NAS Insights: Healthcare

Posted by Laura McPeck, Director, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Facing Shortage, Hospitals Offer Perks to Attract Nurses

With two new hospitals opening their doors and demand for medical services exploding in Metro Detroit, competition is heating up among area health care businesses to fill hundreds of newly created nursing positions.

http://www.detnews.com/apps/pbcs.dll/article?AID=/20081006/NEWS01/810060390

State Short on Health Care Workers as Meriter Grows

Just shortly after Meriter Hospital announced plans for expansion, the Wisconsin Hospitals Association released data indicating a shortage in health care workers. According to WHA Vice President Judy Warmuth, hospitals continue dealing with a slow growth in the health care workforce and a more demanding customer base with the aging population.

http://badgerherald.com/news/2008/10/03/state_short_on_healt.php

New Pima Medical Institute Program Targets Nursing Deficit

The Pima Medical Institute has launched a nursing program to help relieve a nurse shortage in the Pima County, AZ area.

http://www.azstarnet.com/business/259555

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

What newspapers must do to survive.

The nation's gloomy economy continues to claim victims, and newspapers are no exception. Retail and HR advertisers alike are considering new ways to drive more traffic while spending less and saving more.

David T. Clark, senior research analyst for publishing and advertising at Deutsche Bank Securities, talks to Media Life about what newspapers must do over the next year and a half to secure a turnaround.

An interesting discussion about the disruptive power of the internet, the various newspaper models, and the winners and losers among the chains.

Corporate success depends on diversity.

In Diversity Programs Essential for Corporate Success, we gain insight into how companies are dealing with the ups and downs of our increasingly global workforce. From launching (or evolving) a diversity strategy to understanding ROI, the article provides lots of interesting statistics. While short on practical tips and solutions, the information is great for those of us building business cases and negotiating budgets for our 2009 recruitment and retention initiative "wish list".

Learn to be the Ultimate GenY Employer-of-choice

For some great tips on how to hold a campus information session worth attending, check out this AdAge article: http://adage.com/gennext/post?article_id=131397.

Granted it's geared toward companies recruiting for advertising agencies, but the ideas are universal.

Just want the highlights? Here you go:

1. Customize your Employment Value Proposition pitch to the specific school and/or program.
2. Give your audience some credit. Sell career development, not parties and perks.
3. Show real-life case studies that highlight your competitive differentiators.
4. Be specific about your ideal candidate. Don't waste your time ... or theirs.
5. Leave something behind. At the very least, provide a one-sheet with available job openings, deadlines, contact information, etc. Even better, distribute your case studies.

Upcoming Webinar: Eleven Elements which Boost Career Site Performance

A key area that has a great impact on your recruiting strategy is your corporate website. Every aspect of your online strategy (job boards, banner ads, e-cards, blogs, SEO, social networking, etc.) has one goal in mind: to drive traffic to your site. Once you have driven your potential applicants there, you need to capture their undivided attention and position your organization as an employer of choice.

Kevin Hawkins, NAS Interactive Strategist and leading industry expert on the development and optimization of career websites, will be hosting a complimentary webinar on Wednesday, October 8th at 1 pm EST on Eleven Elements which Boost Career Site Performance.

Dial in/web access will be -

Dial-In: (888) 378-1550
Pass-Code: 2164688335

To join the meeting:
http://www.nasuniversity.com/careersitesf/

Please join us to discover the role your career site plays in your recruitment efforts and how to best communicate your Employment Value Proposition online!

'Tis the Season: Holiday Gifts We Love for Candidates and Employees

Candy Canes and Holiday Ornaments

These holiday staples can be customized with your company logo. Great for employee appreciation, candidate giveaways, holiday parties and more!

Gourmet Cookie and Brownie Assortments

One dozen, thick and chewy, home-style cookies and brownies, made from scratch! Two of each flavor (Chocolate Chunk, Apple Cinnamon, Snicker-doodle, and White Chocolate Macadamia) cookies along with two flavors (Double Chocolate and Blueberry) of brownies. Your logo is foil-stamped in gold on the rich navy blue gift box.

For more information and additional ideas, go to: http://www.nasrecruitment.com/pride/NAS_PRIDE_October_2008.pdf.

To place your oder, contact us today!

ASHHRA Conference: NAS Presence

Come meet NAS at the 44th Annual ASHHRA Conference & Exposition!

Austin Convention Center
October 11-14, 2008

Visit us at Booth #302

NAS healthcare recruitment experts can introduce you to strategic programs that build leadership, increase employee commitment and ensure your company’s overall financial success. Come see us, pick up valuable take-aways and learn how you can get started.