Webinar will teach tools and techniques to guide sourcing decisions
Cleveland, OH (PRWEB) August 31, 2009 – NAS Interactive, a division of NAS Recruitment Communications, will present “Making Your Career Site Work for You: Let Metrics Guide Your Sourcing Strategy,” a special webinar to be hosted Wednesday, September 16th at 2:00 p.m. EST.
Caroline Slomski, Interactive Marketing Strategist, and Kevin Hawkins, National Internet Strategist for NAS, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully combining powerful new metric tools—tools that can map candidate activity through to application—with SEO techniques to increase their return on media investment and drive more qualified candidates to apply. All at a fraction of what most companies invest in print ads and online postings.
“Until recently, HR organizations relied heavily on media feedback and candidate self-sourcing tools to guide their sourcing decisions,” said Slomski. “However, most media metrics only report the number of clicks, impressions and other means of measuring initial engagement. And candidate self-sourcing—asking candidates to identify what source drove them to the application on a form within the ATS—offers organizations unreliable information at best. Our metrics can track through to the ATS, giving our clients a far more reliable method of source tracking than media feedback or an aided drop-down box.
“Tools like our Total Source Tracker help clients find out if the media sources they are paying for are converting the highest number of completed applications, or if there are other sources—like job aggregators or search engine traffic—that are giving them better results. If so, knowing how to optimize your site to take advantage of this traffic can help you maximize your ROI.”
To register for the September 16th webinar presentation, or to learn more about NAS’ comprehensive metrics tools, including Total Source Tracker, please contact Caroline Slomski at cslomski@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Tuesday, September 1, 2009
Thursday, August 27, 2009
NAS Leaders to speak at Garden State Council SHRM 18th Annual State Conference & Expo
Posted by Laura McPeck, Director of Total Quality, Business Development
Will emphasize maximizing interactive recruitment marketing.
Cleveland, OH (PRWEB) August 27, 2009 – NAS Recruitment Communications is pleased to announce that Vice President Tara Repucci, along with Laura McPeck, Director, Business Development, will be speaking at the upcoming Garden State Council – SHRM 18th Annual State Conference & Expo on October 26, 2009. The Conference, being held in Long Branch, NJ, will focus on the “Blueprint for a Changing Reality” and will provide insight into positioning organizations for growth and prosperity.
According to Laura McPeck, “We will be presenting an educational session on October 26th that concentrates on ‘Interactive Recruitment Marketing: Navigating the Internet & Web 2.0 Technology to Attract A-Level Talent.’ Participants will gain a clear picture of the current online recruiting landscape,” she said, “including a thorough understanding of interactive strategy development from website design and social networking to Web 2.0 execution.”
The session, beginning at 11:15 a.m., will show how complicated online recruiting has become, while demonstrating techniques to cut through the clutter and develop the most effective online strategy to reach potential candidates.
For further information on Repucci and McPeck’s upcoming speaking engagement at the Garden State Council SHRM Conference, please contact lmcpeck@nasrecruitment.com. You can also check the NAS website to learn about all upcoming NAS speaking engagements at http://nasrecruitment.com/talenttips/speakersbureau.html.
Will emphasize maximizing interactive recruitment marketing.
Cleveland, OH (PRWEB) August 27, 2009 – NAS Recruitment Communications is pleased to announce that Vice President Tara Repucci, along with Laura McPeck, Director, Business Development, will be speaking at the upcoming Garden State Council – SHRM 18th Annual State Conference & Expo on October 26, 2009. The Conference, being held in Long Branch, NJ, will focus on the “Blueprint for a Changing Reality” and will provide insight into positioning organizations for growth and prosperity.
According to Laura McPeck, “We will be presenting an educational session on October 26th that concentrates on ‘Interactive Recruitment Marketing: Navigating the Internet & Web 2.0 Technology to Attract A-Level Talent.’ Participants will gain a clear picture of the current online recruiting landscape,” she said, “including a thorough understanding of interactive strategy development from website design and social networking to Web 2.0 execution.”
