Click on the link below to read article...
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/05-28-2009/0005033959&EDATE
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
Friday, May 29, 2009
Thursday, May 28, 2009
“Work with Giants” Employment Brand Campaign proves effective as a long-term solution to finding talent.
Posted by Laura McPeck, Director of Total Quality, Business Development
Cleveland, OH (PRWEB) May 28, 2009 – NAS Recruitment Communications partnered with P&H MinePro Services Canada to develop an employment brand campaign that would effectively position P&H MinePro Services as a “Giant” in its field. The campaign’s original visual direction and messaging, combined with innovative marketing methods, created a highly viral and successful program for P&H MinePro Services Canada. The marketing campaign, which offered many out-of-the-box components, paid off in many ways.
“The great team at P&H was open to every creative idea we put in front of them and had many great ideas themselves. Together, we created some of the most interesting marketing programs and campaigns I‘ve ever worked on or seen, ” stated Maureen Laventure, NAS Senior Account Strategist, Canada.
Most importantly, the campaigns delivered results! The campaign and opportunities were heavily promoted throughout 2008 and they’ve seen the long-term effects through a steady flow of top talent in their application pipeline in 2009.
Patricia Bowling, Manager of Human Resources at P&H MinePro Services said, “By executing such a strong campaign, we have experienced an abundance of top talent applying directly to us, without solicitation. We got on their radar through our employment brand marketing. We have an abundance of qualified candidates and our existing employees enjoy the fruits of such a dynamic campaign. Now, talent comes directly to us. Plus, internally, our talent is extremely proud of the campaign – a place they are proud to say that they work. We‘ve experienced first-hand that a well defined and executed employment brand campaign offers long-term solutions to engaging candidates. Partnering with NAS has exceeded our expectations. The NAS team is creative, market savvy and customer service-oriented with the management of our account.”
Barb Agostini, NAS VP of Business Development, Canada, added, “More organizations across all industries are taking advantage of the slower economic time to clearly define their employment value proposition and ensure their employment brand is promoted across all recruitment communications channels – internally and externally. As the market turns, these organizations will be positioned to stand out from the companies they compete with for talent by delivering a more engaging proposition and keeping a steady flow of the right talent interested and applying.”
Cleveland, OH (PRWEB) May 28, 2009 – NAS Recruitment Communications partnered with P&H MinePro Services Canada to develop an employment brand campaign that would effectively position P&H MinePro Services as a “Giant” in its field. The campaign’s original visual direction and messaging, combined with innovative marketing methods, created a highly viral and successful program for P&H MinePro Services Canada. The marketing campaign, which offered many out-of-the-box components, paid off in many ways.
“The great team at P&H was open to every creative idea we put in front of them and had many great ideas themselves. Together, we created some of the most interesting marketing programs and campaigns I‘ve ever worked on or seen, ” stated Maureen Laventure, NAS Senior Account Strategist, Canada.
Most importantly, the campaigns delivered results! The campaign and opportunities were heavily promoted throughout 2008 and they’ve seen the long-term effects through a steady flow of top talent in their application pipeline in 2009.
Patricia Bowling, Manager of Human Resources at P&H MinePro Services said, “By executing such a strong campaign, we have experienced an abundance of top talent applying directly to us, without solicitation. We got on their radar through our employment brand marketing. We have an abundance of qualified candidates and our existing employees enjoy the fruits of such a dynamic campaign. Now, talent comes directly to us. Plus, internally, our talent is extremely proud of the campaign – a place they are proud to say that they work. We‘ve experienced first-hand that a well defined and executed employment brand campaign offers long-term solutions to engaging candidates. Partnering with NAS has exceeded our expectations. The NAS team is creative, market savvy and customer service-oriented with the management of our account.”
Barb Agostini, NAS VP of Business Development, Canada, added, “More organizations across all industries are taking advantage of the slower economic time to clearly define their employment value proposition and ensure their employment brand is promoted across all recruitment communications channels – internally and externally. As the market turns, these organizations will be positioned to stand out from the companies they compete with for talent by delivering a more engaging proposition and keeping a steady flow of the right talent interested and applying.”
Wednesday, May 27, 2009
Recognition Days for June 2009
Posted by Ashley Hedlund, Total Quality Account Manager
In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the June Recognition Days below.
