NAS Recruitment Insights

NAS TalentTalk Blog

2009-11-19T06:18:00.000-08:00

Posted by Laura McPeck, Director of Total Quality, Business Development

I’d like to welcome you all and introduce you to our new blog NAS TalentTalk by visiting –

http://nasrecruitment.com/blog/b/nas-talent-talk/default.aspx

The NAS TalentTalk blog is hosted on our new site http://www.nasrecruitment.com/ and we invite you to subscribe to receive blog updates.

Check out our recent blog post recapping the Social Recruiting Summit in NYC by visiting http://bit.ly/2TIgFz.

Betting on Search Engine Marketing for Better Talent

2009-09-25T13:37:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

From cities to casinos, more employers are utilizing SEM for visibility and results

Cincinnati, OH (PRWEB) September 24, 2009 – In today’s tough economy, restrictions on recruitment budgets mean more organizations are looking to strategies that really perform. According to NAS Recruitment Communications, it’s why such a wide variety of organizations have turned to search engine marketing strategies as a means of maximizing their recruitment budgets.

“Our clients are quickly finding success in strategies like Pay-Per-Click (PPC) campaigns,” says Amy Walsman, Director of Business Development in Cincinnati, Ohio. “Clients such as Frisch’s, Belterra Resort & Casino, and even the City of Cincinnati are among the latest companies that are diving into this kind of medium to find the quality candidates they need. Clients like the fact that PPC campaigns are flexible and can work within any budget.”

“Plus, search engine marketing strategies like PPC campaigns are among the most measurable forms of marketing. Belterra Casino & Resorts, for example, has an SEM campaign that continues to see positive growth month after month. Their number of impressions continues to decrease, while the number of clicks continues to improve – thus Belterra is spending less money to generate the same number, or more, of responses than they had in the previous months.”

NAS manages Google Adwords, Yahoo! Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. Its dedicated SmartClicks Center for search engine marketing is manned by certified specialists who handle all aspects of the campaign. This allows NAS SmartClicks to provide the highest possible quality scores at the lowest cost-per-click.
“Search engine marketing strategies not only keep opportunities visible, but also drive top-of-mind brand awareness and help position an organization as an employer of choice in their industry,” says Walsman.

NAS Insights for Health Care Recruiting

2009-09-22T18:06:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Health Care Reform Could Stretch Primary Care Workforce Thin

If federal health care reform achieves its goal of providing health coverage to most of the 46.3 million uninsured Americans, it could strain a large segment of the local medical provider workforce, many experts warn.

Click on the link below to read article...

http://southflorida.bizjournals.com/southflorida/stories/2009/09/21/story11.html?b=1253505600%5E2112851

Study Shows Feds Will Need to Fill Health-Related Jobs in Maryland

The U.S. government will need to hire more than 50,000 new doctors, nurses and other health professionals nationwide in the next three years, according to a new study.

Click on the link below to read article...
http://somd.com/news/headlines/2009/10470.shtml

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Salary Analytics Help Employers Remain Competitive

2009-09-17T10:51:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) September 17, 2009 – When you need credible salary analytics for compensation and salary planning, relocations, or pay data to gauge competitive salaries, NAS Insights, the centralized research operation of NAS Recruitment Communications, can provide up-to-date customized salary information in an instant.

Whether you need to set area benchmarks for a single job or multiple position titles for a single area, NAS can help. Armed with the latest salary data available from the benchmark survey firm, Economic Research Institute (ERI), NAS Insights offers customized reports based on your specifications for industry, location and size.

Need salary ranges for a nurse practitioner or a website developer? Data is available for more than 5,000 non-executive position titles in the U.S. and Canada. The data covers 11 different industry categories, including nearly 900 titles from the healthcare industry. Looking for salary information for both large and small towns? Salary ranges for position titles are on hand for more than 8,000 U.S. and Canadian city locations.

“Salary information can undoubtedly be one of the most powerful instruments available to employers for attracting, motivating and retaining A-level talent,” according to Tracy Wharton, Director of NAS Insights. “Our goal is to make sure our clients have the most appropriate and competitive salary ranges for key positions.”

Career Sites To Get Chunk of HR Budget in 2010

2009-09-14T11:50:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Study reports boosting digital recruitment on many company’s “to-do” lists

Cleveland, OH (PRWEB) September 14, 2009 – Next year, your HR budget will likely include a major investment in digital recruitment enhancements—centered specifically on your company’s career site. According to NAS Interactive, a division of NAS Recruitment Communications, recent studies are pointing to the career site as the one recruitment investment with the biggest return in 2010.

“As the recent economic downturn wanes, we’re seeing more companies focus on recruitment investments that can maximize their ROI in the long term,” says Caroline Slomski, Interactive Marketing Strategist for NAS. “Next year’s budget will most likely include tools and metrics that can help HR organizations make smart decision on where they should advertise, and—more importantly—vehicles that can help them can market their opportunities more effectively. The career site is on the top of the list.”

According to Staffing.org’s Recruiting Metrics & Performance Benchmark Report 2009, job seekers consider information from the company’s career site—information that highlights the employee value proposition such as testimonials from current employees—as the most influential to their career decision.

The study also projects that the number of career sites will more than double from 2008 to 2012.

“It is the single most important place an organization can invest,” says Slomski. “But before you enter into the planning stage for your site expansion, you need to understand how candidates are interacting with your current site so that you know what your audience is consuming and what it is rejecting.

“The right performance metrics can help guide your expansion decisions, to get more success from online banner or search engine marketing campaigns, and validate search engine optimization investments.”

To learn more about career site analytics, as well as advanced analytics options available through NAS Total Source Tracker, register now to join a free webinar on Wednesday, September 16, 2009, at 2pm EST or contact Caroline Slomski at cslomski@nasrecruitment.com.

Kaiser: Challenging Economy Requires New Recruitment Mindset.

2009-09-11T13:09:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS expert articulated strategies at AZ SHRM meeting.

Cleveland, OH (PRWEB) September 11, 2009 – Hiring freezes… Budget cuts… Human Resources professionals are facing a wide range of unique demands in the current economy. At the recent Arizona SHRM State Conference in Phoenix, Matt Kaiser, NAS Recruitment Communications Vice President and Talent Strategist, suggested this is the time organizations should be proactive in attracting quality talent.

In an informative and interactive seminar entitled “The Time is Now: Best Practices for Recruiting in a Challenging Environment,” Kaiser provided insight into tactics companies can use to entice prime candidates to respond to their culture and opportunities.

“With the shift in the market, the recruitment landscape has grown increasingly more difficult, and leadership is questioning the need for new recruitment strategies,” he said. “Many organizations are hiding from candidates during these tough economic times, but right now is the ideal time to attract them.”

Kaiser went on to say, “Building brand identity and candidate relationships during slower economic times will position a company at the forefront of their industry in the minds of top talent. And when the economy does start to improve, that company will be far ahead of the competition in the war for talent.”

Niche Site Creates Positive Outcome for St. John West Shore Hospital

2009-09-09T13:35:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Banners and radio prove to be effective support options.

Cleveland, OH (PRWEB) September 8, 2009 – In urgent need of hiring experienced RNs, St. John West Shore Hospital (SJWS) in Cleveland, Ohio, turned to NAS Recruitment Communications to develop an exciting new branding campaign to launch in coordination with an open house to meet its recruitment needs.

To attract the attention of practiced RNs, NAS created an employment brand for SJWS that used photos of employees in real-life scenarios of the daily work at the hospital. It also utilized a multi-pronged media advertising approach, which utilized online components. A rich-media corner-peel ad - where one corner of the Web page expands to cover the screen upon mouse-over - was created on the homepage of Cleveland.com, the area’s local website. When job seekers clicked on the ad, they were directed to a splash page that displayed pertinent information about the open house and SJWS’ Web address, where potential candidates could apply online if they were unable to attend. A banner was developed to run on a local news website called MomsLikeMe.com, targeting the targeted female demographic. In addition, NAS created a succinct ten-second radio commercial that aired two weeks prior to the open house event.

NAS successfully measured activity from the corner-peel ad on Cleveland.com, based on the number of click-throughs. Results showed that the ad produced high-volume traffic and was a crucial component to the strong campaign. Sixty-five RNs attended the event and 21 interviews were scheduled. SJWS has already hired six RNs from the open house and continue to interview.

According to Jeanne Gregg, Employment Coordinator for SJWS, the event “…was terrific! We had a huge turnout and lots of fun! NAS was a valuable partner in the process.”

Premium Giveaways: September's Top Picks!

2009-09-03T09:09:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS PRIDE (Premium Recognition Incentive Division for Employees) specializes in providing quality custom gifts, awards, and promotional merchandise to support your organization's corporate identity, recruitment efforts, and employee incentive/retention/communication programs.

Each month we offer select products for both general recruiting and health care specific.

This Month's NAS PRIDE Select Products:

http://www.nasrecruitment.com/pride/NAS_PRIDE_September_2009.pdf

This Month's NAS PRIDE Health care Products:

http://www.nasrecruitment.com/pride/NAS_PRIDE_September_2009_HealthCare.pdf

NAS to Reveal Metric and SEO Secrets that can Boost Recruiting ROI

2009-09-01T07:06:00.000-07:00

Webinar will teach tools and techniques to guide sourcing decisions

Cleveland, OH (PRWEB) August 31, 2009 – NAS Interactive, a division of NAS Recruitment Communications, will present “Making Your Career Site Work for You: Let Metrics Guide Your Sourcing Strategy,” a special webinar to be hosted Wednesday, September 16th at 2:00 p.m. EST.

Caroline Slomski, Interactive Marketing Strategist, and Kevin Hawkins, National Internet Strategist for NAS, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully combining powerful new metric tools—tools that can map candidate activity through to application—with SEO techniques to increase their return on media investment and drive more qualified candidates to apply. All at a fraction of what most companies invest in print ads and online postings.

“Until recently, HR organizations relied heavily on media feedback and candidate self-sourcing tools to guide their sourcing decisions,” said Slomski. “However, most media metrics only report the number of clicks, impressions and other means of measuring initial engagement. And candidate self-sourcing—asking candidates to identify what source drove them to the application on a form within the ATS—offers organizations unreliable information at best. Our metrics can track through to the ATS, giving our clients a far more reliable method of source tracking than media feedback or an aided drop-down box.

“Tools like our Total Source Tracker help clients find out if the media sources they are paying for are converting the highest number of completed applications, or if there are other sources—like job aggregators or search engine traffic—that are giving them better results. If so, knowing how to optimize your site to take advantage of this traffic can help you maximize your ROI.”
To register for the September 16th webinar presentation, or to learn more about NAS’ comprehensive metrics tools, including Total Source Tracker, please contact Caroline Slomski at cslomski@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

NAS Leaders to speak at Garden State Council SHRM 18th Annual State Conference & Expo

2009-08-27T16:27:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Will emphasize maximizing interactive recruitment marketing.

Cleveland, OH (PRWEB) August 27, 2009 – NAS Recruitment Communications is pleased to announce that Vice President Tara Repucci, along with Laura McPeck, Director, Business Development, will be speaking at the upcoming Garden State Council – SHRM 18th Annual State Conference & Expo on October 26, 2009. The Conference, being held in Long Branch, NJ, will focus on the “Blueprint for a Changing Reality” and will provide insight into positioning organizations for growth and prosperity.

According to Laura McPeck, “We will be presenting an educational session on October 26th that concentrates on ‘Interactive Recruitment Marketing: Navigating the Internet & Web 2.0 Technology to Attract A-Level Talent.’ Participants will gain a clear picture of the current online recruiting landscape,” she said, “including a thorough understanding of interactive strategy development from website design and social networking to Web 2.0 execution.”

The session, beginning at 11:15 a.m., will show how complicated online recruiting has become, while demonstrating techniques to cut through the clutter and develop the most effective online strategy to reach potential candidates.