The session, beginning at 11:15 a.m., will show how complicated online recruiting has become, while demonstrating techniques to cut through the clutter and develop the most effective online strategy to reach potential candidates.
For further information on Repucci and McPeck’s upcoming speaking engagement at the Garden State Council SHRM Conference, please contact lmcpeck@nasrecruitment.com. You can also check the NAS website to learn about all upcoming NAS speaking engagements at http://nasrecruitment.com/talenttips/speakersbureau.html.
Tuesday, August 25, 2009
NAS Insights for Health Care Recruiting
Posted by Laura McPeck, Director of Total Quality, Business Development
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Recession Easing for U.S. Hospitals
The median profit margin of U.S. hospitals rose from 0.17 percent in the third quarter of 2008 to 3.1 percent in the first quarter of 2009, an analysis from Thomson Reuters found.
Click on the link below to read article...
http://news.yahoo.com/s/nm/20090819/us_nm/us_hospitals_usa/print
Doctor Shortage Looms as Primary Care Loses Its Pull
The AAFP is predicting a shortage of 40,000 family physicians in 2020, when the demand is expected to spike.
Click on the link below to read article...
http://www.usatoday.com/news/health/2009-08-17-doctor-gp-shortage_N.htm
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:
Recession Easing for U.S. Hospitals
The median profit margin of U.S. hospitals rose from 0.17 percent in the third quarter of 2008 to 3.1 percent in the first quarter of 2009, an analysis from Thomson Reuters found.
Click on the link below to read article...
http://news.yahoo.com/s/nm/20090819/us_nm/us_hospitals_usa/print
Doctor Shortage Looms as Primary Care Loses Its Pull
The AAFP is predicting a shortage of 40,000 family physicians in 2020, when the demand is expected to spike.
Click on the link below to read article...
http://www.usatoday.com/news/health/2009-08-17-doctor-gp-shortage_N.htm
NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.
Monday, August 24, 2009
Motivational Quote of the Week
Posted by Laura McPeck, Director of Total Quality, Business Development
"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."
- Jack Welch
Wednesday, August 19, 2009
Thursday Webinar to Uncover Website Best Practices to Attract Talent
Posted by Laura McPeck, Director of Total Quality, Business Development
Still time to sign up and learn strategies from an industry leader.
Cleveland, OH (PRWEB) August 19, 2009 – Companies seeking to maximize their corporate websites as powerful recruiting tools are just a few mouse-clicks away from an informative webinar presented by Matthew Adam, Executive Vice President and Chief Talent Strategist at NAS Recruitment Communications, and a recognized authority on innovative interactive solutions.
On Thursday, August 20, 2009, from 2:00 PM to 3:00 PM EDT, Adam will show how leading-edge organizations are developing sites that are intuitive, experiential and capable of filtering the right candidates in and the wrong candidates out. This engaging webinar will provide new ideas that can immediately impact participants’ organizations, including a thorough understanding of interactive strategy development, from website design and execution. Other key takeaways include website best practices and a sneak peek into the next generation of website development.
Spots are still available for this free webinar. To register, visit http://webinars.monster.com/forms/August20.
Matthew Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events, as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for A-level talent and recruiting in a virtual world, and he is a featured speaker at various SHRM, CUPA and SMA events. Recently promoted to the position of Executive Vice President, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.
Still time to sign up and learn strategies from an industry leader.
Cleveland, OH (PRWEB) August 19, 2009 – Companies seeking to maximize their corporate websites as powerful recruiting tools are just a few mouse-clicks away from an informative webinar presented by Matthew Adam, Executive Vice President and Chief Talent Strategist at NAS Recruitment Communications, and a recognized authority on innovative interactive solutions.
On Thursday, August 20, 2009, from 2:00 PM to 3:00 PM EDT, Adam will show how leading-edge organizations are developing sites that are intuitive, experiential and capable of filtering the right candidates in and the wrong candidates out. This engaging webinar will provide new ideas that can immediately impact participants’ organizations, including a thorough understanding of interactive strategy development, from website design and execution. Other key takeaways include website best practices and a sneak peek into the next generation of website development.
