Posted by Laura McPeck, Director, Business Development
With campus recruiting season in full swing, there are so many ways to reach students. Through word of mouth, campus events, posters, flyers and also through….campus newspapers. According to the leading youth marketing company, Alloy Media + Marketing’s 2008 College Explorer Study, “92 % of college students with a daily newspaper have read it in the past 30 days”. These are extremely strong numbers.
According to a recent article by Tim Johnson, from the Burlington Free Press, “Declining readership of newsprint editions, which afflicts metro dailies around the country, does not seem to be a problem at local campuses. College students — the heart of the young demographic that regular newspapers worry about losing — seem to be avid readers of their campus papers. Never mind online editions, which are popular among parents and alumni. The students themselves are still reading the good old hard copies.”
Click here to read the full story
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/20081021/NEWS02/81020013/1009/NEWS01
It’s important to keep campus newspapers top of mind when putting together your campus recruitment advertising strategy for fall and spring semester. Feel free to reach out to your NAS Representative to learn more about key campus newspapers you should be targeting in your market.
Information courtesy of Alloy Media + Marketing and the Burlington Free Press
Thursday, October 30, 2008
Wednesday, October 29, 2008
Advertising ... high in the sky!
Posted by Tara Repucci, VP Northeastern Region
Okay, next time you fly, check out the ads ... on seat trays, air sickness bags, beverage cups and carts, napkins, seatback inserts and video screens.
According to a study released last month, the medium is quite effective. In fact, approximately 79 percent of consumers recalled tray table ads on an unaided basis. Just wait. In the near future, you'll be able to target airline passengers with your employment offer via WiFi online ads.
The challenge, of course, is fitting your unique message with the right venue and the right airline and the right passengers; but that's where NAS comes in.
Information courtesy of Diego Vasquez and Media Life Magazine.
Okay, next time you fly, check out the ads ... on seat trays, air sickness bags, beverage cups and carts, napkins, seatback inserts and video screens.
According to a study released last month, the medium is quite effective. In fact, approximately 79 percent of consumers recalled tray table ads on an unaided basis. Just wait. In the near future, you'll be able to target airline passengers with your employment offer via WiFi online ads.
The challenge, of course, is fitting your unique message with the right venue and the right airline and the right passengers; but that's where NAS comes in.
Information courtesy of Diego Vasquez and Media Life Magazine.
Monday, October 27, 2008
Healthcare Workforce Outlook to 2016
Posted by Laura McPeck, Director, Business Development
This report provides an overview of the Bureau of Labor Statistics’ latest labor force projections from 2006 to 2016. The Bureau revises its labor force projections every two years and develops its projections using a complex series of economic models that relate economic theory and behavior to the labor market and other economic data. Specific assumptions are also incorporated concerning the level of unemployment, exports and imports, consumer spending, and other economic variables.
The Bureau’s projections cover trends in the economy, the demographic makeup of the labor force and employment growth in more than 820 occupations in over 1,100 industries. This report highlights some of the most significant projected changes in the healthcare field. It is divided into two sections. The first part is an overview of employment in the healthcare services industry. The second section describes occupational trends in health care.
Click here for the full article -
http://www.nasrecruitment.com/talenttips/NASinsights/NAS_HealthcareWorkforceOutlook2016.pdf
This report provides an overview of the Bureau of Labor Statistics’ latest labor force projections from 2006 to 2016. The Bureau revises its labor force projections every two years and develops its projections using a complex series of economic models that relate economic theory and behavior to the labor market and other economic data. Specific assumptions are also incorporated concerning the level of unemployment, exports and imports, consumer spending, and other economic variables.
The Bureau’s projections cover trends in the economy, the demographic makeup of the labor force and employment growth in more than 820 occupations in over 1,100 industries. This report highlights some of the most significant projected changes in the healthcare field. It is divided into two sections. The first part is an overview of employment in the healthcare services industry. The second section describes occupational trends in health care.
Click here for the full article -
http://www.nasrecruitment.com/talenttips/NASinsights/NAS_HealthcareWorkforceOutlook2016.pdf
Friday, October 24, 2008
Workforce Diversity
Posted by Kate Wardwell, Director of Business Development
In today’s world, diversity is simply a business necessity. For HR professionals, it’s all about creating a workforce that represents the world, your specific community and your customers.