For further information on Repucci and McPeck’s upcoming speaking engagement at the Garden State Council SHRM Conference, please contact lmcpeck@nasrecruitment.com. You can also check the NAS website to learn about all upcoming NAS speaking engagements at http://nasrecruitment.com/talenttips/speakersbureau.html.

NAS Insights for Health Care Recruiting

2009-08-25T14:10:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Recession Easing for U.S. Hospitals

The median profit margin of U.S. hospitals rose from 0.17 percent in the third quarter of 2008 to 3.1 percent in the first quarter of 2009, an analysis from Thomson Reuters found.

Click on the link below to read article...

http://news.yahoo.com/s/nm/20090819/us_nm/us_hospitals_usa/print

Doctor Shortage Looms as Primary Care Loses Its Pull

The AAFP is predicting a shortage of 40,000 family physicians in 2020, when the demand is expected to spike.

Click on the link below to read article...

http://www.usatoday.com/news/health/2009-08-17-doctor-gp-shortage_N.htm

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Motivational Quote of the Week

2009-08-24T12:57:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."

- Jack Welch

Thursday Webinar to Uncover Website Best Practices to Attract Talent

2009-08-19T10:31:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Still time to sign up and learn strategies from an industry leader.

Cleveland, OH (PRWEB) August 19, 2009 – Companies seeking to maximize their corporate websites as powerful recruiting tools are just a few mouse-clicks away from an informative webinar presented by Matthew Adam, Executive Vice President and Chief Talent Strategist at NAS Recruitment Communications, and a recognized authority on innovative interactive solutions.

On Thursday, August 20, 2009, from 2:00 PM to 3:00 PM EDT, Adam will show how leading-edge organizations are developing sites that are intuitive, experiential and capable of filtering the right candidates in and the wrong candidates out. This engaging webinar will provide new ideas that can immediately impact participants’ organizations, including a thorough understanding of interactive strategy development, from website design and execution. Other key takeaways include website best practices and a sneak peek into the next generation of website development.

Spots are still available for this free webinar. To register, visit http://webinars.monster.com/forms/August20.

Matthew Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events, as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for A-level talent and recruiting in a virtual world, and he is a featured speaker at various SHRM, CUPA and SMA events. Recently promoted to the position of Executive Vice President, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.

ERE article: Why Recruiting Has to Go Video

2009-08-18T13:08:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Insightful article on the benefits of recruitment videos. According to Kevin Wheeler "The percentage of people watching videos and movies on the Internet has nearly doubled since 2006 and is now over 60% of all Internet users."

To read the full article, please visit:
http://tinyurl.com/kw8nmq

Video allows you to showcase your organization as an employer of choice and is an excellent way to provide potential applicants with a true picture of a "day in the life".

Check out some engaging recruitment videos by visiting -
http://tinyurl.com/pwyq69

NAS RECRUITMENT COMMUNICATIONS ANNOUNCES EXECUTIVE PROMOTIONS

2009-08-17T12:18:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) August 17, 2009 – James M. Miller, Chairman of NAS Recruitment Communications, today announced the promotions of Matthew Adam and Patty Van Leer to the position of Executive Vice President. Assuming leadership roles in the organization following the retirement of long time NAS executive, John Stepien, each of these NAS veterans brings an impressive portfolio of accomplishments to their new roles.

Adam is a nationally recognized lecturer in the field of recruitment communications. Speaking credits include keynoting a variety of events as well as engagements at nationally attended symposiums of human resources professionals. His expertise runs the entire gamut of talent acquisition strategies including employment brand differentiation, utilizing the career site as a competitive advantage in the search for “A” level talent and recruiting in a virtual world. In his new role, Adam will assume responsibility for executive level oversight of client service and creative activities at NAS. He will also continue to serve as NAS’ Chief Talent Strategist.

Van Leer is an established expert not only at NAS, but throughout the industry, in the rapidly emerging interactive, digital and online venues that have become synonymous with recruiting and retention strategies in recent years. An early adopter and innovator in this space, Van Leer is a proven leader assisting clients to establish and maintain a leading edge presence online In her new role, she will continue to serve clients by helping organizations integrate their brands into the ongoing digital space evolution as well as oversee all of NAS’ digital initiatives for clients. She will additionally retain her title as Chief Interactive Strategist for NAS.

Miller was quoted as saying “I could not be more excited about the possibilities for NAS with these two individuals as key members of the executive suite. Each brings a vision for the future and an unparalleled ability to think in ways that deliver optimal value for clients.”

NAS Insights for Health Care Recruiting

2009-08-12T06:47:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Study Names Top 10 U.S. Health Systems

The research and consulting firm Thomson Reuters has released a benchmarking study identifying the top 10 U.S. health systems based on their hospitals' clinical performance.

Click on the link below to read article...
http://www.healthcarefinancenews.com/news/study-names-top-10-us-health-systems

Nurses in Demand in Rural Areas

Location plays a role in nursing shortages. Rural areas are not as fortunate in finding new hires as the more urban areas.

Click on the link below to read article...
http://www.bismarcktribune.com/articles/2009/08/08/news/update/doc4a7dc0b692177479093954.txt

Center for Health Workforce Studies Releases New Physician Reports

The Center for Health Workforce Studies (CHWS) Annual New York Physician Workforce Profile points to a growing number of older physicians, and a continued decline in the number of physicians in several specialties.

Click on the link below to read article...
http://www.hanys.org/news/?date=2009-08-07#story_1131

New Career Site by NAS Helps Helzberg Diamonds Shine

2009-08-10T08:01:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Employment Culture Featured to Attract A-Level Talent.

Kansas City, MO (PRWEB) August 10, 2009 – Maximizing the impact of career site positioning and the intrinsic value it places on an organization as an employer of choice is something that Helzberg Diamonds embraces and endorses. To strategically position themselves apart from their competition, the Human Resources Department at Helzberg Diamonds made the decision to have NAS Recruitment Communications develop a career site that enhances the candidate experience.

“Helzberg wants job candidates to better understand their work culture, benefits and opportunities. With our creation of a new career site and accompanying employment video, they have successfully positioned themselves as a progressive, front-runner in talent acquisition,” said C.T. Trivella, Director, NAS Kansas City. “Helzberg Diamonds takes great pride in the messaging on their career site, and has worked closely with NAS to reinforce and communicate their employment value proposition.”

According to Daphne Means, Director of Recruiting and HR Field Operations for Helzberg Diamonds, “We’ve seen such positive results from our new employment site, thanks to the partnership we have with NAS. Now applicants can truly understand what it’s like to work at Helzberg Diamonds and know what our company stands for...which ultimately leads to a higher-quality applicant pool.”

“Because of the work we’ve done with NAS,” she continued, “more and more job seekers come directly to our website to get information on careers with Helzberg Diamonds. This is an investment that will continue to pay off as we reduce our reliance on other costly advertising methods, such as job boards, to get our employment brand recognized.”

NAS Insights for Health Care Recruiting

2009-08-07T15:36:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Healthcare Employment Continued to Grow in July

Employment in the U.S. healthcare sector increased by 20,000 jobs in July, according to recent data from the federal Bureau of Labor Statistics.

Click on the link below to read article...

http://www.healthcarefinancenews.com/news/healthcare-employment-continued-grow-july

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Interactive Day Produces Positive Results

2009-08-06T12:58:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Event Helps Entertainment Giant with Talent Search Techniques.

Cleveland, OH (PRWEB) August 6, 2009 – NAS Recruitment Communications recently hosted an Interactive Day with HMV, one of Canada’s largest retailers of music and games. The goal was to analyze HMV’s current online posting strategies and provide a fresh approach that would result in quality talent acquisition.

The one-day session, involving select job boards in Canada plus personnel from NAS and HMV, provided an opportunity to meet a wide range of interactive providers and learn more about their product offerings, effectiveness and geographical strengths. The invitation prompted interactive providers to think outside the box and offer solutions appropriate to HMV’s unique recruitment needs and challenges. This proactive and structured approach also allowed NAS to make recommendations based on recruitment best practices and lend its expertise with contract negotiations.

“In a tight economy and in an evolving recruitment landscape, it is necessary to help our clients identify online products and services that work around their budgets, while providing them with the best return on investment,” said Franz Yap, Director of Business Development for NAS Toronto. “With so many innovative online products and services out there, it is important for us to partner with our clients and help them understand which sites best address their recruitment needs and challenges. Hosting an Interactive Day with HMV allowed our client to make more informed decisions with regards to their online spend.

“In the end, the Interactive Day was very successful,” Yap continued, “in determining the best online solution for our client. It was a day of discovery, learning and innovation for everyone.”

NAS Insights for Health Care Recruiting

2009-08-05T05:49:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

If A Health-Care Bill Passes, Nurse Practitioners Could Be Key

There is an existing group of providers that health reformers are hoping can help fill the potential gap in the ranks of primary-care physicians: nurse practitioners.

Click on the link below to read article...
http://www.time.com/time/nation/article/0,8599,1914222,00.html

Nursing Students Need to Adjust to Changing Job Market

Nursing remains a hot career across the country, especially in the medical mecca that is Massachusetts, but the job market isnt what it once was.

Click on the link below to read article...
http://www.enterprisenews.com/business/x1307071598/Nursing-students-need-to-adjust-to-changing-job-market

Smart HR Organizations Investing in More Comprehensive Tools for Measuring ROI

2009-08-04T07:57:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Media source tracking pinpoints effective channels for applicants.

Cleveland, OH (PRWEB) August 3, 2009 – To maximize recruitment budgets during the economic downturn, many HR organizations are investing in better media tracking methods to help pinpoint the most effective media channels for specific job families, according to NAS Interactive, a division of NAS Recruitment Communications.

“The word is getting around as HR organizations that use tools such as our Total Source Tracker are able to identify what sources drive the highest volume of applicants,” says Caroline Slomski, Interactive Marketing Strategist for NAS.

NAS’ Total Source Tracker allows HR organization to measure media effectiveness by position advertised or job title, “tracking” a candidate’s response to a given media through to completed application—drilling deeper than typical media measurement sources or methods that require applicants to select from a drop down list of media within the applicant tracking system.

Millions of job seekers use the Internet every day to look for jobs so, on the surface it would seem a job board would be the ideal place for job postings. Most HR organizations rely on job board reports to measure effectiveness. These reports provide a good snapshot of activity, but fail to measure real results—completed applications in the ATS.

“What Total Source Tracker gives organizations is the opportunity to make informed decisions based on the actual results of the media buys—the follow through—rather than basing decisions on the candidate’s initial response,” says Patty Van Leer, Senior Vice President of Interactive. “It helps HR make informed decisions on how to buy more effectively, shift dollars to channels that are outperforming others, use media sources that can help them reach their intended audience rather than post every job to the same sites.

“Choosing the right channel to attract the right candidates is essential, but next to impossible if you don't have the tracking in place to measure response on each channel —online AND offline,” adds Slomski.

“Media trends change quickly and social networking is playing more of a role in how HR sources candidates. Total Source Tracker enables organizations to react to changes in the landscape as they occur, and modify their media plans to reach specific positions and to validate their return on investment.”

“These are the organizations that will have a real advantage on the competition for talent when the economy turns around.”

Time Management Tip of the Week

2009-08-03T06:42:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Make the Most of "Waiting Time"

From delayed flights, to the doctor's office, to your morning commute on the train... Make the most of your "waiting time". Whether it's finally catching up on that article you've been waiting to read, brainstorming ideas for your next team meeting, or planning out your next work day, try to make most of those minutes and hours that could be lost otherwise. If you don't have a laptop or PDA, try to keep a pad of paper with you for unexpected opportunities!

NAS Insights for Health Care Recruiting

2009-07-31T13:11:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Blogosphere Gives Hospitals, Medical Talk an Outlet

In the last year, a growing number of hospitals have discovered social media and they're using it to educate the public, market their services and address health issues.

