Monday, September 29, 2008

Online Job Brand Templates

Since you all are always on the lookout for quick and affordable ways to maximize online investments, we knew you’d be interested in this. Check out our clients' latest online job brand templates:

http://www.studio-server.com/demosite/NAS/NASinteractiveupdate/pages/jobtemplate.html

Inspired by engaging images, concise text and candidate-friendly content--online job brand templates celebrate the very best employment branding principles. So get your team together and look at your online postings versus those of your competitors. If you don't like what you find, call us.

Friday, September 26, 2008

Recent career site launches!

We are pleased to announce that several new career sites have launched, spanning a variety of industries. Happy surfing!

Heraeus - http://www.heraeus.jobs
University of Maryland Physicians - http://www.ummsphysician.jobs/
Wendy’s - http://www.wendys.com/careers/
Wendy's (en espanol) - http://www.wendys.com/es-us/careers/
United Airlines - http://unitedmba.fivefortyone.com/
Weyerhaeuser - http://www.weyerhaeuser.com/Company/Careers
Freddie Mac (campus and diversity sections) - http://freddiemac.com/careers/
Pizza Hut (Canada) - http://www.pizzahutcareers.ca/en/
Pizza Hut (Canada, in French) - http://www.pizzahutcareers.ca/fr/

Wednesday, September 24, 2008

NAS Insights: Healthcare

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

University of Massachusetts Recruiting Minority Nurses

When Ramona Nunez became a nurse 12 years ago, she remembers, she was one of just a handful of Latino nurses at her hospital. And at some area hospitals today, Nunez says, Latino nurses are still rare. The nursing program at the University of Massachusetts in Lowell hopes to change that.

http://www.boston.com/news/local/articles/2008/09/14/umass_lowell_recruiting_minority_nurses/

The Nursing Shortage

Health-care professionals and educators have known for more than a decade that an already acute nursing shortage will grow much worse, and in many cases they seemed powerless to do anything about it.

http://www.presstelegram.com/opinions/ci_10481376

Hospital Turns Recruiting Corner

Recruiting nurses to Merced in the past has been a tough job for the administration at Mercy Medical Center Merced. But during the past year, that's changing.

http://www.mercedsunstar.com/167/story/460854.html

First Aid for New Hampshire: Hire Nursing Instructors

For years, folks have been warning that a continuing shortage of nurses will become critical as aging baby boomers require more medical care. But experts here say the underlying problem is a shortage of educators to teach the next generation of nurses.

http://www.unionleader.com/article.aspx?headline=First+aid+for+New+Hampshire%3A+Hire+nursing+instructors&articleId=676eeddf-0e01-4b68-ace5-108d36751923


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Tuesday, September 23, 2008

The struggle to court Hispanic voters

By Diego Vasquez
Sep 23, 2008

http://www.medialifemagazine.com/artman2/publish/Media_economy_57/The_struggle_to_court_Hispanic_voters.asp

Hispanic voters are expected to play a crucial role in the upcoming presidential election, much as Hispanic talent plays a crucial role in today's workforce. This article provides an interesting look at "the presidential candidates’ media plans, why they’re not as effective as they could be, and how they could improve" ... insights that bear relevance to our own employment branding efforts to this important demographic.

Monday, September 22, 2008

U.S. Downsizing & Economic Trends reports

The #18 U.S. Downsizing & Economic Trends report has been posted on the NAS website.

Go to, double-click on or paste the following URL: http://www.nasrecruitment.com/
Then, click on RESOURCE CORNER on the red bar, then click on NAS Insights for a drop-down list of reports.

Friday, September 19, 2008

Coke Still No. 1 in Brand Value

By Jean Halliday
Published: September 18, 2008
DETROIT (AdAge.com)

Coca-Cola is again the world's most valuable brand, according to Interbrand's just-released annual list of the Best 100 Global Brands. While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Vista-burdened Microsoft to third, said Andy Bateman, CEO of Interbrand New York. GE was fourth, boosted by its "Ecomagination" communications program, and Nokia fifth. The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up 19%; retailer Zara, up 15%; and Nintendo, up 13%. Only one brand in the top 20, Citi, saw its brand value fall.

Read more at: http://adage.com/article?article_id=131117

Tuesday, September 16, 2008

NAS Insights: Healthcare

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

What Nurses Want; Recruitment Plans Focus on Working Conditions Over Financial Rewards

Many nurses want better working conditions more than they do extra money. Hospitals now are responding by introducing technology to dramatically reduce paperwork, offering more flexible hours, reducing caseloads, paying for advanced training and giving them more authority.

http://www.washingtonpost.com/wp-dyn/content/article/2008/09/12/AR2008091203367.html

Nurses Find New Life in Nursing

High patient-to-nurse staffing ratios, burdensome paperwork and growing management responsibilities have many nurses looking for work outside traditional nursing posts in hospitals and doctors' offices.

http://www.stltoday.com/stltoday/business/stories.nsf/healthcare/story/EE0B49999827827A862574C0000BDAE5?OpenDocument

Triad Hospitals Try Different Methods to Recruit Nurses

As the need for nurses continues unabated across the Triad and the nation, some of the area's health systems have rolled out new initiatives this summer to find innovative ways to fill critical positions.

http://triad.bizjournals.com/triad/stories/2008/09/15/story3.html?b=1221451200%5E1698299


NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.