ROP Highlight!

Posted by Laura McPeck, Director, Business Development

Want your print ad to get in front of more passive candidates? Think outside the “classified box” and take advantage of Run of Paper (ROP) Sections. Passive candidates are reading the news, entertainment and sports sections of their local papers. You’ll draw from a new pool of candidates and increase your response metrics. Reach out to your NAS Representative for further information.

Elements of Effective Recruitment Ads

Posted by Laura McPeck, Director, Business Development

There are numerous details to consider when evaluating the effectiveness of a recruitment ad message. Ad size, color, amount of illustrations, and other factors all work together to create the impression an ad makes on the reader. What makes readers take notice of an ad? Do position, color and size of an ad make a difference and affect print ad success? Answers to these questions, and many others, are important for creating effective recruitment advertising. Check out the following article which answers some of these questions and summarizes key statistical findings of advertising effectiveness studies for both print and internet advertising.

http://onthebus.nasrecruitment.com/TalentTips/NASinsights/ElementsofEffectiveRecruitmentAds.pdf

NAS Insights: Health Care Recruiting

Posted by Kate Wardwell, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Why They Leave: Raw Responses from a Wyoming Nursing Study

View comments from a three-part nurses study conducted by the Research and Planning Section, Wyoming Department of Employment, published 2008.

http://www.jacksonholestartrib.com/articles/2008/12/03/news/special/a60f55374d4b9c91872575130081cd08.txt


Worker Demand a Worry for Kansas Hospitals

Kansas hospitals seem to be holding their own. But looking ahead, the state faces a growing demand for health care workers -- not just nurses but also physician assistants, dental hygienists, speech therapists and others.

http://www.kansas.com/business/healthcare/story/619530.html

Laid-Off UTMB Professionals Find They are in High Demand at Job Fair; Nurses Have Hospitals Competing to Hire Them
Hospitals hired health professionals, especially nurses, on the spot Monday during the first day of a two-day job fair for the 3,000 employees laid off by the University of Texas Medical Branch at Galveston.

http://www.chron.com/disp/story.mpl/front/6141917.html

Unique advertising opportunity with taxi cabs

Posted by Laura McPeck, Director, Business Development

Check out this great article from Media Life’s Diego Vasquez regarding unique ways to advertise on taxi cabs.

http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_s_ad_in_and_on_taxi_cabs.asp

According to Vasquez “What makes taxis attractive to advertisers is their ability to circulate ad messages on a near-constant basis on city streets that during the day reach both shoppers already in a mood to spend and typically hard-to-reach office workers out for lunch or on their way to business appointments. And at night they reach folks out on the town.”

This is an excellent opportunity to reach those passive seekers. For further information, please feel free to reach out to your local NAS Representative.

NAS PRIDE Health Care Corner

Posted by Laura McPeck, Director, Business Development

NAS PRIDE (Premium Recognition Incentive Division for Employees) specializes in providing quality custom gifts, awards, and promotional merchandise to support your organization’s corporate identity, recruitment efforts, and employee incentive/retention/communication programs.

The PDF link below highlights several items available to our healthcare client partners. In addition, we have also included information regarding upcoming 2009 Healthcare Calendar of Recognition Days & Special Events.

To view the link, please visit –

http://www.nasrecruitment.com/pride/NAS_PRIDE_December_2008_HealthCare.pdf

NAS Insights: Healthcare Recruiting

Posted by Kate Wardwell, Director of Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Nursing Shortages Stretch South Carolina Hospitals

The overall number of nurses graduating from accredited nursing schools in the area-such as the two-year program at Orangeburg-Calhoun Technical College and the four-year program at South Carolina State University-are proving their quality. The problem lies in the fact there just aren't enough of them to meet the demand.

http://www.individual.com/story.php?story=92463830

AAMC Reports Growing Physician Shortage

A new report from the Association of American Medical Colleges says the United States is likely to face a shortfall of 124,000 physicians by 2025.

http://www.healthcarefinancenews.com/story.cms?id=8991

Students Watch How Hospital Nurses Work

Five students from Everglades High School's allied health science program, taught by registered nurse Sheron Favata, followed five nurses through daily work duties that changed second by second in a literal heartbeat.

http://www.miamiherald.com/news/broward/miramar/story/781345.html

Win the War for Talent through your Employment Brand

Posted by Laura McPeck, Director, Business Development

These days, your company’s job openings have to be marketed as creatively as your products and services. This article offers tips on how to develop a long-term employment branding strategy that will help you find and keep the best staff.

Read the full article by visiting…..
http://www.nasrecruitment.com/MicroSites/employmentbranding/articles/pdf/NAS_WinTalentEmployBrand.pdf