Click on the link below to read article...

http://www.chron.com/disp/story.mpl/metropolitan/6548527.html

Survey Identifies Factors Driving New R.N. Turnover

A study suggests that dissatisfaction regarding work environment is a key driver of turnover among newly licensed R.N.s.

Click on the link below to read article...

http://www.rwjf.org/pr/digest.jsp?id=20460&topicid=1318

Study: Hospitals Must Retain Experienced Nurses as Nursing Shortage Looms

According to a new study, hospitals, medical centers and other healthcare organizations must implement strategies that help to keep more veteran nurses at patient bedsides.

Click on the link below to read article...

http://www.healthcarefinancenews.com/news/study-hospitals-must-retain-experienced-nurses-nursing-shortage-looms

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

NAS Puts Geographical Intelligence on the Map

2009-07-30T14:12:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Visualization Adds a New Twist on Market Analysis.

Cleveland, OH (PRWEB) July 30, 2009 – Imagine seeing, in one glance, a regional profile of areas that have the highest concentration of the talent you seek. Using its new mapping capabilities, NAS Insights, the centralized research operation of NAS Recruitment Communications, can help clients visualize exactly where their recruitment efforts should be targeted.

For a recruiting media plan to be successful, employers need to have many “where” questions answered. Where are potential candidates located? Where are major competitors located? Where do large concentrations of diverse populations exist? NAS Insights is equipped to bring visual clarity to these questions with unrivaled mapping expertise.

NAS Insights mapping solutions can help determine key locations for print media and radio advertising. Maps can also pinpoint heavily traveled highways and roads to support a billboard campaign, or target highly populated cities to support the use of direct mail. They can even be used to calculate the most favorable local recruiting areas based on miles or drive time.

“Maps take market strategy to the next level by providing a visual component to support and fine tune recruitment efforts,” said Kathleen Anne Gaiser, Research Analyst and NAS mapping expert. “Understanding a company’s market is paramount in making informed decisions and making sure recruitment dollars are optimized.”

NAS Insights can create customized maps to assist businesses in any industry with recruiting and workforce planning.

Motivational Quote of the Week

2009-07-29T05:33:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

"No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction."

Charles Kendall Adams

NAS Insights for Health Care Recruiting

2009-07-28T17:07:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Doctor and Nurse Shortages Plague U.S.

The nation's struggles with physician and nurse shortages are evident as health care reform takes shape.

Click on the link below to read article...

http://www.kaiserhealthnews.org/Daily-Reports/2009/July/28/Shortages.aspx

U.S. Facing Severe Shortage of Heart Surgeons

The U.S. is likely to face a severe shortage of heart surgeons in the next 10 years, say representatives from medical schools and thoracic surgeons' groups.

Click on the link below to read article...

http://www.nlm.nih.gov/medlineplus/news/fullstory_87408.html

Female Surgeons Like What They Do, Survey Finds

If they had to do it all again, most female surgeons would choose the same career path, a new survey has found. But most say they'd prefer more flex time and balance in life.

Click on the link below to read article...

http://www.nlm.nih.gov/medlineplus/news/fullstory_87154.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

NAS Talent Strategist Provides Vital Market Analysis for Texas Healthcare Clients.

2009-07-27T10:40:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Dallas, TX (PRWEB) July 27, 2009 – Kristine Rhodes, Dallas-based Talent Strategist for NAS Recruitment Communications, announced today that recently added metrics tools are helping HR healthcare clients attract the best from a select talent pool.

“NAS Insights’ new online healthcare metrics tool,” Rhodes said, “gives us an additional set of critical data that pinpoints a specific audience. These customized reports are the foundation of a successful recruitment and retention program.”

According to Rhodes, developing a strategic workforce planning initiative requires many building blocks.

“We create healthcare hotsheets for our clients,” Rhodes said. “These monthly reports provide the market analysis that gives them an edge over their competition and helps them make informed decisions. A demographic profile with information about the area’s population, median age, education levels, and unemployment rate can determine the probability of persuading a candidate to relocate and, consequently, whether or not a segment of the budget should be earmarked for national advertising. A report such as the Texas RN Workforce profile provides specifics about the area’s current workforce, including the fact that, by 2020, the demand for RNs in Texas is expected to grow 86%, while the supply will grow only 53%.”

NAS Insights for Health Care Recruiting

2009-07-24T14:00:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Survey: Nurses Working More During Recession
Nurses are putting in more hours at work than at this time last year but expect to return to pre-recession work levels once the economy rebounds, according to a recent survey.

Click on the link below to read article...
http://www.healthcarefinancenews.com/news/survey-nurses-working-more-during-recession

Another Hurdle to Health Care Reform: Too Few General Practice Doctors
The supply of primary care physicians is already tight in some parts of the country, and finding a general practice doctor will probably become even harder if the pool of insured Americans expands.

Click on the link below to read article...
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2297

Economy Has More Men Looking at Traditionally Female Jobs
As the economy falls apart, health care, education and other sectors traditionally dominated by women are shedding jobs at a far slower rate than "male" occupations.

Click on the link below to read article...
http://www.baltimoresun.com/business/bal-bz.hancock17jul17,0,1833894.column

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Successful SHRM Presentation Sets Off Industry Buzz- NAS provides recruitment expertise for a changing economy.

2009-07-23T06:41:00.001-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Cleveland, OH (PRWEB) July 23, 2009 –The City of New Orleans provided an appropriate backdrop for the Society for Human Resources Management (SHRM) Annual Conference in June, where recruitment professionals sought new ways to thrive in an economy that has been termed a “second Katrina.”

Providing a note of optimism, with a healthy dose of pragmatic insight, was Matthew Adam, Vice President and Chief Talent Strategist with NAS Recruitment Communications, a premier name in talent acquisition solutions. Over 200 conference attendees came to hear techniques to developing intuitive websites that successfully connect with quality candidates. Response to “Your Website Can Be Your #1 Recruiting Tool” has been overwhelmingly positive.
Said one blogger on RecruitingBlogs.com, “In the hour-long session, Matt provided a good framework for companies looking to develop or enhance their Careers site, as well as showed several good examples of companies currently doing it right.” The comments went on to say, “He [Matt] kicked off the meeting with four Website Truths: It’s all about the candidate experience. Secure your .jobs domain name. Use microsites to create a targeted and engaging experience for candidates. Capture the metrics.”

During an interview with Total Picture Radio’s Peter Clayton, Adam further explained the importance of looking at your website from the candidate’s viewpoint. “Nowadays, A-level candidate carefully managing his or her career is visiting your website and making assumptions about your organization based on what they find. Unfortunately, many websites are not designed with the candidate experience in mind and fail to engage talent.” A podcast of the entire interview may be found at http://www.totalpicture.com/shows/recruiting/matthew-adam-shrm-podcast.html.

Adam is a recruitment strategy consultant with over 14 years of professional experience with both Fortune 500 companies and start-ups. An author and experienced keynote speaker, he will continue to offer his insight at regional and national conferences throughout 2009.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Time Management Tip of the Week - TweetDeck

2009-07-22T06:05:00.000-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

Twitter can be quite overwhelming for new and established users. The more followers or people the person follows than the more confusing the flood of updates and information can be. TweetDeck brings organization and consolidation to your Twitter experience.

It is a free application allowing users to organize, update, and essentially handle all the @replies, direct messages, retweets, and updates that come up 24/7.

Motivational Quote of the Week

2009-07-21T13:50:00.000-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

The only way of finding the limits of the possible is by going beyond them into the impossible.

~Arthur C. Clarke

Recession has HR Organizations Playing “Catch-up” with Candidates

2009-07-20T06:36:00.001-07:00

Polls Show Job Seekers Adopting Alternative Search Methods Quicker than HR.

Cleveland, OH (PRWEB) July 20, 2009 –

While HR organizations have dramatically scaled back their recruiting in the economic downturn, many have learned they must embrace new recruiting habits now if they want to attract top candidates before the inevitable turnaround, according to NAS Interactive, a division of NAS Recruitment Communications.

At a recent learning event for HR professionals co-hosted by NAS and job aggregator SimplyHired, attendees were polled about their current hiring practices. Over 80% still relied primarily on the major job boards for posting job openings.

However, the habits of job seekers have dramatically changed. Studies by digital measurement giant comScore has found that 60% of all job searches today are being conducted through search engines and job aggregators, versus a total of 40% on the big three boards—CareerBuilder, Monster and Yahoo!—combined.

“Most HR professionals recognize how quickly the digital landscape is changing, and that they need to continually put new practices into play to attract top talent,” said Caroline Slomski, NAS Interactive Marketing Strategist. “It’s why our Social Networking Boot Camps and interactive media webinars prove so popular. But we don’t want clients to just follow the trends. We encourage our clients to put the kind of analytics in place that will help them understand what is working and what is not. Where are your candidates coming from today, versus six months ago? Which channels—both paid and unpaid—are bringing in the most completed applications? And how can you adjust your strategy so you can maximize your ROI?”

“There are so many opinions out there on what’s working and what’s not,” said NAS Vice President of Development Stephan Kruger. “That’s why every organization needs real data that tracks what media their candidates are attracted to, and how they respond with the employment message. It lets you react to changes in the landscape as they occur, so you’re always in the driver’s seat.”

NAS Interactives analytics tools, such as Total Source Tracker, can help organizations track candidates from all media - from initial click to completed application - so they can measure media efficiency and reduce overall advertising spend.

To find out more about NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

NAS Insights for Health Care Recruiting

2009-07-17T13:37:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

America's Best Hospitals: the 2009-10 Honor Roll

US News & World Report's annual ranking of the country's medical centers looks at how well a hospital handles complex and demanding situations.

Click on the link below to read article...

http://health.usnews.com/articles/health/best-hospitals/2009/07/15/americas-best-hospitals-the-2009-2010-honor-roll.html

Aging Population Leads to Healthcare Salary Increases

Salaries are on the rise for nurses, pharmacists, physical therapists, home health aides and occupational therapists, according to recent employer survey data.

Click on the link below to read article...

http://www.healthcarefinancenews.com/news/aging-population-leads-healthcare-salary-increases

Family Doctors: An Endangered Breed

As more medical students shun primary care for higher-paid specialties, experts warn of a severe imbalance that could cripple the nation's health care system.

Click on the link below to read article...

http://money.cnn.com/2009/07/16/news/economy/healthcare_doctors_shortage/?postversion=2009071610

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Targeted, brand-focused microsite attracts students to Freddie Mac.

2009-07-16T12:01:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Campus recruitment plan gets interactive boost.

Baltimore, MD (PRWEB) July 16, 2009 – With the assistance of NAS Recruitment Communications, Freddie Mac has expanded its campus recruitment efforts by implementing a more targeted and effective strategy, focused on its campus microsite.

NAS significantly enhanced Freddie Mac’s campus microsite (freddiemaccampus.jobs), turning existing static, text-heavy pages into pages with dynamic graphics, good use of white space and Flash elements. The consistent message – “You want a career with impact” – drives home the fact that Freddie Mac employees not only experience a rewarding career, they also help restore a healthy economy.

According to Susan Snyder, Freddie Mac’s Advertising Manager, the results were impressive. “The campus microsite gave us greater recognition and a distinctive identity,” Susan commented. “We immediately had a considerable increase in qualified candidate traffic. Within the first week of launch, we had over 55% positive feedback. And students are spending longer amounts of time searching for information on the site.”

“Attracting college hires is crucial to our business areas,” said Stephanie Roemer, Freddie Mac’s Campus Relations Manager. “We recently invited over 200 students to visit our headquarters and participate in interviews – and we made job offers to selected candidates. The quality and volume of students we were able to screen in advance on the microsite added significantly to the success of the event.”