All month Professional Wellness Month
Increase your worth in the marketplace. Add value to your company and your customers. Be accessible, reliable and fair. Update your resume, increase your skills and learn your business completely. Become a source of reference: be visible, attend meetings and company or community socials.
http://www.WordsofWellness.com
All month National Safety Month
Increases the public’s awareness of the critical role safety and health professionals play inpreventing industrial accidents, eliminating hazards, reducing insurance costs and savinglives.
http://www.nsc.org/nsm/
All month Vision Research Month
Observance promotes vision research success and the urgent need for future studies.
http://www.preventblindness.org
Jun 1-6 National Headache Awareness Week
Focuses on educating the public about the reality and severity of headache pain as a legitimatebiological disease. Encourages sufferers to meet with a healthcare provider.
http://www.headaches.org
Jun 2 National Healthcare Recruiters Recognition Day
Recognizes healthcare recruiters, serving as nurses, allied health and physician recruiters;
human resources professionals; and working in hospitals, home care, long-term care, rehab
facilities, HMOs, schools of nursing and the military.
http://www.nahcr.com
Jun 3 National Tailors Day
Honors tailors across the U.S. Annually, the first Wednesday in June.
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionals
involved in the care of people with vascular disease.
http://www.svnnet.org
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionalsinvolved in the care of people with vascular disease.
http://www.svnnet.org
Jun 8-14 Automotive Service Professionals Week
To recognize automotive service industry employees, especially those who are certified.
http://www.ase.com
Jun 11-18 National Nurse Assistants’ Week
Recognizes and validates the work of the nurse assistant who provides direct care to residents
in nursing homes, in-home care, hospices and other long-term care settings.
http://www.cna-network.org
Jun 11-18 National Nursing Assistants & Direct Care Workers Week
Recognizes nursing assistants and others who provide daily for our frail and long-term carecitizens in nursing homes, home care, hospitals, hospice and long-term care settings.
http://www.cna-network.org
Jun 15-19 National Healthcare Risk Management Week
Raises the visibility of the critical role that risk managers play in healthcare. Instills occupational
pride in risk managers and raises awareness of the issues at the heart of risk management.
http://www.ashrm.org
Jun 15 National Career Nursing Assistants Day
Recognizes the longevity of service and dedication of nursing assistants who have made caringtheir life career.
http://www.cna-network.org
Jun 15-21 National Men’s Health Week
Designed to promote the benefits of preventive healthcare among men.
http://www.menshealthweek.org
Jun 19 Work at Home Father’s Day
To celebrate those fathers who have elected to work from home—either as a home-based
entrepreneur or a tele-worker.
http://www.chiefhomeofficer.com
Jun 21-28 Appreciate Your Plumbing/Heating/Cooling Professionals Week
A chance to acknowledge the great service these professionals provide in keeping us
comfortable and safe.
Jun 23 National Columnists Day
Dedicated to increasing awareness, value and the importance of contributions made by
columnists and journalists.
http://www.columnists.com/
Jun 23 United Nations Public Service Day
Highlights the contributions of public service in the development process.
http://www.un.org
In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the June Recognition Days below.
All month Professional Wellness Month
Increase your worth in the marketplace. Add value to your company and your customers. Be accessible, reliable and fair. Update your resume, increase your skills and learn your business completely. Become a source of reference: be visible, attend meetings and company or community socials.
http://www.WordsofWellness.com
All month National Safety Month
Increases the public’s awareness of the critical role safety and health professionals play inpreventing industrial accidents, eliminating hazards, reducing insurance costs and savinglives.
http://www.nsc.org/nsm/
All month Vision Research Month
Observance promotes vision research success and the urgent need for future studies.
http://www.preventblindness.org
Jun 1-6 National Headache Awareness Week
Focuses on educating the public about the reality and severity of headache pain as a legitimatebiological disease. Encourages sufferers to meet with a healthcare provider.
http://www.headaches.org
Jun 2 National Healthcare Recruiters Recognition Day
Recognizes healthcare recruiters, serving as nurses, allied health and physician recruiters;
human resources professionals; and working in hospitals, home care, long-term care, rehab
facilities, HMOs, schools of nursing and the military.
http://www.nahcr.com
Jun 3 National Tailors Day
Honors tailors across the U.S. Annually, the first Wednesday in June.