We’ll assist you in reaching your targeted candidates with meaningful creative that speaks to their goals and interests—and convincingly conveys your commitment to inclusion. Click on the links below to see what's worked for our clients:
Cincinnati Companies
Harris Teeter
Lowes Foods
NVIDIA
MasterCard
In today’s world, diversity is simply a business necessity. For HR professionals, it’s all about creating a workforce that represents the world, your specific community and your customers.
We’ll assist you in reaching your targeted candidates with meaningful creative that speaks to their goals and interests—and convincingly conveys your commitment to inclusion. Click on the links below to see what's worked for our clients:
Cincinnati Companies
Harris Teeter
Lowes Foods
NVIDIA
MasterCard
Thursday, October 23, 2008
The Recession: A Silver Lining for Corporate Recruiters
Posted by Kate Wardwell, Director of Business Development
Everyone is worried about the economy right now. And, in our industry, everyone is worried about how the economy has and will continue to impact recruitment. The founder and former CEO of Careerbuilder, Rob McGovern, offers unique insight into the current situation, arguing that we will see more (not less) corporate recruiting in 2009. Check out the full story:
The Recession: A Silver Lining for Corporate Recruiters
Everyone is worried about the economy right now. And, in our industry, everyone is worried about how the economy has and will continue to impact recruitment. The founder and former CEO of Careerbuilder, Rob McGovern, offers unique insight into the current situation, arguing that we will see more (not less) corporate recruiting in 2009. Check out the full story:
The Recession: A Silver Lining for Corporate Recruiters
Wednesday, October 22, 2008
NAS Insights: Healthcare
Posted by Kate Wardwell, Director of Business Development
APNs Meet a Primary Care Need in Florida
Florida faces significant shortages of healthcare clinicians-physicians as well as nurses. The president of the Florida Nurses Association says advanced practice nurses could fill the need for more primary care providers without adversely affecting the RN ranks.
Click on the link below to read article...
http://include.nurse.com/apps/pbcs.dll/article?AID=/20081020/FL02/110200044
Hospitals Improve Working Conditions to Battle Nursing Shortage
Hospitals nationwide are grappling with a nursing shortage that is projected to worsen in the next two decades. As a result, hospitals are increasingly responding with a new recruitment and retention strategy, giving nurses much more say in their patients' care.
Click on the link below to read article...
http://www.courant.com/news/health/hc-atworknursekeep1020.artoct20,0,1895083.story
St. John's Offering Big Bonus to Attract Nurses
Health care agencies across the U.S. are reporting a decline in the number of registered nurses. The statistic has one local hospital working to stay immune from the unfortunate national job trend.
Click on the link below to read article...
http://ozarksfirst.com/content/fulltext/?cid=73271
APNs Meet a Primary Care Need in Florida
Florida faces significant shortages of healthcare clinicians-physicians as well as nurses. The president of the Florida Nurses Association says advanced practice nurses could fill the need for more primary care providers without adversely affecting the RN ranks.
Click on the link below to read article...
http://include.nurse.com/apps/pbcs.dll/article?AID=/20081020/FL02/110200044
Hospitals Improve Working Conditions to Battle Nursing Shortage
Hospitals nationwide are grappling with a nursing shortage that is projected to worsen in the next two decades. As a result, hospitals are increasingly responding with a new recruitment and retention strategy, giving nurses much more say in their patients' care.
Click on the link below to read article...
http://www.courant.com/news/health/hc-atworknursekeep1020.artoct20,0,1895083.story
St. John's Offering Big Bonus to Attract Nurses
Health care agencies across the U.S. are reporting a decline in the number of registered nurses. The statistic has one local hospital working to stay immune from the unfortunate national job trend.
Click on the link below to read article...
http://ozarksfirst.com/content/fulltext/?cid=73271
Tuesday, October 21, 2008
Business News Network TV Interview with Ryan Estis, Chief Talent Strategist
Posted by Kate Wardwell, Director of Business Development
Watch this employer branding techniques interview to see what our Chief Talent Strategist has to say about marketing techniques that HR professionals are reapplying from the packaged goods industry to "sell" the jobs they are trying to fill.
Watch this employer branding techniques interview to see what our Chief Talent Strategist has to say about marketing techniques that HR professionals are reapplying from the packaged goods industry to "sell" the jobs they are trying to fill.
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