The campus microsite includes an events calendar with individualized university RSVP pages, which allows Freddie Mac to gauge event attendance. NAS also created a new candidate database to track applicants. “This helps Freddie Mac cross-reference resumes with jobs, maintain dialogue with students and prepare for upcoming campus events,” said Jennifer Henley, NAS Business Development Director. “It’s important in any campus effort to sustain an ongoing relationship with students.”

NAS Insights for Health Care Recruiting

2009-07-14T14:22:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

3.5 Million New Healthcare Jobs Expected by 2016

Healthcare will remain the largest source of job growth in the coming years, according to a new study released by the President's Council of Economic Advisors.

Click on the link below to read article...

http://www.healthleadersmedia.com/content/235851/topic/WS_HLM2_HR/35-Million-New-Healthcare-Jobs-Expected-by-2016.html

Number of Nurses Falling as Need for Care Grows in an Aging Population

Although the economy has pushed some retired nurses back to work and kept others from retiring, there still is a shortage of nurses.

Click on the link below to read article...

http://www2.ljworld.com/news/2009/jul/12/critical-shortage/?city_local

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

NAS Insights for Health Care Recruiting

2009-07-13T07:36:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Seven of 10 Nurses Report Insufficient Staffing

A recent online poll from the American Nurses Association found that staffing problems drive nurses from positions.

Click on the link below to read article...

http://www.safestaffingsaveslives.org/WhatisANADoing/PollResults/Safe-Staffing-Poll-Results.aspx

Study Finds Work Satisfaction Tied to Certification Support

The Critical Care Nurses' Work Environments study found nurses consistently rated their relationships with managers and the quality of care higher when their facilities supported certification and continuing education.

Click on the link below to read article...

http://news.nurse.com/article/20090706/NATIONAL01/106290027/-1/frontpage

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

NAS Believes in the Recruitment Power of Video

2009-07-09T07:13:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

“Moving images tell the story of Motion Picture & Television Fund.”

Cleveland, OH (PRWEB) July 9, 2009 –NAS Recruitment Communications announced the recent release of an innovative streaming video, spotlighting the facility and career opportunities at Los Angeles client, Motion Picture & Television Fund.

Under the theme, “We take care of our own,” the video begins in sepia evoking Hollywood and its silver screen heritage. It then proceeds to weave a special tale of care and compassion at this premier healthcare network serving members of the movie and television industry. Breathtaking shots of sumptuously landscaped grounds and scenes of cheerful patients and residents give career candidates a rare insight into this unique employment experience.

Jan Zlotowicz, Vice President of Human Resources at Motion Picture & Television Fund stated, “It is wonderful to have a recruitment video that so beautifully expresses the warmth and compassion that is a large part of the MPTF organization.”

“In this era of YouTube, digital video is an essential part of any effective Web 2.0 strategy,” said Greg Rousseau, NAS Vice President/Southwestern Region.

“Besides,” added Rousseau, “what could be more appropriate for a client like Motion Picture than to convey the dramatic and heartfelt qualities of its organization than through the power of the moving image.”

You can view the video at: http://www.maddash.net/videos/mptf/

NAS Insights for Healthcare Recruiting

2009-07-08T09:21:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Though Weak, Healthcare Still Posting Job Gains

Hiring at hospitals remained anemic but positive in June as unemployment in the U.S. economy rose even further on mounting job losses in manufacturing, construction and professional services.

Click on the link below to read article...
http://www.modernhealthcare.com/article/20090702/REG/307029971

Most Missouri Job Vacancies in Nursing

Missouri's health care and social assistance industries have the highest number of vacancies, a new state report shows.

Click on the link below to read article...
http://www.bizjournals.com/stlouis/stories/2009/06/29/daily17.html

Globally, Patients Pay the Price for Insufficient Nursing Staff

Nurses believe that heavy workloads and insufficient staff are impacting patient care and health outcomes around the world, according to research presented at the International Council of Nurses' 24th Quadrennial Congress.

Click on the link below to read article...
http://www.healthcarefinancenews.com/news/globally-patients-pay-price-insufficient-nursing-staff-large-workloads

Motivational Quote of the Week

2009-07-08T06:00:00.000-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

Watch with glittering eyes the whole world around you, because the greatest secrets are always hidden in the most unlikely places. Those who don’t believe in the magic will never find it!

- roald dahl

Mobile Recruiting Marketing - Complimentary Webinar

2009-07-07T12:33:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Today, despite the global economic downturn, the demand for mobile broadband is on the rise. Mobile experts indicate that there will be more than 1 billion mobile broadband users by 2013 and it’s imperative to be “mobile ready” from a branding perspective. We have a number of solutions that can target these cell phone users from a recruitment perspective.

Please join NAS at an upcoming complimentary webinar to learn more about mobile recruitment marketing:

Webinar: Mobile Recruiting Marketing
Date: Wednesday, July 15th from 3 – 4 pm

If interested in attending this informative session, please reach out to your Account Manager who will follow up with dial in/weblink for the formal presentation.

Welcome to the July Media Spotlight!

2009-07-06T14:16:00.001-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Hello,
We hope you had a fun and safe holiday weekend! Thank you for taking the time to check out our July Media Spotlight.

Below, you will find a list of upcoming career fairs and media specials for the Northeast region. As always, if you are interested in any of these opportunities, please let us know.

Thanks again,

Your NAS Boston Team

July Media Spotlight- Career Fair Update

2009-07-06T14:08:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Monster Career Fair- 7/30- Hartford, CT

Monster Career Fair- 7/20- Boston, MA

Career MD Career Fair- 8/3- Boston, MA

SalesTrax Career Fair- 8/5- Boston, MA

Women Job Fair- 8/19- Boston, MA

RecruitMilitary Career Fair- 8/27- Boston, MA

Monster Career Fair- 8/27- Vorhees, NJ

Monster Career Fair- 8/28- Somerset, NJ

SalesTrax Career Fair- 7/8- Syracuse, NY

CareerBuilder Career Fair- 7/9- New York, NY

Diversity Job Fair- 7/14- New York, NY

Monster Military/Veterans Career Fair- 7/22- New York, NY

Career MD Career Fair- 8/19- New York, NY

Monster Career Fair- 8/12- Melville/Long Island, NY

Job Expo- 8/20- Melville, NY

July Media Spotlight- Media Specials

2009-07-06T13:53:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Nursing Spectrum New England- July Issue
Focus: Diversity/Nursing Excellence with Bonus Distribution at the Tarrytown, CT Career Fair and the Academy of Medical-Surgical Nurses Annual Convention. Deadline: Thursday, July 9th

Minority Nurse.com E-Newsletter Sponsorship
Sponsorship in the July 15th Issue will automatically earn you a free sponsorship in the September 9th issue. Deadline: Thursday, July 9th

Hem/Onc Today
Reach over 35,000 Hem/Onc Professionals twice monthly by advertising in the only publication dedicated to both oncology and hematology professionals. Upcoming deadlines are as follows: July 25th Issue= 7/6. August 10th Issue= 7/15. August 25th Issue= 8/3

HFMA Job Bank
Place your recruitment ad with Healthcare Financial Management Association (HFMA) and gain targeted visibility with many of the qualified, high caliber candidates you seek. Through hfm, our new Job Bank and Career Opportunities e-newsletter, you will be able to reach over 100,000 top-notch candidates! August Issue closing July 8th.

PharmacyWeek
July Special! During the month of July purchase any 4X print run and get 4 extra weeks online FREE! Offer expires July 31st.

Boston Globe: 2009 Top Places to Work
The deadline for nominations has been extended until July 7th. Visit www.topworkplaces.com/boston to apply.

Boston Globe: Careers in Education K-12
This will be a special advertising section appearing within the Money & Careers section on July 19th. Deadline: Thursday, July 16th

Boston Globe: Careers in Engineering, IT & Security Clearance
This will be a special advertising section appearing within the Money & Careers section on July 26th. There will also be a career fair on July 27th at the Burlington Marriott from 10 am - 4 pm. Deadline: Friday, July 17th

Gannett New Jersey Media Group- Education Specials
Specials are being offered in the Asbury Park Press, Home News Tribune, Courier News and the Daily Recory for Display Ads only. These are super discounded rates designed to assist Education clients to attract the top candidates and mainain reduced budgets.

Reminder!! Upcoming Complimentary NAS Webinars:

Mobile Recruiting Marketing Webinar: July 15^th

Introduction to SimplyHired: July 7^th

NAS Social Networking Boot Camp Gets HR Shops in Shape to Recruit in New Web 2.0 Environments

2009-07-06T08:57:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Cleveland, OH (PRWEB) July 6, 2009 – HR professionals from dozens of organizations have recently learned how quickly and easily they can connect with candidates on social media networks like Twitter, Facebook and LinkedIn through NAS Interactive’s new Social Networking Boot Camp.

NAS Interactive, a division of NAS Recruitment, began offering its Social Networking Boot Camp to help client organizations incorporate social networks into sourcing strategies, and how to use them efficiently. Since the Boot Camp’s introduction, many organizations have taken advantage of the program via onsite presentations and webinars, and the results have been remarkable.

“Many of our customers thought that introducing social networking would require a significant time investment—one that would be hard to realistically maintain,” said NAS Interactive Marketing Strategist Caroline Slomski. “Social networks are too important to ignore when implementing a sourcing strategy. That’s why we introduce participants to tools that can be incorporated into their everyday communication channels—like email—so recruiters can interact with their social networks without a major time commitment or project interruption.”

According to Linda Novak, Director of HR Development for West Penn Allegheny Health System (WPAHS), the onsite format is ideal for bringing new social network users up to speed. “Our novice social media recruiters were able to set up their LinkedIn, Facebook, and Twitter accounts,” Novak said. “Others who already had accounts learned better and more effective methods to use social media for recruiting. There was something for everyone. In addition, Caroline oriented all staff members to the vast array of tools available and made specific recommendations to enhance recruitment at individual hospitals as well as the health system overall.”

Treva Spencer-Dupree, Supervisor of Recruiting and Onboarding for United Water whose recruiting organization took advantage of the program via webinar concurred. I thought the Boot Camp was thorough and very informative. As a utility that is looking to be on the forefront of technology, the camp gave insight to communications and company awareness presented to the masses via the web, she said. To learn more about NAS Social Networking Boot Camp and its entire line of digital recruitment solutions, please contact Caroline Slomski at cslomski@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

NAS and SimplyHired Complimentary Webinar - 7/7 at 2 pm

2009-07-06T06:42:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Recruitment strategy consultants from SimplyHired and NAS Interactive will offer tips for maximizing draw from job aggregators, share how HR organizations can maximize the power of these job-centric search engines and the strategies that can put your jobs in front of candidates more efficiently and economically.

If you are interested in attending this complimentary webcast, please register by visiting: http://nasinteractive.com/survey/nas/SimplyHired.aspx

Hospital Market Analysis Provided by NAS is Critical to Talent Acquisition

2009-07-02T07:56:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Hospital Market Analysis Provided by NAS is Critical to Talent Acquisition
High-demand employment field requires specialized expertise.

Cleveland, OH (PRWEB) July 2, 2009 – In today’s economy, one area of growth continues to be healthcare, a field that has its own unique challenges in finding qualified candidates. NAS Insights, the centralized research operation at NAS Recruitment Communications, is an industry leader in providing vital hospital market analysis that helps clients pinpoint hard-to-recruit healthcare talent.

Medical, nursing and allied health openings have very specific qualifications and target applicant pools. By drawing upon the latest U.S. hospital data available from the American Hospital Association, NAS Insights can pinpoint hospitals by geographic location, facility type, services and number of beds, information important for locating targeted positions and candidates. For example, when recruiting for a registered Polysomnographic Technologist in Chicago, NAS Insights can offer a targeted approach by identifying hospitals in the area that have sleep centers.