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionals
involved in the care of people with vascular disease.
http://www.svnnet.org
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionalsinvolved in the care of people with vascular disease.
http://www.svnnet.org
Jun 8-14 Automotive Service Professionals Week
To recognize automotive service industry employees, especially those who are certified.
http://www.ase.com
Jun 11-18 National Nurse Assistants’ Week
Recognizes and validates the work of the nurse assistant who provides direct care to residents
in nursing homes, in-home care, hospices and other long-term care settings.
http://www.cna-network.org
Jun 11-18 National Nursing Assistants & Direct Care Workers Week
Recognizes nursing assistants and others who provide daily for our frail and long-term carecitizens in nursing homes, home care, hospitals, hospice and long-term care settings.
http://www.cna-network.org
Jun 15-19 National Healthcare Risk Management Week
Raises the visibility of the critical role that risk managers play in healthcare. Instills occupational
pride in risk managers and raises awareness of the issues at the heart of risk management.
http://www.ashrm.org
Jun 15 National Career Nursing Assistants Day
Recognizes the longevity of service and dedication of nursing assistants who have made caringtheir life career.
http://www.cna-network.org
Jun 15-21 National Men’s Health Week
Designed to promote the benefits of preventive healthcare among men.
http://www.menshealthweek.org
Jun 19 Work at Home Father’s Day
To celebrate those fathers who have elected to work from home—either as a home-based
entrepreneur or a tele-worker.
http://www.chiefhomeofficer.com
Jun 21-28 Appreciate Your Plumbing/Heating/Cooling Professionals Week
A chance to acknowledge the great service these professionals provide in keeping us
comfortable and safe.
Jun 23 National Columnists Day
Dedicated to increasing awareness, value and the importance of contributions made by
columnists and journalists.
http://www.columnists.com/
Jun 23 United Nations Public Service Day
Highlights the contributions of public service in the development process.
http://www.un.org
Motivational Quote of the Week
Posted by Emily Hargrave, Total Quality Account Manager
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.
~Winston Churchill
Tuesday, May 26, 2009
Enhance your Yahoo! Hot Jobs
Posted by Jillian Malenfant, Total Quality Account Manager
Yahoo! HotJobs Smart Ads turn the Yahoo! Network into your job board providing employment brand and more applies for your positions. Yahoo! HotJobs Smart Ads transform your job listings into highly relevant display ads that are tailored to active and passive job seekers across the Yahoo! Network. Smart Ads target users by leveraging their unique insights about job seekers' online career related behavior including search terms and career related articles viewed.
Benefits include:
- Target passive and active users based on location and career behavior categories
- Dynamically display relevant job postings in a graphical ad unit across the Yahoo! network
- Choose from two proven creative designs
- Pre-select jobs to be displayed for hard-to-fill positions
- Campaigns can be targeted for a specific location or nationwide
NAS Insights for Health Care Recruiting
Posted by Ashley Hedlund, Total Quality Account Manager
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Five Findings That Will Help Recruit and Retain Physicians
Findings reveal areas where focused effort and investment can produce a positive impact on recruitment and retention programs.
Click on the link below to read article...
http://www.nejmjobs.org/rpt/recruit-and-retain-physicians.aspx
Aging Population, Health Worker Shortage Creating Perfect Storm, Advocates Say
Population and health industry trends are bringing about an acute shortage of workers to care for the elderly, members of a task force said recently.
Click on the link below to read article...
http://www.norwichbulletin.com/lifestyles/health/x12065882/Aging-population-health-worker-shortage-creating-perfect-storm-advocates-say
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Five Findings That Will Help Recruit and Retain Physicians
Findings reveal areas where focused effort and investment can produce a positive impact on recruitment and retention programs.
Click on the link below to read article...
http://www.nejmjobs.org/rpt/recruit-and-retain-physicians.aspx
Aging Population, Health Worker Shortage Creating Perfect Storm, Advocates Say
Population and health industry trends are bringing about an acute shortage of workers to care for the elderly, members of a task force said recently.
Click on the link below to read article...
http://www.norwichbulletin.com/lifestyles/health/x12065882/Aging-population-health-worker-shortage-creating-perfect-storm-advocates-say
HR finds SEM highly cost-effective in recruiting skilled trades
Posted by Laura McPeck, Director of Total Quality, Business Development
Todays Blue Collar job searches start at search engines
Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.
“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”
Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.
“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.
“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”
NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
Todays Blue Collar job searches start at search engines
Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.
“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”
Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.
“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.
“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”
NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
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