Spots are still available for this free webinar. To register, visit http://webinars.monster.com/forms/August20.
Matthew Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events, as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for A-level talent and recruiting in a virtual world, and he is a featured speaker at various SHRM, CUPA and SMA events. Recently promoted to the position of Executive Vice President, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.
Tuesday, August 18, 2009
ERE article: Why Recruiting Has to Go Video
Posted by Laura McPeck, Director of Total Quality, Business Development
Insightful article on the benefits of recruitment videos. According to Kevin Wheeler "The percentage of people watching videos and movies on the Internet has nearly doubled since 2006 and is now over 60% of all Internet users."
To read the full article, please visit:
http://tinyurl.com/kw8nmq
Video allows you to showcase your organization as an employer of choice and is an excellent way to provide potential applicants with a true picture of a "day in the life".
Check out some engaging recruitment videos by visiting -
http://tinyurl.com/pwyq69
Insightful article on the benefits of recruitment videos. According to Kevin Wheeler "The percentage of people watching videos and movies on the Internet has nearly doubled since 2006 and is now over 60% of all Internet users."
To read the full article, please visit:
http://tinyurl.com/kw8nmq
Video allows you to showcase your organization as an employer of choice and is an excellent way to provide potential applicants with a true picture of a "day in the life".
Check out some engaging recruitment videos by visiting -
http://tinyurl.com/pwyq69
Monday, August 17, 2009
NAS RECRUITMENT COMMUNICATIONS ANNOUNCES EXECUTIVE PROMOTIONS
Posted by Laura McPeck, Director of Total Quality, Business Development
Cleveland, OH (PRWEB) August 17, 2009 – James M. Miller, Chairman of NAS Recruitment Communications, today announced the promotions of Matthew Adam and Patty Van Leer to the position of Executive Vice President. Assuming leadership roles in the organization following the retirement of long time NAS executive, John Stepien, each of these NAS veterans brings an impressive portfolio of accomplishments to their new roles.
Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for “A” level talent and recruiting in a virtual world. In his new role, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.
Van Leer is an established expert not only at NAS, but throughout the industry, in the rapidly emerging interactive, digital and online venues that have become synonymous with recruiting and retention strategies in recent years. An early adopter and innovator in this space, Van Leer is a proven leader assisting clients to establish and maintain a leading edge presence online In her new role, she will continue to serve clients by helping organizations integrate their brands into the ongoing digital space evolution as well as oversee all of NAS’ digital initiatives for clients. She will additionally retain her title as Chief Interactive Strategist for NAS.
Miller was quoted as saying “I could not be more excited about the possibilities for NAS with these two individuals as key members of the executive suite. Each brings a vision for the future and an unparalleled ability to think in ways that deliver optimal value for clients.”
Cleveland, OH (PRWEB) August 17, 2009 – James M. Miller, Chairman of NAS Recruitment Communications, today announced the promotions of Matthew Adam and Patty Van Leer to the position of Executive Vice President. Assuming leadership roles in the organization following the retirement of long time NAS executive, John Stepien, each of these NAS veterans brings an impressive portfolio of accomplishments to their new roles.
Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for “A” level talent and recruiting in a virtual world. In his new role, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.
Van Leer is an established expert not only at NAS, but throughout the industry, in the rapidly emerging interactive, digital and online venues that have become synonymous with recruiting and retention strategies in recent years. An early adopter and innovator in this space, Van Leer is a proven leader assisting clients to establish and maintain a leading edge presence online In her new role, she will continue to serve clients by helping organizations integrate their brands into the ongoing digital space evolution as well as oversee all of NAS’ digital initiatives for clients. She will additionally retain her title as Chief Interactive Strategist for NAS.
Miller was quoted as saying “I could not be more excited about the possibilities for NAS with these two individuals as key members of the executive suite. Each brings a vision for the future and an unparalleled ability to think in ways that deliver optimal value for clients.”
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