“Because searching for healthcare talent requires skill-specific recruitment, it is essential for our clients to be thoroughly familiar with the healthcare labor market, including their competition,” said Tracy Wharton, Director of NAS Insights. “ “NAS Insights is able to offer our clients critical data on over 6,500 hospitals across the nation. Keeping on top of changing employment needs and opportunities is so important in today’s marketplace.”

To find out more about how NAS Insights can create a customized hospital market profile to fit your specific needs, please contact your nearest NAS office.NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

New Interactive Career Site & Project Launches

2009-07-01T09:39:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Interactive would like to announce the launch of several projects during Q2 2009. These sites comprise our most recent client partnerships, and exemplify the variety of clients and industries extending their employment brands into the interactive space.

Barnes-Jewish Hospital Offline Ad Tracker: http://www.joinbarnesjewish.jobs
Freddie Mac Diversity Quick Apply: http://www.freddiemac.com/careers/diversity/join.html
Freddie Mac Event Splash Page: http://www.freddiemacevents.jobs/openhouse
HealthONE career site: http://coloradohealthcare.jobs/
Helzberg Diamonds career site video page http://www.helzberg.com/careers/watch-our-videos.html
Intrepid Potash career site http://www.intrepidpotash.jobs
The North Central Group career site http://www.ncgcareers.com/careershome

Motivational Quote of the Week

2009-07-01T06:01:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will."

- Vince Lombardi

Strong Brands Thrive in Spite of the Economy

2009-06-29T07:41:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 29, 2009 –NAS Recruitment Communications announced today the launch of Children’s Hospital Boston’s Case Study Microsite, spotlighting the power and success of a breakthrough Employment Brand.

Since its inception two years ago, the award-winning “Do Big Things” Employment Brand has showcased Children’s worldwide position in the healthcare industry. Viewers to the NAS interactive microsite will experience for themselves how building a distinctive Employment Brand can capture not only candidates’ attention, but also become a key differentiator for the entire organization.

“We are proud of what we have accomplished for our partners at Children’s,” said Emily Hargrave, NAS Senior Account Manager. “The multimedia campaign has achieved its goals because the brand ensures consistency of message. Even when our budgets are challenging, having a powerful brand helps create tremendous efficiencies and the best possible ROI.”

“Employment Brand equity built today is equity here to stay,” stated Charles Davis, Senior Creative Strategist and leader of the Children’s brand development team. “Deploying robust Employment Brands gives our clients a long-term position in the marketplace.”

You can visit the NAS Children’s Hospital Boston Microsite at http://nasrecruitment.com/CaseStudies/MicroSites/ChildrensHospitalBoston/default.asp. Connect with NAS at http://www.nasrecruitment.com/Contact/ for an Employment Brand that can do big things for you.

NAS Insights for Health Care Recruiting

2009-06-26T12:30:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

No Relief: Shortage Keeps Older Docs on the Job

Across the country, more aging doctors are finding they can't retire. In fact, there are at least 4,500 primary care doctors older than 75.

Click on the link below to read article...

http://www.msnbc.msn.com/id/31507763/ns/health-health_care/

Healthcare Lures Students with the Promise of Jobs

In a labor market that needs a respirator, people are surging into school programs that offer training for healthcare professions.

Click on the link below to read article...

http://www.venturacountystar.com/news/2009/jun/23/healthy-career-outlook-healthcare-lures-students/?printer=1/

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Keep your Business on the Move with Compelling Transit Ads.

2009-06-26T10:45:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Big, splashy messages attract attention. And since transit advertising is less costly than any other media, it is quickly engaging the ad budget dollars of financially-savvy companies in every industry.

With transit ads, your message is most likely performing for a captive audience. Commuters sitting in rush-hour traffic are exposed to the same billboards five days a week. Retail customers stand and wait as messages trail along the bottom of the cash-register price-point readout. Public transportation riders read the same posters on the bus shelter and inside the bus over and over and over again.

To learn more about transit advertising and to view sample creative pieces, please visit:

http://tinyurl.com/ndeqn3

NAS Insights for Health Care Recruiting

2009-06-24T06:18:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Home Health Care Business Continues Growing
The latest numbers from the U.S. Bureau of Labor Statistics predict the personal and home-care aide industry is expected to grow by more than 50 percent between 2006 and 2016.

Click on the link below to read article...
http://www.bizjournals.com/milwaukee/stories/2009/06/22/story14.html?b=1245643200^1848380&s=industry

America to See Shortage of Health Care Professionals
A nationwide shortage of health care professionals, especially nurses, is beginning to surface and can be taken advantage of by those left in the wake of economic crisis.

Click on the link below to read article...
http://www.richmondregister.com/localnews/local_story_171225810.html

Immigration: More Foreign Nurses Needed?
The U.S. nurse shortage is getting worse, but are more visas the answer, or would improved training capacity, working conditions, and pay do the trick?

Click on the link below to read article...
http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090619_970033.htm

Motivational Quote of the Week

2009-06-24T06:13:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

"Leave nothing for tomorrow which can be done today."

-- Abraham Lincoln

Recruitment Hotsheet – Chemical Engineering

2009-06-23T12:53:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

In 2006, engineers held about 1.5 million jobs. Chemical engineers made up 30,000 of these professionals; 29% of chemical engineers were employed in chemical manufacturing. Chemical engineers are seeing an increased diversity in professional opportunities, including biotechnological industries, as well as outside the world of engineering. Other employers, particularly in the finance sector, appreciate the logical analysis and problem-solving skills of chemical engineers, coupled with their high numerical abilities, teamwork and communication skills. The sectors in which chemical engineers find themselves working is extremely broad, ranging through food and drink, oil and gas, water, energy, pharmaceuticals and cosmetics to the more traditional areas of chemicals and petro-chemicals.

To learn more about top trends, markets & upcoming events, please visit -

http://tinyurl.com/lgwjex

Time Management Tip of the Week

2009-06-22T13:19:00.001-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

ASSIGN NEXT STEPS:

It’s critical that you understand each task's very next step. If you know your next step ahead of time you can quickly work towards completing each project. The added benefit is your monumental meal becomes manageable bites.

source: GTD-style

NAS and SimplyHired to Offer Tips for Maximizing Draw from Job Aggregators

2009-06-22T09:56:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Webinar will teach strategies that help you compete for talent on today’s hot job sites.

Cleveland, OH (PRWEB) June 22, 2009 –NAS Interactive, a division of NAS Recruitment Communications, announced that it will team up with SimplyHired to present “Maximize Your Candidate Engagement through Job Aggregators,” a special webinar to be hosted Tuesday, July 7th at 2:00 p.m. EST.

Caroline Slomski, National Internet Strategist for NAS, and Felicia Jamin, Manager of Agency Relations for SimplyHired, will co-host the hour-long presentation. Attendees will learn how HR organizations can maximize the power of job-centric search engines and the strategies that can put their jobs in front of candidates more efficiently and economically.

“Online activity trends among job seekers are rapidly changing. More and more, they’re turning to job aggregators like SimplyHired because of its ability to streamline the job search process,” said Slomski. “Knowing how to position your jobs to be seen on these sites through strategies like pay-per-click is imperative for organizations today.”

Aggregators collect job postings from databases across the Web, including employer websites, traditional job boards like Monster and CareerBuilder, and others. For candidates, aggregators offer seekers the chance to see positions from multiple organizations and sources served up at a single site. NAS has found that job aggregators provide significant traffic to client career sites and can be an essential component to companies’ recruitment marketing strategy. Webinar participants will learn strategies that can help them improve their rankings and provide cost-effective results.

“Organizations are searching for innovative advertising options that are measurable and extremely cost-effective,” Slomski remarked, “and they’ll find it in search engine strategies like the ones we will present. These are strategies that will be recruitment staples in years to come, and organizations that want to be competitive when the economy rebounds need to get on board now.”

To register for the July 7th webinar presentation, please visit http://nasinteractive.com/survey/nas/SimplyHired.aspx

NAS Insights for Health Care Recruiting

2009-06-22T09:53:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Five Factors Can Keep Nurses on the Job

Factors such as satisfaction and organizational commitment can help stop new nurses from leaving their jobs and, in turn, save money for health systems.
Click on the link below to read article...

http://www.oncologynursingnews.com/Five-Factors-Can-Keep-Nurses-On-The-Job/article/137324/

Best Children's Hospitals Rankings

Find out which hospitals made the honor roll this year with U.S.News & World Report's annual rankings of the best pediatric facilities in the United States.

Click on the link below to read article...

http://health.usnews.com/sections/health/best-childrens-hospitals/index.html

Physician Salaries Up From '08

While primary care physician salaries are still out of whack, salaries for both specialist and primary-care doctors coming out of residencies increased last year, according to a new survey by the Medical Group Management Association.
Click on the link below to read article...

http://www.fiercehealthcare.com/story/mgma-physician-salaries-08/2009-06-18

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

July Recognition Days

2009-06-19T11:34:00.000-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the July Recognition Days below:

Jul 1 Canada Day
Celebrates Canada’s birthday. Commemorates the confederation of Upper and Lower Canada and some of the Maritime Provinces into the Dominion of Canada.
http://www.pch.gc.ca/progs/cpsc-ccsp/jfa-ha/canada_e.cfm

Jul 6 Take Your Webmaster to Lunch Day
Provides opportunity to appreciate and recognize webmasters.
http://www.wellcat.com/july/take_your_webmaster_to_lunch_day.htm

Jul 10 Dental Awareness Day
Increases the awareness of dental health issues.
http://www.agd.org

Jul 12-18 National Therapeutic Recreation Week
Enhances public awareness of therapeutic recreation programs and services, and expands recreation and leisure opportunities for individuals with disabilities.
http://www.nrpa.org/ntrs

Jul 19-25 National Hospitality House Week
Celebrates volunteers and staff at more than 155 hospitality houses and other programs. Hospitality Houses provide family-centered lodging and support services to the patients and families of loved ones receiving treatment for serious illnesses, injuries or birth defects at hospitals and clinics far from home.
http://www.nahhh.org

Jul 31 System Administrator Appreciation Day
To honor and show appreciation for the work of system administrators and other IT workers. Last Friday of July.
http://www.sysadminday.com/

All month National Eye Injury Prevention Month
Raises the awareness of eye injury prevention and protective eyewear.
http://www.foh.dhhs.gov/Public/NYCU/eyeinjury.asp

Jul 12-18 National Therapeutic Recreation Week
Enhances public awareness of therapeutic recreation programs and services, and expands recreation and leisure opportunities for individuals with disabilities.
http://www.nrpa.org/ntrs

Jul 19-25 National Hospitality House Week
Volunteers and staff of many hospitality houses and other programs join together in communities around the nation to observe National Hospitality House Week. Hospitality houses provide family-centered lodging and support services to the patients and families of loved ones receiving treatment for serious illnesses, injuries or birth defects at hospitals or clinics far from home.
http://www.nahhh.org

Consider LinkedIn for your Recruitment Advertising/Communication Efforts

2009-06-19T07:59:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Are you looking to find, be introduced to, and collaborate with qualified professionals? More importantly, can qualified professionals find you? One way to ensure you’re company’s brand is recognized by a large number of professionals is by advertising on LinkedIn.

LinkedIn has a number of cost-effective solutions that will connect you with top-tier talent. Their direct ads deeply target candidates that fit the criteria you’re looking for and their display advertisements reach large groups of business decision-makers. The rich profile data LinkedIn can provide guarantees a maximum ROI out of your budget.

LinkedIn currently has over 41 million members and executives from all Fortune 500 companies. Essentially the site has a high volume of professional talent searching for business connections.

Children's Hospital Boston ranks #1!

2009-06-18T12:55:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

NAS Boston is proud to share that the U.S. News Media Group's rankings for "America's Best Children's Hospitals" for 2009 have placed our client, Children’s Hospital Boston, as FIRST in Heart & Heart Surgery, Neurology & Neurosurgery and Orthopedics. A full link to the article can be found here: http://tinyurl.com/lp5nkc

Congratulations, CHB! You deserve it!

We are very proud to have such an outstanding client partner.

NAS OnDemand June Newsletter

2009-06-18T06:11:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Visit our latest OnDemand June Newsletter by clicking here. In this issue you will learn more about the latest industry news including:

Meet Matt at SHRM
Need inspiration? Information on the latest recruiting trends? Open up to ideas that will impact your organization immediately at SHRM on June 29. Don’t miss Matt Adam, VP & Talent Strategist, as he explains “How Your Website Can Be Your #1 Recruiting Tool Workplace Application,” Monday, June 29, 2 pm–3:15 pm.

To Be or Not To Be Hispanic:
The melting pot of modern times has a lot more ingredients in the mix when it comes to ethnic classification. Find out the language of the market to hit your target.Read full article...

The "Hear" and Now of Office Politics
In dealing with complaints or suggestions from employees, you’ve got a perfect opportunity to improve your office attitude just by opening up your ears. The benefits will astound you.Read full article...

Brightened Branding
NAS helped Christus Santa Rosa in San Antonio with a multi media campaign that continues to enlighten the minds of job candidates. With brilliant results.Read full article...

Motivational Quote of the Week

2009-06-17T07:00:00.001-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

"Look at a day when you are supremely satisfied at the end. It's not a day when you lounge around doing nothing; its when you had everything to do, and you've done it." - Margaret Thatcher

NAS Insights for Health Care Recruiting

2009-06-17T06:26:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Improving Nurse Environment Improves Hospital Outcomes, Patient Satisfaction, Study Finds

A study published online in Health Affairs as part of a series on nursing workforce issues suggests that improving nurses' work environments may enhance patient experience and care quality, AHA News Now

Click on the link below to read article...

http://www.rwjf.org/pr/digest.jsp?id=11115&topicid=1318

Temporary Lull in Nursing Shortage Hurts Nursing Homes, New Analysis Suggests

Nursing homes aren't reaping the benefits of a temporary easing of the nursing shortage nationwide caused by generally improved economic conditions, a new analysis finds.

Click on the link below to read article...
http://www.mcknights.com/Temporary-lull-in-nursing-shortage-hurts-nursing-homes-new-analysis-suggests/article/138487/

Uncovering the Nursing Shortage Crisis

Local health care officials recently discussed possible solutions to the nursing shortage during the "Strengthening the Healthy Safety Net: Your Community's Nursing Workforce," sponsored by the Kinston-Lenoir County Chamber of Commerce and The Free Press.

Click on the link below to read article...

http://www.enctoday.com/news/nursing-56130-kfpress-students-shortage.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Industry Expert to Speak at 2009 SHRM Annual Conference

2009-06-16T06:41:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 15, 2009 – NAS Recruitment Communications announced today that on Monday, June 29 at the SHRM Annual Conference in New Orleans, Matthew Adam, Vice President and Chief Talent Strategist, will conduct a seminar illustrating how leading organizations are developing intuitive, experiential websites that connect with quality candidates.

Today’s candidates are making assumptions about an organization and its employment opportunities based on what they find on the website. With that realization, Adam will offer “How Your Website Can Be Your #1 Recruiting Tool,” a road map to successfully designing and evolving a company’s site with the candidate experience in mind.

“Even in this economic downturn,” Adam said, “smart organizations are continuing to evolve their website experience to attract and connect with A-level talent. The reality is that a site designed a couple of years ago will most likely not meet the evolving and accelerated expectations of today’s candidate. This program is designed to shed light on how candidates interact with websites and what your site needs to lock them in.”

Adam is a recruitment strategy consultant with over 14 years of professional experience with both Fortune 500 companies and small start-ups. An author and experienced keynote speaker, he will continue to offer his insight at regional and national conferences throughout 2009.

NAS Insights for Health Care Recruiting

2009-06-15T05:44:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

New York Lawmaker Outlines Plan to Stem State's Nursing Shortage

A newly released report suggests that New York will need an additional 105,739 nurses by 2020.

Click on the link below to read article...

http://www.rwjf.org/pr/digest.jsp?id=11051&topicid=1318

Area Nursing Shortage to Be Addressed

A collaborative effort between area hospitals and colleges through Connect Southern Illinois has resulted in a new hybrid online nursing degree program that is designed to help alleviate a nursing shortage in Southern Illinois.

Click on the link below to read article...
http://www.register-news.com/local/local_story_160204813.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Mobile Recruiting Marketing Webinar

2009-06-11T13:20:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Based on recent market trends, studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.

NAS has a number of solutions that can target these cell phone users from a recruitment perspective. Please join us at an upcoming complimentary webinar to learn more about how NAS can integrate mobile recruitment marketing into your current strategies.

Webinar: Mobile Recruiting Marketing Webinar
Date: Wednesday, July 15th from 3 – 4 pm

If interested in attending this informative session, please let your NAS Account Manager know, and they will follow up with dial in/weblink for the formal presentation.

We hope you can join us!

Direct Mail takes center stage as a successful recruitment tool.

2009-06-11T09:30:00.001-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 11, 2009 – Even in today’s world of electronic communications, the tried and true method of direct mail can be an advantageous strategy in recruiting talent. This was the case when NAS Recruitment Communications, a leader in human resources solutions, provided client Franklin Square Hospital − MedStar with a successful direct mail campaign resulting in the hiring of an exceptional candidate for a hard-to-fill position.

“Franklin Square Hospital was looking for a Nuclear Medicine Supervisor, a position that required both technical expertise and a strong leadership background,” said Tara Twomley, Account Manager at NAS Atlanta. “We suggested using a direct mail postcard that could be personalized to each recipient, a technique that has been shown to dramatically improve response. Variable data mailings are just one of many print and interactive techniques NAS utilizes to help clients achieve positive results.”

The mailing was sent to 2,000 prospective candidates. The results were immediate and, according to the client, “incredible.” Bonnie Cohen-Finch, Recruitment Specialist for Franklin Square Hospital – MedStar, said, “We received five wonderful candidates to interview and hired one of them for the position. We would definitely use this option again. The responses from the direct mailers came in very quickly and all of the candidates were qualified.”

Motivational Quote of the Week

2009-06-10T11:25:00.000-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

"Your passion is waiting for your courage to catch up." - Marilyn Greist, Career Consultant

NAS Insights for Health Care Recruiting

2009-06-10T05:57:00.000-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

High Demand in DFW Means New Nurses Are Getting Jobs, But Not Always the Ones They Want

With the economy in Texas holding up better than across the country, nursing graduates continue to find a better job market there also.

Click on the link below to read article...
http://www.star-telegram.com/business/story/1418063.html

Diagnosis: A Shortage of Doctors

The relative dearth of doctors nationwide has drawn the attention of Obama administration officials, who say they are particularly concerned about a shortage of primary care providers, the main source of health care for most Americans.

Click on the link below to read article...
http://articles.lancasteronline.com/local/4/238514

Budget Initiatives Bode Well For Expanding Nurse Workforce, Improving Health Care

The Wisconsin Legislature's budget-writing committee has approved three measures that will help alleviate Wisconsin's nursing shortage: a nurse workforce survey; a home for the UW School of Nursing to expand capacity; and support for a bachelor's degree nursing program in Rock County.

Click on the link below to read article...
http://gazettextra.com/news/2009/jun/08/budget-initiatives-bode-well-expanding-nurse-workf/

Online banners yield high click-through rate for NAS Texas healthcare client

2009-06-09T13:41:00.001-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

NAS Recruitment Communications today released the online banner campaign results for Austin client St. David’s HealthCare. Launched in fall 2008, the strategically placed statesmanjobs.com online banner has consistently driven over 3,000 clicks each month to the St. David’s HealthCare career portal and yielded above average click-through rate (CTR) results.

“We’ve been partners with NAS for over four years,” says Randy Stone, Vice President of Human Resources for St. David’s HealthCare. “This online banner campaign has not only accounted for 4% of our total career portal traffic, but it’s also been a great sounding board for accolades and facility enhancements, such as our newly debuted state-of-the-art Women’s Center of Texas.”

The online banner campaign on statesmanjobs.com has been a foundational local recruitment strategy for several years. “St. David’s HealthCare has been named the #1 Best Large Employer in Austin for the past three years, and their recruitment needs are diverse and specialized,” says NAS Business Development Director, Anne Lynnette Gallas. “We’ve thoroughly enjoyed our partnership with St. David’s HealthCare and have launched countless cutting-edge recruitment campaigns along with an incredible employment brand that accurately reflects their Employment Value Proposition and helps them stand out in a very competitive marketplace.”

Time Management Tip of the Week

2009-06-08T07:08:00.000-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

KNOW WHEN YOU WORK BEST

Some folks are morning people, while others take a while to wake up and get in the groove. Know your most productive hours of the day and schedule your challenging work during those hours.

Catch NAS at Booth #604/606 and Matthew Adam at the 2009 SHRM Annual Conference & Exposition!

2009-06-08T06:05:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

June 28 - July 1, 2009, New Orleans Convention Center

Matthew V. Adam, Vice President & Talent Strategist
NAS Recruitment Communications
Monday, June 29, 2:00 p.m. – 3:15 p.m.
How Your Web Site Can Be Your #1 Recruiting Tool

Workplace Application: This program will illustrate how leading organizations are developing sites that are intuitive, experiential and help filter the right candidates in and the wrong candidates out.

Nowadays, every ‘A’ level candidate carefully managing their career is visiting your Web site and making assumptions about your organization based on what they find. Unfortunately, many Web sites are not designed with the candidate experience in mind and fail to engage talent. This program will illustrate how leading organizations are developing sites that are intuitive, experiential and, most importantly, help filter the right candidates in and the wrong candidates out.

NAS Insights for Health Care Recruiting

2009-06-05T13:15:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Second-Degree Nurses Report Higher Pay, More Work-Family Conflict

Registered nurses whose first bachelor's degree is in a field other than nursing report higher levels of work-family conflict, more job certainty and greater pay than first-degree nurses.

Click on the link below to read article...

http://www.mcknights.com/Report-Second-degree-nurses-report-higher-pay-more-work-family-conflict/article/137971/

Where the Jobs Are: Physical Therapist

The demand for physical therapists is expected to grow 27% between 2006 and 2016, according to the Bureau of Labor Statistics. That's much faster than most occupations.

Click on the link below to read article...

http://www.forbes.com/2009/06/04/jobs-physical-therapy-leadership-careers-employment.html

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Indeed.com, The #1 Search Engine for Jobs

2009-06-05T11:37:00.000-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

Indeed.com is currently the number one search engine in the US for jobs. The site has over 12 million unique users per month with job listings from over 500 Web sites including major job boards, the top 200 newspapers, hundreds of associations and company career pages. They also have a large partnership network & provide detailed analytics with every campaign!

Indeed.com currently offers customizable pay per click solutions that you can purchase in order to optimize your job postings on the site. The sponsored jobs not only appear on Indeed.com but across the Indeed network which includes sites such as About.com, Info.com & Job.com. This is a great opportunity to target the passive job seekers too!

Happy NAS Anniversary, Laura McPeck!

2009-06-05T08:25:00.000-07:00

Posted by The Boston Office, A Total Quality Team

Laura, we truly appreciate all of your hard work and many successful endeavors. You always go above and beyond for the team, despite long road trips and numerous phone calls.

Just wanted to let you know you're appreciated. Your leadership and ability to get things done are an inspiration to us all, and really help make this place the success that it is.
Thank you for all that you do. We couldn't do it without you!

We are lucky to have you as our leader and look forward to your NAS anniversary celebration!

Time Management Tip of the Week

2009-06-04T13:29:00.000-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

DO THE RIGHT THING RIGHT!
Take time to do things right the first time. This will save you time in the end. Doing the right thing is effectiveness; doing things right is efficiency. Focus first on effectiveness (identifying what is the right thing to do), then concentrate on efficiency (doing it right). If you rush through something you may have to spend time redoing it later. So spend time doing things right!

NAS Enhances Market Profiling Capabilities

2009-06-04T06:44:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 4, 2009 – NAS Insights, the centralized research operation at NAS Recruitment Communications, continues to improve its ability to assist clients in understanding and evaluating local labor markets by enhancing its market profiling capabilities.

In addition to its already rich library of demographic resources, NAS Insights has added the ability to provide business establishment, employment and in-depth industry information on a variety of geographic levels.

“Demographics help provide foundation information for building strategic recruiting and workforce planning initiatives,” said Tracy Wharton, Director of NAS Insights. “Understanding the local employment dynamics within a recruitment market also gives clients an edge over their competition and helps them make more informed decisions.”

A market profile from NAS Insights encompasses a wide range of demographic variables, such as population figures, age, race, educational attainment, means of transportation to work and commute time, as well as industry employment analysis for states, counties and both large and small metro areas.

Happy NAS Anniversary, Jillian Malenfant!

2009-06-04T06:40:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

I’d like to personally wish Jillian Malenfant, lead Account Manager, a Happy NAS Anniversary!

Wikipedia defines a “professional” as – “A high standard of professional ethics, behavior and work activities while carrying out one's profession” and “High quality work in (examples): creations, products, services, presentations, consultancy, primary/other research”.

Jillian exemplifies all these qualities and more. We thank you so much for all of your hard work and dedication to client service!

Accredo finds great success with Beyond.com!

2009-06-03T13:50:00.000-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

Beyond.com is an unparalleled and uniquely effective outlet for recruitment advertising. They power more than 15,000 general, industry, and local search websites and offer integrated products to target a highly relevant, otherwise hard-to-reach audience for our clients.

Beyond.com has proven to work for Accredo Health Group, a Medco company. Recently, Accredo was looking to hire a number of Pharmacy Technicians in the Memphis, TN area. By pairing a 30-day job posting with a branded, targeted email blast to 218 Certified Pharm Techs in the area, Accredo saw an outstanding 90% open rate!

Clients can target their audience by location, profession, level of income, educational background, and a variety of demographic factors. Beyond's versatile process requires very little lead time and provides follow-up reporting to monitor the success of all your campaigns.

NAS Insights for Health Care Recruiting

2009-06-03T05:49:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Award Recognizes Top 10 Percent of Hospitals for Patient Satisfaction

An independent healthcare ratings company has identified the top 340 hospitals in the nation for patient satisfaction.

Click on the link below to read article...

http://www.healthcarefinancenews.com/news/award-recognizes-top-10-percent-hospitals-patient-satisfaction

Long Appointment Waits May Signal Doctor Shortage

A survey of five medical specialties in 15 large metropolitan areas found that new patients can wait weeks for an appointment, suggesting the need for more physicians.

Click on the link below to read article...

http://www.ama-assn.org/amednews/2009/06/01/prse0601.htm

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

Motivational Quote of the Week

2009-06-03T05:43:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

"You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do."

- Eleanor Roosevelt

Media Spotlight- June 2009

2009-06-02T12:15:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Hello and Happy June!

Below is a list of Media Specials for the month of June in the Northeast Region, as well as a list of upcoming Career Fairs. We hope our Montly Media Spotlight has helped to uncover opportunities of interest for you!

If you have any questions, or would like to take advantage of anything you see listed below, please let us know.

Thank you!

Media Spotlight- Upcoming Media Specials

2009-06-02T12:10:00.000-07:00

Here is a list of upcoming Media Specials in the Northeast Region for the Month of June.

Minority Nurse Magazine
If you missed the deadline for the Summer Issue of Minority Nurse Magazine, but still wish to reach a targeted NURSING audience, this is for YOU! ALL nurses attending the National Association of Hispanic Nurses and the National Black Nurses Association conference will see your recruitment message! These events take place on July 21-24 (NAHN), and August 2-6 (NBNA). Copies of the Minority Nurse Summer Issue with the SPECIAL CONFERENCE SUPPLEMENT will be distributed to EVERY attendee. Deadline for Materials: June 15th

Diversity Career Fair at Fenway Park
Career Fair: Monday, June 15 at Fenway Park from 10am to 3pm. The DiversityBoston Magazine deadline has passed, but there is still an opportunity to reserve a booth at the fair. Employers have until Wednesday, June 10 to reserve a booth.

Boston Globe Top Places to Work 2009- Nominations
The deadline for your organization to be nominated for the 2009 Top Places To Work list is June 15th. This can be done through the following link: www.topworkplaces.com/boston

Gannett NJ Media Group- Sunday Education Special Rates
Special Education rates are available for Sunday advertising in the following papers: Asbury Park Press, Home News Tribune, Bridgewater Courier News, Morris County Daily Record. Deadline: Wednesday, June 3rd at 4 pm

Target Women’s Health, Obstetrics & Neonatal Nurses Coast to Coast!
Mailed to Women’s Health/OB/Neonatal RNs, this Nursing Spectrum Specialty Guide will cover the latest news, cutting edge CE, events calendars and directories -all focused on Women’s Health, Obstetrics & Neonatal nursing. Distributed: July 2009, Deadline: June 4th

Special Posting offer for June from Women@Work
Post your job on the #1 Job Board for mid- to senior-management level women and let the quality candidates come to you! This offer will save you over $200 off the normal price of a 60 day posting.

Yahoo! Smart Ads
Yahoo offers what is called their Smart Ads. Essentially Smart Ads transforms your job listings into highly relevant display ads that are tailored to active & passive job seekers across the Yahoo network. They target users by leveraging insight about the job seekers’ online career related behavior including search terms & career related articles viewed. Campaigns can be targeted for a specific location or nationwide and are great for hard to fill positions. We can build a custom campaign for your specific needs!

New NAACP Diversity Job Board!
The NAACP and Personnel Strategies Inc. (PSI) announced a partnership to produce a diversity job board to be featured at www.NAACP.org. The job board entitled "NAACP Job Finder" promotes career opportunities to NAACP members and visitors from across America. The site will showcase opportunities from a cross section of industries and locations.

Media Spotlight- Upcoming Career Fairs

2009-06-02T12:08:00.000-07:00

Here is a list of upcoming Career Fairs in the Northeast Region for June and July:

Diversity Job Fair
06/11/2009, Boston, MA

NurseGuide Career Fair
06/11/2009, Toms River, NJ

Job Expo
06/11/2009, Boston, MA

Monster Career Fair
06/16/2009, Newark, NJ

Monster Career Fair
06/17/2009, New York, NY

Job Expo
06/18/2009, Melville, NY

Career Fair
06/23/2009, Cromwell, CT

Latinos for Hire Job Fair
06/24/2009, New York, NY

Job Expo
06/25/2009, New York, NY

School of Allied Health Career Expo
06/25/2009, Bronx, NY

CareerBuilder Career Fair
07/09/2009, New York, NY

Diversity Job Fair
07/14/2009, New York, NY

Northeast Area Benefits Conference
07/16/2009, Boston, MA

Northeast Area Benefits Conference
07/17/2009, New York, NY

Monster Career Fair
07/20/2009, Boston, MA,

Monster Military/Veterans Career Fair
07/22/2009, New York, NY

SalesTrax Career Fair
07/23/2009, New York, NY

Monster Career Fair
07/30/2009, Hartford, CT

NAS takes Search Engine Optimization and Marketing for Recruitment Mobile - Job Search on Mobile Devices Increasing

2009-06-01T06:54:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) June 1, 2009 – Your next job applicant may find your employment opportunity by phone, say the Search Engine Marketing Specialists at NAS Interactive. Studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.

“The demographics for iPhone users are very compelling,” said Kevin Hawkins, NAS Interactive Strategist. “We see a marked increase in traffic from mobile devices in industries such as Banking, Technology and Healthcare, where nearly 22.4 million U.S. mobile users are using their devices to go on the Web.

Today, despite the global economic downturn, the demand for mobile broadband is on the rise. Mobile experts indicate that there will be more than 1 billion mobile broadband users by 2013 and our clients need to be ‘mobile ready.’”

Hawkins and members of NAS Smart Clicks Center, the firm’s Search Engine Marketing team, are already preparing for the next recruitment trend, studying and developing optimized mobile-ready websites and targeted campaigns designed to extend the reach of text and image campaigns to mobile devices with full HTML Internet browsers, such as the T-Mobile G1 and Apple iPhone.

“This new option will allow our clients to display their Web pages and search engine ads specifically on these devices; deliver mobile-specific calls to action and reach their audience when they're on the go; and get separate performance reporting so they can more effectively reach target audiences with the right message at the right time, ” said Hawkins.

When combined with a comprehensive measurement tool like Total Source Tracker, NAS can identify page traffic and search engine campaigns that successfully target mobile users by measuring how many individuals apply for jobs while using a mobile device.

NAS Insights for Health Care Recruiting

2009-05-29T11:24:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Poor Economy Makes Physicians Less Inclined to Leave a Practice

The nation's economic situation means physicians are staying at their current jobs and retirement is moving further into the future.

Click on the link below to read article...

http://www.ama-assn.org/amednews/2009/05/25/bisa0525.htm

Health Care Lags Aging Boom

Efforts are under way to address existing shortages of doctors, nurses, pharmacy technicians and others, but little is being done to ramp up services to care for the 554,000 seniors projected to live in the four-county Sacramento region by 2030.

Click on the link below to read article...

http://sacramento.bizjournals.com/sacramento/stories/2009/05/25/story1.html?b=1243224000%5E1832946

Initiative Aims to Reverse New Jersey's Nurse Faculty Shortage, Avert Health Care Crisis

The Robert Wood Johnson Foundation and the New Jersey Chamber of Commerce Foundation announced a major new initiative designed to ensure that New Jersey will have the nursing workforce it needs to meet its future health care demands.

Click on the link below to read article...

http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/05-28-2009/0005033959&EDATE

NAS Insights provides customized market, media, demographic and other recruitment communications information as part of our service to our clients. Visit us at http://nasrecruitment.com/talenttips/nasInsights.html.

“Work with Giants” Employment Brand Campaign proves effective as a long-term solution to finding talent.

2009-05-28T07:39:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Cleveland, OH (PRWEB) May 28, 2009 – NAS Recruitment Communications partnered with P&H MinePro Services Canada to develop an employment brand campaign that would effectively position P&H MinePro Services as a “Giant” in its field. The campaign’s original visual direction and messaging, combined with innovative marketing methods, created a highly viral and successful program for P&H MinePro Services Canada. The marketing campaign, which offered many out-of-the-box components, paid off in many ways.

“The great team at P&H was open to every creative idea we put in front of them and had many great ideas themselves. Together, we created some of the most interesting marketing programs and campaigns I‘ve ever worked on or seen, ” stated Maureen Laventure, NAS Senior Account Strategist, Canada.

Most importantly, the campaigns delivered results! The campaign and opportunities were heavily promoted throughout 2008 and they’ve seen the long-term effects through a steady flow of top talent in their application pipeline in 2009.

Patricia Bowling, Manager of Human Resources at P&H MinePro Services said, “By executing such a strong campaign, we have experienced an abundance of top talent applying directly to us, without solicitation. We got on their radar through our employment brand marketing. We have an abundance of qualified candidates and our existing employees enjoy the fruits of such a dynamic campaign. Now, talent comes directly to us. Plus, internally, our talent is extremely proud of the campaign – a place they are proud to say that they work. We‘ve experienced first-hand that a well defined and executed employment brand campaign offers long-term solutions to engaging candidates. Partnering with NAS has exceeded our expectations. The NAS team is creative, market savvy and customer service-oriented with the management of our account.”

Barb Agostini, NAS VP of Business Development, Canada, added, “More organizations across all industries are taking advantage of the slower economic time to clearly define their employment value proposition and ensure their employment brand is promoted across all recruitment communications channels – internally and externally. As the market turns, these organizations will be positioned to stand out from the companies they compete with for talent by delivering a more engaging proposition and keeping a steady flow of the right talent interested and applying.”

Recognition Days for June 2009

2009-05-27T08:54:00.000-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

In order to keep you up to date on important upcoming recognition days for the months ahead, NAS Boston will continue to post the 2009 National General & Healthcare Recognition Days. Please find the June Recognition Days below.

All month Professional Wellness Month
Increase your worth in the marketplace. Add value to your company and your customers. Be accessible, reliable and fair. Update your resume, increase your skills and learn your business completely. Become a source of reference: be visible, attend meetings and company or community socials.
http://www.WordsofWellness.com

All month National Safety Month
Increases the public’s awareness of the critical role safety and health professionals play inpreventing industrial accidents, eliminating hazards, reducing insurance costs and savinglives.
http://www.nsc.org/nsm/

All month Vision Research Month
Observance promotes vision research success and the urgent need for future studies.
http://www.preventblindness.org

Jun 1-6 National Headache Awareness Week
Focuses on educating the public about the reality and severity of headache pain as a legitimatebiological disease. Encourages sufferers to meet with a healthcare provider.
http://www.headaches.org

Jun 2 National Healthcare Recruiters Recognition Day
Recognizes healthcare recruiters, serving as nurses, allied health and physician recruiters;
human resources professionals; and working in hospitals, home care, long-term care, rehab
facilities, HMOs, schools of nursing and the military.
http://www.nahcr.com

Jun 3 National Tailors Day
Honors tailors across the U.S. Annually, the first Wednesday in June.
Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionals
involved in the care of people with vascular disease.
http://www.svnnet.org

Jun 7-13 National Vascular Nursing Week
Recognizes and advances the specialty practice of vascular nursing and the professionalsinvolved in the care of people with vascular disease.
http://www.svnnet.org

Jun 8-14 Automotive Service Professionals Week
To recognize automotive service industry employees, especially those who are certified.
http://www.ase.com

Jun 11-18 National Nurse Assistants’ Week
Recognizes and validates the work of the nurse assistant who provides direct care to residents
in nursing homes, in-home care, hospices and other long-term care settings.
http://www.cna-network.org

Jun 11-18 National Nursing Assistants & Direct Care Workers Week
Recognizes nursing assistants and others who provide daily for our frail and long-term carecitizens in nursing homes, home care, hospitals, hospice and long-term care settings.
http://www.cna-network.org

Jun 15-19 National Healthcare Risk Management Week
Raises the visibility of the critical role that risk managers play in healthcare. Instills occupational
pride in risk managers and raises awareness of the issues at the heart of risk management.
http://www.ashrm.org

Jun 15 National Career Nursing Assistants Day
Recognizes the longevity of service and dedication of nursing assistants who have made caringtheir life career.
http://www.cna-network.org

Jun 15-21 National Men’s Health Week
Designed to promote the benefits of preventive healthcare among men.
http://www.menshealthweek.org

Jun 19 Work at Home Father’s Day
To celebrate those fathers who have elected to work from home—either as a home-based
entrepreneur or a tele-worker.
http://www.chiefhomeofficer.com

Jun 21-28 Appreciate Your Plumbing/Heating/Cooling Professionals Week
A chance to acknowledge the great service these professionals provide in keeping us
comfortable and safe.

Jun 23 National Columnists Day
Dedicated to increasing awareness, value and the importance of contributions made by
columnists and journalists.
http://www.columnists.com/

Jun 23 United Nations Public Service Day
Highlights the contributions of public service in the development process.
http://www.un.org

Motivational Quote of the Week

2009-05-27T07:31:00.001-07:00

Posted by Emily Hargrave, Total Quality Account Manager

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

~Winston Churchill

Enhance your Yahoo! Hot Jobs

2009-05-26T11:02:00.001-07:00

Posted by Jillian Malenfant, Total Quality Account Manager

Yahoo! HotJobs Smart Ads turn the Yahoo! Network into your job board providing employment brand and more applies for your positions. Yahoo! HotJobs Smart Ads transform your job listings into highly relevant display ads that are tailored to active and passive job seekers across the Yahoo! Network. Smart Ads target users by leveraging their unique insights about job seekers' online career related behavior including search terms and career related articles viewed.

Benefits include:

Target passive and active users based on location and career behavior categories

Dynamically display relevant job postings in a graphical ad unit across the Yahoo! network

Choose from two proven creative designs

Pre-select jobs to be displayed for hard-to-fill positions

Campaigns can be targeted for a specific location or nationwide

NAS Insights for Health Care Recruiting

2009-05-26T08:46:00.000-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Five Findings That Will Help Recruit and Retain Physicians

Findings reveal areas where focused effort and investment can produce a positive impact on recruitment and retention programs.

Click on the link below to read article...

http://www.nejmjobs.org/rpt/recruit-and-retain-physicians.aspx

Aging Population, Health Worker Shortage Creating Perfect Storm, Advocates Say

Population and health industry trends are bringing about an acute shortage of workers to care for the elderly, members of a task force said recently.

Click on the link below to read article...

http://www.norwichbulletin.com/lifestyles/health/x12065882/Aging-population-health-worker-shortage-creating-perfect-storm-advocates-say

HR finds SEM highly cost-effective in recruiting skilled trades

2009-05-26T07:09:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Todays Blue Collar job searches start at search engines

Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.

“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”

Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.

“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.

“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”

NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.

Drive More Candidates To Your Website - Search Engine Optimization (SEO) Career Site Assessment

2009-05-22T05:38:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Today, over 70% of Internet users begin their job search on search engines like Google, MSN and Yahoo!—more than Monster and CareerBuilder combined. And it takes more than standard SEO techniques to make sure your career opportunities are highly ranked in the searches your candidates will use most. It takes SEO that’s geared to your recruitment strategy. And that takes NAS Interactive.

NAS Interactive can help you align your site’s performance with your recruitment goals, with SEO techniques that will increase your visibility, boost traffic, and make your career search results more relevant than your competitions’. Our SEO Career Site Assessment can help you identify areas of opportunity and recommend the practices that will drive more job searchers to your site. We’ll get to know your hiring needs, your strategic recruitment goals—and even the organizations you compete with for talent. Then, we’ll thoroughly assess your site, from its technical structure to its content and keyword density—so we can recommend the SEO strategies and solutions that can help you meet your goals.

Your assessment will include:

* Goals Consultation
* Thorough Technical and Content Review of Your Career Site
* Competitive Assessment
* Keyword Research and Analysis
* Strategic Link Analysis Report
* Recommended Strategies and Solutions

NAS OnDemand May Newsletter

2009-05-21T06:52:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Check out our latest NAS OnDemand Newsletter by visiting click here.

In this issue you will learn more about:

· Rotten Apple White Paper
When you hire employees who produce good results independently, but have a negative influence working on a team, what can you do? Is it time to let them go? Not necessarily. You'll want to take these steps first.

· Small Business
Not sure if your company has time for an internship program? According to C.T. Trivella, NAS Recruitment Communications Director and Branch Manager, every company needs to make time. This article, originally published in the KC Small Business monthly newsletter, gives a detailed description of how to create an internship program that benefits everybody.

· SEM Campaign
With the help of NAS Search Engine Marketing Strategy, Taco Bell has incorporated a SEM campaign to drive potential candidates to their career site. Recent metrics indicate a click-through rate on Google of nearly 10%.

· MinuteClinic
Since the launch of their new brand, MinuteClinic has hired approximately 900 full-time Nurse Practitioners. And with our SEO implementation, 95% of their positions now rank on the first page in a Google search.

· Career Site Rankings Soar
Teamed with experts from NAS Interactive, clients get an in-depth critique of their career site and recommendations for improvement. The program is designed to increase site visibility and deliver the A-level talent companies need.

Cheezhead article: jobthread debuts enhanced site

2009-05-21T06:39:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Check out this article regarding jobthread’s enhanced site. According the article “JobThread delivers ads alongside relevant topical content, thereby creating an association between the visitor, the content and the job ad. When delivering the ad, JobThread’s system combines visitor profile information with data about the contextual environment to insure that the visitor meets the candidate criteria specified by the recruiter. JobThread reps say this approach virtually eliminates resume spam for recruiters.”

To learn more about jobthread, please visit:

http://www.cheezhead.com/2009/05/20/ved-jobthread-debuts-enhanced-site/

American Idol Update

2009-05-21T06:24:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Well, the votes are in.... Congratulations to Jillian (and Kris Allen, of course), who won our first ever NAS Boston- American Idol Draft! Kris was dubbed the "underdog" but the fans don't lie. Great pick, Jillian!

Season 8 proved to be an excellent competition. I look forward to seeing what comes of all of our contestants!

Until next year…

Time Management Tip of the Week

2009-05-20T09:32:00.000-07:00

Posted by Emily Hargrave, Total Quality Account Manager

Battle Procrastination and Chip Away at Difficult Tasks!

We all know how easy it is to keep putting of a daunting task until it absolutely must be done. Get in the habit of setting time limits for tasks. Instead of waiting until the last minute and working on a project for hours on end, set a limit of 30 minutes a day for this project and stick to it until it is complete. Start early, and make the most of your time in the end! This can even be applied to tasks like responding to emails and sending out follow-up communications.

Motivational Quote of the Week

2009-05-20T06:27:00.000-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

"Every time you state what you want or believe, you're the first to hear it. It's a message to both you and others about what you think is possible. Don't put a ceiling on yourself."

-Oprah Winfrey

NAS Insights for Health Care Recruiting

2009-05-20T05:54:00.000-07:00

Posted by Ashley Hedlund, Total Quality Account Manager

NAS Insights is pleased to present the following breaking news of interest to those professionals engaged in the field of health care recruitment:

Also, click here to view our most recent Recruitment Hotsheet:
May 2009: Healthcare Information Technology Recruitment Hotsheet

Opportunities for LPNs Dry Up (at least for awhile)

The nursing industry overall has suffered a bit in the economic downturn, but LPNs may be the sole nursing segment where jobs are hard to find, according to educators, state officials and nurses.

Click on the link below to read article...

http://www.medcitynews.com/index.php/2009/05/boom-market-for-lpns-goes-bust-at-least-for-awhile/

Emergency Physicians Demand Outpacing Supply

The number of the nation's nearly 40,000 clinically active emergency physicians is not adequate to treat the growing number of people who visit emergency departments every year, according to the recently released National Study of the Emergency Physician Workforce.

Click on the link below to read article...

http://www.medicalnewsinc.com/news.php?viewStory=233

Doctor Shortage in Rural Minnesota Reaches Crisis

Rural Minnesota has 13 percent of the state's population, but only five percent of all Minnesota physicians practice there, according to the Minnesota Hospital Association.

Click on the link below to read article...

http://minnesota.publicradio.org/display/web/2009/05/13/ruraldoctors/

ERE Article: 6 Steps to an Employer Brand Strategy

2009-05-19T13:36:00.000-07:00

Posted by Laura McPeck, Director of Total Quality, Business Development

Interested in learning key areas to focus on when building out your employment brand? Check out this insightful ERE post by Brett Minchington and Ryan Estis “6 Steps to an Employer Brand Strategy”.

According to the ERE article “In the absence of a clearly defined strategy your employer brand strategy is likely to fall flat. Taking a strategic approach to your employer brand program is likely to result in CEO/senior management engagement and allocation of the resources required to effectively build competitive advantage like companies such as Google, PwC, and McKinsey & Co have consistently achieved over time and that regularly rank highly as ‘best places to work.’”

To read the full article, please visit: http://ping.fm/m7rXj